Theiler

What Theiler does

Theiler (legal entity: Viger SRL) is an Argentine packaging manufacturer founded in 1959 by Swiss immigrants in Córdoba, where it still operates its headquarters and a production facility. The company sells cardboard, microcorrugated, and paperboard packaging under two divisions: Packaging Estándar, offering proprietary standard designs, and Packaging Personalizado, providing custom packaging solutions built to client specifications. It holds a food-contact packaging certification and positions itself around sustainable production (circular economy, waste separation, and resource optimization), serving more than 700 brands across Argentina.

The business is operated as a privately held, family-controlled SRL with approximately 20 employees. Go-to-market is direct-to-consumer via two dedicated e-commerce storefronts (estandar.theilercajas.com.ar and personalizados.theilercajas.com.ar), supplemented by WhatsApp-based sales conversations and contact forms; the company states it ships nationwide within Argentina. Revenue is generated through one-time product sales (standard catalog items and bespoke custom orders), with no disclosed pricing, subscriptions, or enterprise contract structures. Customer segmentation is horizontal — brands of varied sizes purchasing either stock or customized packaging for product presentation, protection, and unboxing experience — and there are no named enterprise logos, channel partners, or distribution agreements in the public record.

Name

Theiler

Legal name

Viger SRL

Website

https://theilercajas.com.ar

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Theiler (Viger SRL) is a 65-year-old Argentine packaging manufacturer in Córdoba producing standard and custom cardboard, microcorrugated, and paperboard packaging, selling direct nationwide to 700+ brands through two e-commerce sites.

Ownership category

akta.pro rank

Product category

Packaging Manufacturing

NAICS

Paperboard Container Manufacturing (32221), Corrugated and Solid Fiber Box Manufacturing (322211)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Solid Fiber & Chipboard Packaging (Set-Up/Rigid Paperboard Boxes) (IMALACAC), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

Keywords

• Cardboard packaging manufacturing
• Microcorrugated boxes
• Custom packaging solutions
• Paperboard packaging
• Food-safe packaging

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Standard Packaging Sales: Sale of standardized packaging products - cardboard boxes, microcorrugated boxes, and cardboard/paper-based packaging. One-time product sales model.
2. Customized/Personalized Packaging: Custom-designed packaging solutions tailored to specific client needs, transforming packaging into experiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Theiler manufactures and sells cardboard, microcorrugated and paperboard packaging through two lines: a standard packaging line (Packaging Estándar) sold via a self-service storefront, and a customized packaging line (Packaging Personalizado) for tailored brand packaging. Both lines are produced at its Córdoba facility, hold food-contact safety certification, and serve brands across Argentina with nationwide shipping.

Product overview

Theiler operates as a packaging company with two core product lines: Packaging Estándar (standard packaging) and Packaging Personalizado (customized packaging). The standard line offers the company's own designs in cardboard, microcorrugated, and paperboard materials, while the personalized line provides tailor-made packaging solutions. Both product lines are produced at the company's facility in Córdoba, Argentina, and serve brands across various industries seeking to elevate product presentation and create memorable customer experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Packaging Estándar: Standard packaging solutions including cardboard boxes, microcorrugated boxes, and paperboard boxes with innovative, practical and functional designs.
• Packaging Personalizado

Products and services

• Packaging Estándar (Standard Packaging) In-house designed standard packaging line in cardboard, microcorrugated and paperboard materials, offering versatile formats that combine aesthetics, resistance and value-added presentation for Argentine brands and businesses of all sizes.
• Packaging Personalizado (Custom/Personalized Packaging) Bespoke packaging solutions designed to specific client needs, transforming packaging into branded experiences for larger Argentine brands and food-contact applications.

Quantifiable outcome

• Serving 700+ brands

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Broad incumbents

• International Paper: One of the world's largest containerboard and corrugated packaging producers with Argentine operations. Comparable because it converts paperboard into shipping cartons, retail boxes, and protective packaging serving the same end-markets as Theiler, but at vastly greater scale and global footprint.
• Smurfit Westrock: Global paper-based packaging leader (formed by Smurfit Kappa + WestRock merger) with established operations across Latin America including Argentina. Directly comparable as a corrugated and paperboard container manufacturer serving FMCG and industrial customers, though far larger and operating across many product lines.
• Grupo VASA: Argentine paper and packaging group with operations in tissue, paperboard, and converted paper products including folding cartons and corrugated containers. Comparable because it serves the same Argentine brands and CPG customers with paper-based packaging formats, though across a broader product portfolio.
• Celulosa Argentina: Argentine pulp, paper, and paperboard manufacturer with converting operations. Relevant peer because it produces the upstream paperboard grades used in packaging and also offers converted packaging products, competing with Theiler in the same domestic value chain.

Direct peers

• Zucamor: Argentine paper and corrugated packaging manufacturer producing containerboard, corrugated boxes, and paper-based packaging for Argentine industry. Closest direct domestic peer to Theiler, competing in the same geography with overlapping corrugated and paperboard product categories.
• Cartocor: Argentine corrugated cardboard and folding carton converter producing boxes, displays, and protective packaging for retail and industrial customers. Most directly comparable in product mix and customer type to Theiler's standard corrugated and paperboard lines, competing head-to-head for Argentine brand customers.
• Papel Misionero: Argentine paper manufacturer producing kraft paper, paperboard, and converted packaging products for domestic industry. Comparable to Theiler as an Argentine paper-based packaging converter serving national brands, with overlap in corrugated and paperboard box categories.

Regional players

• Fanapel: Uruguayan paper and packaging manufacturer producing kraft paper, corrugated containers, and folding cartons primarily for the domestic Uruguayan market and Mercosur exporters. Comparable product set (fiber-based packaging) and similar customer profile, though geographically focused on Uruguay rather than Argentina.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cajasycajitasbytheiler
• LinkedInlinkedin.com/company/theiler
• Instagraminstagram.com/cajasycajitasbytheiler

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theiler