The Jungle Adventure Play

What The Jungle Adventure Play does

The Jungle Adventure Play (legally The Jungle Tribe) is a privately held Australian adventure play operator founded in 2020 and headquartered in Tingalpa, Queensland. The company operates two physical venues — Tingalpa and North Lakes — within the Brisbane metropolitan area, delivering a portfolio of nine distinct activity zones ranging from soft play (Cub's Junior Play, Jungle Time Playground for children aged 10 and under) to high-adventure offerings (Tribal Climb, The Canopy, The Hawk, Gorilla Warrior, Rhino Run, Jungle Pixel, Mini Golf Safari). Beyond walk-in sessions and an All-Day Playground Pass, the business runs complementary service lines including all-inclusive birthday party packages (10+ children), corporate team-building events (8-40 participants with private break-out rooms), private and exclusive venue hire, OSHC (Outside School Hours Care) programs, and school excursions, supported by an on-site Base Camp Café & Vines Restaurant.

The business has no proprietary technology stack; booking is handled through a third-party Roller app (ecom.roller.app) and waiver signing via waiver2.roller.app, with the website developed by Edison Agency and Little Dash. There is no mobile app, no AI/ML, no proprietary APIs, and no disclosed integrations. Revenue is generated through six primary streams: usage-based activity session bookings, one-time all-day passes, birthday party packages, corporate event bookings, on-site food and beverage sales, and private venue hire — distributed via direct-to-consumer channels at both venues, online booking, and direct corporate and school sales.

The go-to-market is direct-to-consumer, primarily targeting families with children as the primary segment, supplemented by corporate, school, OSHC, and party-booker segments. Marketing relies on organic social (Instagram, Facebook), SEO, blog content, and a gift card referral program. The company is actively operating with 18 employees, has no disclosed funding rounds, no parent company, no patents, and no recorded awards or regulatory actions.

Name

The Jungle Adventure Play

Legal name

The Jungle Tribe

Website

https://thejungletribe.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jungle Adventure Play (The Jungle Tribe) is a private Australian operator of two adventure play venues in Queensland (Tingalpa and North Lakes), serving families, corporate groups, schools, and OSHC programs with nine activity zones, party packages, corporate events, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rainforest & Jungle Ecotourism Tours (THAAAEAF)

akta.pro secondary industry

Rainforest, Jungle & Canopy Experiences (THAJAIAE)

Keywords

• Adventure play venue
• Children's party packages
• Corporate team building
• Indoor outdoor activities
• Family entertainment center

Headquarters

HQ city

Tingalpa

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity Sessions: Hourly session-based bookings for individual adventure activities including Jungle Time Playground, Tribal Climb, The Canopy, The Hawk, Gorilla Warrior, Rhino Run, Jungle Pixel, and Mini Golf Safari. Customers can combine multiple sessions to extend their stay.
2. All-Day Playground Pass: Unlimited all-day access to Jungle Time Playground for children 10 years and under.
3. Birthday Party Packages: All-inclusive party packages for groups of 10+ children, including set party food (party pies, pizza, sandwiches, fresh fruit), dedicated party host, with optional adult platters and cake. Available at both Tingalpa and North Lakes venues.
4. Corporate Events: Team building events for 8-40 participants with access to private break-out rooms and seated areas. Includes activity zones (Canopy, Tribal Climb, Ninja Course), pre-set menus, and events team planning assistance.
5. Food & Beverage: On-site Base Camp Café & Vines Restaurant serving food and drinks to visitors.
6. Venue Hire: Private venue hire and exclusive hire options for events and functions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Jungle Adventure Play operates two jungle-themed adventure play venues in Queensland, Australia, where customers pay for timed access to nine distinct activity zones (Cub's Junior Play, Jungle Time Playground, Mini Golf Safari, Tribal Climb, The Canopy, The Hawk, Gorilla Warrior, Rhino Run, and Jungle Pixel) and can also book all-inclusive birthday party packages, corporate team-building events, private or exclusive venue hire, OSHC and school excursion programs, and on-site food and beverage at Base Camp Café & Vines Restaurant.

Product overview

The Jungle Adventure Play is an adventure-themed indoor/outdoor venue offering a diverse portfolio of recreational activities and event services across two locations in Queensland, Australia (Tingalpa and North Lakes). The core product consists of nine distinct activity zones including Cub's Junior Play, Jungle Time Playground, Mini Golf Safari, Tribal Climb, The Canopy, The Hawk, Gorilla Warrior, Rhino Run, and Jungle Pixel. These activities range from soft play for toddlers to high-ropes adventures and ninja courses. The company also operates complementary service lines: party packages (for 10+ kids with food and hosts), corporate team building events (with break-out rooms), private and exclusive venue hire, OSHC (before/after school care), and school excursion programs. Food and beverage is provided through Base Camp Café & Vines Restaurant. Activities can be booked individually by the hour or combined into multi-session experiences, with an All-Day Playground Pass offering unlimited junior access.

Differentiator

Problem solved

Functional benefit

Products and services

• Cub's Junior Play A junior play area designed for younger children to explore and play safely, offered as a distinct activity zone at the adventure play venues.
• Jungle Time Playground Playground area designed especially for younger adventurers aged 10 years and under, with unlimited all-day access available via the All-Day Playground Pass.
• Mini Golf Safari Mini golf activity with a safari theme, offered as a family-friendly activity zone at the venue.
• Tribal Climb Climbing activity offered as part of the jungle-themed adventure venue's activity portfolio.
• The Canopy High-ropes and aerial adventure activity in the treetops, featured as a key challenge zone at the venue.
• The Hawk Adventure activity featuring aerial challenges and obstacles at the venue.
• Gorilla Warrior Ninja course-style activity with obstacle challenges for older children and teens.
• Rhino Run Running and racing activity within the adventure park offering.
• Jungle Pixel Interactive digital gaming activity at the adventure play venue.
• All-Day Playground Pass Unlimited all-day access pass to Jungle Time Playground for children aged 10 years and under, allowing full-day play.
• Birthday Party Packages All-inclusive birthday party packages for groups of 10 or more children, including a set party food menu (party pies, pizza, sandwiches, fresh fruit), a dedicated party host, and high-energy activity options. Optional add-ons include adult platters and cake.
• Corporate Events Team building events and corporate functions for 8 to 40 participants, including access to six private break-out rooms and seated areas, multiple activity zones (Canopy, Tribal Climb, Ninja Course), pre-set menus, and events team planning assistance.
• Exclusive Venue Hire Full venue hire of the adventure play space for private events and celebrations.
• Private Hire Private venue hire for events and parties at the adventure play venues.
• OSHC (Outside School Hours Care) Programs Before and after school care programming providing entertainment and supervised adventure activities for school-age children through Outside School Hours Care providers.
• School Programs Educational and adventure programs designed for school groups, offering student excursions and structured activity sessions at the venues.
• Base Camp Café & Vines Restaurant On-site food and beverage service offering pre-set menus, adult platters, and refreshments to visitors, party guests, and corporate event attendees.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Holey Moley Golf Club: Australian mini golf and entertainment venue with themed courses, bars, and food. Direct competitor for the Mini Golf Safari activity and similar family entertainment occasions in the broader Brisbane/Australian market.
• Archie Brothers Cirque Electriq: Australian family entertainment venue (Funlab) offering arcade games, bowling, and activities. Competes for the same family and party-booking occasions with similar activity mix including digital gaming comparable to Jungle Pixel.
• Flip Out: Australian-founded trampoline and indoor adventure park chain with locations globally. Direct competitor in active family entertainment with similar age ranges, party packages, and corporate event offerings.
• TreeTop Adventure: Australian high-ropes and aerial adventure park operator. Direct competitor for The Canopy and The Hawk aerial activities, serving similar family and group segments across outdoor adventure experiences.
• Bounce Trampoline Centres: Australian trampoline and adventure park chain with multiple locations. Offers similar ninja courses, jumps, and active play zones for families and children, directly competing for the same target demographic in active family entertainment.

Broad incumbents

• Sky Zone: Global trampoline park chain with Australian locations. Broader incumbent in active family entertainment with similar target demographic, ninja course offerings, and event programming.
• Timezone: Australian/global arcade and family entertainment operator with multiple Queensland locations. Broad incumbent in family entertainment venues with direct gaming overlap (Jungle Pixel) and party offerings.
• Kingpin: Australian bowling and entertainment venue owned by Funlab. Competes for party bookings and group events with broader entertainment offerings beyond bowling, including food and beverage.
• Strike Bowling: Australian bowling and entertainment venue chain owned by Funlab. Competes in broader family entertainment occasions including parties and corporate events, with a wider portfolio but bowling-focused core.

Emerging players

• iFly: Global indoor skydiving operator with Australian locations. Adjacent adventure activity operator targeting similar family and group demographics for special occasions and experiences, with comparable premium adventure positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thejungleadventureplay
• Instagraminstagram.com/thejungleadventureplay
• LinkedInlinkedin.com/company/the-jungle-adventure-play

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jungle Adventure Play