The Kingsford Brisbane Airport, Ascend Hotel Collection

What The Kingsford Brisbane Airport, Ascend Hotel Collection does

The Kingsford Brisbane Airport, Ascend Hotel Collection, is a single-asset boutique hotel operated at 510 Kingsford Smith Drive, Hamilton, in inner-city Brisbane, Australia. The property is independently operated under franchise affiliation with the Ascend Hotel Collection, part of the Choice Hotels network, which provides brand affiliation, reservation systems, and loyalty program integration while preserving boutique independence. The hotel offers five room categories — Queen Room (~24sqm), Twin Room, Corner Suite with Balcony, Deluxe Suite, and The Kingsford Suite (~40sqm with Bose sound system and Villeroy & Boch fixtures) — alongside an on-site cafe serving breakfast and all-day dining, room service, and bar offerings.

The hotel's underlying technology stack consists of standard boutique hospitality systems: in-room entertainment (48-inch LED HD Smart TVs), Bose audio in the premium suite, complimentary high-speed WiFi, UV ray sanitization devices, and an online booking engine accessible through thekingsford.com.au. No public API, developer tools, or AI-driven features are offered; the property does not operate a mobile app. The hotel's go-to-market is direct-to-consumer, anchored by the owned website with a best-rate guarantee and phone reservations (07:00-22:00), supplemented by third-party OTAs and Google Ads. Event-driven promotional packaging — including Wedding Accommodation Package, Ocean Cruise Special Package, KVIP Corporate Membership, and calendar-tied offers around EKKA, Commonwealth Games, Brisbane Festival, and State of Origin — drives targeted demand spikes.

Revenue is generated primarily through per-night room accommodation (Queen Room from $99 promotional / $129 standard, packages from $170), supplemented by food and beverage sales, parking fees, airport and cruise terminal transfers, and corporate membership fees. The customer base spans airport travelers, cruise passengers, corporate travelers, wedding parties, and leisure holidaymakers, with a five-person operational headcount reflecting the property's small-scale, owner-operator structure. No public listing, parent corporate owner beyond the Choice Hotels affiliation, venture funding, or revenue disclosures are present in the source data.

Name

The Kingsford Brisbane Airport, Ascend Hotel Collection

Legal name

The Kingsford Brisbane Airport, Ascend Hotel Collection

Website

https://thekingsford.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kingsford Brisbane Airport is a boutique hotel in Hamilton, Brisbane, operating under the Ascend Hotel Collection (Choice Hotels) brand. It serves airport travelers, cruise passengers, corporate guests, wedding parties, and leisure visitors through five room categories and on-site dining.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Airport Full-Service Hotels (THAGAAAB)

Keywords

• Boutique hotel accommodation
• Airport hotel services
• Hotel room bookings
• Corporate travel lodging
• Wedding accommodation packages

Headquarters

HQ city

Hamilton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Room Accommodation: Primary revenue from hotel room bookings across 5 room types: Queen Room, Twin Room, Corner Suites, Deluxe Suite, and The Kingsford Suite. Rates vary by season, room type, and promotional offers. Direct booking preferred with best rate guarantee.
2. Food and Beverage: On-site cafe serving breakfast and all-day dining, with room service available. Cafe offers breakfast packages, coffee, teas, juices, snacks and light meals. Bar menu available.
3. Ancillary Services: Parking fees, airport/cruise terminal transfers, wedding accommodation packages, corporate membership programs, and event bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Kingsford Brisbane Airport operates as a boutique hotel offering five distinct room categories (Queen Room, Twin Room, Corner Suite, Deluxe Suite, and The Kingsford Suite) with luxury bedding, modern in-room entertainment, and premium bathroom amenities. The hotel supplements its accommodation offering with an on-site cafe serving breakfast and all-day dining, complimentary airport and cruise terminal transfers, wedding accommodation packages, and the KVIP corporate membership program. It is independently operated under the Ascend Hotel Collection franchise by Choice Hotels.

Product overview

The Kingsford Brisbane Airport Hotel is a boutique hotel offering a portfolio of five distinct room categories (Queen Room, Twin Room, Corner Suite, Deluxe Suite, and The Kingsford Suite) as a unified accommodation product. The hotel's room types range from standard 24sqm Queen Rooms to the premium 40sqm Kingsford Suite, all featuring luxury bedding with goose down pillows and duvets, modern bathroom amenities by Appelles Apothecary, Villeroy and Boch bathroom appliances, and in-room entertainment. Beyond accommodation, the hotel offers ancillary services including an on-site cafe serving breakfast and meals, wedding accommodation packages, corporate membership programs, and cruise terminal transfer services. The hotel is affiliated with the Ascend Hotel Collection brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Queen Room Standard boutique room (approximately 24sqm) featuring a therapeutic Queen mattress with pillow down top, goose down pillows and duvet, modern amenities, in-room entertainment, and tea/coffee facilities. Decorated with custom artwork by Melbourne-based artist Gabrielle Savrone. Targeted at solo travelers and short-stay guests.
• Twin Room Boutique room featuring therapeutic twin single mattresses with pillow down top, goose down pillows and duvet. Designed for two guests sharing, with modern amenities and comfortable furnishings.
• Corner Suite Suite offering ultimate comfort with a therapeutic Queen bed, luxurious goose down pillows and duvets, a private balcony, and enhanced amenities. Targeted at guests seeking additional space and outdoor access.
• Deluxe Suite Premium suite ideal for corporate guests and holidaymakers seeking higher comfort levels. Features a therapeutic King mattress with pillow down top, goose down pillows and duvet. Wheelchair accessible with the King bed able to split into two single beds.
• The Kingsford Suite The hotel's most sophisticated suite at approximately 40sqm with private balcony, separate lounge, state-of-the-art entertainment system including a 48-inch LED HD Smart TV and Bose Sound System, Villeroy and Boch bathroom appliances with tropical rain shower and bath. Custom artwork by Melbourne-based artist Gabrielle Savrone. Accommodates 1-4 guests with fold-out beds available.
• Wedding Accommodation Package Special wedding accommodation package from $170 per night including Brisbane Airport transfer, early check-in and late checkout, free luggage storage, dry cleaning service, complimentary parking, free unlimited WiFi, free transport to wedding venues within 10km radius, and optional breakfast packages. Targeted at wedding guests and bridal parties.
• Hotel Cafe Menu On-site cafe offering breakfast service from 7:00am to 10:00am and meal service from 2:00pm to 9:30pm. Menu includes avocado on sourdough, eggs benedict, ham and cheese croissant, quiche lorraine, plus coffee, tea, juices and cold pressed juices. Available to hotel guests and walk-ins.
• Ocean Cruise Special Package Cruise terminal accommodation package including Queen Night Accommodation, free WiFi, free car parking for one vehicle for one evening, special parking rate for cruise duration, free cruise terminal transfer to and from the hotel, one way free shuttle bus, and free breakfast for two at $170 per night.
• KVIP Corporate Membership Corporate membership program offering exclusive benefits and preferential rates for business travelers and corporate guests of The Kingsford Brisbane Airport Hotel.

Quantifiable outcome

• Queen Room rate from $129/night (promotional)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ascend Hotel Collection (Choice Hotels)coreChannel Partner/ Reseller/ DistributorThe Kingsford is a member of the Ascend Hotel Collection, part of the Choice Hotels network. This affiliation provides brand recognition, loyalty program integration, and access to Choice Hotels' reservation systems and marketing platforms while maintaining boutique hotel independence.
• Gino's RestaurantminorGTM or Marketing PartnerItalian restaurant located at 468 Kingsford Smith Drive, Hamilton. Hotel guests receive 20% dining discount billed directly to their room. Restaurant serves homestyle Italian cuisine and is open Mon-Thu 5PM-9PM, Fri-Sun 5PM-9:30PM.
• Green Beacon Brewing CominorGTM or Marketing PartnerAward-winning craft beer brewery located at 26 Helen Street, Teneriffe, Brisbane. Winner of Champions of Craft Beer Awards 2016 for Medium Brewery and Specialty Beer. Hotel recommends this venue to guests and maintains a referral relationship.
• TripAdvisorminorGTM or Marketing PartnerOnline travel review platform where guests leave reviews about their stay. Hotel actively encourages guests to leave Google Reviews and TripAdvisor reviews for social proof and reputation management.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• The Calile Hotel Brisbane: Design-led luxury boutique hotel in Fortitude Valley, Brisbane. Competes with The Kingsford for design-conscious leisure and corporate travelers willing to pay premium rates for boutique positioning, though in a different Brisbane submarket.
• Emporium Hotel South Bank Brisbane: Luxury boutique hotel operator in Brisbane with multiple properties (South Bank, Fortitude Valley). While not airport-adjacent, it competes for upscale leisure and corporate guests in the broader Brisbane market and represents the type of scaled boutique operator The Kingsford could grow into.

Direct peers

• Quest Brisbane Airport: Apartment-style serviced accommodation operator near Brisbane Airport targeting corporate and longer-stay travelers. Overlaps with The Kingsford on corporate and airport-adjacent demand but offers apartment-style product with kitchen facilities rather than boutique hotel rooms.
• Pullman Brisbane Airport: Premium full-service airport hotel under Accor, located adjacent to Brisbane Airport terminals. Competes directly with The Kingsford for upscale transit, corporate, and leisure guests but with significantly larger meeting/event infrastructure and a global loyalty network.
• Novotel Brisbane Airport: Direct competitor located at the Brisbane Airport terminal precinct. Operates as a full-service airport hotel under Accor, serving the same transit, corporate, and event-driven traveler segments as The Kingsford with similar room, F&B, and transfer offerings.
• Best Western Plus Brisbane Airport & Serviced Apartments: Best Western branded property in the Brisbane Airport catchment offering rooms and serviced apartments. Competes on similar corporate and leisure segments with the advantage of Best Western's global loyalty and distribution network.
• Airway Hotel Motel: Independent motel-style hotel near Brisbane Airport catering to transit and budget-conscious travelers. Competes in the same geographic catchment on price and convenience, targeting price-sensitive guests that The Kingsford also courts during promotional periods.
• Comfort Inn & Suites Brisbane Airport: Choice Hotels brand property serving the Brisbane Airport market under the same parent franchisor as The Kingsford (Ascend Hotel Collection). Competes directly for corporate and leisure travelers with mid-scale rooms and similar airport-area positioning.
• Holiday Inn Brisbane Airport: Airport-area IHG hotel serving corporate and transit travelers with standardized full-service amenities and IHG One Rewards loyalty integration. Competes with The Kingsford for the same Brisbane airport catchment but with larger scale and global distribution.
• Ibis Brisbane Airport: Limited-service airport hotel under Accor, located at Brisbane Airport. Targets the same airport-adjacent traveler base as The Kingsford but at a lower price point, putting competitive pressure on The Kingsford's economy-tier room nights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheKingsford1
• Facebookfacebook.com/kingsfordbrisbaneairport
• Instagraminstagram.com/kingsfordbrisbaneairport
• LinkedInlinkedin.com/company/thekingsford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kingsford Brisbane Airport, Ascend Hotel Collection