The Lazy Goat
The Lazy Goat is a full-service Mediterranean-inspired restaurant established in 2007 in downtown Greenville, South Carolina, operating as one of 10 concepts under Table 301 Restaurant Group and serving lunch, dinner, and intermezzo menus to local diners, hotel guests, and wine enthusiasts.
- Company typePrivate
- Founded2007
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Lazy Goat does
The Lazy Goat is a full-service Mediterranean-inspired restaurant established in 2007 and located at 170 River Place on the Reedy River in downtown Greenville, South Carolina. The restaurant operates as one of 10 concepts under Table 301 Restaurant Group, a privately held Greenville-based hospitality operator that also owns Soby's, Tavola, The Nose Dive, The Jones Oyster Co., CAMP, Lefty's West End Tavern, and Table 301 Catering. The Lazy Goat generates revenue primarily from dine-in food and beverage sales across dinner (nightly), lunch (Friday–Sunday), and intermezzo (Friday–Sunday, 3–5pm) services, with supplementary revenue from virtual and physical gift certificates distributed through the Table 301 corporate gifting platform.
The menu is built around shareable small plates (mezze, pide flatbreads, handmade pastas) and main courses drawing on Spanish, Moroccan, Italian, French, Greek, North African, and Middle Eastern influences, with dinner entrees priced at $26–$48. The beverage program is a core differentiator, featuring more than 350 Mediterranean and Old World wines by the bottle ($30–$2,500), by-the-glass selections ($11–$24), and curated flights ($16–$42), supported by a craft cocktail and Mediterranean/Carolina craft beer program. The restaurant has held Wine Spectator's Award of Excellence annually since 2013 and was elevated to Best of Award of Excellence in 2026. Distribution is direct-to-consumer via dine-in, phone reservations, OpenTable, and gift card channels; the venue is also available for private events and off-premise catering through Table 301 Catering.
Marketing is driven by earned media (features in Southern Living, Food & Wine, Travel and Leisure, Forbes, Vogue, Thrillist), an owned Instagram presence (@the_lazy_goat), an email newsletter managed at the Table 301 group level, and the restaurant's own website. Operational cadence includes weekly Half Price Wine Nights (Thursdays) and the recently introduced Mezze Monday promotion (3 dishes for $30, launched July 2026), following a 2026 kitchen refresh and reopening. The Lazy Goat is a single physical location with no disclosed technology platform, AI/ML capability, or proprietary software stack beyond standard OpenTable reservation integration.
The Lazy Goat firmographics
Firmographics- Name
- The Lazy Goat
- Website
- https://thelazygoat.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lazy Goat is a full-service Mediterranean-inspired restaurant established in 2007 in downtown Greenville, South Carolina, operating as one of 10 concepts under Table 301 Restaurant Group and serving lunch, dinner, and intermezzo menus to local diners, hotel guests, and wine enthusiasts.
- Ownership category
- akta.pro rank
The Lazy Goat industry classification
Industry- Product category
- Mediterranean Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where The Lazy Goat is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lazy Goat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining - Food and Beverage Sales: The primary revenue stream is from dine-in food and beverage sales including Mediterranean-inspired cuisine, wine, cocktails, and beer. The restaurant offers lunch, dinner, and intermezzo menus with shareable small plates, mains, and desserts.
- Gift Cards and Certificates: Sale of virtual/electronic gift cards and physical gift certificates through Table 301's corporate shopping site and at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner Menu - Full service dinner with small plates and entrees |
| Unit Pricing | Pay-as-you-go | Lunch Menu - Lunch service with salads, sandwiches, and pastas |
| Unit Pricing | Pay-as-you-go | Intermezzo Menu - Late afternoon light dining |
| Unit Pricing | Pay-as-you-go | Mezze Monday Special - 3 for $30 |
| Unit Pricing | Pay-as-you-go | Half Price Wine Night |
| Unit Pricing | Pay-as-you-go | Wine List - Mediterranean and Old World wines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Lazy Goat product offering
Product offeringCore offering
The Lazy Goat is a full-service Mediterranean-inspired restaurant located on the Reedy River in downtown Greenville, SC, offering lunch, dinner, and intermezzo menus with shareable small plates, mains, handmade pastas, and an award-winning wine program of over 350 Mediterranean and Old World wines. The restaurant also hosts private events, weekly wine promotions, and themed dining experiences.
Product overview
The Lazy Goat is a Mediterranean-inspired restaurant established in 2007, offering an elevated dining experience with dishes influenced by Spain, Morocco, Italy, France, Greece, North Africa, and the Middle East. The restaurant operates as part of Table 301 Restaurant Group and features multiple dining services including dinner, lunch, and intermezzo menus. The food program emphasizes shareable small plates, tapas-style mezze, handmade pastas, Turkish pide flatbreads, and Mediterranean main courses. The beverage program centers on a curated wine list of over 350 Mediterranean and Old World wines, craft cocktails, and beers. The restaurant also hosts special events including weekly Half Price Wine Nights and periodic Mediterranean Wine Dinner series.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service
Companies that use The Lazy Goat
Customer profileSegments3 records
Ideal customer profiles3 records
The Lazy Goat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Lazy Goat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Table 301 Restaurant GroupflagshipThe Lazy Goat is one of 10 restaurant concepts owned and operated by Table 301 Restaurant Group, a prominent hospitality company based in Greenville, SC. The group includes other notable restaurants such as Soby's, Tavola, The Nose Dive, The Jones Oyster Co., CAMP, Lefty's West End Tavern, and Table 301 Catering. The Lazy Goat operates under the corporate infrastructure shared with sibling restaurants including centralized marketing, gift card systems, and reservation management through OpenTable.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Lazy Goat competitors and assessment
Company assessmentRegional players
- The Ordinary (Charleston): Sean Brock's seafood-focused, design-forward restaurant in Charleston, SC; comparable Southeast U.S. upscale destination with award-winning beverage program and similar small-plate/shareable format.
Direct peers
- Luma on Park: Independent upscale-casual restaurant on Main Street in downtown Greenville, SC; directly comparable on geography, price point, and full-service experience for benchmarking covers and average check.
- Hall's Chophouse: Steakhouse in downtown Greenville offering premium cuts ($30-$60+ entrees) and an award-winning wine program; the most direct local competitor for high-check special-occasion diners and a benchmark for wine-program investment.
- Oleana: Chef Ana Sortun's Mediterranean-inspired restaurant in Cambridge, MA; comparable in elevated mezze/shareable-plate format, award-caliber wine list, and destination dining positioning.
- Soby's New South Cuisine: Sister concept under Table 301 Restaurant Group in downtown Greenville, SC; full-service upscale-casual dining with similar hours, marketing infrastructure, and customer base as The Lazy Goat. Direct internal comparable for ticket size, covers, and event programming.
- Panzano: Northern Italian/Mediterranean full-service restaurant in Denver with comparable handmade pasta, antipasti, and Old World wine emphasis; useful peer for menu mix and Mediterranean-adjacent full-service economics.
- Tavola Italian Restaurant: Another Table 301 sibling in downtown Greenville serving handmade pastas and Italian cuisine; shares the same group-level OpenTable, gift card, and catering infrastructure, making it the closest benchmark for Table 301 full-service economics.
- The Nose Dive: Table 301 gastropub concept in downtown Greenville with comparable premium beverage program and casual-upscale service model; useful peer for evaluating beverage-led traffic and check drivers.
Broad incumbents
- Zaytinya: José Andrés Group Mediterranean restaurant (Turkish, Greek, Lebanese small plates) in Washington, D.C.; broader scale and chef-driven branding make it a relevant aspirational comparable for Mediterranean mezze-format and wine programming.
Others
- Table 301 Catering: In-house catering arm of Table 301 that uses The Lazy Goat and other group kitchens for off-premise events; relevant as a downstream revenue channel and shared corporate customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Lazy Goat social profiles
Digital presenceThe Lazy Goat compliance and trust
Trust signalCompliance2 records
The Lazy Goat financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lazy Goat leadership team
Management profileNumber of profiles
Profiles3 records
The Lazy Goat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lazy Goat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lazy Goat
What does The Lazy Goat do?
The Lazy Goat is a full-service Mediterranean-inspired restaurant located on the Reedy River in downtown Greenville, SC, offering lunch, dinner, and intermezzo menus with shareable small plates, mains, handmade pastas, and an award-winning wine program of over 350 Mediterranean and Old World wines. The restaurant also hosts private events, weekly wine promotions, and themed dining experiences.
Is The Lazy Goat a public or private company?
The Lazy Goat is a private company. It is classified as corporate owned and is currently operating.
When was The Lazy Goat founded?
The Lazy Goat was founded in 2007. It employs 11 to 50 people.
Where is The Lazy Goat based?
The Lazy Goat is headquartered in Greenville, United States, in the North America region.
How does The Lazy Goat make money?
Two revenue lines are on record. Restaurant Dining - Food and Beverage Sales are the primary driver. The others are gift Cards and Certificates.
Who are The Lazy Goat's main competitors?
The Ordinary (Charleston) is listed as a regional player. Direct peers are Luma on Park, Hall's Chophouse, Oleana, Soby's New South Cuisine, Panzano, Tavola Italian Restaurant and The Nose Dive. Zaytinya is listed as a broad incumbent. Table 301 Catering is listed as an others.
Does The Lazy Goat have an API?
No public API is recorded for The Lazy Goat.
What industry is The Lazy Goat in?
The Lazy Goat's product category is Mediterranean Restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.