The Lebanese Bakery
- Company typePrivate
- Founded2017
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Lebanese Bakery firmographics
Firmographics- Name
- The Lebanese Bakery
- Legal name
- Lebanese Bakery s.a.l. Holding
- Website
- https://thelebanesebakery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Lebanese Bakery industry classification
Industry- NAICS
- Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where The Lebanese Bakery is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices6 records
Markets served
The Lebanese Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Food Sales (Dine-in & Takeaway): Direct food sales from bakery locations for dine-in and takeaway consumption of manousheh, mouajjanet, salads, appetizers, mains, and traditional Lebanese sweets.
- Delivery & Catering: Daily delivery service via third-party platforms (Deliveroo in London, Talabat in Middle East) and bespoke catering for events, meetings, and parties.
- Franchising: Franchise fees from partners seeking to open The Lebanese Bakery locations in new neighbourhoods. The company actively promotes franchising across its international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Manousheh (Classic) — Traditional Lebanese flatbreads |
| Unit Pricing | Pay-as-you-go | Signature Manousheh — Modern Lebanese creations |
| Unit Pricing | Pay-as-you-go | Mouajjanet (Dozen) — Bite-sized baked goods |
| Unit Pricing | Pay-as-you-go | Full Meal (Laffeh salads, Eggs, Main dishes) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Lebanese Bakery product offering
Product offeringCore offering
The Lebanese Bakery operates neighbourhood bakery restaurants that bake and serve traditional Lebanese flatbreads (manousheh) and bite-sized savory pastries (mouajjanet) to order, alongside a full menu of Lebanese salads, eggs, mains, and sweets. Customers can dine in, take away, or order delivery from company-owned locations across the Middle East and London, with additional revenue from catering and franchising.
Product overview
The Lebanese Bakery is a restaurant chain offering traditional Lebanese cuisine across multiple international locations. Its core product portfolio centers on Manousheh (Lebanese flatbreads available in Classic and Signature varieties) and Mouajjanet (savory bite-sized bakes sold by the dozen). These are complemented by a full menu of traditional Lebanese dishes including salads, kaak bread, appetizers, eggs, drinks, and desserts such as knafeh and halawa. Supporting the dining experience, the company operates an Online Ordering System (order.thelebanesebakery.com) with dedicated regional portals, a TLB Rewards Club loyalty program across three tiers, a Catering Service for events, TLB Baking Days interactive workshops for both children and adults, and a Mobile App for iOS and Android. The overall offering is a unified restaurant-and-retail model rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Companies that use The Lebanese Bakery
Customer profileSegments3 records
The Lebanese Bakery technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Lebanese Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DeliveroocorePrimary delivery partner for London market, operating from Nine Elms location (delivery only). Customers order via Deliveroo platform for home delivery of manousheh and full menu.
- TalabatcorePrimary delivery partner for Riyadh and broader Middle East markets. Delivers from all operational Riyadh locations (Muhammadiyah, Rasis Plaza, Olaya) and other Middle East branches.
- ElmenusminorCairo restaurant listing on Elmenus food discovery platform, driving awareness and online ordering for the Cairo market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Lebanese Bakery competitors and assessment
Company assessmentBroad incumbents
- Operation Falafel: Operation Falafel operates a regional fast-casual Middle Eastern chain with dine-in, takeaway, and delivery reach. It is comparable through its target customer, price-sensitive meal occasion, and multi-market restaurant model, although falafel is not The Lebanese Bakery's core product.
- BreadTalk: BreadTalk is an international bakery chain centered on packaged and freshly prepared baked goods sold through branded retail locations. It is comparable in bakery category, repeat-purchase model, and multi-unit expansion, while being less focused on dine-in Lebanese meals.
- Shawarmer: Shawarmer is a regional quick-service chain focused on Middle Eastern proteins and wraps. It overlaps with The Lebanese Bakery in fast-casual positioning, delivery-led urban dining, and value-oriented consumers, while serving a different hero product.
- Krispy Kreme: Krispy Kreme is a global branded bakery and café chain with a high-frequency, product-led retail model. It is relevant to The Lebanese Bakery's brand-led unit economics and loyalty opportunity, but its core category is doughnuts and sweet snacks rather than savory flatbreads.
- PAUL: PAUL is a broad bakery, café, and restaurant operator with an international footprint and a mix of fresh baked goods and prepared food. Its scale and premium bakery positioning are relevant to The Lebanese Bakery's brand and expansion economics, although its portfolio is substantially broader.
- Semsom: Semsom is a Middle Eastern casual restaurant brand offering shared and everyday food formats in regional markets. It is comparable through its Middle Eastern customer base, quick-service occasion, and multi-location foodservice model, but it is broader than a bakery-led proposition.
- Le Pain Quotidien: Le Pain Quotidien is an established bakery-café chain combining baked goods, meals, and dine-in or takeaway service. It provides a useful benchmark for The Lebanese Bakery's bakery-plus-foodservice format and urban neighborhood positioning, despite not specializing in Lebanese cuisine.
Direct peers
- Zaatar w Zeit: Zaatar w Zeit is a Lebanese fast-casual chain centered on manakish and manousheh-style baked flatbreads, along with sandwiches and breakfast items. It directly matches The Lebanese Bakery's core product, neighborhood customer occasion, and Middle Eastern expansion context.
- Manakish Oven: Manakish Oven is a regional bakery and café concept built around manakish, baked goods, and casual Middle Eastern food. Its product focus and café-style format make it a close operating and category comparator to The Lebanese Bakery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
The Lebanese Bakery social profiles
Digital presenceThe Lebanese Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lebanese Bakery leadership team
Management profileNumber of profiles
The Lebanese Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lebanese Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lebanese Bakery
What does The Lebanese Bakery do?
The Lebanese Bakery operates neighbourhood bakery restaurants that bake and serve traditional Lebanese flatbreads (manousheh) and bite-sized savory pastries (mouajjanet) to order, alongside a full menu of Lebanese salads, eggs, mains, and sweets. Customers can dine in, take away, or order delivery from company-owned locations across the Middle East and London, with additional revenue from catering and franchising.
When was The Lebanese Bakery founded?
The Lebanese Bakery was founded in 2017. It employs 11 to 50 people.
Where is The Lebanese Bakery based?
The Lebanese Bakery is headquartered in Beirut, Lebanon, in the Middle East region.
How does The Lebanese Bakery make money?
Three revenue lines are on record. Retail Food Sales (Dine-in & Takeaway) is the primary driver. The others are delivery & Catering and franchising.
Who are The Lebanese Bakery's main competitors?
Broad incumbents on record are Operation Falafel, BreadTalk, Shawarmer, Krispy Kreme, PAUL, Semsom and Le Pain Quotidien. Direct peers are Zaatar w Zeit and Manakish Oven.
Does The Lebanese Bakery have an API?
No public API is recorded for The Lebanese Bakery.
What industry is The Lebanese Bakery in?
Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 5812.