The Leopard

What The Leopard does

The Leopard is the official student newspaper of Goldsmiths, University of London, operating as a non-profit, student-run digital publication based on a WordPress-hosted website (theleopardnewspaperuk.wordpress.com). The publication is staffed by approximately 13 volunteer student editors, writers, and contributors drawn from across the Goldsmiths student body, with no indication of paid professional staff. Editorial coverage spans nine content categories: World news, Local news, Goldsmiths campus news, Sports, Opinion & Features, Arts & Lifestyle, Broadcast, Digital Exclusives, and CareerSPACE — the last serving as a careers and employment resources vertical.

The underlying technology stack is a commodity WordPress installation with no proprietary features, no mobile applications, no APIs, and no disclosed integrations. Distribution is entirely digital, with content published freely to the public website and amplified through organic social media channels on Instagram, Facebook, and X/Twitter. There is no print edition.

The revenue model is sponsorship and display advertising on the WordPress website, sourced from local London food and beverage businesses (e.g., La Main Dor, 7 Burgers, Beirut Restaurant, City Walk Cafe, Candy Baba, Royal Buffet, Angela's Mughead Coffee) and Goldsmiths student societies (Badminton, Hockey, Netball, Pole Dance, Boxing, Drama). The publication is free to readers with no subscription or purchase cost. No formal revenue figures, funding rounds, ownership structure, or institutional incorporation details are disclosed; the publication functions as an independent editorial entity within the broader Goldsmiths Student Union ecosystem.

Name

The Leopard

Legal name

The Leopard Students' Newspaper

Website

https://theleopardnewspaperuk.wordpress.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Leopard is the official student-run newspaper of Goldsmiths, University of London, publishing free editorial content across news, sports, arts, opinion, broadcast, and career categories via a WordPress website to the Goldsmiths student community.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorships and Advertising: The newspaper generates revenue through sponsored content and advertising partnerships with local businesses, student societies, and organizations displayed on their website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Leopard is a student-run digital newspaper that publishes original editorial content covering world news, local London issues, Goldsmiths university-specific stories, sports, opinion and feature pieces, arts and lifestyle coverage, broadcast content, and digital exclusives. The publication operates as a non-profit, volunteer-driven media outlet with approximately 13 student writers and editorial staff producing free, publicly accessible content distributed through its WordPress-based website and associated social media channels.

Product overview

The Leopard is a student-run news and media website for Goldsmiths, University of London. The publication produces editorial content across multiple categories including World news, Local news, Goldsmiths campus news, Sports, Opinion & Features, Arts & Lifestyle, Broadcast, and Digital Exclusives. The website also features a CareerSPACE section for employment-related content. The publication operates as a WordPress-based digital platform without commercial product or software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Leopard (Digital Newspaper) A student-run digital newspaper published in association with Goldsmiths, University of London, delivering free editorial content across multiple categories including world news, local news, Goldsmiths-specific campus stories, sports, opinion and features, arts and lifestyle, broadcast, digital exclusives, and career content (CareerSPACE). The publication serves the Goldsmiths community and broader student readership with authentic peer-reported journalism distributed via a WordPress-based website and social media channels.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• La Main DorminorOthersLocal restaurant/cafe advertising on The Leopard website as part of their sponsor package.
• 7 BurgersminorOthersLocal food business advertising on The Leopard website as part of their sponsor package.
• Beirut RestaurantminorOthersLocal restaurant advertising on The Leopard website as part of their sponsor package.
• City Walk CafeminorOthersLocal cafe advertising on The Leopard website as part of their sponsor package.
• Candy BabaminorOthersLocal food business advertising on The Leopard website as part of their sponsor package.
• Royal BuffetminorOthersLocal buffet restaurant advertising on The Leopard website as part of their sponsor package.
• Angela's Mughead CoffeeminorOthersLocal coffee business advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Badminton SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Hockey SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Netball SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Pole Dance SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Boxing SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.
• Goldsmiths Drama SocietyminorOthersStudent society advertising on The Leopard website as part of their sponsor package.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Tab: The Tab is a UK-wide network of student newspapers with editorial presence across multiple universities, including Goldsmiths. It is directly comparable to The Leopard in audience (UK students), format (digital-first news), and coverage mix (campus, politics, lifestyle).
• Felix: Felix is the student newspaper of Imperial College London. It is comparable to The Leopard as a London-based, student-run, university-affiliated digital news publication covering campus, science, and lifestyle.
• Varsity: Varsity is the official student newspaper of the University of Cambridge. It is comparable to The Leopard as a digital-first, university-affiliated student publication covering news, opinion, arts, and sport for its campus community.
• Cherwell: Cherwell is the Oxford-based independent student newspaper. It is comparable to The Leopard as a student-edited news outlet serving a defined UK university readership with coverage of news, culture, and opinion.
• The Boar: The Boar is the student newspaper of the University of Warwick. It is directly comparable as a UK student-run digital newspaper covering news, opinion, culture, and sport for a university community.
• The Gryphon: The Gryphon is the student newspaper of the University of Leeds. It is directly comparable as a UK student-run publication covering news, opinion, arts, and sport for a university community.
• The Oxford Student: The Oxford Student is the official student newspaper of the University of Oxford. It parallels The Leopard in being a long-running, university-affiliated, student-run news outlet covering campus, world, and cultural topics.
• The Saint: The Saint is the student newspaper of the University of St Andrews. It is comparable to The Leopard as a UK student-run, university-affiliated digital news outlet covering campus life, opinion, and culture.
• Impact: Impact is the student newspaper of the University of Nottingham. It parallels The Leopard in being a UK student-led publication producing regular news, features, and cultural content for its campus readership.
• Concrete: Concrete is the student newspaper of the University of Manchester. It is comparable to The Leopard as a digital-first, student-edited news outlet serving a UK university audience with broad editorial coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theleopardnewspaper
• LinkedInlinkedin.com/company/the-leopard-newspaper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leopard