The Liberty Distillery

What The Liberty Distillery does

The Liberty Distillery is a privately-held craft distillery founded in 2013 and located on Granville Island in Vancouver, British Columbia. Founded and operated by Robert and Lisa Simpson (legal entity: Liberty Merchant Company Inc.), the company operates a vertically integrated "grains-to-glass" production model using 100% organic BC-grown grains (wheat, barley, oats, corn, rye, spelt, emmer, khorasan) sourced, fermented, triple-distilled in handmade copper pot stills, barrel-aged, and bottled on-site. The product portfolio is organized into four sub-brands: Truth (vodka), Endeavour (gin with variants including Old Tom, Origins, and Pink), Trust (whiskey family spanning Canadian Rye, Southern, Ancient Grains, Single Grain, Single Malt, four Single Cask expressions, and cask-strength releases), and Railspur (unaged white whiskey). Bottle prices range from $46.99 to $109.00 CAD per 750mL.

Revenue is generated exclusively through direct-to-consumer channels: an owned e-commerce store shipping within Canada via Canada Post, a physical retail store on Granville Island open 7 days a week, a cocktail lounge with private event hosting, and weekend distillery tours at $20 per person. The company also sells branded merchandise (apparel, glassware, bar accessories, gift sets) and in-store gift cards redeemable at Liberty Wine Merchants locations. Distribution is geographically constrained to Canada, with no US or international sales, no wholesale accounts, and no third-party retail placements identified. With a team of only 5 employees, no institutional funding, and no parent company, the business is fully founder-owned and bootstrapped, sustained by product premium pricing, repeat awards (Jim Murray's Whisky Bible, Canadian Whisky Awards, San Francisco World Spirits Competition, TripAdvisor Travellers' Choice 2024), and Granville Island tourism-driven foot traffic.

Name

The Liberty Distillery

Legal name

Liberty Merchant Company Inc.

Website

https://thelibertydistillery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Liberty Distillery is a Vancouver-based craft distillery on Granville Island producing premium vodka, gin, and whiskey from 100% organic BC-grown grains via triple distillation in handmade copper pot stills, selling exclusively direct-to-consumer through its on-site store, cocktail lounge, and Canadian e-commerce platform.

Ownership category

akta.pro rank

Product category

Craft Spirits Distillery

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft spirits distillery
• Organic vodka gin whiskey
• Artisanal premium spirits
• Distillery tours tastings
• Spirits e-commerce retail

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Spirit Sales: Direct sales of handcrafted vodka, gin, and whiskey products through e-commerce and on-site retail. Products sold in various sizes including 50mL, 375mL, 750mL, and 1.75L bottles.
2. Gift Cards: In-store gift cards redeemable at The Liberty Distillery on Granville Island or any Liberty Wine Merchants location.
3. Cocktail Lounge & Tastings: On-site cocktail lounge generates revenue through drink sales, tours, and tasting experiences.
4. Merchandise: Branded merchandise including apparel, accessories, glassware, and wooden boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Liberty Distillery is a craft distillery producing hand-crafted vodka, gin, whiskey, and unaged whiskey from 100% organic British Columbia-grown grains on Granville Island in Vancouver, BC. All spirits are triple-distilled in handmade copper pot stills on-site, aged in various cask types, and sold directly to consumers through the company's e-commerce storefront and on-site distillery store. The distillery also operates a cocktail lounge and tasting room offering tours, tastings, and private events.

Product overview

The Liberty Distillery is a craft distillery producing premium spirits on Granville Island, Vancouver, since 2013. Their product portfolio includes three core spirit brands: TRUTH Vodka (including Truth Oat Vodka Distiller's Reserve), Endeavour Gin (with variants Old Tom, Origins, and Pink), and TRUST Whiskey (featuring Canadian Rye, Southern, Ancient Grains, Single Grain, Single Malt, plus Single Cask expressions in Bordeaux, Burgundy, Port, and Madeira finishes, and Cask Strength variants). Additionally, Railspur provides unaged white whiskey options. They also sell branded merchandise including apparel (tees, toques, caps), bar accessories (flasks, shotglasses, coasters, bar blades), gift sets, and gift cards. Their e-commerce platform integrates Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Trust: Whiskey brand featuring Single Grain, Canadian Rye, Southern, Ancient Grains, Single Cask (Bordeaux, Madeira, Port, Burgundy), Cask Strength, and Single Malt expressions
• Endeavour
• Truth
• Railspur

Products and services

• Truth Vodka Hand-crafted vodka made from 100% organic BC-grown wheat, triple-distilled in copper pot stills, and chill-filtered with activated charcoal. Bottled at 750mL ($46.99) and available in multiple sizes; intended for individual consumers and on-premise cocktail use.
• Truth Oat Vodka Distiller's Reserve Limited release vodka distilled from 100% organic BC oats using copper pot stills and a 16-plate rectification column, triple-distilled with only the 'Hearts' cut used. Awarded Gold with Distinction at the Canadian Artisan Spirit Competition in 2020 and 2021.
• Endeavour Gin London Dry-style gin made from 100% organic BC triple-distilled wheat spirit with 10 traditional botanicals slowly infused during re-distillation in copper pot stills. Named Best Gin at BC Distilled 2014 and BC's Best Gin at the Seattle Ginvitational 2014.
• Endeavour Old Tom Gin Full-flavoured mahogany-coloured gin made from 100% organic BC triple-distilled wheat spirit with 10 traditional botanicals plus 5 additional local botanicals, then rested in 220-litre French Oak barrels for several months. Awarded Gold / Best in Class at the Canadian Artisan Spirit Competition 2021.
• Endeavour Origins Gin West Coast Traditional Dry-style gin produced once per year during harvest, with 25 BC botanicals infused during distillation over a 100% organic BC triple-distilled wheat spirit base. Awarded Gold with Distinction (Excellence in Terroir) at the Canadian Artisan Spirit Competition in 2022 and 2023.
• Endeavour Pink Gin All-natural pink gin inspired by classic 19th-century cocktails, made from triple-distilled 100% organic BC wheat spirit with 18 botanicals including wild rosehips. Vibrant pink colour derived from natural ingredients; awarded Gold with Distinction at the Canadian Artisan Spirit Competition 2021.
• Trust Canadian Rye Whiskey Premium Canadian rye whiskey made from 75% organic rye and 25% organic barley from Armstrong, BC. Triple-distilled in the CARL copper pot still, aged 3 years in 220-litre red Burgundy barrels then finished in new American Oak. Named Best Overall Canadian Whisky 2022 by Mashed.com.
• Trust Southern Whiskey American bourbon-style whiskey beginning with 100% organic corn from Spallumcheen, BC, triple-distilled in the CARL copper pot still and aged 3 years in new American Oak barrels, then blended with Liberty rye (75% corn, 25% rye). Awarded Gold with Distinction at the Canadian Artisan Spirit Competition 2021.
• Trust Ancient Grains Whiskey Unique blend of spelt, emmer, and khorasan ancient grains with a small addition of barley from Armstrong, BC. Aged 3+ years in 200-litre once-used Bourbon barrels with a brief finish in new American Oak. Scored 94.5 points in Jim Murray's Whisky Bible 2024.
• Trust Whiskey Single Grain Single grain whiskey from 100% organic hull-less unmalted barley from Armstrong, BC, triple-distilled in copper pot still and aged 3 years in once-used 220-litre Bourbon barrels. Named Whisky of the Year (Alternative Grain) at the Canadian Whisky Awards 2023.
• Trust Whiskey Single Malt Single malt whiskey crafted with 100% pale malt barley (2-row European style) from Peace River, BC, triple-distilled in the CARL copper pot still and matured 7 years in ex-Bourbon 220-litre barrels. Features notes of citrus, honey, vanilla, almond, and toffee.
• Trust Southern Cask Strength Whiskey Northern impression of classic American bourbon. 100% organic BC corn from Spallumcheen, triple-distilled in the CARL copper pot still, matured 7.5 years in new charred 200-litre Oak barrels. Bottled uncut and unfiltered at 62.5% alc./vol. Scored 94 points in Jim Murray's Whisky Bible 2025/2026.
• Trust Anniversary Cask Strength Whiskey Limited release celebrating 10 years of Liberty Distillery. 100% organic BC barley from Armstrong with a small addition of peat, triple-distilled in the CARL copper pot still and aged 7.5 years in once-used 200-litre Bourbon barrels. Bottled at 62.5% alc./vol. Scored 91 points in Jim Murray's Whisky Bible 2025/2026.
• Trust Whiskey Single Cask Bordeaux Single cask whiskey from 100% organic hull-less unmalted barley from Armstrong, BC, triple-distilled in the CARL copper pot still and aged 8 years in 220-litre French Oak Bordeaux barrels. Features brown sugar, almond, spice, cocoa, marzipan, and raisin notes.
• Trust Whiskey Single Cask Burgundy Single cask whiskey from 100% organic hull-less unmalted barley from Armstrong, BC, triple-distilled in the CARL copper pot still and aged just under 4 years in 220-litre French white Burgundy barrels. Features white chocolate, marzipan, cocoa, and caramel notes.
• Trust Whiskey Single Cask Port Single cask whiskey from 100% organic hull-less unmalted barley from Armstrong, BC, triple-distilled in the CARL copper pot still and aged just under 4 years in 220-litre Portuguese Port barrels. Features dark chocolate, marzipan, barley, caramel, and butterscotch notes.
• Trust Whiskey Single Cask Madeira Single cask whiskey from 100% organic hull-less unmalted barley from Armstrong, BC, triple-distilled in the CARL copper pot still and aged 3 years in 220-litre Madeira barrels. Features lemon drop, Christmas cake, spice, vanilla, almond, and white chocolate notes.
• Railspur No. 1 White Unaged barley-based grain spirit from 100% BC organic barley, single pot triple-distilled white whiskey with a clean, pure finish and complex mixability. Awarded Gold at the Canadian Artisan Spirit Competition in 2022 and 2024.
• Railspur No. 2 Wildflower Honey Unaged grain spirit from 100% BC organic barley with infusion of Chilliwack River Valley Wildflower Honey. Single pot triple-distilled white whiskey. Awarded Best in Class (White Spirit) at the Canadian Artisan Spirit Competition 2026.
• Railspur No. 3 Switch Barrel-aged (under 1 year) whiskey from 100% organic BC barley, triple-distilled in a single copper pot still and aged in used 220-litre Bourbon barrels. Drawn from barrel early to create a young 'almost whiskey' with vanilla, caramel, and graham cracker notes.
• In-Store Gift Card Physical gift cards redeemable at The Liberty Distillery on Granville Island or any Liberty Wine Merchants location, available in denominations from $25 to $250 in $25 increments.
• Mini 50mL Gift Set Three-bottle 50mL gift set containing one each of Truth Vodka, Endeavour Old Tom Gin, and Endeavour Gin, priced at $28.50. Intended for sampling and gifting.
• Distillery Tours & Tastings On-site distillery tour and tasting experience at the Granville Island location, priced at $20 per person and offered on Saturday-Sunday at 11:30am and 1:30pm. Open to tourists and experience seekers.
• Branded Merchandise & Bar Accessories Branded merchandise and bar accessories sold through the e-commerce storefront, including Liberty toques (light grey and charcoal grey), Trust and Liberty tri-blend tees, Trust long-sleeve shirts, 6oz stainless steel Liberty flask, baseball flexfit caps (grey, black), Liberty mesh back caps (charcoal/black and copper/grey), baseball sport cap, bar blade bottle opener, 2oz Liberty shotglass, BC driftwood coaster sets (4-pack), locally handcrafted wood sliding-lid boxes, and a branded lanyard. Available alongside spirits via the e-commerce store and on-site retail.

Quantifiable outcome

• 94.5 Points - Jim Murray's Whisky Bible 2024 for Trust Ancient Grains Whiskey
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wayward Distillation House: BC-based craft distillery producing gin, vodka, and liqueurs with a tasting room and store. Comparable in scale, product range, and direct-to-consumer model to Liberty Distillery.
• Victoria Distillers: BC-based craft distillery producing gin, vodka, and whisky with a focus on premium spirits and a tasting room experience. Comparable in product portfolio and craft positioning to Liberty Distillery, with broader distribution.
• Odd Society Spirits: Vancouver-based craft distillery producing vodka, gin, whiskey, and liqueurs from BC grains. Most direct geographic and product peer to The Liberty Distillery, operating a similar DTC model with distillery tasting room and retail store.
• Shelter Point Distillery: BC Island craft distillery producing single malt whisky and other spirits from locally grown grain. Direct Canadian craft whisky peer with estate-grown grain and on-site tasting room model.
• St. George Spirits: California-based craft distillery producing vodka, gin, whiskey, and liqueurs with a focus on artisanal production and premium positioning. Comparable in craft ethos and product breadth.
• Anchor Distilling Company: San Francisco-based craft distillery producing gin, whiskey, vodka, and rum. Historical first-mover in American craft distilling with similar premium positioning and acknowledgement in international spirits competitions.
• Deerhammer Pacific Distillers: British Columbia craft distillery producing whiskey, gin, and vodka with a focus on small-batch, locally-sourced grain. Similar product mix and craft positioning.

Regional players

• Phillips Brewing & Malting Co. Victoria, BC craft brewery and distillery producing spirits alongside beer. Regional Canadian craft beverage producer with comparable small-batch approach and brand recognition.

Emerging players

• Copper & Kings American Brandy Co. Louisville-based craft distillery producing whiskey, gin, and brandy with copper pot stills and a tasting room. Comparable in craft methodology and on-premise experience model.

Others

• Liberty Wine Merchants: BC-based wine and spirits retailer whose locations accept Liberty Distillery gift cards. Channel partner and related entity for consumer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-liberty-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Liberty Distillery