THEMAA - Association Nationale des Théâtres de Marionnettes et des Arts Associés

What THEMAA - Association Nationale des Théâtres de Marionnettes et des Arts Associés does

THEMAA (Association Nationale des Théâtres de Marionnettes et des Arts Associés) is a French non-profit national association serving as the official French center of UNIMA (Union Internationale de la Marionnette), a UNESCO partner. The organization coordinates and represents France's puppet theater professional community, which includes professional puppet theater companies, individual artists, and supporting arts organizations. Its operations are anchored by a 5-person team headquartered in Paris (siège social c/o Théâtre aux Mains Nues, 43 rue du Clos, 75020 Paris; correspondence address c/o Opale, 21 rue des Malmaisons, 75013 Paris).

THEMAA's core offerings include the main website (themaa-marionnettes.com), a searchable professional directory (Annuaire) and interactive member map, the Manip journal dedicated to puppet arts, the Portail des Arts de la Marionnette resource portal, and the Les éditions de THEMAA publishing line. Programmatic activities include the Marionnette dans tous ses Étés summer event catalog (running annually since 2021), the B.A.BA cooperative device for professional exchange, and recurring convenings such as Les Rencontres Nationales, Les Rendez-vous du Commun, Les À Venir, and Les États Généraux (2024). Members access an exclusive Espace Adhérent portal for profile management and member-only resources.

The association operates a membership-based business model: members join on an annual subscription basis, and THEMAA also receives public funding from the French Ministry of Culture (Direction générale de la création artistique). Membership tiers and pricing are not publicly disclosed. The go-to-market approach is community-led, relying on the professional network, the member directory, events, and referrals to attract new members. THEMAA is a member of UFISC (sector federation), maintains partnerships with ENSMA, Pôle International de la Marionnette, BnF, ASSITEJ France, FAMO, ICiMa, and regional collectives (Latitude Marionnette, Collectif Auvergne-Rhône-Alpes), and coordinates French participation in UNIMA's international work.

Name

THEMAA - Association Nationale des Théâtres de Marionnettes et des Arts Associés

Legal name

THEMAA - Association Nationale des Théâtres de Marionnettes et des Arts Associés

Website

https://themaa-marionnettes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THEMAA is the French national association for puppet theaters and associated arts, serving as UNIMA's French center. It coordinates a community of professional companies, artists, and arts support organizations through membership services, publications, and cooperative programs.

Ownership category

akta.pro rank

Product category

Performing Arts Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Puppet theater association
• Performing arts membership
• Cultural professional network
• Arts sector advocacy
• Member directory services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: THEMAA generates revenue through annual membership fees paid by professional members, including puppet theater companies and arts professionals. The association also receives public funding from the French Ministry of Culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

THEMAA is a French non-profit membership association for puppet theater and associated arts professionals. It delivers services such as a searchable member directory, an event agenda, the Manip professional journal, cooperative professional programs (B.A.BA, Rencontres Nationales, États Généraux), and a member-only online portal, while also serving as the French center of UNIMA.

Product overview

THEMAA operates as a national association for puppet theaters and associated arts, functioning primarily as a membership organization with digital platforms. The core offering includes the main website providing access to the member directory (Annuaire), event calendar, news, and member resources. The association publishes 'Manip - Le Journal de la Marionnette' as its professional journal, maintains the 'Portail des Arts de la Marionnette' as a resource portal, and operates 'Les éditions de THEMAA' for publications. Seasonal programs like 'Marionnette dans tous ses Étés' (summer event cataloging) and cooperative initiatives like 'B.A.BA' support professional development and networking among members. The 'Espace Adhérent' provides exclusive online services for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuaire THEMAA (Member Directory)

Quantifiable outcome

• Since 2021, THEMAA has cataloged and distributed a summer program of puppet and associated arts events across France each year.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ministère de la Culture et de la Communication (Ministry of Culture and Communication)coreOthersTHEMAA is officially subsidized by the French Ministry of Culture (Direction générale de la création artistique), providing the association with public funding and institutional recognition.
• UFISC (Union Fédérale d'Intervention des Structures Culturelles)coreOthersTHEMAA is a member of UFISC, a coordination body for arts and cultural organizations in France, enabling collective advocacy and sector-wide cooperation.
• UNIMA (Union Internationale de la Marionnette)coreStrategic or Co-development PartnerTHEMAA is the official French center of UNIMA, the International Union of Marionettes, a UNESCO partner. This gives THEMAA an international mandate within the global puppet arts community.
• Fédération des Arts de la Marionnette en Occitanie (FAMO)minorOthersTHEMAA is a member of FAMO, a regional federation of puppet arts in Occitanie, supporting local and regional coordination within the puppet arts network.
• Scènes d'enfance – ASSITEJ FranceminorOthersTHEMAA is a member of Scènes d'enfance (ASSITEJ France), the French branch of the International Association of Theatre for Children and Young Audiences, supporting cross-sector collaboration.
• Pôle International de la Marionnette (International Puppet Pole)minorOthersTHEMAA partners with the International Puppet Pole, a major institution dedicated to puppet arts research, creation, and dissemination.
• École nationale supérieure des Arts de la Marionnette (ENSMA)minorOthersTHEMAA collaborates with ENSMA, France's national school for puppet arts, supporting education and training within the sector.
• Portail des Arts de la MarionnetteminorOthersTHEMAA supports the Portail des Arts de la Marionnette, a web portal dedicated to puppet arts resources and information.
• Latitude MarionnetteminorOthersTHEMAA cooperates with Latitude Marionnette, a regional network and initiative promoting puppet arts, as part of its regional regroupment strategy.
• Collectif Marionnettes Auvergne Rhône-AlpesminorOthersTHEMAA works with the Auvergne-Rhône-Alpes puppet arts collective as part of its regional cooperation strategy.
• Le Mouffetard – Théâtre des arts de la marionnetteminorOthersTHEMAA partners with Le Mouffetard, a Paris-based theater dedicated to puppet arts, supporting the visibility and programming of puppet theater in France's capital.
• Bibliothèque nationale de France (BnF)minorOthersTHEMAA partners with the Bibliothèque nationale de France (National Library of France), likely for archival and documentation purposes related to puppet arts heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UFISC (Union Fédérale d'Intervention des Structures Culturelles): UFISC is the French federal body coordinating cultural organizations, of which THEMAA is a member. Comparable as a national arts/cultural federation providing advocacy, coordination, and policy representation for its members.
• ASSITEJ International: ASSITEJ International is the global federation of theatre for children and young audiences, the parent body of THEMAA's partner Scènes d'enfance. Directly comparable as a national-center model of an international performing-arts association.
• Union Internationale de la Marionnette (UNIMA): UNIMA is the international umbrella of which THEMAA is the official French center. Both are membership-based associations dedicated to puppet arts, providing the most direct structural and functional comparison.
• Scènes d'enfance – ASSITEJ France: ASSITEJ France is the French branch of the International Association of Theatre for Children and Young Audiences, a peer performing-arts professional association with which THEMAA is already allied. Comparable in mission (advancing a specific performing-arts sector) and operating model (national network, member services, advocacy).

Emerging players

• Pôle International de la Marionnette (International Puppet Pole): The International Puppet Pole is a THEMAA partner dedicated to puppet-arts research, creation, and dissemination. Comparable in serving the puppet-arts sector but with a different institutional focus (creation/resource infrastructure rather than professional advocacy).
• École nationale supérieure des Arts de la Marionnette (ENSMA): ENSMA is France's national school for puppet arts and a THEMAA partner. Comparable in the puppet-arts ecosystem but focused on education/training rather than professional association/advocacy services.

Broad incumbents

• Association Française des Orchestres (AFO): AFO is a French national association of orchestras and similar professional ensembles. Comparable in providing member services, advocacy, and sector representation, but with a broader performing-arts mandate (orchestral rather than puppetry).
• SYNDEAC (Syndicat national des structures et des directions d'enseignement supérieur artistique): SYNDEAC is a larger national union in the French performing-arts sector representing higher-education arts institutions. Comparable as a national membership-based arts organization operating with public-sector engagement, but with a broader scope and constituency.

Regional players

• Latitude Marionnette: Latitude Marionnette is a regional puppet-arts network THEMAA cooperates with. Comparable sector and field of activity, but geographically and structurally limited to a regional regroupment.
• Fédération des Arts de la Marionnette en Occitanie (FAMO): FAMO is a regional puppet-arts federation in Occitanie and a THEMAA member/partner. Highly comparable in mission (puppet-arts advocacy and resource coordination) but operates at a regional level rather than national.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/themaa-association-nationale-des-th%C3%A9%C3%A2tres-de-marionnettes-et-des-arts-associ%C3%A9s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about THEMAA - Association Nationale des Théâtres de Marionnettes et des Arts Associés