The Manitoban
The Manitoban is the official student newspaper of the University of Manitoba, founded in 1914, publishing weekly print editions and digital content covering campus news, sports, arts, and student affairs for the UofM student community.
- Company typePrivate
- Founded-
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Manitoban does
The Manitoban is the official student newspaper of the University of Manitoba, a non-profit publication founded in 1914 and operating from offices at 109 Helen Glass on the Fort Garry campus in Winnipeg, Manitoba. It produces news, arts and culture, research and technology, sports, features, and opinion/commentary content aimed at University of Manitoba students, with coverage extending to UMSU governance, Bison athletics, tuition policy, and campus life. The publication distributes content through a WordPress-based website, a weekly print edition distributed across campus, and a social media presence spanning Facebook, Twitter/X, Instagram, YouTube, and SoundCloud; it also operates the 'Toban Talks' podcast and a Featured Videos multimedia library.
The business model is built on two revenue streams: advertising (served via an 'Advertise' page on the website and sponsored content within the publication) and what appears to be institutional funding through the University of Manitoba Students' Union (UMSU) via student fees. No subscription pricing or individual copy pricing is publicly disclosed. Editorial work is produced primarily by student contributors and volunteer staff, with an editorial board and a Board of Directors providing governance. There are no disclosed funding rounds, investors, parent companies, or subsidiaries; the publication is independently operated under its own legal name.
Strategically, the publication has invested modestly in format diversification through its podcast and video offerings while maintaining its long-standing print and web identity. There is no evidence of AI/ML capabilities, no patents or proprietary technology beyond standard WordPress, and no third-party integrations. Customer concentration is effectively total — the audience is UofM students — and the geographic footprint is confined to a single campus community in Manitoba, Canada.
The Manitoban firmographics
Firmographics- Name
- The Manitoban
- Legal name
- The Manitoban
- Website
- https://themanitoban.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Manitoban is the official student newspaper of the University of Manitoba, founded in 1914, publishing weekly print editions and digital content covering campus news, sports, arts, and student affairs for the UofM student community.
- Ownership category
- akta.pro rank
The Manitoban industry classification
Industry- Product category
- Student Newspaper / Campus Media
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
- akta.pro secondary industry
- Community-Integrated Publishing Platforms (MPACAIAI)
Keywords
Where The Manitoban is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Manitoban business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising: The Manitoban generates revenue through advertising, as evidenced by an 'Advertise' page on its website and sponsored content sections within the publication.
- Student Union Funding: As the official University of Manitoba students' newspaper, The Manitoban likely receives partial funding through UMSU (University of Manitoba Students' Union) student fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Manitoban product offering
Product offeringCore offering
The Manitoban is the official University of Manitoba students' newspaper, publishing campus news, arts and culture, research and technology, sports, features, and editorial commentary through a WordPress-based website and a weekly print edition. It supplements its journalism with a podcast (Toban Talks) and a video content library, distributed via YouTube and SoundCloud, and across campus drop points on the Fort Garry campus.
Product overview
The Manitoban is the official student newspaper of the University of Manitoba, operating as a single unified publication with multiple content formats. The core offering consists of a digital publication (website) and a print newspaper, supplemented by a podcast called 'Toban Talks' and a video content library of 'Featured Videos.' The publication covers campus news, arts & culture, research & technology, sports, and commentary.
Differentiator
Problem solved
Functional benefit
Products and services
- The Manitoban (Digital Publication) The official University of Manitoba students' newspaper website, publishing digital content across categories including News, Arts & Culture, Research & Technology, Comment, Sports, and Features, targeted at the U of M campus community.
- The Manitoban (Print Newspaper) A physical weekly print edition of the University of Manitoba student newspaper, distributed at multiple drop points across the Fort Garry campus.
- Toban Talks Podcast An audio podcast produced by The Manitoban covering campus news and student topics, distributed via YouTube and SoundCloud.
- Featured Videos A video content library featuring news clips, event coverage, and multimedia storytelling from The Manitoban.
Companies that use The Manitoban
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Manitoban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Manitoban partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Winnipeg Newcomer Sport Academy (WNSA)minorThe U of M Tennis Club, featured in The Manitoban, partners with WNSA to provide court space and coaching services. The UMTC donates space as part of its partnership with WNSA, which provides tennis sessions for low-income newcomer children ages 5-14. Coaches are certified Tennis Canada instructors.
- CanUminorThe U of M gym, featured in The Manitoban, partners with community groups including CanU to offer subsidized programs for underserved populations, demonstrating dedication to promoting wellness and inclusivity.
- Winnipeg Newcomer Sport Academy (WNSA)minorThe U of M gym partners with WNSA, offering subsidized programs for underserved populations as part of community outreach initiatives.
Recent moves5 records
Expansion highlights3 records
The Manitoban competitors and assessment
Company assessmentDirect peers
- The Ubyssey: The University of British Columbia's student newspaper, operating both print and digital formats with comparable content categories (news, culture, sports, opinion). Operates as a direct peer in the Canadian student newspaper space with similar volunteer-driven model and university affiliation.
- The Varsity: The University of Toronto's student newspaper, one of Canada's largest student publications. Directly comparable as a long-standing Canadian university student newspaper offering digital, print, and multimedia content serving a similar campus journalism role.
- The Peak: Simon Fraser University's student newspaper operating in Metro Vancouver. Direct peer as a Canadian university student newspaper with similar print, digital, and multimedia content offerings serving a defined campus readership.
- The Silhouette: McMaster University's student newspaper serving the Hamilton campus community. Direct peer as a Canadian university student publication with comparable content categories and volunteer editorial model.
- The Charlatan: Carleton University's independent student newspaper in Ottawa. Direct peer as a Canadian campus newspaper with comparable print/digital format, editorial scope, and student-fee funding relationship.
- The Gauntlet: University of Calgary's student newspaper, operating print and digital editions with similar content verticals. Direct peer in the Canadian student newspaper category with comparable readership base and revenue model.
- The Gateway: University of Alberta's student newspaper, providing news and editorial coverage to the campus community. Direct peer as a Canadian university student publication with similar volunteer/staff structure and advertiser-supported revenue model.
- The McGill Daily: McGill University's independent student newspaper providing news, opinion, and arts coverage. Direct peer as a Canadian university student newspaper with similar governance structure (Board of Directors) and editorial independence model.
- The Eyeopener: Toronto Metropolitan University's (formerly Ryerson) student newspaper. Direct peer as a Canadian urban university student newspaper with multi-format content production and similar institutional positioning.
Broad incumbents
- Winnipeg Free Press: Manitoba's largest daily newspaper, headquartered in Winnipeg. Comparable as a local/regional newspaper operating in the same Winnipeg market, though it serves the broader Manitoba audience rather than the U of M student niche specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
The Manitoban social profiles
Digital presenceThe Manitoban financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Manitoban leadership team
Management profileNumber of profiles
The Manitoban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Manitoban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Manitoban
What does The Manitoban do?
The Manitoban is the official University of Manitoba students' newspaper, publishing campus news, arts and culture, research and technology, sports, features, and editorial commentary through a WordPress-based website and a weekly print edition. It supplements its journalism with a podcast (Toban Talks) and a video content library, distributed via YouTube and SoundCloud, and across campus drop points on the Fort Garry campus.
Is The Manitoban a public or private company?
The Manitoban is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Manitoban founded?
The Manitoban was founded in -1. It employs 11 to 50 people.
Where is The Manitoban based?
The Manitoban is headquartered in Winnipeg, Canada, in the North America region.
How does The Manitoban make money?
Two revenue lines are on record. Advertising is the primary driver. The others are student Union Funding.
Who are The Manitoban's main competitors?
Direct peers on record are The Ubyssey, The Varsity, The Peak, The Silhouette, The Charlatan, The Gauntlet, The Gateway, The McGill Daily and The Eyeopener. Winnipeg Free Press is listed as a broad incumbent.
Does The Manitoban have an API?
No public API is recorded for The Manitoban.
What industry is The Manitoban in?
The Manitoban's product category is Student Newspaper / Campus Media. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV), with a secondary code of MPACAIAI, Community-Integrated Publishing Platforms. Its NAICS code is 51311 and its SIC code is 2711.