The Manzoni

What The Manzoni does

The Manzoni is a single-location hospitality and retail venue in central Milan operated under Tom Dixon, the British design company. Located at Via Alessandro Manzoni 5, the venue was created by Tom Dixon's Design Research Studio and opened in April 2019 as the brand's first permanent European hub. It integrates three functions in one physical space: a 100-cover Italian restaurant, a Tom Dixon design showroom (branded 'The Jungle' during evening events), and a retail shop showcasing newly launched products such as the FAT chair, OPAL lights, and FLASH tables.

The business operates on a direct-to-consumer, physically anchored model. Revenue derives from three streams: restaurant dining (à la carte, a €35 business lunch inclusive of antipasto, primo, secondo, water, and coffee, plus bar and wine offerings); retail sales of Tom Dixon products on-site with online purchase redirected to tomdixon.net; and private event hire including dinners, celebrations, and corporate functions, with bookings managed through an Outlook O365 system. Operating hours run from 08:30 to 02:00, Monday through Saturday, with Saturday lunch closed.

The venue targets Milan-based hospitality guests, design enthusiasts attending Salone del Mobile and similar events, and corporate professionals seeking a premium business-lunch venue. Marketing is conducted primarily through Tom Dixon's broader brand ecosystem, the #themanzoni Instagram hashtag, email newsletter capture, and event-driven foot traffic around Salone del Mobile and the 2019 grand opening. The Manzoni is registered under two Italian S.r.l. entities (Tom Dixon Milano S.R.L. and II Manzoni S.r.l.) and entered a temporary closure for renovations in 2024, with a planned reopening in September 2024. The company has 14 employees and no external funding or public listing.

Name

The Manzoni

Legal name

Tom Dixon Milano S.R.L.

Website

https://themanzoni.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Manzoni is a Milan-based hospitality venue operated by Tom Dixon that combines a 100-cover Italian restaurant, a Tom Dixon design showroom, and a retail shop, serving dining guests, design enthusiasts, and corporate professionals through direct on-site visits and private events.

Ownership category

akta.pro rank

Product category

Hospitality and experiential design venue

NAICS

Full-Service Restaurants (722511), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian restaurant dining
• Design showroom retail
• Hospitality venue Milan
• Private event hire
• Experiential retail space

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Restaurant dining: The restaurant generates revenue through table service with a 100-cover capacity, offering à la carte menus, business lunch at €35 per person, and an extensive wine list. Operating hours are from 08:30 a.m. to 02:00 a.m. Monday to Saturday.
2. Retail shop: The shop sells Tom Dixon products on-site, including newly launched items such as the FAT chair, OPAL lights, and FLASH tables, redirecting customers to the Tom Dixon online store for purchase.
3. Events and private hire: The venue hosts private events including grand opening celebrations and private dinners, generating revenue through exclusive event bookings and after-parties, with 'The Jungle' functioning as a daytime showroom and night-time events space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Manzoni is a single physical venue in Milan combining a 100-cover Italian restaurant, a Tom Dixon design showroom, and a retail shop. It serves Italian cuisine (including a €35 business lunch, à la carte, dessert, bar, and wine list) while showcasing and selling Tom Dixon's latest design products such as the FAT chair, OPAL lights, and FLASH tables, and hosts private events in its "Jungle" events space.

Product overview

The Manzoni is a unified hospitality venue combining three integrated spaces: The Restaurant (a 100-cover Italian restaurant), The Showroom (Tom Dixon design showroom by day, events space by night), and The Shop (retail space for Tom Dixon products). The venue showcases Tom Dixon's latest design innovations including the FAT chair, OPAL lights, and FLASH tables. Food service includes lunch menus, à la carte dining, desserts, bar service, and wine list.

Differentiator

Problem solved

Functional benefit

Products and services

• The Restaurant A 100-cover Italian restaurant created by Tom Dixon's Design Research Studio, serving Italian cuisine with a theatrical atmosphere. Operates from 08:30 a.m. to 02:00 a.m. Monday to Saturday, offering à la carte, business lunch, dessert, bar, and wine list menus. Designed for individual diners, design enthusiasts, and corporate lunch guests.
• The Showroom (The Jungle) A daytime showroom showcasing Tom Dixon's latest design innovations, including the FAT chair, OPAL lights, and FLASH tables. Converts into "The Jungle" events space for private dinners, brand events, and corporate functions at night. Targeted at design professionals, brand loyalists, and private event clients.
• The Shop A retail space within The Manzoni offering Tom Dixon design products and merchandise, including newly launched items such as the FAT chair, OPAL lights, and FLASH tables. On-site visitors are redirected to tomdixon.net to complete purchases. Targeted at design enthusiasts and Tom Dixon brand followers.
• Business Lunch Menu A fixed-price business lunch offering at €35 per person, including antipasto starter, primo piatto first course, secondo piatto second course, water, and coffee. Available Monday to Saturday, excluding Saturday lunch. Targeted at Milan-based corporate professionals seeking an efficient, stylish midday dining experience.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Tom Dixon (Tom Dixon Milano S.R.L.)flagshipStrategic or Co-development Partner · 1 January 2019Tom Dixon is the creative and brand force behind The Manzoni. The venue was created by Tom Dixon's Design Research Studio and serves as Tom Dixon's first European hub. The Manzoni showcases Tom Dixon's latest design innovations including the FAT chair, OPAL lights, and FLASH tables, blending British design with Italian cuisine.
• II Manzoni S.r.l.coreOthersII Manzoni S.r.l. (P.IVA: 10672720967) is one of the operating legal entities for The Manzoni venue in Milan.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 10 Corso Como: Milan-based concept store combining retail, art gallery, restaurant, and café under one roof. The closest analog to The Manzoni's hybrid dining-showroom-retail model, targeting overlapping design-conscious Milan visitors.
• Artemide Showroom Milano: Milan flagship of Italian lighting brand Artemide, showcasing innovative lighting design in an experiential retail format. Comparable premium Italian design brand showroom positioning, particularly relevant given The Manzoni's OPAL lights showcase.
• Spazio Rossana Orlandi: Iconic Milan design gallery and concept space that hosts exhibitions, dining events, and design retail in a single experiential venue. Comparable hybrid of design showcase and hospitality in Milan.
• Dimore Milano: Milan-based interior design studio and gallery showcasing collectible design in a residential-style showroom setting. Comparable curated, experiential design retail targeting design enthusiasts and professionals.
• Nilufar Gallery: Milan design gallery featuring curated furniture and collectible design, with adjacent dining/café hospitality. Comparable Milan-based hybrid of high-end design retail and lifestyle experience.

Others

• The Conran Shop: Design retail concept store founded by Terence Conran, historically connected to Tom Dixon's parent design ecosystem. Comparable design-led lifestyle retail format and ecosystem adjacency through the broader Tom Dixon/Conran design heritage.

Broad incumbents

• B&B Italia Showroom Milano: Milan showroom of major Italian design furniture brand B&B Italia, operating on Via Durini in the Quadrilatero del Design. Comparable premium design brand presence targeting Milan's design community.
• Cassina Showroom Milano: Flagship Milan showroom of established Italian furniture brand Cassina, located in the city's design district. Comparable high-end design brand flagship in Milan, though without the integrated restaurant component.
• La Rinascente: Milan's flagship luxury department store, including its rooftop restaurants and food halls. Comparable Milan premium retail and dining destination, though operating at much larger scale across multiple categories.

Emerging players

• Marsèlleria: Milan hybrid concept space combining footwear retail with art exhibitions and design events. Comparable emerging Milan concept blending niche product retail with cultural programming and hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/tags/themanzoni
• LinkedInlinkedin.com/company/themanzoni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Manzoni