THE MAPLE
The Maple is an independently owned Belgian beer café in Ertvelde, founded in 1986, serving local beer enthusiasts and the Meetjesland community through a curated Belgian beer selection, live music events, and venue hosting for local organizations.
- Company typePrivate
- Founded1986
- HeadquartersErtvelde, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE MAPLE does
The Maple is a traditional Belgian beer café (biercafé) founded in 1986 and located at Stoepestraat 50 in Ertvelde, part of the municipality of Evergem in the Meetjesland region of East Flanders, Belgium. The café operates as a single physical retail establishment with approximately 10 employees, offering a curated and growing selection of Belgian craft and specialty beers — including a rotating 'wisseltap' (currently featuring Vicaris Winter) and Orval served at three different ages and two temperatures. The business serves three primary segments: beer enthusiasts drawn to the expanding beer menu, local Meetjesland residents attending live music and community events, and four local organizations (KANAALBLUES, ERTVELDSCH BIER ULTIMATUM, WTC VLUG EN VRIJ, EEVOC) for whom The Maple is a home venue.
The underlying operation is non-technological: there is no e-commerce, mobile app, delivery, or online ordering system. Marketing is limited to a Facebook page ('ertvelde.maple') and a basic Wix-based website with an events calendar. The café's annual programming includes The Maple-feesten (last full weekend of June) and Stoepedagen (September 8–16, with Stoepetaarten served during the novena), complemented by recurring concerts and group venue rentals outside regular hours.
Revenue is generated exclusively through on-site food and beverage sales; pricing is not publicly disclosed. The Maple has earned the Orval Ambassador label from Orval Brewery, which imposes strict serving criteria, and has been featured in Sofie Vanrafelghem's 'Het groot caféboek België' as one of Belgium's notable café destinations. The business is independently owned and operated by Johan, with no parent company, external investment, disclosed subsidiaries, or reported revenue.
THE MAPLE firmographics
Firmographics- Name
- THE MAPLE
- Legal name
- The Maple
- Website
- https://themaple.be
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Maple is an independently owned Belgian beer café in Ertvelde, founded in 1986, serving local beer enthusiasts and the Meetjesland community through a curated Belgian beer selection, live music events, and venue hosting for local organizations.
- Ownership category
- akta.pro rank
THE MAPLE industry classification
Industry- Product category
- Beer Café / Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where THE MAPLE is headquartered
LocationHeadquarters
- HQ city
- Ertvelde
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
THE MAPLE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: The Maple generates revenue through on-site sales of food and beverages, primarily beer. The café features a rotating 'wisseltap' (rotating tap) offering different beers, with a focus on Belgian craft and specialty beers including Orval.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
THE MAPLE product offering
Product offeringCore offering
The Maple is a traditional Belgian biercafé (beer café) operating in Ertvelde since 1986, serving a curated and ever-growing selection of Belgian craft and specialty beers, including a rotating 'wisseltap' (rotating tap) currently featuring Vicaris Winter. Beyond beverage service, the café hosts live music concerts, the annual The Maple-feesten festival (last full weekend of June) and the Stoepedagen (September 8-16), and rents its venue to local organizations for group activities outside regular opening hours.
Product overview
The Maple is a traditional Belgian beer café in Ertvelde, operating since 1986. The core offering is its biercafé service with an expanding beer selection and a rotating 'wisseltap' feature. Additional services include an events calendar with concerts and annual festivals (The Maple-feesten, Stoepedagen), venue rental for group activities, and the business serves as a home base for local organizations. The café has received recognition as an Orval Ambassadeur for its beer quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Biercafé Service (Food & Beverage Service)
- Live Music Events & Festivals
- Group Venue Rental (Groepsactiviteiten)
Companies that use THE MAPLE
Customer profileSegments3 records
Ideal customer profiles3 records
THE MAPLE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE MAPLE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- KANAALBLUESminorLocal blues music organization that uses The Maple as its home venue for meetings and events.
- ERTVELDSCH BIER ULTIMATUMminorLocal beer enthusiasts organization that considers The Maple their home base.
- WTC VLUG EN VRIJminorCycling tourism club (Wielertoeristenclub) that uses The Maple as their meeting venue.
- EEVOCminorLocal organization with The Maple as their home venue for activities.
- FOTO DIRK DUYMminorLocal photographer whose work may be displayed or featured at The Maple.
- Orval BrewerycoreThe Maple has been repeatedly selected as an Orval Ambassador, recognizing their commitment to serving Orval trappist beer at optimal quality with specific temperature and age requirements. This is a prestigious recognition granted by the brewery to cafés meeting strict quality standards.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
THE MAPLE competitors and assessment
Company assessmentDirect peers
- 't Brugs Beertje: Long-established Belgian beer café in Bruges specializing in Belgian craft and trappist beers, with a similar curatorial, beer-culture identity. Comparable to The Maple in exclusivity of beer selection, walk-in model, and reputation-driven positioning.
- Cambrinus: Bruges beer and whisky bar with an extensive Belgium-focused beverage list and a reputation for tasting events. Comparable to The Maple as a specialty beer café combining curated beverages with optional experiential offerings.
- Het Waterhuis aan de Stokerij: Belgian beer café on the Graslei in Ghent with a comprehensive Belgian beer selection and a long-standing local/visitor clientele. Comparable to The Maple as a regionally anchored specialty beer café in a Belgian setting.
- De Garre: Belgian beer destination café in Bruges, famous for its house tripel and curated beer menu. Comparable to The Maple as a single-site Belgian beer café whose reputation and unique beer program drive foot traffic from enthusiasts and tourists.
- Mort Subite: Brussels café famous for its lambic and gueuze selection, with a traditional Belgian café atmosphere. Comparable to The Maple as a single-site Belgian beer café emphasizing heritage and a curated, authentic beer culture.
- Délirium Café: Iconic Brussels beer café famous for an enormous Belgian beer selection and a dedicated beer-enthusiast crowd. Directly comparable to The Maple as a craft/trappist beer-focused café serving passionate Belgian beer drinkers in a walk-in, on-premise setting.
- 't Kelderke: Brussels-based Belgian beer and jenever café in a historic cellar setting with a strong beer menu. Comparable to The Maple as a traditional, walk-in Belgian beer café where location heritage and beer depth are the primary draw.
- Le Falstaff: Historic Brussels biercafé with a deep wood-paneled interior and a renowned Belgian beer list. Comparable to The Maple as a traditional, single-location Belgian beer café where product depth and heritage drive the customer proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
THE MAPLE social profiles
Digital presenceTHE MAPLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE MAPLE leadership team
Management profileNumber of profiles
Profiles1 record
THE MAPLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE MAPLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE MAPLE
What does THE MAPLE do?
The Maple is a traditional Belgian biercafé (beer café) operating in Ertvelde since 1986, serving a curated and ever-growing selection of Belgian craft and specialty beers, including a rotating 'wisseltap' (rotating tap) currently featuring Vicaris Winter. Beyond beverage service, the café hosts live music concerts, the annual The Maple-feesten festival (last full weekend of June) and the Stoepedagen (September 8-16), and rents its venue to local organizations for group activities outside regular opening hours.
Is THE MAPLE a public or private company?
THE MAPLE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE MAPLE founded?
THE MAPLE was founded in 1986. It employs 1 to 10 people.
Where is THE MAPLE based?
THE MAPLE is headquartered in Ertvelde, Belgium, in the Europe region.
How does THE MAPLE make money?
One revenue line is on record: food and Beverage Sales.
Who are THE MAPLE's main competitors?
Direct peers on record are 't Brugs Beertje, Cambrinus, Het Waterhuis aan de Stokerij, De Garre, Mort Subite, Délirium Café, 't Kelderke and Le Falstaff.
Does THE MAPLE have an API?
No public API is recorded for THE MAPLE.
What industry is THE MAPLE in?
THE MAPLE's product category is Beer Café / Hospitality Services. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 7224 and its SIC code is 5810.