the marketing agency

What the marketing agency does

The Marketing Agency (TMA) is a full-service digital marketing agency headquartered in Johannesburg, South Africa, founded in 2020. The agency targets luxury and lifestyle brands, with a stated vision to become the leading provider of valuable interactions between brands and the African market. It operates with a lean team of 6 employees from an office at 13-15 St Andrews Road, Parktown, Johannesburg.

TMA's service portfolio spans seven integrated lines: social media management and strategy, content creation (including UGC), influencer marketing (sourcing, outreach, campaign tracking), website development, event curation and management, public relations, and strategic consulting. The underlying technology is a conventional marketing technology stack for social media management, content creation, influencer campaign tracking, and event coordination — no proprietary platform, AI/ML capabilities, or patents are disclosed. The bundled, one-stop positioning and a young, culturally-immersed team are the primary stated differentiators.

The business runs on a professional services revenue model, delivering work on a project or retainer basis to luxury and lifestyle clients. Pricing is not publicly disclosed. GTM is sales-led and consultative: Calendly-based consultation booking, direct email outreach, and organic presence on LinkedIn and Instagram are the primary demand channels. The company is privately held, has not raised external funding, and discloses no parent company, partnerships, or named client logos.

Name

the marketing agency

Legal name

The Marketing Agency TMA

Website

https://themarketingagency.online

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marketing Agency (TMA) is a Johannesburg-based, full-service digital marketing agency founded in 2020 that serves luxury and lifestyle brands across Africa with social media, content creation, influencer marketing, website development, events, PR, and strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: TMA generates revenue through professional marketing services including social media management, content creation, influencer marketing campaigns, event curation and management, public relations, and website development. Services are delivered on a project or retainer basis to luxury and lifestyle brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Marketing Agency (TMA) is a full-service digital marketing agency that delivers integrated marketing solutions including social media management, content creation, influencer marketing, website development, event curation and management, public relations, and strategic consulting to brand clients. It functions as a one-stop marketing partner for brands seeking end-to-end campaign execution across digital and experiential channels.

Product overview

The Marketing Agency (TMA) is a full-service digital marketing agency offering an integrated suite of services. The agency operates as a single unified offering combining social media management, content creation, influencer marketing, website development, event curation and management, public relations, and strategic consulting. Founded in 2020 and headquartered in Johannesburg, South Africa, TMA helps brands find their creative voice and execute campaigns across multiple channels including events, social media, and public relations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Services Management and execution of brand social media presence across platforms for consumer, luxury, and lifestyle brand clients.
• Content Creation Creation of branded content assets including copy, visual, and multimedia production for digital and campaign use.
• Influencer Marketing Identification, outreach, and coordination of influencer partnerships to amplify brand campaigns for client brands.
• Website Development Design and development of brand websites as part of integrated marketing engagements for client brands.
• Event Curation and Management Planning, curation, and execution of branded events for client marketing and experiential campaigns.
• Public Relations Public relations services supporting brand communications, media relations, and reputation management for client brands.
• Strategy Services Strategic marketing consulting including campaign strategy development, brand roadmaps, and audience planning for client brands.

Quantifiable outcome

• Boost brand awareness, reach, and engagement by up to 10x

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Net#work BBDO: South African arm of BBDO offering advertising, digital, and content services. Comparable as a full-service agency competing for the same brand briefs in South Africa.
• The Odd Number: Johannesburg-based independent creative agency offering integrated advertising and digital services. Comparable in size and positioning as a South African boutique competing for similar client mandates.
• HelloComputer: Cape Town-based digital creative agency within the Publicis group offering digital, social, content, and experiential work. Comparable as a digitally-led boutique serving premium brands in South Africa.
• M&C Saatchi Abel: South African creative agency network offering advertising, digital, PR, and brand strategy. Comparable as a mid-sized full-service agency targeting premium and consumer brands in the same geography.
• King James Group: Independent South African creative and digital agency based in Cape Town/Johannesburg offering integrated advertising, digital, and content services to major South African brands. Comparable as a similarly positioned full-service boutique competing for the same premium-brand briefs in the same geography.
• Joe Public United: Johannesburg-based independent creative agency known for integrated campaigns across digital, PR, and content. Closely comparable in size, geography, and full-service value proposition to TMA.

Broad incumbents

• Ogilvy South Africa: Largest global network's South African operation offering advertising, PR, digital, and influencer services. Comparable capability set but at much larger scale; competes for the same luxury and lifestyle mandates.
• TBWA South Africa: Global creative network's South African arm offering full-service advertising and digital. Comparable integrated offering competing for similar brand briefs at a larger scale.
• VMLY&R South Africa: Global brand and customer experience agency with South African operations spanning creative, digital, and content. Comparable service portfolio but at significantly larger scale than TMA.
• FCB South Africa: South African arm of the global FCB network offering advertising, digital, PR, and content services to premium and consumer brands. Comparable integrated offering and luxury-client target segment at meaningfully larger scale than TMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tma-the-marketing-agency
• Instagraminstagram.com/themarketingagency.za

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the marketing agency