The Market on Millstream
The Market Stores is a family-owned independent grocery retailer operating two full-service supermarkets in Victoria, BC, serving local consumers with multi-department assortments across produce, deli, meat and seafood, bakery, grocery, self care, and floral, supplemented by an online ordering platform.
- Company typePrivate
- Founded-
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Market on Millstream does
The Market Stores, doing business as The Market on Millstream (and Market on Yates), is a privately held, family-owned independent grocery retailer operating two full-service store locations in Victoria, British Columbia, Canada. The original Yates location at 903 Yates Street operates 7am-11pm daily, and the Millstream location at 125-2401C Millstream Road operates 8am-10pm daily. Both stores stock a multi-department assortment spanning Produce, Deli, Meat & Seafood, Bakery, Grocery, Self Care, and Floral, alongside an in-house gift card program.
The company's technology footprint is limited to a WordPress-based marketing site and an order-management platform at express.themarketstores.com, which supports online ordering with a $50 minimum, $4.95 assembly fee on all pickup orders, and an additional $5.00 delivery fee for delivery orders. All online orders are fulfilled exclusively from Millstream inventory. The firm is PIPEDA-compliant and holds BBB and Greater Victoria Chamber of Commerce affiliations; it is not publicly traded, has no disclosed institutional investors, and operates with approximately 22 employees.
Its business model is straightforward omnichannel grocery retail: in-store point-of-sale across departments is the primary revenue driver, supplemented by transaction-fee revenue from delivery and pickup orders. The company differentiates on locally-owned positioning, community reinvestment, and personalized service from knowledgeable staff rather than on price, scale, or proprietary technology. No third-party logistics, white-label delivery, or marketplace partnerships are referenced in the source data.
The Market on Millstream firmographics
Firmographics- Name
- The Market on Millstream
- Legal name
- The Market Stores
- Website
- https://themarketstores.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Market Stores is a family-owned independent grocery retailer operating two full-service supermarkets in Victoria, BC, serving local consumers with multi-department assortments across produce, deli, meat and seafood, bakery, grocery, self care, and floral, supplemented by an online ordering platform.
- Ownership category
- akta.pro rank
The Market on Millstream industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Broadline Grocery & General Line Wholesale (AFAIABAA)
Keywords
Where The Market on Millstream is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Market on Millstream business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Revenue generated from in-store sales of groceries across multiple departments including Produce, Deli, Meat & Seafood, Bakery, Grocery, Self Care, and Floral.
- Online Shopping Delivery and Pickup Services: Online grocery ordering platform with delivery fees ($5.00) and assembly fees ($4.95) for pickup orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery Order |
| Transaction based/ take rate | Pay-as-you-go | Pickup Order |
| Unit Pricing | Pay-as-you-go | Minimum Order Value |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Market on Millstream product offering
Product offeringCore offering
The Market on Millstream is a locally owned and family-operated grocery retail business operating two physical stores in Victoria, BC (Market on Yates and Market on Millstream), offering a wide assortment across Produce, Deli, Meat & Seafood, Bakery, Grocery, Self Care, and Floral departments. The company complements its physical retail with an online grocery ordering platform (express.themarketstores.com) that offers both home delivery and in-store pickup, with all online orders fulfilled from the Millstream location.
Product overview
The Market Stores is a locally owned and family-operated grocery retail chain consisting of two store locations in Victoria, BC: Market on Yates and Market on Millstream. The company operates both physical retail stores and an online shopping platform (express.themarketstores.com). Physical stores feature multiple departments including Produce, Deli, Meat & Seafood, Bakery, Grocery, Millstream Self Care (health/wellness), and Floral. The online platform is exclusively powered by the Millstream location for both pickup and delivery orders. The company positions itself as 100% locally reinvested into the community, emphasizing great customer service, knowledgeable staff, and good value.
Differentiator
Problem solved
Functional benefit
Products and services
- The Market Stores Grocery Retail Locally owned and family-operated grocery retail stores in Victoria, BC offering a wide variety of products across multiple departments including Produce, Deli, Meat & Seafood, Bakery, Grocery, Self Care, and Floral. The flagship physical retail offering, operated through two Victoria locations.
- Express Online Shopping Online grocery shopping platform allowing customers to browse and order products for pickup or delivery. Orders are shopped from the Millstream location inventory and can be placed up to 6 days in advance. Minimum order amount of $50.00 (not including taxes, fees, assembly, and delivery charges) applies.
- Gift Card Reloadable gift cards available for purchase at The Market Stores, with denominations ranging from $5.00 to $500.00, no expiration date and no fees.
Companies that use The Market on Millstream
Customer profileSegments1 record
Ideal customer profiles1 record
The Market on Millstream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Market on Millstream partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Market on Millstream competitors and assessment
Company assessmentDirect peers
- Thrifty Foods: Vancouver Island-headquartered full-service grocery chain (owned by Sobeys), with multiple stores in the Victoria area. Closest chain-format competitor in the same geographic market with similar premium positioning.
- Save-On-Foods: Western Canada's largest Western Canadian grocery chain (Jim Pattison Group), providing full-service grocery across BC. Directly competes with The Market Stores on assortment, price, and now increasingly on online ordering/delivery.
- Country Grocer: BC-based independent grocery chain operating multiple Vancouver Island locations with a similar full-service assortment, locally-owned positioning, and comparable store-format economics to The Market Stores.
- Red Barn Market: Victoria-based local independent grocery operating multiple small-format stores, directly competing with The Market Stores for the same local customer base with similar locally-owned positioning and produce/specialty assortment.
Others
- Instacart: Third-party online grocery delivery platform operating across North America. Direct competitive substitute for The Market Stores' own online delivery service, with stronger scale, broader assortment, and subscription-based pricing.
Broad incumbents
- Loblaw Companies: Canada's largest grocery retailer (operating banners incl. Loblaw, No Frills, Real Canadian Superstore, T&T). Provides broad grocery competition in BC and the platform/technology scale that The Market Stores cannot match.
- Trader Joe's: US specialty grocery chain with curated assortment and strong value/quality positioning. Comparable to The Market Stores in targeting customers seeking differentiated, locally-relevant selection over mainstream commodity grocery.
- Metro Inc. Major Canadian grocery and pharmacy retailer (Metro, Food Basics, Jean Coutu). Broad incumbent competitor in the Canadian grocery space, providing scale, private label, and digital infrastructure advantages.
- Whole Foods Market: Premium specialty/organic grocery banner owned by Amazon (no BC stores currently, but parallels The Market Stores' specialty assortment in Self Care, natural, and bakery). Represents the premium-local competitive archetype at scale.
Regional players
- SPUD.ca: BC-based online grocery delivery service specializing in local, organic, and specialty foods. Comparable to The Market Stores' online channel as a regional alternative for premium/specialty grocery delivery in Western Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Market on Millstream social profiles
Digital presenceThe Market on Millstream compliance and trust
Trust signalCompliance1 record
The Market on Millstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Market on Millstream leadership team
Management profileNumber of profiles
Profiles11 records
The Market on Millstream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Market on Millstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Market on Millstream
What does The Market on Millstream do?
The Market on Millstream is a locally owned and family-operated grocery retail business operating two physical stores in Victoria, BC (Market on Yates and Market on Millstream), offering a wide assortment across Produce, Deli, Meat & Seafood, Bakery, Grocery, Self Care, and Floral departments. The company complements its physical retail with an online grocery ordering platform (express.themarketstores.com) that offers both home delivery and in-store pickup, with all online orders fulfilled from the Millstream location.
Is The Market on Millstream a public or private company?
The Market on Millstream is a private company. It is classified as family owned and is currently operating.
When was The Market on Millstream founded?
The Market on Millstream was founded in -1. It employs 11 to 50 people.
Where is The Market on Millstream based?
The Market on Millstream is headquartered in Victoria, Canada, in the North America region.
How does The Market on Millstream make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are online Shopping Delivery and Pickup Services.
Who are The Market on Millstream's main competitors?
Direct peers on record are Thrifty Foods, Save-On-Foods, Country Grocer and Red Barn Market. Instacart is listed as an others. Broad incumbents are Loblaw Companies, Trader Joe's, Metro Inc. and Whole Foods Market. SPUD.ca is listed as a regional player.
Does The Market on Millstream have an API?
No public API is recorded for The Market on Millstream.
What industry is The Market on Millstream in?
The Market on Millstream's product category is Grocery Retail. Its primary akta.pro industry code is AFAIABAA, Broadline Grocery & General Line Wholesale. Its NAICS code is 44511 and its SIC code is 5411.