ThemeForest.net

What ThemeForest.net does

ThemeForest.net is the world's largest digital marketplace for website themes and templates, operated by Envato Pty Ltd, an Australian proprietary limited company headquartered in Melbourne. The platform facilitates transactions between independent authors and end-buyer customers across five core product categories: WordPress Themes, HTML Site Templates, eCommerce Templates (covering WooCommerce, Shopify, BigCommerce, Magento, PrestaShop, OpenCart, and others), CMS Themes (over 1,700 templates spanning Drupal, Joomla, Webflow, HubSpot, Moodle, Concrete5, Weebly, and MODX), and Marketing Templates (email, landing pages, Unbounce). Secondary offerings include Blogging templates, UI Templates for Figma, Adobe XD, Photoshop, and Sketch, Elementor Template Kits, WordPress Plugins via CodeCanyon integration, Forum themes, and Jamstack templates. The platform supports more than 20 platform integrations and CMS targets, with native compatibility with page builders such as Elementor and eCommerce engines such as WooCommerce and Shopify.

Under the hood, ThemeForest operates as a self-serve digital marketplace: authors list products, Envato reviews them for quality, and buyers browse, preview, and purchase directly online. The technology is a content-marketing and SEO-driven marketplace platform with an Envato Market API at build.envato.com for developer integrations, affiliate click-id and referring_user tracking cookies, and SSO via the envatoid token across Envato sites. The company monetizes through marketplace commissions on each transaction; individual theme prices range from approximately $13 to $89 for standard items with premium themes priced higher, billed as one-time perpetual licenses. Aggregate platform metrics include 78,873,299 items sold and $1,253,060,779 in cumulative community author earnings across the Envato Market network, with the Avada theme alone surpassing 1 million sales.

Primary customer segments are freelance web designers, web development agencies, and small business owners building sites for clients or for their own businesses, with individual creators and bloggers as a secondary segment. Distribution is primarily direct via themeforest.net, with cross-promotion through Envato Elements (an unlimited-downloads subscription service incorporating AI tools and stock assets), Envato Tuts+ (free tutorials), and Placeit (mockup and design tools). The platform operates globally with no geographic restrictions and markets through organic search, affiliate programmes, and social media channels including Twitter, Facebook, YouTube, Instagram, and Pinterest.

Name

ThemeForest.net

Legal name

Envato Pty Ltd

Website

https://themeforest.com

Company type

Private

Operating status

Operating

Short description

ThemeForest.net is the world's largest digital marketplace for website themes and templates, operated by Envato Pty Ltd. It sells one-time-licensed WordPress, HTML, CMS, eCommerce, and marketing templates to freelance designers, web agencies, and small business owners globally.

Ownership category

akta.pro rank

NAICS

Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734), Miscellaneous Publishing (2741)

akta.pro primary industry

Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)

akta.pro secondary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• Digital marketplace
• Website themes
• WordPress templates
• CMS themes
• ECommerce templates

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: ThemeForest generates revenue by taking a commission on each theme/template sale made through the platform. Authors pay listing fees and share revenue with Envato on each transaction. Individual theme prices range from approximately $13 to $89 for standard themes, with premium themes commanding higher prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ThemeForest.net is a digital marketplace where independent authors list and sell website themes, templates, and design assets to buyers, including WordPress themes, HTML templates, CMS themes, eCommerce templates, UI templates, and Elementor Template Kits. The platform supports buyers across multiple content management and eCommerce platforms, generating revenue through commissions on each transaction.

Product overview

ThemeForest is the largest theme marketplace in the world, operated by Envato. It functions as a multi-platform marketplace offering thousands of easy-to-customize themes, templates, and CMS products created by independent developers worldwide. The product portfolio centers on five core product categories: WordPress Themes (the largest category with subcategories for Blog/Magazine, Corporate, Creative, eCommerce via WooCommerce, Education, Elementor, Entertainment, Mobile, Nonprofit, Real Estate, Retail, Technology, Wedding), HTML Site Templates (including Admin, Corporate, Creative, Entertainment, Mobile, Nonprofit, Personal, Retail, Specialty Pages), CMS Themes (over 1,700 templates for Concrete5, Drupal, HubSpot, Joomla, MODX, Moodle, Webflow, Weebly), eCommerce Templates (supporting WooCommerce, BigCommerce, Drupal Commerce, Easy Digital Downloads, Ecwid, Magento, OpenCart, PrestaShop, Shopify, Ubercart, VirtueMart, Zen Cart), and Marketing Templates (Email, Landing Pages, Unbounce). Additional offerings include Blogging templates (Blogger, Ghost, Tumblr), UI Templates (Figma, Adobe XD, Photoshop, Sketch), Template Kits for Elementor, WordPress Plugins (via CodeCanyon integration), Forums, and Jamstack templates. ThemeForest is integrated with Envato Elements, an all-in-one creative subscription offering unlimited downloads of assets and AI tools, which serves as a premium upsell service for ThemeForest customers.

Differentiator

Problem solved

Functional benefit

Brands

• Envato Market: The parent marketplace platform operated by Envato that hosts multiple digital asset marketplaces including ThemeForest.
• Envato Elements
• Envato Tuts+
• Envato Placeit

Segments4 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ElementorcoreTechnology or IntegrationThemeForest offers a dedicated Elementor category with Template Kits, Plugins, and compatible Themes. Many themes feature Elementor page builder compatibility as a core selling point.
• WooCommercecoreTechnology or IntegrationExtensive selection of WooCommerce-compatible themes for building online stores. Popular themes include Avada, WoodMart, and Flatsome optimized for WooCommerce.
• WordPresscoreTechnology or IntegrationCore platform for ThemeForest's primary product category. Thousands of WordPress themes available across diverse categories including blog, corporate, eCommerce, and more.
• ShopifycoreTechnology or IntegrationDedicated Shopify theme category featuring themes for fashion, shopping, health & beauty, and other eCommerce verticals.
• Envato ElementscoreGTM or Marketing PartnerEnvato Elements is an unlimited creative subscription service cross-promoted throughout ThemeForest. Offers AI tools and unlimited downloads of stock assets for ThemeForest customers.
• Envato Tuts+minorGTM or Marketing PartnerFree creative tutorials and courses platform cross-promoted via ThemeForest navigation, providing learning resources for theme customization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TemplateMonster: TemplateMonster is a direct competitor operating a global marketplace for website templates, WordPress themes, and CMS skins. It competes head-to-head with ThemeForest for both buyers and authors in the same product categories.
• CodeCanyon: CodeCanyon is ThemeForest's sister marketplace within Envato, focused on scripts, plugins, and code. It shares the same platform infrastructure, author base, and customers, making it the closest internal comparable.
• Creative Market: Creative Market operates a marketplace for fonts, graphics, templates, and themes sold by independent creators. It competes directly for the same freelance designer and SMB buyer segment that ThemeForest serves.
• Envato Elements: Envato Elements is Envato's own unlimited subscription service that bundles themes, templates, and stock assets. It is a direct alternative to per-item ThemeForest purchases, competing for the same creators and buyers.
• Mojo Marketplace: Mojo Marketplace sells WordPress themes, website templates, and graphics from independent creators. It targets the same freelance and small business buyer as ThemeForest and is a direct marketplace competitor.
• Elegant Themes: Elegant Themes is a premium WordPress theme and plugin vendor offering flagship products like Divi. While not a marketplace, it competes with high-end ThemeForest authors for the same professional website builder segment.
• StudioPress: StudioPress is a premium WordPress theme brand owned by WP Engine, offering the Genesis framework and themes. It competes with ThemeForest for serious bloggers, agencies, and SMB buyers.

Emerging players

• ThemeIsle: ThemeIsle produces freemium WordPress themes and plugins with a strong niche following. It competes with ThemeForest authors in the WordPress theme category and is a relevant emerging alternative.

Broad incumbents

• Webflow: Webflow is a no-code website builder that has its own marketplace for templates. It competes with ThemeForest by reducing the need for traditional themes and offers a direct marketplace at webflow.com/templates.
• Shopify Theme Store: The Shopify Theme Store is the official marketplace for Shopify themes, directly competing with ThemeForest's Shopify category. It is operated by the platform owner itself, giving it a distribution advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/envato
• YouTubeyoutube.com/user/Envato
• Facebookfacebook.com/envato
• Instagraminstagram.com/envato
• Pinterestpinterest.com/envato

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThemeForest.net