the Memorial Tournament presented by Workday

What the Memorial Tournament presented by Workday does

The Memorial Tournament presented by Workday is an annual PGA TOUR golf event founded in 1976 by Jack Nicklaus and held at Muirfield Village Golf Club in Dublin, Ohio. The organization operates with a 24-person core staff supported by more than 2,600 volunteers and is privately held with no parent company or outside capital structure. Its stated mission is threefold: honor individuals who have distinguished themselves in golf, showcase the world's best golfers on a premier venue, and benefit Greater Columbus charities through an alliance with Nationwide Children's Hospital, the Nicklaus Children's Health Care Foundation, and (since 2022) Stephen and Ayesha Curry's Eat. Learn. Play. Foundation. Cumulative charitable giving since inception exceeds $56 million.

The tournament's offerings center on a one-week annual live event: practice-round and tournament-week grounds tickets distributed via Ticketmaster (starting at $20), premium hospitality through the Golden Bear Club and Buckeye Village suites, and ancillary programs including the Legends Luncheon, FORE! Miler community run, Fore!Fest street festival, and the Memorial Birdie Bunch youth initiative. Underlying technology is a standard digital-event stack — Ticketmaster mobile ticketing, an interactive smart-map wayfinding system, and integration with the official PGA TOUR App (real-time leaderboard, scorecards, live video, course maps, push notifications) — rather than proprietary platform IP. The 2026 edition marked the tournament's 50th anniversary and featured a $20 million purse with a $4 million winner's share; the 2027 event is scheduled for May 31–June 6, with Bernhard Langer selected as honoree.

The business model is a hybrid of consumer ticketing and enterprise sponsorship. Consumer revenue is one-time and per-event (practice-round, week-long grounds, and complimentary youth admission). Enterprise revenue is the larger economic anchor and is recurring, comprising the presenting sponsor (Workday) plus a tier of official tournament partners (Nationwide, Lexus, Scotts Miracle-Gro, ADS, Jobs Ohio, City of Dublin, Ohio State Wexner Medical Center, and Columbia Gas/NiSource). Additional revenue streams include corporate hospitality packages, official magazine advertising bundled with hospitality benefits, commemorative merchandise (including the Bears for Nationwide Children's program), and the Iconic video content series. Go-to-market is event-driven, distributed across the official website, social channels (@MemorialGolf on X, Instagram, Facebook), the Memorial Insider email newsletter, and earned media through AP, NBC Sports, and the Golf Channel.

Name

the Memorial Tournament presented by Workday

Legal name

the Memorial Tournament presented by Workday

Website

https://thememorialtournament.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

The Memorial Tournament presented by Workday is an annual PGA TOUR golf event founded in 1976 by Jack Nicklaus at Muirfield Village Golf Club in Dublin, Ohio, operated by a 24-person team and 2,600+ volunteers, generating revenue through presenting/corporate sponsorships, ticket sales, premium hospitality, and merchandise while donating cumulatively over $56 million to pediatric healthcare charities.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament & Sports Event Hospitality

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (713910), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional golf tournament
• PGA Tour event
• Corporate hospitality packages
• Charitable golf event
• Spectator sports event

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales including practice round tickets, tournament week grounds tickets, and youth admissions. Tickets start at $20 for practice round days.
2. Corporate Sponsorships: Presenting sponsor (Workday) and official tournament partner relationships with companies including Nationwide, Lexus, Scotts Miracle-Gro, ADS, Jobs Ohio, City of Dublin, and Ohio State Wexner Medical Center
3. Hospitality Packages: Premium hospitality experiences including Golden Bear Club access with food/beverage, corporate suites at Buckeye Village, and advertising in official tournament magazine
4. Charitable Fundraising: The tournament generates charitable proceeds through donations, Legends Luncheon, Bears for Nationwide Children's, FORE! Miler, and other initiatives that benefit Nationwide Children's Hospital and other charities
5. Merchandise Sales: Sale of commemorative merchandise including limited edition bears (Bears for Nationwide Children's program), Play Yellow merchandise, and tournament apparel

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Memorial Tournament presented by Workday is an annual PGA TOUR golf tournament held at Muirfield Village Golf Club in Dublin, Ohio, founded and hosted by Jack Nicklaus since 1976. The tournament offers ticketed spectator experiences, premium corporate hospitality packages, commemorative merchandise, and a portfolio of charitable initiatives that have generated over $56 million for pediatric healthcare and Columbus-area nonprofits.

Product overview

The Memorial Tournament presented by Workday is a PGA TOUR golf tournament held annually at Muirfield Village Golf Club in Dublin, Ohio. The Tournament is not a technology product company but rather an annual sporting event founded and hosted by Jack Nicklaus since 1976. The Tournament's digital presence includes a website (thememorialtournament.com), mobile ticketing through Ticketmaster, an official PGA TOUR App for iOS and Android devices, and various charitable programs including the FORE! Miler community run, Legends Luncheon, Bears for Nationwide Children's, and Play Yellow campaign. The Tournament's primary offerings are spectator experiences at Muirfield Village Golf Club, hospitality packages, volunteer programs, and charitable initiatives benefiting Nationwide Children's Hospital and other organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Round Tickets Single-day grounds admission tickets for any one of the three practice round days (Monday, Tuesday, or Wednesday) of tournament week at Muirfield Village Golf Club. Targeted at individual golf spectators, with youth 15 and under admitted complimentary with a ticketed adult.
• Tournament Week Grounds Admission Full-week grounds admission tickets providing access to all tournament rounds at Muirfield Village Golf Club during the annual Memorial Tournament week.
• Golden Bear Club Hospitality Premium corporate hospitality experience at the Golden Bear Club adjacent to the No. 10 fairway, including food and beverage service and access to the Memorial Tournament's corporate hospitality program. Bundled with magazine advertising packages offering daily badges and food/beverage cards.
• Buckeye Village Corporate Suites Corporate suite hospitality at Buckeye Village offering premium seating and hospitality services for corporate entertaining during tournament week at Muirfield Village Golf Club.
• Tournament Magazine Advertising Full-page or half-page four-color advertisements in the official Memorial Tournament magazine, distributed to over 20,000 ticket buyers, Central Ohio residents, and on-site patrons. Full-page includes six daily Golden Bear Club badges and six $25 food and beverage cards; half-page includes four of each. Sold on multi-year contracts.
• Fore!Fest Street Festival Community street and music festival held during tournament week at Bridge Park in Dublin, Ohio, featuring food trucks, beverages, live music, and QR code donations supporting charitable beneficiaries.
• Commemorative Merchandise and Bears Commemorative merchandise sold during tournament week including limited edition bears through the Bears for Nationwide Children's program and Play Yellow branded tournament apparel, with proceeds supporting charitable partners.
• FORE! Miler Community Run/Walk Annual community run/walk held in conjunction with tournament week, drawing 2,000+ runners and walkers, with proceeds benefiting the Memorial Tournament's charitable alliance (Nationwide Children's Hospital, Nicklaus Children's Health Care Foundation, and Eat. Learn. Play. Foundation).
• Legends Luncheon presented by Nationwide Annual award-winning fundraising luncheon held during tournament week that brings to life the alliance between Nicklaus Children's Health Care Foundation and Nationwide Children's Hospital, with all proceeds benefiting young patients and families served by Nationwide Children's Hospital.

Quantifiable outcome

• $56 million+ donated to Greater Columbus charities since 1976
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor, core, flagship and major.

• Crawford Hoying FoundationminorStrategic or Co-development Partner · 1 January 20262026 Fore!Fest beneficiary alongside Nationwide Children's Hospital and Eat. Learn. Play. Foundation.
• Stephen and Ayesha Curry's Eat. Learn. Play. FoundationcoreStrategic or Co-development Partner · 1 January 2022Oakland-based foundation joined as charitable partner in 2022, focusing on fighting childhood hunger, improving literacy, and providing safe places for children to play. Has provided over 17 million meals and 10 million pounds of groceries since pandemic began.
• Nicklaus Children's Health Care FoundationcoreStrategic or Co-development Partner · 1 June 2010Founded by Jack and Barbara Nicklaus in 2004, the foundation became a lead charity partner in 2010 alliance. Supports pediatric healthcare services nationwide and has raised over $100 million. The foundation's mission focuses on advancing treatment and prevention of childhood diseases.
• WorkdayflagshipGTM or Marketing PartnerWorkday serves as the Presenting Sponsor of the Memorial Tournament. As presenting sponsor, Workday's logo appears prominently on tournament materials, signage, and official communications. The partnership provides Workday with significant brand visibility at one of golf's most prestigious PGA TOUR events.
• NationwideflagshipGTM or Marketing PartnerNationwide is an official tournament partner and sponsor of the Legends Luncheon, Bears for Nationwide Children's, and Volunteer of the Year award. The partnership includes naming rights for various initiatives and strong brand presence throughout tournament week.
• Nationwide Children's HospitalcoreStrategic or Co-development PartnerPrimary charitable beneficiary of the Memorial Tournament since its inception in 1976. The tournament has donated over $56 million to support the Memorial Tournament NICU and various hospital programs. Over 2,600 volunteers support fundraising efforts annually.
• PGA TOURcoreStrategic or Co-development PartnerOfficial PGA TOUR event sanctioned and featured on the tour's official platforms. The tournament is part of the PGA TOUR ecosystem and adheres to tour regulations while benefiting from cross-promotion and official status.
• LexusmajorGTM or Marketing PartnerOfficial tournament partner of the Memorial Tournament providing luxury vehicle support and brand visibility at the event.
• Scotts Miracle-GromajorGTM or Marketing PartnerOfficial tournament partner and sponsor of the Memorial Birdie Bunch youth program. Supports tournament initiatives and youth golf development.
• The Ohio State Wexner Medical Center and The JamesmajorGTM or Marketing PartnerOfficial tournament partner and presenting sponsor of the FORE! Miler community run/walk event that benefits the charitable alliance.
• City of DublinminorGTM or Marketing PartnerCity of Dublin is an official tournament partner, supporting the event as the host municipality for Muirfield Village Golf Club.
• Jobs OhiominorGTM or Marketing PartnerState economic development organization serving as an official tournament partner supporting economic growth and visibility.
• ADSminorGTM or Marketing PartnerOfficial tournament partner of the Memorial Tournament.
• Columbia Gas through NiSource Charitable FoundationminorGTM or Marketing PartnerSponsor of the Volunteer of the Year award presented by Columbia Gas through the NiSource Charitable Foundation.
• Children's Miracle Network HospitalscoreStrategic or Co-development PartnerNationwide Children's Hospital is one of 170 CMN hospitals. The Play Yellow campaign surpassed $100 million goal for CMN in January 2024. Barbara Nicklaus serves as board member.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PGA Championship (PGA of America): One of the four men's major championships operated by the PGA of America at rotating venues. Comparable model to the Memorial as a major spectator-golf event with substantial purse, premium hospitality, and a charitable/economic-impact mission in its host community.
• Muirfield Village Golf Club: The host venue of the Memorial Tournament, owned by Muirfield Village Golf Club Inc. and designed by Jack Nicklaus. Closely tied to the Memorial operationally and in branding (the club's nickname "Jack's Place" is referenced throughout Memorial Tournament coverage).
• U.S. Open (USGA): Major championship operated by the USGA, rotating among elite U.S. venues annually. Comparable to the Memorial as a marquee spectator-golf event with high-purse structure, charitable/community impact mission, and premium hospitality — though operated by a governing body rather than a single host.
• The Players Championship: PGA TOUR flagship event held annually at TPC Sawgrass in Ponte Vedra Beach, FL. Directly comparable to the Memorial as another signature invitational-style PGA TOUR tournament with a purse in the $25M tier, premium hospitality, and a host-legend identity (the stadium-hole 17th at TPC Sawgrass functions like Muirfield Village for the Memorial).
• Quail Hollow Championship (Wells Fargo): Annual PGA TOUR event held at Quail Hollow Club in Charlotte, NC. Comparable as a private-club PGA TOUR signature event with corporate presenting sponsorship, premium hospitality, and a defined host-city identity — analogous to the Memorial's Muirfield Village / Dublin positioning.
• Arnold Palmer Invitational presented by Mastercard: Annual PGA TOUR event at Bay Hill Club & Lodge in Orlando, FL, founded and hosted by a golf legend (Arnold Palmer, now continued by the Palmer family). Closely analogous model to the Memorial: legendary-host-driven event at a private club, premium corporate hospitality, and significant charitable impact through the Arnold & Winnie Palmer Foundation.
• Travelers Championship: Annual PGA TOUR event in Cromwell, CT, with a strong charitable-giving identity (The Travelers Championship has been one of the tour's top charity-generators for years). Highly comparable to the Memorial in combining a signature-tier PGA TOUR event with a marquee charitable-giving mission centered on a community hospital (Connecticut Children's).
• Masters Tournament (Augusta National Golf Club): One of golf's four major championships, hosted annually at Augusta National Golf Club. While larger in scale, it shares the Memorial's archetype: a single private-club venue, elite field, tradition-driven hosting model, and significant charitable impact through the tournament's foundation.
• The Open Championship (The R&A): The oldest of golf's four major championships, run by The R&A and rotated among links courses in the UK. Comparable as a global spectator-golf championship with strong heritage, premium hospitality, and significant charitable impact via the tournament's foundation.

Broad incumbents

• PGA TOUR: The governing body that sanctions the Memorial Tournament and provides the official leaderboard, mobile app distribution, and cross-promotion. Comparable as the umbrella organization that defines the broader ecosystem (schedule, purses, media rights) within which the Memorial operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MemorialGolf
• Facebookfacebook.com/theMemorialTournament
• Instagraminstagram.com/MemorialGolf
• LinkedInlinkedin.com/company/the-memorial-tournament

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Memorial Tournament presented by Workday