What Themes & Variations does

Themes & Variations is a London-based art and design gallery founded around 1984 that specialises in Post-War and Contemporary Design. The gallery deals in furniture, decorative items, silver, jewellery, and sculpture, representing and sourcing works by established and contemporary designers and artists including Tom Dixon, Gio Ponti, Guido Gambone, Benedetta Mori Ubaldini, Toots Zynsky, Flavio Poli, and Mark Brazier-Jones. After 40 years at its 231 Westbourne Grove, Notting Hill premises, the gallery relocated in 2024 and now operates by appointment, serving private collectors and interior designers seeking exceptional original pieces for one-off acquisitions or collection-building.

The business runs a direct-to-consumer model combining physical by-appointment viewings with an online store built on the Artlogic platform, alongside a curated exhibitions programme that has featured solo and thematic group shows since at least 2009. Pricing is set per piece, ranging from approximately £130 for smaller decorative items to over £25,000 for significant works, with some high-value pieces available only on direct enquiry. Distribution operates globally via the website, while the customer base is concentrated among affluent private collectors and design professionals. The company is privately held with no disclosed external investment, parent entity, or institutional ownership.

The firm is small (8 employees) and operates with no proprietary technology, AI/ML capability, or recurring revenue streams; revenue is episodic and transaction-based. Notable strategic moves include a 2019 collaboration with Hubert Zandberg Interiors ('At Home' exhibition) and the 2020–21 installation of Stefan Knapp's 1959 Heathrow mural. The 2024 relocation away from the flagship Notting Hill gallery represents the most significant structural change in the company's recent history, with stated intent to develop a new programme of events.

Name

Themes & Variations

Legal name

Themes and Variations

Website

https://themesandvariations.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Themes & Variations is a London-based, 40-year-old gallery specialising in Post-War and Contemporary Design, selling furniture, sculpture, silver, and jewellery to private collectors and interior designers via by-appointment viewings, an online store, and a curated exhibitions programme.

Ownership category

akta.pro rank

Product category

Art and Design Gallery

NAICS

Art Dealers (45992), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Post-war design gallery
• Contemporary design dealer
• Curated vintage furniture
• Decorative arts retail
• Silver and jewellery gallery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Art and Design Sales: Direct sales of Post-War and Contemporary Design pieces including furniture, decorative items, sculpture, silver, and jewellery from their gallery inventory and by appointment viewings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Themes & Variations is a London-based gallery that deals in Post-War and Contemporary Design pieces, including furniture, decorative items, sculpture, silver, and jewellery. The company sells curated works through by-appointment gallery viewings, an online store, and a rotating exhibitions programme, and offers bespoke sourcing for collectors and interior designers.

Product overview

Themes & Variations is a London-based art gallery dealing in post-war and contemporary design, operating as a unified gallery offering through both physical exhibitions and an online store. The company specializes in four main product categories: Furniture (mid-century and contemporary pieces), Decorative Items, Silver & Jewellery (handcrafted pieces featuring precious metals and gemstones), and Sculpture (contemporary works including wire sculptures, glass art, and mixed media). The gallery also maintains an active Exhibitions Programme featuring rotating curated shows. All inventory is accessible via the company's Artlogic-powered e-commerce platform, with items ranging from accessible decorative objects to significant investment pieces by celebrated designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Themes & Variations Gallery A London-based art gallery specialising in Post-War and Contemporary Design, offering curated furniture, decorative items, sculpture, silver and jewellery through by-appointment viewings, an online store, and curated exhibitions for collectors and interior designers.
• Furniture Collection Mid-century and contemporary furniture pieces including chairs, tables, lighting, and decorative objects from designers such as Tom Dixon, Gio Ponti, and Jerome Abel Seguin.
• Silver & Jewellery Collection Handcrafted silver and jewellery featuring precious metals, gemstones, and unique designs by artists including Yamina, Mark Brazier-Jones, and Eileen Coyne.
• Sculpture Collection Contemporary and post-war sculptures including wire sculptures by Benedetta Mori Ubaldini, glass works by Anna Barlow and Tom Dixon, and works by various other artists.
• Decorative Items Collection Curated decorative objects and design pieces complementary to the gallery's furniture, silver, jewellery, and sculpture inventory.
• Exhibitions Programme Curated exhibitions showcasing Post-War and Contemporary Design, including solo shows and thematic group exhibitions featuring established and emerging artists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hubert Zandberg InteriorsnotableStrategic or Co-development Partner · 6 November 2019Themes & Variations collaborated with Hubert Zandberg Interiors for the 'At Home' exhibition in November-December 2019. The exhibition reimagined the gallery space as an apartment where important post-war and contemporary design and art pieces were presented in dialogue with the interior design context.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• R & Company: Tribeca, NYC gallery representing established and emerging designers of 20th- and 21st-century collectible design. Directly comparable in product category (collectible furniture, lighting, objects), gallery model, and high-end collector customer.
• Galerie kreo: Paris gallery specializing in limited-edition contemporary design, working with established designers on collectible furniture, lighting, and objects. Comparable in curatorial philosophy and designer-led model.
• Friedman Benda: New York gallery representing established and emerging designers and architects across contemporary collectible design and craft. Comparable in curation model, designer relationships, and high-end collector base.
• Mint Gallery: London-based gallery/shop showcasing contemporary craft and design across furniture, lighting, ceramics, and jewellery. Comparable product mix and London location, with a more retail-oriented model than the by-appointment format.
• The Future Perfect: New York gallery specializing in collectible contemporary design and craft with showrooms in NYC and LA. Closely comparable in product mix (furniture, lighting, decorative objects) and target collector audience.
• Sarah Myerscough Gallery: London gallery focused on contemporary craft and design, including furniture, lighting, ceramics, and sculpture. Comparable in London geography, segment, and product categories (furniture, sculpture, decorative objects).
• Gallery Fumi: London-based gallery specializing in collectible contemporary design and limited-edition furniture and lighting. Directly comparable in segment, London geography, designer-led curation, and collector customer base.
• Cristina Grajales Gallery: New York gallery focusing on contemporary design and craft, including collectible furniture, lighting, textiles, and decorative objects. Comparable product mix, designer representation, and high-end collector base.
• Todd Merrill Studio: New York contemporary design gallery representing established and emerging designers of collectible furniture, lighting, and objects. Directly comparable in curation, product category, and collector audience.

Regional players

• Side Gallery: Barcelona-based gallery representing contemporary designers and exhibiting collectible design and craft. Comparable in product category and curation model, but serves a different geographic market from the UK-based Themes & Variations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/themesandvariations/?hl=en
• LinkedInlinkedin.com/company/themes-&-variations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Themes & Variations