The Millbrook Golf Club Ltd

What The Millbrook Golf Club Ltd does

The Millbrook Golf Club Ltd is a member-owned, non-profit golf club founded in 1980 and operating an 18-hole course laid out in 1977 on the Greensand Ridge in Millbrook, Bedfordshire, England. The course measures 6,910-6,924 yards (par 72) and is recognized for its links-style pot bunkers, sandy free-draining soil, and woodland character, hosting Bedfordshire County Championship matches. The club employs six staff and is registered as a Community Amateur Sports Club (CASC), holding Safe Golf Accreditation from England Golf and Women in Golf Charter signatory status.

Revenue is generated through six streams: annual membership subscriptions (£150 youth to £1,498 full 7-Day), visitor green fees, society/corporate packages for groups of 12+, clubhouse bar and catering, pro shop sales (Under Armour, Titleist, Footjoy, Moto-Caddy), and equipment hire (buggies, trolleys). Distribution is operated via BRS Golf (tee-time booking), How-Did-I-Do (competitions), and ClubV1 (seniors rollups), supplemented by an on-site pro shop and clubhouse open to members and visitors. Members gain access to 40+ courses through reciprocal arrangements and to 35 additional clubs via the Golf Club Network.

The club is governed by a Chairman (Gavin Churchman), Finance Director (George Stables), a board of Club Directors, a Club Manager (Rob Brightman), and a rotating Club Captain. Annual Captain-led charity fundraising (Cardiomyopathy UK 2025-26; Prostate Cancer UK 2026-27) and a calendar of club championships, seniors events, and open tournaments sustain engagement. GTM is community-led and event-driven, relying on social media, word-of-mouth, and reciprocal club networks rather than paid acquisition.

Name

The Millbrook Golf Club Ltd

Legal name

The Millbrook Golf Club Ltd

Website

https://themillbrook.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Millbrook Golf Club Ltd is a member-owned, non-profit golf club operating an 18-hole course in Bedfordshire, England, serving individual members, day visitors, societies, seniors, and juniors via memberships, green fees, F&B, pro shop, and equipment hire.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club services
• Golf memberships
• Visitor green fees
• Golf society packages
• Golf course facilities

Headquarters

HQ city

Millbrook, Ampthill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from £150 (youth) to £1,498 (full 7-Day member). Monthly direct debit payment option available. Additional joining fee charged for new members. Membership year runs 1 March to 28 February.
2. Green Fees: Day visitor green fees for 18 holes of golf, with pricing varying by day and time. Twilight rates available. Society packages available for groups of 12 or more at negotiated rates.
3. Bar and Catering: Clubhouse bar (lounge bar, outside marquee) and kitchen serving hot/cold meals, sandwiches, sausage rolls, and pasties. Takeaway orders supported. Bar card gives members 20% discount on drinks and 10% off food.
4. Equipment Hire: Revenue from hire of electric golf buggies, electric trolleys, pull trolleys, and golf clubs (upon request). Members and non-members charged different rates.
5. Professional Shop: Pro shop selling clothing, shoes, accessories, and equipment. Major stockist of Under Armour, Titleist, Footjoy, Moto-Caddy trolleys, and Turtleson. Members receive 10% discount on club account purchases. Offers personalised golf day prizes (logo balls, towels, presentation packs) to visiting groups.
6. Open Tournament Entry Fees: Entry fees for open competitions such as the Senior Charity Open (£90 per pair for non-members) and Junior Open. Additional revenue from event-related catering.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Millbrook Golf Club is a member-owned 18-hole golf club on the Greensand Ridge in Bedfordshire, England. It sells golf memberships (7-day and 5-day unlimited play, plus CASC-affordable options), pay-as-you-play visitor green fees, society/corporate golf day packages, on-site professional shop retail, clubhouse bar and catering, and buggy/trolley hire. The club also hosts open tournaments and offers reciprocal golf access to 75+ partner courses.

Product overview

The Millbrook Golf Club is a member-owned golf club offering an 18-hole golf course (par 72, 6,924 yards) on the Greensand Ridge in Bedfordshire. The club operates a core membership product with unlimited play access, supplemented by visitor green fees and society packages. Supporting services include a professional shop (stocking Under Armour, Titleist, Footjoy, Moto-Caddy), clubhouse bar/restaurant, buggy and trolley hire, practice facilities, and reciprocal golf access to 75+ courses through Golf Club Network and direct reciprocal arrangements. The club hosts major competitions including club championships, seniors events, and annual charity opens for juniors and seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (18-hole) An 18-hole par 72 golf course of 6,924 yards from Blue Tees, featuring links-style pot bunkers and woodland/heathland characteristics on the Greensand Ridge in Bedfordshire. The course hosts the Bedfordshire County Championship and County Matches. Open year-round thanks to free-draining sandy soil.
• Golf Membership Annual golf membership offering 7-day or 5-day unlimited course access with categories for individuals, families, juniors (from £150), and companies. Benefits include competition entry, valid handicap, guest privileges, reciprocal access to 75+ courses, and bar card discounts (20% off drinks, 10% off food and shop). Membership year runs March to February.
• Visitor Green Fees Pay-as-you-play green fees for 18 holes of golf available to day visitors. Twilight rates apply within 4 hours of sunset. Pricing varies by day and time and is published on the BRS Golf tee booking site. Visitors are treated as members for the day.
• Society Golf Packages Customisable golf day packages for groups of 12 or more players. Winter rates (Nov–Apr) from £50/person including bacon rolls, coffee/tea and 18 holes. Summer rates (May–Oct) from £58/person. Customisable menus, number of holes, and meeting room hire available; bookings handled directly by Club Manager.
• Professional Shop On-site golf equipment retail shop stocking Under Armour clothing/shoes/accessories, Moto-Caddy trolleys, Turtleson clothing, and the full range of Titleist and Footjoy products on request. Members receive a 10% discount on club account purchases. Offers personalised golf day prizes (logo balls, towels, presentation packs) to visiting groups.
• Clubhouse Bar and Restaurant Refurbished lounge bar and informal restaurant operated by Bar Manager Sandra. Open to both members and visitors. Available for private hire (birthday parties, corporate gatherings, business meetings). Offers takeaway sandwiches plus hot sausage rolls and pasties served between the 9th and 10th holes. Outside marquee and café tables for al fresco dining.
• Buggy and Trolley Hire Electric golf buggy and trolley hire for members and visitors. Members pay £27.50 for 18-hole buggy hire; non-members pay £35. Electric trolleys £15/18 holes; pull trolleys £6/18 holes. Golf club hire available on request. Booking essential for buggies and electric trolleys.
• Practice Facilities Open-air warm-up area with a ball machine (25 balls for £1), members-only 250-yard x 80-yard hitting area, members-only short game area for chipping and bunker practice, and a 9-hole putting green adjacent to the 1st tee.
• Reciprocal Golf Access Full members gain access to play at 40+ additional golf courses through reciprocal arrangements with Leighton Buzzard, Chiltern Forest, St Neots, Whipsnade, South Beds, and Bedfordshire, plus the Golf Club Network of 35 additional clubs (members obtain a card for £10/year and can play each club up to 10 times per year, subject to 24-hour advance booking).
• Senior Charity Open Tournament Annual open tournament for seniors (55+) featuring 18-hole Better Ball Stableford format. Entry fee £90 per pair for visitors; reduced fee for members. Includes bacon rolls, tea/coffee on arrival and a hot buffet and dessert after the round. Funds raised for Prostate Cancer UK (2026 edition).
• Junior Open Tournament Annual 18-hole stroke play competition open to boys and girls with handicap limit of 28. Nett stroke play scoring with ties decided on countback. Course meal provided on completion. Supports the Club Captain's chosen charity (Prostate Cancer UK for 2026-27).

Quantifiable outcome

• Year-round playability due to excellent course drainage — buggy bans are rarely imposed and trolley restrictions only in exceptional circumstances.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Prostate Cancer UKcoreOthers · 1 January 2026Club Captain David Kyle (2026–2027) has chosen Prostate Cancer UK as the club's charity for the year. The club will run fundraising events, competitions, and activities to support the charity. Prostate Cancer affects 1 in 8 men in the UK.
• Cardiomyopathy UKcoreOthers · 1 January 2025Previous Club Captain Andy Teague (2025–2026) raised a significant amount of money for Cardiomyopathy UK as the club's designated charity for that year.
• England GolfcoreStrategic or Co-development PartnerEngland Golf is the governing body for golf in England. The Millbrook Golf Club holds Safe Golf Accreditation from England Golf and is signatory to the Women in Golf Charter, demonstrating commitment to safe, inclusive golf environments.
• Golf Club NetworkcoreChannel Partner/ Reseller/ DistributorThe club is part of the Golf Club Network, a network of 35 clubs enabling members to play at participating clubs. Members obtain a membership card from the office (annual cost £10) and can play each participating club up to 10 times per year. Tee times subject to 24-hour advance booking and availability.
• Reciprocal Golf Partner Clubs (Leighton Buzzard, Chiltern Forest, St Neots, Whipsnade, South Beds, Bedfordshire)coreChannel Partner/ Reseller/ DistributorFull members of The Millbrook can play at an additional 40 golf courses through reciprocal arrangements. Available to full members with CDH and handicap, once per 6 rounds per annum, Monday–Thursday after 11:00am (2 x 4 balls total across all clubs). No charge at most clubs; £10 fee at South Beds and Bedfordshire.
• Preferred Local Suppliers (Ward's Builders, Ben Abbott Plumbing, Simon Gaulton Rend Wash, Globe Home Improvements, Jalori Restaurant, Woburn Rai Restaurant, Webster Digital)minorOthersThe club maintains a preferred supplier list of local businesses offering services to members, many with exclusive member discounts (e.g., Jalori Restaurant 15% off food, Woburn Rai 10% off food, Simon Gaulton Rend Wash 20% discount).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Club Company: Multi-site UK golf club operator owning and managing a portfolio of member and pay-and-play venues — a scaled, commercially-managed benchmark against which Millbrook's member-owned model can be compared.

Direct peers

• The Bedfordshire Golf Club: Reciprocal partner club operating 36 holes in Bedfordshire — same county and a directly comparable member-accessible facility competing for the same local membership and society customers.
• St Neots Golf Club: Reciprocal partner and traditional member club in Cambridgeshire, with similar membership tiers, society packages, and competition programming.
• Chiltern Forest Golf Club: Reciprocal partner club in nearby Buckinghamshire, operating a comparable member/visitor mix and society trade.
• Leighton Buzzard Golf Club: Reciprocal partner with a comparable profile — member-owned 18-hole club drawing from the same broader Bedfordshire/Buckinghamshire catchment.
• Whipsnade Park Golf Club: Reciprocal partner club in the same Bedfordshire catchment offering similar member access, green-fee, and society products.
• John O'Gaunt Golf Club: Member-owned 36-hole club in Cambridgeshire with a similar community-led, competition-driven operating model in the East of England.
• Aspley Guise & Woburn Sands Golf Club: Nearby Bedfordshire member-owned club offering a similar 18-hole woodland/heathland experience to overlapping catchment customers just minutes from Millbrook.
• South Beds Golf Club: Reciprocal partner and long-established member club on the Luton/Hertfordshire border, comparable scale and product mix to Millbrook.
• Cainhoe Wood Golf & Country Club: Local Bedfordshire club with comparable membership, society, and green-fee offerings in the same competitive geography as Millbrook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/themillbrookgc
• YouTubeyoutube.com/channel/UCAbapzK3tbEmhcmvavPsiQw
• Facebookfacebook.com/TheMillbrookGolfClub
• Instagraminstagram.com/themillbrookgc
• LinkedInlinkedin.com/company/the-millbrook-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Millbrook Golf Club Ltd