The Mill Casino • Hotel & RV Park

What The Mill Casino • Hotel & RV Park does

The Mill Casino • Hotel & RV Park is a tribally owned integrated resort destination operated by the Coquille Economic Development Corporation (CEDCO) on behalf of the Coquille Indian Tribe in North Bend, Oregon. The waterfront property on Highway 101 overlooking Coos Bay combines a 24-hour casino floor of more than 700 Vegas-style slot machines and table games (Blackjack, Spanish 21, 3 Hand Poker, Pai Gow, Roulette, and sports betting) with 200+ waterfront hotel rooms, 100+ RV sites, four dining venues (Plank House Restaurant, Timbers Cafe, Warehouse 101 sports lounge, Lobby Bar), event and meeting facilities, and a retail gift shop. The property is transitioning its public brand identity to Ko-Kwel Casino Resort.

The company's commercial model is a mix of transactional gaming revenue, accommodation fees, and per-unit event/dining pricing, supplemented by a freemium loyalty program called the Mill Club that operates through a Joingo-powered iOS/Android mobile app offering location-based check-ins, drawings, and member offers. Signature annual events include the BBQ Blues Brews & Bourbon festival, High Tide Tattoo & Art Festival, and the 20th Annual Mill-Luck Salmon Celebration. Distribution is primarily direct-to-consumer via walk-in traffic, the property website, mobile app, and central phone reservations, complemented by third-party travel platforms.

The customer base consists of regional leisure travelers, RV enthusiasts, casino gamers, and event attendees along the southern Oregon coast. The Mill is one of the largest employers in Coos County with up to 500 team members and is governed by the Coquille Tribe, which channels a portion of profits into the Coquille Tribal Community Fund (over $3.1 million distributed in the fund's first eight years). The property operates as the Tribe's primary economic engine for community benefit, cultural preservation, and regional philanthropy.

Name

The Mill Casino • Hotel & RV Park

Legal name

The Mill Casino • Hotel & RV Park

Website

https://themillcasino.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Mill Casino • Hotel & RV Park is a tribally owned integrated resort in North Bend, Oregon, combining a 700+ machine casino, 200+ waterfront hotel rooms, 100+ RV sites, dining venues, and live entertainment under the Coquille Indian Tribe, transitioning to the Ko-Kwel Casino Resort brand.

Ownership category

akta.pro rank

Product category

Casino & Hospitality Resort

NAICS

Casino Hotels (721120), RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Convention & Events Casino Hotels (THAGAJAK)

Keywords

• Casino gaming operations
• Waterfront hotel hospitality
• RV park lodging
• Tribal gaming resort
• Live entertainment events

Headquarters

HQ city

North Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Casino Gaming: Over 600 Vegas-style slot machines and table games generating gaming revenue with player rewards through Mill Club loyalty program.
2. Hotel Accommodations: Over 200 waterfront hotel rooms with central reservation available daily 8 AM – 11 PM. Direct booking through website.
3. RV Park: Over 100 RV sites for recreational vehicle guests with group rally services available.
4. Food and Beverage: Multiple dining venues including Plank House Restaurant, Timbers Cafe, Warehouse 101 sports lounge, and Lobby Bar. Full food service and take-out options.
5. Entertainment and Events: Concerts, comedy nights, UFC viewing parties, signature events like BBQ Blues & Brews and High Tide Tattoo Festival generating ticket and concession revenue.
6. Retail - Ko-Kwel Gifts: Gift shop retail operations at the property.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Mill Casino • Hotel & RV Park operates a waterfront gaming and hospitality resort on Coos Bay in North Bend, Oregon, offering 600+ slot machines and table games, 200+ hotel rooms, 100+ RV sites, multiple dining venues, live entertainment and signature events, meeting/event spaces, and a Mill Club loyalty program integrated with a mobile app. The property is wholly owned by the Coquille Indian Tribe and serves both leisure travelers and the regional Coos Bay community.

Product overview

The Mill Casino Hotel & RV Park is a waterfront resort destination operated by the Coquille Indian Tribe in North Bend, Oregon. The property offers a unified hospitality experience combining gaming (over 700 Vegas-style slot machines and table games), accommodations (200+ waterfront hotel rooms and 100+ RV sites), multiple dining venues (Plank House Restaurant, Timbers Cafe, Warehouse 101 sports lounge, Lobby Bar), live entertainment (concerts, comedy, UFC events, signature festivals), and meeting/event facilities. The Mill Club loyalty program integrates with the casino and mobile app to deliver personalized offers and promotions. The property serves as the primary revenue driver for the Coquille Tribe's economic development initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• The Mill Club: The casino's loyalty/rewards program for players
• Ko-Kwel Gifts
• Coquille Tribal Community Fund

Products and services

• The Mill Casino Gaming Floor Flagship 24-hour casino offering over 600–700 Vegas-style slot machines and table games including Blackjack, Spanish 21, 3 Hand Poker, Pai Gow, and Roulette, plus sports betting, for adult gaming patrons.
• Mill Casino Hotel Accommodations Over 200 waterfront hotel rooms overlooking Coos Bay, bookable online, via the mobile app, or through central reservation, for overnight leisure travelers and tourists visiting the Oregon coast.
• RV Park Over 100 RV sites with full hookups and group rally services for recreational vehicle travelers and rally organizers visiting the Oregon coast.
• On-site Dining Venues (Plank House Restaurant, Timbers Cafe, Warehouse 101, Lobby Bar) Multiple dining options including Plank House Restaurant (fine dining), Timbers Cafe (casual), Warehouse 101 sports lounge with 18 screens, and Lobby Bar (Wednesday–Saturday) for guests, patrons, and walk-in diners.
• The Mill Club (Player Loyalty Program) Free-to-join player's club awarding points for entries into drawings (500 points = 1 entry) and offering exclusive promotions, mobile app offers, and benefits for repeat casino patrons.
• Entertainment and Signature Events Monthly live entertainment including concerts, comedy nights, UFC pay-per-view viewing parties, BBQ Blues & Brews, High Tide Tattoo & Art Festival, and Mill-Luck Salmon Celebration for ticketed guests and the public.
• Meetings, Weddings, and Motorcoach Group Services Meeting spaces, wedding venues, motorcoach group accommodations, catering, and corporate rates for corporate event planners, wedding coordinators, and motorcoach tour operators.
• Ko-Kwel Gifts (Retail Gift Shop) On-site gift shop selling merchandise and event tickets to guests and walk-in customers at the property.

Quantifiable outcome

• Over $3.1 million in community grants provided in first eight years through Coquille Tribal Community Fund

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Coquille Indian TribeflagshipStrategic or Co-development PartnerThe Mill Casino Hotel & RV Park is owned by the Coquille Indian Tribe. The tribe established the property and maintains ownership. The tribe was successfully restored to Federal recognition in 1989 and exercises sovereignty and culture protection through decisions based on sustainable health and well-being of the tribe and region.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ilani Casino Resort: Large tribal casino resort operated by the Cowlitz Indian Tribe in Ridgefield, Washington. Comparable integrated gaming + hotel + dining + entertainment model, but at materially larger scale and serving a Portland-area drive-in market.
• Tulalip Resort Casino: Tribal casino resort owned by the Tulalip Tribes in Washington with hotel, gaming, F&B, and event space. Comparable in its integrated-resort positioning and Pacific Northwest regional customer base, but at a higher-end scale.
• Northern Quest Resort & Casino: Tribal casino resort operated by the Spokane Tribe in Airway Heights, Washington. Comparable as a Pacific Northwest integrated gaming + hotel + entertainment resort targeting regional drive-in visitation.
• Muckleshoot Casino: Large tribal casino owned by the Muckleshoot Indian Tribe in Auburn, Washington, serving the Seattle metro drive-in market. Comparable tribal gaming and entertainment model, though with a much larger urban catchment.

Direct peers

• Chinook Winds Casino Resort: Tribal casino resort owned by the Confederated Tribes of Siletz Indians in Lincoln City on the Oregon coast. Comparable as a beachfront gaming + lodging + entertainment property competing for the same coastal leisure and gaming wallet.
• Spirit Mountain Casino: Large tribal gaming, lodging, and entertainment complex operated by the Confederated Tribes of Grand Ronde in western Oregon. Comparable in scale, integrated resort model, and reliance on regional drive-in visitation.
• Lucky Eagle Casino: Tribal casino and hotel operated by the Chehalis Tribe in Rochester, Washington. Comparable regional tribal gaming + lodging + entertainment model targeting drive-in customers from Oregon and Washington.
• Seven Feathers Casino Resort: Tribal casino resort owned by the Cow Creek Band of Umpqua Tribe of Indians in Canyonville, southern Oregon. Comparable as a regional integrated casino resort with hotel, F&B, RV/camping, and live entertainment competing in the same I-5/Highway 101 corridor.
• Three Rivers Casino Resort: Oregon tribal casino resort operated by the Confederated Tribes of Coos, Lower Umpqua, and Siuslaw Indians, also located on the southern Oregon coast. Directly comparable as a regional tribal integrated casino with hotel, gaming, dining, and events serving a similar drive-in market.

Others

• Joingo: Mobile app and loyalty platform provider used by The Mill Casino for its iOS/Android app. Comparable as an ecosystem enabler — not a direct competitor — but representative of the technology stack and digital engagement approach The Mill relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-mill-casino-hotel-&-rv-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mill Casino • Hotel & RV Park