The MUDD Show

What The MUDD Show does

The MUDD Show is a Berlin-based music and cultural content platform operated by the German civil law partnership Lovati, Edoardo und Alberts, Joshua GbR. Founded in 2019 by co-founders Edoardo Lovati and Joshua Alberts, the platform produces and distributes DJ sets and music videos aimed at a global audience of electronic music listeners. Its primary distribution channels are a YouTube channel and an Instagram account, with the website themuddshow.tv serving as a linking hub.

The platform's content offering consists of recorded DJ performances and music video programming presented without any paywall, subscription requirement, or visible transactional surface. The operation is supported by a 5-employee team operating under a GbR legal structure, with GDPR-compliant data handling. There is no indication of proprietary technology, original recording IP beyond the published catalog, or a distinct technical moat beyond standard social video distribution.

The business model is not clearly revenue-generating based on the input. No pricing tiers, sponsorship deals, merchandise operations, ticketing functions, or advertising sales infrastructure are disclosed, and the company has not raised external funding. The platform appears to function primarily as a creator-driven content outlet rather than a commercial enterprise, with monetization implicitly limited to YouTube's standard creator revenue-share program if monetized at all.

Name

The MUDD Show

Legal name

Lovati, Edoardo und Alberts, Joshua GbR

Website

https://themuddshow.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The MUDD Show is a Berlin-based music platform founded in 2019 that distributes DJ sets and music videos globally via YouTube and Instagram to electronic music audiences, operating free of charge under a 5-employee GbR partnership.

Ownership category

akta.pro rank

Product category

Music & Entertainment Content Platform

NAICS

Record Production and Distribution (512250), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Live music streaming
• DJ set recordings
• Electronic music content
• Music event platform
• Cultural content distribution

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Free Platform Service: The website is provided free of charge with no products or services for purchase. The company operates as a cultural and music events platform providing event information, live streams, and DJ set recordings at no cost to users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The MUDD Show is a free cultural and music events platform that distributes DJ sets and music videos to a global audience through its website and a dedicated YouTube channel. The platform provides event information and recorded music content focused on electronic/dance music culture, with no paid products or services offered for purchase.

Product overview

The Mudd Show operates as a cultural and music events platform consisting of its main website (themuddshow.tv) and a YouTube content channel. The website serves as an informational hub providing event details, live stream information, and newsletter subscriptions, while video content including DJ-sets and music videos is distributed through the YouTube channel. The platform does not currently offer products or services for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• The MUDD Show YouTube Channel Free online channel that publishes DJ sets, music videos, and related content from The MUDD Show's network, aimed at individual music and culture enthusiasts worldwide.
• The MUDD Show Website Free website (themuddshow.tv) providing cultural and music event information and acting as the central hub for the platform's content offerings for individual music enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• YouTubecoreTechnology or IntegrationThe MUDD Show embeds YouTube videos on its website and hosts its content on the YouTube platform. The relationship involves distribution of DJ sets and music videos through YouTube's infrastructure, governed by YouTube's Terms of Service, Community Guidelines, and Content-ID policies.

Recent moves3 records

Expansion highlights2 records

Direct peers

• Cercle: Cercle produces high-production livestreamed DJ sets from unique locations globally, distributing via YouTube. Its core model of recording and broadcasting DJ performances to a global audience mirrors The MUDD Show's platform.
• Resident Advisor: Resident Advisor is a leading electronic music media platform covering DJ culture, event listings, and livestreamed performances. It overlaps with The MUDD Show in audience (electronic music enthusiasts), content type (DJ sets), and event discovery.
• Boiler Room: Boiler Room is a leading global platform for streaming and archiving DJ sets and live electronic music performances, operating an event series, YouTube channel, and media brand. It is the most direct comparable to The MUDD Show's core activity of capturing and distributing DJ performances worldwide.

Broad incumbents

• Beatport: Beatport is a major digital music platform specializing in electronic music, offering DJ track sales, streaming, and event content. While it operates in the broader electronic music ecosystem with a wider commercial focus, its audience overlaps significantly with The MUDD Show's DJ enthusiast base.
• DJ Mag: DJ Mag is a long-established electronic music media publication covering DJ culture, events, and industry news. It targets the same DJ enthusiast audience as The MUDD Show but through traditional editorial and print heritage.
• Pitchfork: Pitchfork is an established online music publication covering a wide range of genres including electronic music, with editorial reviews, news, and event coverage. While not focused exclusively on DJ culture, it overlaps with The MUDD Show's content distribution and audience engagement model.
• Mixmag: Mixmag is an established electronic music and club culture media brand covering DJ news, events, and culture globally. It competes for the same audience attention as The MUDD Show but operates a broader editorial and event coverage model.

Emerging players

• DICE: DICE is an event discovery and ticketing platform focused on live music and cultural events, with strong emphasis on electronic and DJ events. It shares the MUDD Show's audience of music event-goers and event-driven content, but its core business is ticketing infrastructure.
• Bandsintown: Bandsintown is a concert discovery and event tracking platform serving live music enthusiasts globally. It overlaps with The MUDD Show's audience interest in discovering music events, though its focus is broader live music rather than specifically DJ culture.
• Crack Magazine: Crack Magazine is an independent music and culture publication covering electronic music, DJ culture, and events. It serves a similar audience of music enthusiasts and shares The MUDD Show's editorial and event content focus within the electronic music niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@themuddshow
• Instagraminstagram.com/themuddshow
• LinkedInlinkedin.com/company/the-mudd-show

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MUDD Show