Mulberry Primary School
Mulberry Primary School is a state-funded community primary school in Tottenham, Haringey, serving ~420 mainstream pupils (Nursery to Year 6) and up to 18 autistic pupils via an NAS-accredited Provision for Autism, funded primarily by Haringey Council per-pupil grants and SEND top-ups, with Ofsted Good (2022).
- Company typePrivate
- Founded-
- HeadquartersLondon, London, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mulberry Primary School does
Mulberry Primary School is a two-form entry state-funded community primary school located at Parkhurst Road, Tottenham, London, N17 9RB, serving mainstream pupils from Nursery (2-4 year olds) through Reception to Year 6, alongside a specialist Provision for Autism (P4A). The school has a Published Admissions Number of 60 per mainstream year group and the P4A accommodates up to 18 children with ASD and Education Health Care Plans across three classes with a sensory room, cooking area and designated outdoor space. The school's curriculum is built around evidence-based pedagogical frameworks, including a proprietary 'Mulberry Phonics' systematic synthetic phonics programme, Teaching Walkthrus, Talk for Writing, Daily Supported Reading/Destination Reader, and the White Rose maths approach; the P4A additionally delivers structured autism interventions (TEACCH, PECS, Attention Autism, Intensive Interaction, Social Stories, SPELL).
The business model is a public-sector funding model rather than a commercial revenue model. The dominant income stream is per-pupil government funding routed through Haringey Council (with SEND top-up funding for the P4A allocated via the Haringey SEND Panel), supplemented by nursery fees (£65/week for 3-4 year olds not using the 30-hour free entitlement), paid school meals (£2.00/day for KS2), and wraparound care and extra-curricular clubs booked and paid for through SchoolCloud. Admissions are handled either directly by Haringey Council (mainstream Reception), the Haringey SEND Panel (P4A), or by the school itself (Nursery and in-year transfers).
The school is led by Headteacher Michelle Akarsu (in post since January 2014), with a senior team including Greg Powell (Senior Assistant Headteacher, Inclusion/P4A/DSL/SENDCO), Nkem Nwaozuzu (Assistant Headteacher, Inclusion/P4A/DSL), Emma Johnston (Assistant Headteacher, EYFS/Y1/Y2), and Mihaela Hajipanayi (SENCO). It holds an Ofsted 'Good' judgment (June 2022) and National Autistic Society accreditation for the P4A (2021), and operates within the Haringey community with partnerships including Teach First, Arts Council England, Transport for London (Stars), and the National Autistic Society. The school is currently consulting on reducing PAN by 30 Reception places for future cohorts due to declining local demand.
Mulberry Primary School firmographics
Firmographics- Name
- Mulberry Primary School
- Legal name
- The Mulberry Primary School
- Website
- https://themulberryprimaryschool.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mulberry Primary School is a state-funded community primary school in Tottenham, Haringey, serving ~420 mainstream pupils (Nursery to Year 6) and up to 18 autistic pupils via an NAS-accredited Provision for Autism, funded primarily by Haringey Council per-pupil grants and SEND top-ups, with Ofsted Good (2022).
- Ownership category
- akta.pro rank
Mulberry Primary School industry classification
Industry- Product category
- Primary Education (K-6)
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industry
- General Preschools (Play-Based) (EDACABAA)
Keywords
Where Mulberry Primary School is headquartered
LocationHeadquarters
- HQ city
- London, London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mulberry Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Government-Funded Education (Mainstream): The school receives per-pupil government funding from Haringey Council for mainstream Reception-Year 6 places. Admissions number is 60 per year group. Parents apply directly to Haringey Council for Reception places.
- Provision for Autism Funding: Admissions for the Provision for Autism (catering for up to 18 children with ASD and Education Health Care Plans) are handled by Haringey SEND Panel, receiving appropriate SEND funding.
- Nursery Fees: Full-time nursery places for 3-4 year olds charged at £65 per week. Part-time places available under government 15-hour and 30-hour free entitlements. Separate fee-based options for families not eligible for free hours.
- Nursery - Two-Year-Old Places: Part-time places (15 hours) for 2-year-olds include Free-For-Twos provision and 30-hour entitlement for working parents at no direct cost to eligible families.
- School Meals: Meals cost £2.00 per day for Key Stage 2 children. Key Stage 1 meals are currently free. Payments made online via Scopay platform.
- Wraparound Care (Breakfast and After-School Club): Breakfast Club runs 7.45-8.50am and After School Club runs 3.30-5.45pm. Fees charged for wraparound care. Full-time Nursery and Reception children eligible for Breakfast Club.
- Extended Hours (Nursery): Option to buy additional hours beyond the 30-hour free entitlement: 8.45-9am and 3.00-3.45pm at the nursery.
- Extra-Curricular Clubs: Sports and other after-school clubs offered through booking via School Cloud. Parents pay upfront per half-term via PayPal. Clubs led by qualified coaches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Termly | 30-Hour Free Entitlement - 3-4 year olds (eligible families) |
| Freemium | Termly | 15-Hour Free Entitlement - 3-4 year olds (all families) |
| Subscription | Weekly | Full-time Nursery - 3-4 year olds (non-eligible) |
| Freemium | Termly | 15-Hour Part-Time - 2-3 year olds (Free-For-Twos) |
| Freemium | Termly | 30-Hour Entitlement - 2-3 year olds (eligible working parents) |
| Unit Pricing | Weekly | School Meals - Key Stage 2 |
| Subscription | Weekly | Breakfast Club |
| Subscription | Half-termly | After School Club |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels9 records
Mulberry Primary School product offering
Product offeringCore offering
Mulberry Primary School is a two-form entry state-funded primary school in Tottenham, Haringey, delivering mainstream education from Nursery (2-4 year olds) through Reception to Year 6 with a published admissions number of 60 per year group. It also operates a specialist NAS-accredited Provision for Autism (P4A) supporting up to 18 children with ASD across three classes, alongside wraparound care (Breakfast and After School Clubs), school meals, and extra-curricular clubs.
Product overview
Mulberry Primary School is a two-form entry primary school in Tottenham, Haringey, with an admissions number of 60 per year group. The school offers Nursery (2-3 and 3-4 year olds), Reception, and Years 1-6, along with a Provision for Autism (P4A) supporting up to 18 children with ASD. The school uses digital tools including J2 Launch for homework, Tapestry for Early Years journaling, Accelerated Reader for reading practice, Flash Academy EAL for language learning, Scopay for payments, SchoolCloud for consultations, and MarvellousMe for parent engagement. Wraparound care includes Breakfast Club and After School Club. The school delivers the National Curriculum with specialized approaches for Early Years, Phonics ('The Mulberry Phonics'), and autism-specific interventions.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainstream Primary Education (Reception – Year 6)
- Nursery (2-4 year olds)
- Provision for Autism (P4A)
- Breakfast Club
- After School Club
- School Meals
- Extra-Curricular Clubs
Quantifiable outcome
- Ofsted Good judgment (June 2022): pupils enjoy learning, bullying is rare, consistent behaviour management, high expectations, well-sequenced curriculum, strong early reading programme, books matched to phonics knowledge.
- +3 more outcomes
Companies that use Mulberry Primary School
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Mulberry Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature10 records
Mulberry Primary School partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Teach FirstcoreTeach First is a charity working to address educational inequality in the UK. The school displays the Teach First partner school logo on its website footer, indicating a strategic partnership or recruitment channel for trainee teachers and leaders.
- Arts Council EnglandcoreArts Council England logo displayed on the school website, indicating support for and partnership in the school's arts and cultural education programmes including music, drama, dance, and visual arts.
- Transport for London (Stars Programme)minorThe school participates in TfL's Stars programme, a scheme encouraging sustainable travel to school. TfL Stars helps schools promote road safety, active travel, and sustainable transport choices among pupils and families.
- National Autistic SocietycoreThe school holds NAS accreditation for its Provision for Autism and displays the NAS logo on its website. NAS provides framework guidance (including SPELL) and accreditation that informs the school's autism-specific practice.
- OfstedcoreOfsted inspects the school and publishes inspection reports. The school displays the Ofsted logo and links to its Ofsted reports. June 2022 inspection resulted in a Good judgment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mulberry Primary School competitors and assessment
Company assessmentBroad incumbents
- Brookfields School: An NAS-accredited special school in Cambridge for pupils aged 3-19 with autism and associated needs. Broader incumbent providing comparable specialist autism education with the same NAS accreditation framework, though operating as a dedicated special school outside the London mainstream primary market.
- TreeHouse School (Ambitious About Autism): A specialist autism school in London operated by the Ambitious About Autism charity, providing education for autistic pupils aged 4-19. Broader incumbent in autism-specialist education that overlaps with Mulberry's NAS-accredited Provision for Autism but operates as a dedicated specialist school rather than a mainstream primary with an autism resource base.
Direct peers
- Risley Avenue Primary School: A state primary school in Tottenham, Haringey, serving local families under Haringey Council. Direct peer sharing the same funding mechanism, admissions system, and community context in the Tottenham area.
- Coleridge Primary School: A state primary school in Crouch End, Haringey. Direct peer funded by Haringey Council with the same per-pupil mechanism and serving families in the same North London borough, competing for the same Reception cohort through the same central admissions portal.
- Campsbourne Primary School: A two-form entry state primary school in Hornsey, Haringey. Direct peer operating under the same Haringey Council funding model, sharing the same central admissions process, and serving a comparable urban, multi-cultural catchment in the same London borough.
- Welbourne Primary School: A state primary school in Tottenham, Haringey. Direct peer under the same Haringey Council admissions system, serving the same Tottenham primary-age population and competing within the same local school-choice market.
- Bruce Grove Primary School: A state primary school in Tottenham, Haringey, located in close proximity to Mulberry Primary School. Direct peer competing for the same Reception-age cohort in the same Tottenham catchment under the same local authority funding system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mulberry Primary School social profiles
Digital presenceMulberry Primary School compliance and trust
Trust signalCompliance4 records
Mulberry Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mulberry Primary School leadership team
Management profileNumber of profiles
Profiles5 records
Mulberry Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mulberry Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mulberry Primary School
What does Mulberry Primary School do?
Mulberry Primary School is a two-form entry state-funded primary school in Tottenham, Haringey, delivering mainstream education from Nursery (2-4 year olds) through Reception to Year 6 with a published admissions number of 60 per year group. It also operates a specialist NAS-accredited Provision for Autism (P4A) supporting up to 18 children with ASD across three classes, alongside wraparound care (Breakfast and After School Clubs), school meals, and extra-curricular clubs.
Is Mulberry Primary School a public or private company?
Mulberry Primary School is a private company. It is classified as state government owned and is currently operating.
When was Mulberry Primary School founded?
Mulberry Primary School was founded in -1. It employs 11 to 50 people.
Where is Mulberry Primary School based?
Mulberry Primary School is headquartered in London, London, United Kingdom, in the Europe region.
How does Mulberry Primary School make money?
Eight revenue lines are on record. Government-Funded Education (Mainstream) is the primary driver. The others are provision for Autism Funding, nursery Fees, nursery - Two-Year-Old Places, school Meals, wraparound Care (Breakfast and After-School Club), extended Hours (Nursery) and extra-Curricular Clubs.
Who are Mulberry Primary School's main competitors?
Broad incumbents on record are Brookfields School and TreeHouse School (Ambitious About Autism). Direct peers are Risley Avenue Primary School, Coleridge Primary School, Campsbourne Primary School, Welbourne Primary School and Bruce Grove Primary School.
Does Mulberry Primary School have an API?
No public API is recorded for Mulberry Primary School.
What industry is Mulberry Primary School in?
Mulberry Primary School's product category is Primary Education (K-6). Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDACABAA, General Preschools (Play-Based). Its NAICS code is 6111 and its SIC code is 8200.