The Nature Company

Name

The Nature Company

Legal name

The Nature Company

Website

https://thenaturecompany.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nature Company is a Brooklyn-based live animal education service founded in 2005, delivering curriculum-aligned wildlife programming to NYC-area schools, families, summer camps, and online learners using 30+ rescued animals.

Ownership category

akta.pro rank

Product category

Children's Live Animal Education Services

NAICS

Educational Services (61), Elementary and Secondary Schools (6111), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Nature-Based / Forest School Early Learning Programs (EDACADAD), Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ), Outdoor/Nature/Forest Preschools (EDACABAJ), Outdoor / Nature-Based Nursery & Forest Playgroups (EDACACAH)

Keywords

• Live animal education
• School science programs
• Children's birthday parties
• Summer animal camps
• Educational entertainment services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. School Programs: The Nature Company provides live animal educational lessons delivered directly in NYC area classrooms. Schools book 45-minute sessions at $249 per show, with recommendations for 15-20 students. Multiple lessons can be booked in a day, and monthly recurring visits are available with new animals each month.
2. Birthday Party Services: The company offers multiple birthday party formats: in-person parties at their Boerum Hill playspace ($999 + tax, includes 20 min open play, 40 min animal show with 10 animals, free pizza party), travel parties to customer locations in Brooklyn, Queens, Manhattan, Bronx, and Staten Island ($499 + tax), and online virtual birthday parties ($199 for 1 hour with 8 animals).
3. Playspace Open Play: Drop-in open play sessions at the Boerum Hill location, 300 Atlantic Avenue, Brooklyn. Open Monday-Friday 2:30-4:00 PM. Price is $10 per person. Includes live animals, crafts, storytime, and music.
4. Virtual Preschool Program: Online live animal lessons for ages 3-4, delivered Monday-Friday 9:00-10:00 AM EST. Individual sessions available at $10 each, or weekly bundles at $49. Monthly subscription option at $149 for four weeks. Includes ABCs, art, science, music, and games.
5. Animal Kinder Camp: Week-long summer camp programs for rising kindergarteners and Grades 1-3. Held Monday-Friday 9:00-2:30 PM. Priced at $999 per child. Includes daily animal encounters, crafts, games, and science activities. Two sessions offered in late August/early September.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Nature Company provides live animal educational programming for children ages 3-12, bringing 30+ rescue animals directly to NYC-area classrooms, birthday parties, summer camps, and its Boerum Hill playspace. Services include 45-minute in-class school lessons ($249), birthday party packages ($199-$999), summer Animal Kinder Camp ($999/child), recurring virtual preschool and after-school Animal Academy sessions, and drop-in open play. Programs are led by wildlife educators and align to Pre-K through Grade 6 science curricula.

Product overview

The Nature Company operates as a live animal education service offering in-person and virtual programs centered around interactive encounters with over 30 rescued reptiles, mammals, and amphibians. The core product portfolio consists of school field trip programs, birthday party packages (available in-person at their Brooklyn Playspace or as travel/online options), summer camp experiences, and recurring virtual learning programs for preschool and school-age children. All offerings revolve around hands-on animal education with wildlife educators leading sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Animal Lessons for Schools 45-minute in-classroom live animal science programs for NYC-area schools serving Pre-K through Grade 6. Each session features 4 live animals with interactive games, Q&A, and puppet shows. Curriculum-aligned themed lessons include Camouflaging Creatures, Rocking Reptiles, Discover Ecosystems, and Awesome Adaptations. Recommended 15-20 students per lesson at $249; multiple lessons can be booked in one day and monthly recurring visits are offered with new animals each month.
• In-Person Live Animal Birthday Party Birthday party experiences featuring 8-10 live animals. Two formats: Playspace party at 300 Atlantic Avenue, Brooklyn ($999 + tax, includes 20 min open play, 40 min animal show with choice of 10 animals, and a pizza party), and Travel party to customer locations in Brooklyn, Queens, Manhattan, Bronx, and Staten Island ($499 + tax, includes 8 animal guests for 1 hour). Themes include reptile, petting zoo, and extinct animals parties.
• Online Animal Birthday Party 1-hour virtual birthday party delivered via Zoom for ages 4 and up. Children choose 8 animals from over 30 options; includes live expert Q&A, games, and interactive entertainment. Priced at $199.
• Animal Kinder Camp Week-long summer camp for rising kindergarteners (and select Grades 1-3) held Monday-Friday 9:00 AM-2:30 PM. Campers meet and pet over 30 live animals while engaging in daily animal encounters, crafts, games, and science activities. Priced at $999 per child.
• Virtual Preschool Live online learning program for ages 3-4 delivered Monday-Friday 9:00-10:00 AM EST via Zoom. Curriculum includes ABCs, art, science, music, games, and daily puppet shows with new live animals each session. Available as individual sessions ($10), weekly bundles ($49), or monthly subscription ($149 for four weeks).
• Animal Academy After-school virtual animal lessons for children ages 5-10, delivered weekday afternoons 3:00-4:00 PM EST via Zoom. Sessions feature daily animal encounters, global adventures, arts and crafts, and science experiments.
• Playspace Open Play Drop-in indoor playspace at 300 Atlantic Avenue, Boerum Hill, Brooklyn. Open Monday-Friday 2:30-4:00 PM. Sessions include live animals, crafts, storytime, and music. Priced at $10 per person; children must be accompanied by an adult.

Quantifiable outcome

• Served 1,000's of classrooms in NYC since 2005

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crickets Critters and Creepers: Mobile petting zoo and animal education service that brings animals to birthday parties, schools, and events. Comparable service model with live animal encounters for children's entertainment and education, though with more emphasis on petting zoo format.
• Party Safari: Mobile animal party service that brings live animals to birthday parties and events. Comparable service offering in the children's birthday party entertainment space with live animal encounters, serving similar family customer segment.
• Zoomagination: Mobile wildlife education program providing animal encounters for schools, camps, and events. Comparable traveling service model delivering live animal educational experiences to similar B2B (schools) and B2C (party) customers.
• Wildlife Adventures: Mobile wildlife education company that provides animal presentations for schools, parties, and events. Similar traveling service model, school assembly focus, and use of live animals (including reptiles and exotic species) for educational entertainment.
• Animal Embassy: Connecticut-based mobile animal education company that brings live animals to schools, birthday parties, and events in the Northeast. Most directly comparable peer in terms of traveling model, target customer base (schools and families), and use of live rescued animals for educational programming.

Regional players

• Queens County Farm Museum: NYC-area working farm and education center offering animal encounters, school programs, and family events. Comparable in providing hands-on animal education experiences for NYC schools and families, though farm-focused rather than exotic animal focus.

Broad incumbents

• National Wildlife Federation: Large national nonprofit focused on wildlife conservation and education. Comparable in providing wildlife education content and curriculum to schools, though at much greater scale and primarily through digital/print materials rather than live animal encounters.
• Audubon Society: National conservation organization with extensive wildlife education programming including school visits and nature programs. Comparable in delivering nature and animal education to schools and families, but as a large institutional nonprofit rather than a private service business.
• Bronx Zoo Education Programs (WCS): Formal educational programming arm of the Bronx Zoo offering school field trips, in-classroom programs, and wildlife education. Comparable curriculum-aligned animal education for NYC schools, but as part of a much larger institutional offering with significantly more resources and brand recognition.
• Prospect Park Zoo (WCS): Brooklyn-based zoo offering educational programs, school visits, and family programming. Comparable in serving the same Brooklyn/NYC customer base for animal-based educational experiences, but operates as a fixed-venue institution rather than a traveling service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naturecompany1
• Facebookfacebook.com/The-Nature-Company-113582965321254
• Instagraminstagram.com/thenaturecompany
• LinkedInlinkedin.com/company/thenaturecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nature Company