The New Gallery
The New Gallery is a Calgary-based artist-run centre and registered charity (est. 1975) that operates four contemporary-art venues and supports artists at all career stages through exhibitions, publications, and professional-development programs, funded by memberships, donations, and grants.
- Company typePrivate
- Founded1975
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The New Gallery does
The New Gallery (TNG) is a Calgary-based artist-run centre and registered charity founded in 1975 (originally as The Clouds & Water Gallery and Visual Production Society, later renamed OFF CENTRE CENTRE). It is one of the first artist-run centres established in Canada and operates as a charitable centre for contemporary art with a focus on socially and politically informed practices. TNG serves artists at all career stages — emerging, mid-career, and established — alongside the general Calgary community, with free admission across all programming.
The organization operates four distinct venues: the Main Space storefront gallery at 208 Centre St SE in Calgary's historic Canton Block (Chinatown), the exterior Billboard 208 public-art site, the Mainframe online platform for web-based projects with an accessibility mandate, and the Resource Centre library/archive/meeting space above the main gallery. TNG also runs the E.A.R.T.H. (Emerging Artist Resource Toolkit Hub) professional-development resource, the You've Got Mail free-publication mail-out program for members, and TNG Press (artist multiples and publications). In 2026 it launched Art Along the Bow, a public art festival along the Bow River Pathway.
TNG is funded through a hybrid non-profit model combining tiered annual memberships ($10 Standard to $500+ Patron), the CHOICE recurring monthly giving program, individual donations, government and foundation grants (Calgary Arts Development, Calgary Foundation, City of Calgary, RISE UP Calgary), publication sales, and corporate sponsorships. It is governed by a Board of Directors and operated by two Co-Directors (Operations and Programming) and a Communications & Outreach Coordinator, with a total staff of 11.
The New Gallery firmographics
Firmographics- Name
- The New Gallery
- Legal name
- The New Gallery
- Website
- https://thenewgallery.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Gallery is a Calgary-based artist-run centre and registered charity (est. 1975) that operates four contemporary-art venues and supports artists at all career stages through exhibitions, publications, and professional-development programs, funded by memberships, donations, and grants.
- Ownership category
- akta.pro rank
The New Gallery industry classification
Industry- Product category
- Art Gallery / Artist-Run Centre
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Media Arts & Film/Photography Nonprofits (BPAGAHAJ), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where The New Gallery is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The New Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Membership Fees: Annual memberships with tiered pricing including Standard ($10), Family ($25), Supporter ($100-$499), and Patron ($500+) levels. Higher tiers receive benefits including publication discounts and tax receipts.
- Donations: The New Gallery is a registered charity that accepts tax-deductible donations from individuals and businesses. Monthly giving program called CHOICE allows donors to commit to 12 months of continuous monthly giving with artist multiples as rewards.
- Government Grants: Public sector funding provided through government grants, mentioned as a key income source alongside private sector contributions.
- Publication Sales: TNG Press publishes artist multiples, publications, and artist texts available for purchase through the online store and at the gallery.
- Sponsorships: Custom sponsorship packages offered to companies seeking to achieve business objectives through association with TNG's charitable centre for contemporary art.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership - $10 suggested or pay what you can |
| Subscription | Annual | Family Membership - $25 suggested or pay what you can |
| Subscription | Annual | Supporter - $100-$499 |
| Subscription | Annual | Patron - $500+ |
| Subscription | Monthly | CHOICE Supporters - $10/month for 12 months |
| Subscription | Monthly | CHOICE Collectors - $15/month for 12 months |
| Subscription | Monthly | CHOICE Patrons - $20/month for 12 months |
Distribution channels4 records
Marketing channels6 records
The New Gallery product offering
Product offeringCore offering
The New Gallery is a non-profit artist-run centre in Calgary that operates a multi-venue contemporary art exhibition program (Main Space, Billboard 208, and the Mainframe online platform) and supports artists through publications, an emerging-artist resource hub, a resource library, membership and monthly giving programs, and community public-art projects such as Art Along the Bow. Gallery admission is free; the organization is funded primarily through memberships, donations, government grants, sponsorships, and publication sales.
Product overview
The New Gallery (TNG) is an artist-run centre for contemporary art based in Calgary's Chinatown. The organization operates a multi-venue exhibition program including the Main Space (primary gallery venue), Billboard 208 (outdoor programming site), and Mainframe (online platform), along with a Resource Centre supporting artists. TNG provides educational resources through E.A.R.T.H. (Emerging Artist Resource Toolkit Hub) and engages supporters through membership programs, the CHOICE monthly giving initiative, and the You've Got Mail publication mail-out program. The organization also presents special projects like the Art Along the Bow public art festival.
Differentiator
Problem solved
Functional benefit
Brands
- e.a.r.t.h (Emerging Artist Resource Toolkit Hub): Tips, tricks and resources for emerging artists - crowd-sourced and shared resource platform
- CHOICE
- You've Got Mail
Products and services
- Main Space
- Billboard 208
- Mainframe
- Resource Centre
- E.A.R.T.H. (Emerging Artist Resource Toolkit Hub)
- You've Got Mail
- CHOICE Monthly Giving Program
- Membership Program
- Art Along the Bow
- TNG Press Publications and Artist Multiples
Quantifiable outcome
- Free admission to all exhibitions and programming
- +1 more outcomes
Companies that use The New Gallery
Customer profileSegments3 records
Ideal customer profiles3 records
The New Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The New Gallery partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Chinatown Calgary (BRZ)coreCommunity collaborator supporting Chinatown programming and initiatives.
- I Love YYC ChinatowncoreCollaborative partner on community projects including the Lemon Chicken Association publication. Joint publication project supported by Calgary Foundation.
- Calgary Chinese Community Service AssociationminorCommunity collaborator supporting Chinatown cultural initiatives.
- Calgary Chinese Cultural CentreminorCommunity collaborator in cultural programming.
- Elephant Artist ReliefminorArts community organization collaborator.
- Calgary Public LibraryminorInstitutional partner for programming and community access.
- Stride GalleryminorPartner arts organization in Calgary.
- EM MediaminorMedia arts organization collaborator.
- Truck GalleryminorPartner artist-run centre in Calgary.
- Access ArtsminorOrganization supporting artists with disabilities, collaborator on programming.
- Sled IslandminorCalgary arts festival collaborator.
- Mountain Standard TimeminorArts organization collaborator.
- City of CalgarycoreMunicipal partner for permits and licensing for Art Along the Bow and other public programming.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
The New Gallery competitors and assessment
Company assessmentRegional players
- Mountain Standard Time: Calgary arts organization and TNG collaborator operating in the same regional ecosystem. Comparable as a Calgary contemporary-arts non-profit supporting local artists and exhibitions.
- Banff Centre for Arts and Creativity: Major Alberta arts institution located ~1.5 hours from Calgary. Comparable as a Canadian non-profit arts organization supporting artists through residencies, exhibitions and publications, though at substantially larger scale.
- MOCA Calgary: Calgary's contemporary art museum. Broader in scope and budget than TNG but operates in the same city with overlapping contemporary-art audience, donors and programming calendar.
- Contemporary Calgary: Calgary contemporary art institution (formerly the Art Gallery of Calgary). Larger venue and programming footprint but comparable contemporary-art focus and Calgary audience overlap with TNG.
- Sled Island: Calgary multi-venue arts festival and TNG collaborator. Comparable only at the edges — operates a festival rather than a gallery, but shares the same Calgary contemporary-arts ecosystem and audience.
Direct peers
- Truck Gallery: Calgary-based artist-run centre and explicit TNG partner. Operates a contemporary art gallery with comparable exhibition programming, peer-juried submissions and artist-support focus, serving the same Calgary artist community.
- Stride Gallery: Partner artist-run centre in Calgary. Shares the artist-run model, contemporary-art curatorial focus, peer-adjudicated submissions and non-profit membership structure that defines TNG.
- Access Arts: Calgary-based organization supporting artists with disabilities and an explicit TNG programming collaborator. Shares non-profit, community-anchored, contemporary-art exhibition focus.
- EM Media: Calgary-based media arts non-profit and TNG programming collaborator. Comparable in mission (artist support, contemporary practice) and structure (non-profit, grant-funded) but specializing in media/film rather than visual gallery art.
- National accessArts Centre (NaAC): Calgary-based organization for artists with disabilities that is the home institution for several TNG-curated exhibitions (e.g., Curatorial Practices Program with Mark Bedford). Highly comparable mission and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The New Gallery social profiles
Digital presenceThe New Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Gallery leadership team
Management profileNumber of profiles
Profiles11 records
The New Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Gallery
What does The New Gallery do?
The New Gallery is a non-profit artist-run centre in Calgary that operates a multi-venue contemporary art exhibition program (Main Space, Billboard 208, and the Mainframe online platform) and supports artists through publications, an emerging-artist resource hub, a resource library, membership and monthly giving programs, and community public-art projects such as Art Along the Bow. Gallery admission is free; the organization is funded primarily through memberships, donations, government grants, sponsorships, and publication sales.
Is The New Gallery a public or private company?
The New Gallery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The New Gallery founded?
The New Gallery was founded in 1975. It employs 11 to 50 people.
Where is The New Gallery based?
The New Gallery is headquartered in Calgary, Canada, in the North America region.
How does The New Gallery make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations, government Grants, publication Sales and sponsorships.
Who are The New Gallery's main competitors?
Regional players on record are Mountain Standard Time, Banff Centre for Arts and Creativity, MOCA Calgary, Contemporary Calgary and Sled Island. Direct peers are Truck Gallery, Stride Gallery, Access Arts, EM Media and National accessArts Centre (NaAC).
Does The New Gallery have an API?
No public API is recorded for The New Gallery.
What industry is The New Gallery in?
The New Gallery's product category is Art Gallery / Artist-Run Centre. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of BPAGAHAJ, Media Arts & Film/Photography Nonprofits. Its NAICS code is 7121 and its SIC code is 7330.