The New Inn Hotel

What The New Inn Hotel does

The New Inn Hotel is a privately-held, family-owned country hotel and restaurant operating from a 400-year-old restored pub in Clifford Chambers on the edge of Stratford-upon-Avon, Warwickshire. The business offers 19 en-suite guest rooms (originally 12 when opened in 1993, expanded by 7 in 2012) alongside a full-service restaurant serving an à la carte menu, tapas, small plates and a Sunday 3-roast carvery, plus a bar offering local ales, spirits and wines from 12:00–23:00 daily. It is currently run by owners Michael and Mandy Woodley, with Hayley Popple as Head Chef and Gary Cooper as Hotel Manager, and has been under Woodley family stewardship for approximately 30 years.

The business generates revenue from three transactional streams: nightly hotel accommodation, food sales (menu items ranging £4.25–£25.95) and bar sales. Distribution is direct-to-consumer, with the company explicitly positioning its own website and phone channel against third-party OTAs such as booking.com via a best-price guarantee, and operating a "Become its Friend" email membership club to drive repeat engagement. Customer segments are diffuse: leisure travellers visiting Stratford-upon-Avon attractions (Shakespeare's Birthplace, Warwick Castle), local Warwickshire diners, and outdoor enthusiasts using nearby walking and cycling trails, including pet owners.

There is no proprietary technology, mobile app, API or disclosed AI capability; the property is a traditional hospitality operation with a Squarespace-hosted website serving as the primary booking and information surface. The business is private, unfunded by institutional capital, and operates from a single location with no disclosed subsidiaries, partnerships, M&A activity or external investors.

Name

The New Inn Hotel

Legal name

The New Inn Hotel & Restaurant

Website

https://thenewinnhotel.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Inn Hotel is a privately-held, family-owned country hotel and restaurant in Clifford Chambers, Warwickshire, offering 19 guest rooms, à la carte dining, Sunday carvery and a bar serving leisure travellers, local diners and outdoor visitors to the Stratford-upon-Avon area.

Ownership category

akta.pro rank

Product category

Hospitality (Country Hotel & Restaurant)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Country pub hospitality
• Hotel accommodation
• Restaurant dining
• Bar services
• Sunday carvery

Headquarters

HQ city

Warwickshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from hotel room rentals across 19 rooms (12 original rooms plus 7 added in 2012 extension). Customers book directly via website or phone, with the company emphasizing direct booking over third-party platforms.
2. Restaurant Dining: Revenue from food sales including à la carte menu, Sunday carvery, tapas, small plates, mains, and children's menu. The restaurant offers fresh, locally sourced food with menu items ranging from £4.95 to £25.95.
3. Bar Sales: Revenue from bar sales including fine ales from local breweries, large array of spirits, and wines by bottle and glass. Bar operates from 12:00-23:00 daily.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The New Inn Hotel operates a country hotel and restaurant in Clifford Chambers, Stratford Upon Avon, offering 19 guest rooms (originally 12, expanded with a 7-room extension in 2012). The on-site restaurant serves a full a la carte menu, tapas and small plates, and a Sunday 3-roast carvery; the bar serves fine ales from local breweries, spirits, and wines by the bottle and glass from 12:00–23:00 daily. Guests book directly via the hotel's website, phone, or walk-in, with the property emphasising a best-price guarantee versus external booking platforms.

Product overview

The New Inn Hotel operates as a traditional country hotel and restaurant offering hotel accommodation (19 rooms), full restaurant services with an a la carte menu, bar services featuring local ales and wines, and Sunday carvery. The business is owned by the Woodley family and has been welcoming guests since 1993, operating from a 400-year-old restored country pub in Clifford Chambers, Stratford Upon Avon. The establishment also offers a membership club for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Hotel accommodation offering guest rooms in a 400-year-old restored country pub in Clifford Chambers, Stratford Upon Avon. The hotel opened in 1993 with 12 rooms and was expanded in 2012 with a 7-room extension, bringing the property to 19 rooms total. Bookings are taken via the hotel website, phone and walk-in.
• Restaurant Services Full a la carte restaurant serving breakfast, lunch and dinner with a varied menu of tapas, small plates, starters, classics, fish dishes, burgers, grilled items, pasta and a children's menu. Menu items range from £4.25 to £25.95. Open Mon 17:00–21:00, Tues–Sat 12:00–14:00 and 17:00–21:00, Sun 12:00–19:00.
• Bar Services Bar serving fine ales from local breweries, a large array of spirits, and a selection of wines by the bottle and glass. Open daily from 12:00 to 23:00.
• Sunday Carvery

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Booking.com: Major online travel agency referenced explicitly by The New Inn as a comparison for its best-price guarantee. Functions as a channel/competitor for direct bookings rather than a hospitality peer.
• Websites for Stratford-upon-Avon Tourism (Visit Stratford): Local destination marketing organisation. Included as an ecosystem participant rather than competitor, helping drive tourist flow that The New Inn monetises.

Direct peers

• Billesley Manor Hotel: A historic manor hotel near Stratford-upon-Avon offering full-service accommodation, dining and event space. Directly comparable as a heritage, full-service country hotel competing for the same Warwickshire leisure traveler.
• Ettington Park Hotel: A 19th-century country house hotel in South Warwickshire with fine dining and estate grounds. Comparable as a heritage full-service property drawing Stratford-area leisure guests.
• Macdonald Alveston Manor Hotel: A chain-managed full-service heritage hotel minutes from Stratford-upon-Avon. Comparable full-service rooms-plus-restaurant positioning for Stratford leisure demand.
• The White Swan Hotel Stratford: A historic Stratford-upon-Avon inn-hotel with restaurant and bar. Comparable heritage, town-edge offering and mix of rooms, food and drink.
• The Arden Hotel Stratford-upon-Avon: Boutique hotel located centrally in Stratford-upon-Avon, close to Shakespeare's theatres. Comparable as a small, character-led hotel targeting the same Shakespeare/Warwick Castle visitor.

Emerging players

• The Hand and Flowers: Award-winning UK country pub with rooms focused heavily on food-led dining. Comparable as a heritage inn/pub with rooms and a strong culinary reputation, providing a benchmark for food-driven pricing power.

Broad incumbents

• Warner Leisure Hotels: UK operator of country house hotels with restaurants, bars and entertainment. Comparable full-service country hospitality model, though at larger scale and with adult-only positioning.
• Cotswold Inns and Hotels: A small collection of historic country pubs with rooms across the Cotswolds. Comparable as multi-property heritage inn operator with restaurant, bar and rooms, though broader geography than The New Inn's Clifford Chambers base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-new-inn-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Inn Hotel