The Next Stage
The Next Stage is a Seattle-based, Veteran- and Woman-Owned boutique consultancy that delivers executive coaching, team workshops, keynote speaking, and speaker coaching services to transformational leaders, executive teams, and event organizers, operating through founder Sheryl Tullis's personal brand and word-of-mouth referrals.
- Company typePrivate
- Founded-
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Next Stage does
The Next Stage is a Seattle-based, Veteran-Owned and Woman-Owned boutique professional services firm founded and led by Sheryl Tullis, a West Point graduate and former Microsoft executive. The company provides executive coaching, team workshops, keynote speaking, and speaker coaching services targeted at transformational leaders, executive teams, event organizers, and aspiring speakers. Core offerings include structured multi-week 1:1 coaching programs (1:1 Impact Coaching, Visibility in a Remote World, New Leader Quick Ramp, Change Leadership Roadmap), themed team workshops (Bold Leadership in a VUCA World, Forging Indomitable Teams, Building Your Leadership Bench), and a proprietary trademarked methodology called Sparkstorming for breakthrough thinking.
The business operates with no proprietary software platform; delivery is conducted in-person, remote, or hybrid by the founder and a small team. Pricing is custom and quote-based, varying by audience size, engagement duration, and customization scope, with pre/post surveys used to measure return on investment. The firm has accumulated 11 industry awards and Sheryl Tullis received the 2019 Mobile Growth Summit / mBolden People's Choice Award for her nonprofit leadership championing women in digital.
Distribution and customer acquisition are entirely word-of-mouth-driven, supplemented by Sheryl's personal brand presence on LinkedIn, speaking engagements at conferences such as Seattle Interactive Conference and AMA Puget Sound, podcast appearances, and an email newsletter. The company is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no partnerships. Markets served are North America, with operations concentrated in the Greater Seattle area.
The Next Stage firmographics
Firmographics- Name
- The Next Stage
- Legal name
- The Next Stage
- Website
- https://thenextstage.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Next Stage is a Seattle-based, Veteran- and Woman-Owned boutique consultancy that delivers executive coaching, team workshops, keynote speaking, and speaker coaching services to transformational leaders, executive teams, and event organizers, operating through founder Sheryl Tullis's personal brand and word-of-mouth referrals.
- Ownership category
- akta.pro rank
The Next Stage industry classification
Industry- Product category
- Executive Coaching and Leadership Development Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)
Keywords
Where The Next Stage is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Next Stage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Executive Coaching Services: One-on-one coaching for high-potential leaders and transformational leaders, including 1:1 Impact Coaching (18-week programs), Visibility in a Remote World (24-week programs), New Leader Quick Ramp (9-week programs), and Change Leadership Roadmap custom strategies.
- Team Workshops: Interactive workshop sessions for teams including Bold Leadership in a VUCA World, Forging Indomitable Teams, and Building Your Leadership Bench. Offered in-person, remote, or hybrid formats.
- Keynote Speaking & Events: Keynote speaking and virtual event services with sample topics including Agents of Change, Breaking Barriers, Cultivating G.R.I.T., and Fails, Fumbles & Faux Pas. Customized to audience and goals.
- Speaker Coaching Programs: Group coaching for speakers including 6 Hours to Superpowers, Next Stage Speaker Coaching (12-week course with minimum 4 participants), and Hero's Journey Challenge (6-week transformation challenge).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Next Stage product offering
Product offeringCore offering
The Next Stage is a coaching and professional development services firm that delivers executive coaching programs, team workshops, speaker coaching, and keynote speaking engagements for leaders, work teams, and event audiences. Services are offered in-person, remote, or hybrid formats and are led primarily by founder Sheryl Tullis, with programs ranging from multi-week 1:1 coaching intensives to customized team workshops and virtual keynotes.
Product overview
The Next Stage is a coaching and professional development services company offering a unified portfolio of transformational leadership services. The core offerings include Transformational Coaching, Speaker Coaching, and Team Workshops, supplemented by select programs like Bold Leadership in a VUCA World, Forging Indomitable Teams, Building Your Leadership Bench, Breakthrough Thinking (Sparkstorming), and various 1:1 coaching programs (1:1 Impact Coaching, Visibility in a Remote World, New Leader Quick Ramp, Change Leadership Roadmap). Speaker development programs include 6 Hours to Superpowers, Hero's Journey Challenge, and Next Stage Speaker Coaching. The company also provides Keynote Speaking and Virtual Events services. All services are customized to client needs and delivered by founder Sheryl Tullis, a West Point graduate and former Microsoft executive.
Differentiator
Problem solved
Functional benefit
Products and services
- Transformational Coaching Coaching services that unleash the strengths of high-potential leaders at every level, providing a space to stretch and explore with accountability to apply learning. Offered in-person, remote, or hybrid formats.
- Speaker Coaching Coaching programs to help individuals craft their signature speech and hone it to resonate with their audience, including 6 Hours to Superpowers, Hero's Journey Challenge, and Next Stage Speaker Coaching.
- Team Workshops Accelerate team goals and strengthen culture with focused, interactive sessions for executive teams and work teams. Offered in-person, remote, or hybrid formats.
- Bold Leadership in a VUCA World Workshop teaching new frameworks for unleashing extraordinary leaders and guiding organizations through challenging VUCA (volatility, uncertainty, complexity, ambiguity) environments.
- Forging Indomitable Teams Workshop helping teams cultivate resilient, indomitable qualities to respond effectively to business pivots and maintain energy amidst challenges.
- Building Your Leadership Bench Workshop focused on anticipating leadership needs and laying groundwork to grow leaders committed to organizational mission through succession planning and mentor networks.
- 1:1 Impact Coaching 18-week intensive 1:1 coaching program for achieving greater impact and growth-mindset leadership skills.
- Breakthrough Thinking (Sparkstorming) Trademarked Sparkstorming process and transformation tools for business leaders and teams, teaching diverse design thinking approaches.
- Visibility in a Remote World 24-week focused 1:1 coaching program to build a resonant personal brand and elevate professional impact in remote work environments.
- New Leader Quick Ramp 9-week coaching program to accelerate ability to activate potential in others, including team assimilation offsite.
- Change Leadership Roadmap Custom transformation strategy and roadmap development for business leaders.
- Keynote Speaking and Virtual Events Keynote speaking and virtual event services featuring authentic stories and sparkling humor across topics including Agents of Change, Breaking Barriers, Cultivating G.R.I.T., and Fails, Fumbles & Faux Pas, customized to audience and goals.
Quantifiable outcome
- Pre/post surveys used to measure return on investment
Companies that use The Next Stage
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The Next Stage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Next Stage partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Next Stage competitors and assessment
Company assessmentBroad incumbents
- Egon Zehnder: Global executive search and leadership advisory firm with a prominent executive coaching and leadership development practice. Premium-tier incumbent serving C-suite clients comparable to The Next Stage's target market.
- Heidrick & Struggles: Executive search and leadership advisory firm with executive coaching and leadership consulting practices. Broader incumbent that overlaps with The Next Stage's enterprise leadership development services.
- Korn Ferry: Global organizational consulting firm with a significant leadership development and executive coaching practice. Broader portfolio company competing for the same enterprise leadership development budgets.
- FranklinCovey: Public training and consulting firm offering leadership development workshops, certifications, and content. Comparable curriculum-based workshop model and content IP, at much larger scale.
Direct peers
- Ken Blanchard Companies: Leadership and management training firm built on the SLII model with workshops and coaching programs for managers. Comparable productized workshop and leadership content model.
- Center for Creative Leadership: Nonprofit research and leadership development institution offering workshops, coaching, and programs for executives and high-potential leaders. Direct peer in the leadership development and cohort-based workshop category.
- RHR International: Boutique executive coaching and leadership development firm serving senior executives. RHR is the closest analog to The Next Stage's boutique, senior-leader-focused coaching model, though at materially larger scale and global footprint.
- Marshall Goldsmith Group: One of the best-known executive coaching and leadership development practices, built around a single recognized thought leader. Highly comparable in structure and founder-brand dependency to The Next Stage.
- Development Dimensions International (DDI): Global leadership training and talent management firm specializing in leadership development programs, workshops, and coaching. Direct comparator in corporate leadership development offerings.
Emerging players
- BetterUp: Coaching platform combining ICF-certified coaches with technology and AI to serve enterprise leadership development. Represents the technology-enabled evolution of the executive coaching space The Next Stage operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Next Stage social profiles
Digital presenceThe Next Stage financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Next Stage leadership team
Management profileNumber of profiles
Profiles1 record
The Next Stage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Next Stage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Next Stage
What does The Next Stage do?
The Next Stage is a coaching and professional development services firm that delivers executive coaching programs, team workshops, speaker coaching, and keynote speaking engagements for leaders, work teams, and event audiences. Services are offered in-person, remote, or hybrid formats and are led primarily by founder Sheryl Tullis, with programs ranging from multi-week 1:1 coaching intensives to customized team workshops and virtual keynotes.
Is The Next Stage a public or private company?
The Next Stage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Next Stage founded?
The Next Stage was founded in -1. It employs 11 to 50 people.
Where is The Next Stage based?
The Next Stage is headquartered in Seattle, United States, in the North America region.
How does The Next Stage make money?
Four revenue lines are on record. Executive Coaching Services are the primary driver. The others are team Workshops, keynote Speaking & Events and speaker Coaching Programs.
Who are The Next Stage's main competitors?
Broad incumbents on record are Egon Zehnder, Heidrick & Struggles, Korn Ferry and FranklinCovey. Direct peers are Ken Blanchard Companies, Center for Creative Leadership, RHR International, Marshall Goldsmith Group and Development Dimensions International (DDI). BetterUp is listed as an emerging player.
Does The Next Stage have an API?
No public API is recorded for The Next Stage.
What industry is The Next Stage in?
The Next Stage's product category is Executive Coaching and Leadership Development Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 61143 and its SIC code is 8200.