The Oakwood School

What The Oakwood School does

The Oakwood School is a PK3-12, coeducational, non-sectarian independent school in Greenville, North Carolina, operating on a 50+ acre campus. Founded in 1996 by 42 families, the school serves students across four divisions (PK3-PK4, Lower School K-5, Middle School grades 4-8, and Upper School grades 8-12) with an 8:1 student-teacher ratio, a 1:1 Apple device deployment starting in preschool, and a dedicated Innovation Lab for STEAM and media arts in both Clark Hall (Upper School) and Founders Hall (Lower/Middle School). The curriculum emphasizes inquiry-based, experiential learning and yields 79%+ AP exam pass rates, 100% college acceptance, and 18 NCISAA athletic championships in the past five years; the student body represents 20+ nationalities supported through international student partnerships with iE and Global Horizons.

The school's revenue model is subscription-based, anchored by tuition across PK3-12 with single-payment, semester, and monthly payment plans (8% APR on monthly plans unless financial aid is awarded). Ancillary recurring revenue streams include Extended Day care (7:30 AM-6:00 PM year-round), Camp Oakwood summer program (June-August, open to non-Oakwood students), Eagles Landing lunch service, Eagle Bus Service ($500-$800/year), and on-site tutoring ($40/session). Financial aid is administered through third-party ISM/FAST evaluation, with additional support from the NC Opportunity Scholarship and the Monk Family Scholarship endowment. The school is a 501(c)(3) governed by a Board of Trustees and SAIS/Cognia-accredited.

Go-to-market is direct-to-consumer, beginning with campus tours scheduled via Calendly and proceeding through RenWeb-based online inquiry, application ($100 fee), assessment, teacher recommendation, and acceptance. The school markets regionally through its website, Facebook, community partnerships (AMC Theaters, Marabella Pizza Winterville), corporate partner sponsorships, and the annual Blue Jean Ball fundraising event. Dan Quesnel has served as Head of School since July 2018, supported by division directors, a Director of Admissions, Director of Development, Business Officer and Director of Financial Aid, and a Director of Technology.

Name

The Oakwood School

Legal name

The Oakwood School

Website

https://theoakwoodschool.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

The Oakwood School is a PK3-12, non-sectarian independent school in Greenville, NC, founded in 1996 by 42 families. It serves eastern North Carolina with 8:1 student-teacher ratios, 1:1 Apple device deployment, STEAM Innovation Labs, and 100% college acceptance.

Ownership category

akta.pro rank

Product category

Independent K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

Inquiry/Project-Based Early Learning Academies (EDACADAF)

Keywords

• Private K-12 education
• College preparatory school
• STEAM curriculum
• Early childhood learning
• Independent school tuition

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition: Primary revenue source from tuition payments for PK3-12 education. Multiple payment options including single payment, semester (two payments), and monthly payment plans. Additional 8% APR interest applied to monthly plans unless financial aid is awarded.
2. Extended Day Program: Before and after school care services available from 7:30 AM to 6:00 PM. Offered year-round including summers, with both regular enrollment and drop-in options.
3. Camp Oakwood Summer Program: Summer camp running June through August offering various themed camps including Chess, Clay and Sculpting, Bug Camp, Sports & PE, and more. Open to rising PK3-12th grade students including non-Oakwood students.
4. Lunch and Snacks (Eagles Landing): Pre-ordered lunch, snacks, and beverages delivered to classrooms. Additional fee service located in Agnes Q. Monk Hall.
5. Eagle Bus Service: Morning transportation service with pickup locations in Winterville area. Annual fee of $500 per student or $800 for families with two or more students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Oakwood School provides PK3-12 independent, non-sectarian, college-preparatory education through four academic divisions (Preschool, Lower School, Middle School, Upper School), complemented by Innovation Lab STEAM programming for grades K-12, 10 fine arts proficiencies, competitive interscholastic athletics, and college counseling beginning in ninth grade using the SCOIR platform. The school also operates ancillary fee-based services including Extended Day care, Camp Oakwood summer programs, Eagle Bus Service, Eagles Landing lunch, and on-site tutoring, all delivered on a 50+ acre connected campus with 1:1 technology integration.

Product overview

The Oakwood School is a PK3-12, coed, non-sectarian independent school in Greenville, NC offering a comprehensive educational program through multiple divisions: PK3-PK4 preschool, Lower School (K-5), Middle School (grades 4-8), and Upper School (grades 8-12). The school complements its core academic curriculum with specialized programs including Innovation Lab (STEAM education from K-12), Fine Arts (with 10 proficiency areas), Athletics (with no-cut policy and over 80% participation), and College Counseling (starting in 9th grade using SCOIR). Additional services include Camp Oakwood (summer program), Extended Day care, and the Monk Family Scholarship for financial assistance. The school operates on a connected 1:1 campus with technology integrated from PK3 onward.

Differentiator

Problem solved

Functional benefit

Products and services

• PK3-PK4 Preschool Program Early childhood education program for three- and four-year-old children focusing on social, emotional, and academic development through play-based and intentional instruction. Program runs 8:15 AM to 2:45 PM with optional Extended Day care available.
• Lower School Program (Grades K-5) Grades K-5 educational program emphasizing foundations of reading, writing, and math with STEAM Innovation Lab, technology with iPads, music, arts, Spanish, and dedicated science instruction.
• Middle School Program (Grades 4-8) Grades 4-8 educational program cultivating student independence through challenging academics, collaborative co-curricular opportunities, and community service with specialized faculty in discrete content areas.
• Upper School Program (Grades 8-12) Grades 8-12 college preparatory program offering honors and AP courses, fine arts, athletics, experiential learning through travel and internships, Innovation STEAM Lab, and college guidance beginning in 9th grade.
• Innovation Lab (STEAM Program) Project-based STEAM and media arts curriculum for grades K-12 located in dedicated lab spaces, covering robotics, coding, circuitry, sustainability, and next-generation skills like critical thinking and collaboration.
• Athletics Program

Quantifiable outcome

• 8:1 student to teacher ratio
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Experience (iE)coreStrategic or Co-development PartnerInternational Experience (iE) is a partner organization for recruiting and placing international students at The Oakwood School. iE oversees application requirements including transcripts, English language proficiency testing, and placement logistics. Students are fully vetted by iE before being interviewed and accepted by Oakwood administration based on language skills, academic record, and enthusiasm.
• Global HorizonscoreStrategic or Co-development PartnerGlobal Horizons partners with The Oakwood School to welcome international students. The organization handles student vetting, application requirements, English proficiency assessment, and placement logistics. Students are interviewed by Oakwood administration for acceptance based on language skills, academic record, and enthusiasm.
• AMC TheatersminorGTM or Marketing PartnerAMC Theaters (Greenville location) provides parking lot space as a morning bus stop for The Oakwood School's Eagle Bus Service. Located at AMC Fire Tower 12 with pickup at 7:30 AM.
• Marabella Pizza WintervilleminorGTM or Marketing PartnerMarabella Pizza in Winterville provides parking lot space as a morning bus stop for The Oakwood School's Eagle Bus Service. Located with pickup at 7:40 AM.
• Atlantic Wireless CommunicationscoreGTM or Marketing PartnerAtlantic Wireless Communications, owned by Board Treasurer Brandon Tate and his wife Tamira, has been a loyal Oakwood Corporate Partner since the program's inception. The company operates 15 U.S. Cellular retail locations in North Carolina and Missouri.
• Eastern RadiologyminorGTM or Marketing PartnerLong-term Oakwood corporate partner. Dr. Doug Shusterman, radiologist with Eastern Radiology, is married to Board member Tamara Shusterman. Both their children are Oakwood alumni.

Scale indicators18 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Greensboro Day School: PK-12 independent school in Greensboro, NC with similar non-sectarian college-prep model, AP offerings, and athletic/life-arts programs. Comparable peer for benchmarking NC independent school operations.
• Trinity School of Durham and Chapel Hill: PK-12 independent school in Durham, NC with comparable inquiry-based, college-preparatory mission and similar size and program structure. Direct competitor for NC families seeking independent education.
• Forsyth Country Day School: Independent PK3-12 college-prep school in Winston-Salem, NC, comparable in size and program mix. Head of School Dan Quesnel previously served 11 years there, indicating direct operational and cultural lineage.
• Cary Academy: PK-12 independent college-preparatory school in Cary, NC with strong STEM/STEAM emphasis and comparable athletics/fine arts programs. Direct competitor for the same eastern NC family demographic.
• Cape Fear Academy: Independent PK-12 school in Wilmington, NC with similar coastal-Carolina college-prep focus, athletics, and community/service ethos. Geographic regional peer in the NC independent school space.
• Charlotte Country Day School: PK-12 independent school in Charlotte, NC with established college-prep curriculum, large competitive athletics program, and Innovation/STEAM offerings. Larger-scale comparable peer.
• Ravenscroft School: Leading PK-12 independent school in Raleigh, NC with comparable college-preparatory curriculum, athletics, and STEAM offerings. Closest large-scale direct competitor in the NC Triangle/independent school market.
• Durham Academy: PK-12 independent school in Durham, NC with similar college-prep focus, Innovation/STEAM programs, and strong athletic outcomes. Comparable on academic positioning and tuition tier.

Regional players

• Carolina Day School: PK-12 independent school in Asheville, NC. Comparable in size and non-sectarian college-prep model, though serving a different NC region (western mountains rather than eastern coastal plain).

Others

• NAIS (National Association of Independent Schools): Industry association of which Oakwood is a member. Not a competitor but a useful comparable for benchmarking tuition, governance, financial aid, and accreditation standards across U.S. independent schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/125043107558311
• LinkedInlinkedin.com/school/the-oakwood-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oakwood School