The Olde Farm

What The Olde Farm does

The Olde Farm is a private, invitation-only golf and hospitality club located in Bristol, Virginia (Southwest Virginia), founded in 2000 by Jim McGlothlin. The property centers on a Bobby Weed-designed 18-hole championship golf course (7,119 yards, par 71) supplemented by The Orchard Course, a 9-hole par-3 layout added in 2013/2014. Ancillary facilities include The Lodge (17 bedrooms), three cottages named after Nicklaus, Palmer, and Player, multiple dining venues (Clubhouse, Wine Cellars, Party Barn, Pavilion, Long Barn), and a working farm with gardens, greenhouse, orchards, beehives, and a vineyard supporting a farm-to-table culinary program.

The club serves high-net-worth individual members and their guests, corporate groups seeking retreat and meeting venues, and members hosting weddings or private celebrations. Revenue is generated through recurring membership dues, event hosting, food and beverage (with a 20% service charge), and lodging; pricing is quote-based and not publicly disclosed. The club sells exclusively through direct, relationship-driven sales led by a Membership Director and a General Manager/COO. Charitable events including The Big 3 (2010) and The American Legends (2018) raised over $71 million for Mountain Mission School, reinforcing brand prestige. Recent recognition includes Golf Digest's #27 America's Top 100 (2025-2026) and #1 Golf Course in Virginia per LINKS Magazine (2023).

Name

The Olde Farm

Legal name

The Olde Farm

Website

https://theoldefarm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Olde Farm is an invitation-only private golf and hospitality club in Bristol, Virginia, offering a Bobby Weed-designed championship course, lodging, dining, and event venues to high-net-worth members and their guests.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Farm Stays & Agritourism Lodges (THAMADAH), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Private golf club
• Country club hospitality
• Championship golf course
• Golf membership
• Event venue hosting

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Private golf and social club membership generates recurring annual revenue. Membership is by invitation only, with golf and social memberships available.
2. Event Hosting: The club hosts weddings, corporate retreats, private celebrations, and golf tournaments across multiple venues (Clubhouse, Party Barn, Pavilion, Lodge). Revenue from event bookings, catering, and venue rentals.
3. Food & Beverage: Dining services including member dining, private dinners, wine cellar events, and on-course refreshments at the Long Barn. A 20% service charge is automatically added to food and beverage charges.
4. Lodging: Overnight accommodations at The Lodge (17 bedrooms) and three Cottages (named for golf legends Nicklaus, Palmer, Player). Rooms may be reserved by members for themselves or their guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Olde Farm is an invitation-only private golf and hospitality club in Bristol, Virginia, offering an 18-hole Bobby Weed-designed championship course, a 9-hole par-3 Orchard Course, overnight lodging across The Lodge and three themed Cottages, multiple dining venues, and full-service event hosting for weddings, corporate retreats, and private celebrations. Membership is annual and by invitation, with member services supported by an on-property working farm that supplies farm-to-table ingredients.

Product overview

The Olde Farm is a private golf club offering a unified portfolio of hospitality and recreational services centered around championship golf. The core experience combines the 18-hole Championship Golf Course and 9-hole Orchard Course (both Bobby Weed designs) with luxury lodging at The Lodge (17 rooms) and three themed Cottages. Dining experiences span the Clubhouse with 7 distinct venues, the rustic Party Barn, open-air Pavilion, and mid-course Long Barn refreshment stop. The property features a working farm with garden, greenhouse, orchards, beehives, and vineyard supporting farm-to-table cuisine. Event services encompass weddings, corporate retreats, and private celebrations. Educational internship programs offer hands-on training in golf course maintenance, horticulture, and culinary arts. Signature charity events The Big 3 and The American Legends have generated over $71 million for Mountain Mission School.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole championship golf course designed by Bobby Weed, spanning 7,119 yards with a par of 71. Features bentgrass greens, tees, and fairways complemented by Kentucky bluegrass rough. Available to club members and their guests.
• The Orchard Course A nine-hole par-3 short course designed by Bobby Weed with holes ranging from 50 to 130 yards. Offers flexible routing options for members with creative cross-country play. Recognized as one of the World's Top 25 Par-3 Courses by GOLF Magazine in 2020.
• The Lodge

Quantifiable outcome

• $71.8 million raised for Mountain Mission School through two charity golf events
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Barnwood BuildersminorOthers · 1 January 2020Barnwood Builders (along with Burwil Construction) reconstructed the historic Caddy Shack building in 2020, preserving logs from the Stout home place—the oldest building in Washington County, Virginia.
• The American LegendsflagshipOthers · 10 September 2018The American Legends for Mountain Mission Kids continued the philanthropic tradition, bringing together golf, football and basketball legends including Gary Player, Jack Nicklaus, Lee Trevino, Peyton Manning, Dan Marino, and Jerry West. The event raised $56,626,054 and was broadcast on CBS and PGA TOUR.
• Mountain Mission SchoolcoreOthers · 8 June 2010Mountain Mission School is the charitable beneficiary of The Big 3 and American Legends golf events hosted at The Olde Farm. The school provides education and care for children. Total funds raised exceed $71 million through these signature events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandon Dunes Golf Resort: Oregon destination golf resort with multiple nationally ranked courses, on-site lodging lodges and cottages, and a working-farm-style culinary program — the closest peer for golf-first, lodging-integrated, agritourism-flavored positioning.
• Streamsong Resort: Destination golf resort in Florida offering multiple championship courses, on-site lodging, and multiple dining venues — closely comparable operating model combining trophy golf with a hospitality campus.
• Pinehurst Resort: Historic multi-course golf resort in North Carolina with extensive on-site lodging, dining, and event venues — a benchmark private-and-resort golf destination with similar multi-revenue-stream economics.
• Sea Island Resort: Private Georgia coastal resort offering multiple championship courses, lodge and inn lodging, and multiple dining venues under a membership-and-resort hybrid model with comparable scale and amenity mix.
• Primland Resort: Virginia mountain resort featuring a Highland Course, on-site lodge cottages, fine dining, and outdoor/land-based activities — directly comparable in geography (Virginia), scale, and integrated golf-lodging-culinary model.
• Salamander Resort & Spa: Virginia luxury resort with equestrian programming, on-site lodging, farm-to-table culinary program, and event venues — comparable as a Virginia-based private-feel destination combining agriculture/land experience with hospitality.
• Kiawah Island Golf Resort: South Carolina resort with multiple top-ranked golf courses, on-site villas and inn lodging, and event venues, operating a similar private-club-plus-resort hospitality model in the Southeast.

Regional players

• The Omni Grove Park Inn: Historic North Carolina mountain resort with golf, extensive lodging, and event hosting — adjacent rather than directly comparable (no working farm, no invitation-only membership) but similar in Southeast mountain-destination positioning.

Broad incumbents

• Pebble Beach Resorts: Iconic California destination combining a top-10 championship course with multiple resort hotels, F&B outlets, and event venues — operates at materially larger scale but shares the trophy-golf-with-hospitality model.

Emerging players

• Trout National Resort (formerly Stockyards): Emerging private golf-focused destination under development with membership and lodging components — comparable trajectory of building a private, golf-centric hospitality campus, though earlier-stage than The Olde Farm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/theoldefarm
• Facebookfacebook.com/TheOldeFarm
• LinkedInlinkedin.com/company/the-olde-farm-golf-club
• Instagraminstagram.com/theoldefarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Olde Farm