The Old Farm Market

What The Old Farm Market does

The Old Farm Market is a privately held, independent grocery retailer operating three brick-and-mortar storefronts across Vancouver Island, British Columbia (Oak Bay/Victoria, Courtenay in the Comox Valley, and Duncan in the Cowichan Valley). The business sells farm-fresh produce, deli items, custom-made sandwiches, and a location-specific mix of prepared-food services — party platters and floral at Oak Bay, an in-house bakery at Courtenay, and a hot grill plus wholesale delivery at Duncan. There is no proprietary technology platform: operations rely on a WordPress website, Instagram-driven foot traffic, weekly flyers, and email newsletter promotions, with daily produce replenishment as the operational backbone.

The company runs a direct-to-consumer retail model with pay-as-you-go unit pricing on small-ticket groceries, complemented by a small wholesale delivery line out of the Duncan store. Customers are general consumers across Vancouver Island, with no enterprise or named B2B accounts; social media and charity/community partnerships (e.g., Tour de Rock, Cycle of Life Tour) handle top-of-funnel awareness. The company has no disclosed funding, no parent or institutional ownership, and operates with 11-50 employees across locations, each managed by an on-site store manager (Emma at Oak Bay, Rick at Courtenay, Tanya at Duncan).

The revenue base is concentrated on Vancouver Island, with all stores positioned as #1 reader-poll award winners in their respective markets. Recent strategic activity has focused on assortment broadening (Zamalek Montreal beverages, Yerba Madre), local vendor partnerships (Chubbys Cookies, Fond Floral, Farmer Ben's, 751 Smokehouse), and incremental channel extension through wholesale delivery — none of which discloses technology investment beyond standard social media marketing.

Name

The Old Farm Market

Legal name

The Old Farm Market

Website

https://theoldfarmmarket.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Old Farm Market is an independent, privately held grocery retailer operating three storefronts on Vancouver Island, BC (Oak Bay, Courtenay, Duncan), selling daily-delivered fresh produce, deli items, custom sandwiches, and location-specific prepared foods to general retail consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Fresh produce retail
• Local grocery store
• Deli and bakery
• Party platters
• Wholesale grocery delivery

Headquarters

HQ city

Cowichan Valley D, British Columbia

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Produce Sales: Primary revenue stream from selling fresh produce, groceries, deli items, baked goods, and specialty food items across three retail locations in British Columbia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Old Farm Market operates three traditional grocery retail storefronts across Vancouver Island (Oak Bay, Courtenay, and Duncan), selling farm-fresh produce with daily deliveries, custom-made sandwiches, a full-service deli, an in-house bakery (Courtenay), and an on-site grill (Duncan). Additional offerings include party platters for events at the Oak Bay location and wholesale delivery to the Cowichan Valley from the Duncan location.

Product overview

The Old Farm Market is a traditional grocery store operating as a single unified retail format across three locations in British Columbia (Oak Bay, Duncan, and Courtenay). The core offering centers on farm fresh produce that arrives daily, complemented by prepared food services including custom sandwiches, a full-service deli, in-house bakery (Courtenay), and an on-site grill (Duncan). Additional services include party platters for entertaining (Oak Bay) and wholesale delivery to the Cowichan Valley (Duncan). The business does not operate a multi-product platform but rather a consistent retail store format with location-specific variations in prepared food offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Fresh Produce Daily-delivered farm-fresh produce available at all three store locations on Vancouver Island, targeting individual consumers and households seeking high-quality, locally relevant fruits and vegetables.
• Custom Sandwiches (Sandwiches Made Your Way) Made-to-order custom sandwiches with unlimited vegetables, sauces, and complimentary guacamole for walk-in retail customers.
• Full Serve Deli Full-service deli offering pastries, pies, fresh salads, and heated samosas to in-store retail customers.
• In-House Bakery (Courtenay) Daily-baked in-house bakery goods available exclusively at the Courtenay store location.
• Old Farm Market Grill (Duncan) On-site grill serving made-from-scratch hot sandwiches to retail customers at the Duncan store location.
• Entertaining & Party Platters Pre-prepared party platters (meat and cheese, sandwich, produce) for events, available by phone order from the Oak Bay location.
• Wholesale Delivery (Cowichan Valley) Wholesale grocery and produce delivery to commercial buyers in the Cowichan Valley, arranged via email through the Duncan store.
• Refire Frozen Ready Meals Branded frozen ready meals stocked at all store locations with periodic promotional pricing.

Quantifiable outcome

• Voted #1 Best Local Grocery Store & #1 Best Produce Store (Oak Bay)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Duncan Garage CafeminorGTM or Marketing Partner · 29 July 2025Local cafe partnered with for B.C. Day giveaway promotion in Duncan. Cross-promotional collaboration encouraging followers to engage with both businesses through social media giveaway.
• Brunch on 3rdminorGTM or Marketing Partner · 29 July 2025Local brunch restaurant partnered with for B.C. Day giveaway promotion in Duncan area. Joint marketing initiative to drive social media engagement.
• Merridale CiderminorGTM or Marketing Partner · 29 July 2025Local cidery partnered with for B.C. Day giveaway promotion in Duncan. Cross-promotional partnership for community engagement.
• Shuck Taylor'sminorGTM or Marketing Partner · 29 July 2025Victoria local seafood business partnered with for third annual B.C. Day giveaway. Part of prize pot for social media promotion.
• Dumpling DropminorGTM or Marketing Partner · 29 July 2025Victoria local dumpling business partnered with for third annual B.C. Day giveaway. Joint marketing campaign for community visibility.
• Taco BandidominorGTM or Marketing Partner · 29 July 2025Local taco restaurant partnered with for B.C. Day giveaway in Courtenay. Cross-promotional social media collaboration.
• Mudsharks CafeminorGTM or Marketing Partner · 29 July 2025Local cafe partnered with for B.C. Day giveaway in Courtenay area. Community-focused marketing partnership.
• Blue Spruce Ice CreamminorGTM or Marketing Partner · 29 July 2025Local ice cream business partnered with for first annual B.C. Day giveaway in Courtenay. Joint promotion for community engagement.
• Zamalek MontrealminorGTM or Marketing Partner · 24 July 2025Montreal-based hibiscus beverage brand. First beverages from Montreal carried at Oak Bay location. Exclusive regional vendor partnership.
• Fond FloralcoreGTM or Marketing Partner · 15 July 2025Floral arrangements vendor at Oak Bay location only. Sustainably grown on farms across southern island peninsula, handcrafted by Ella Jane. Daily bouquets available.
• Chubbys CookiescoreGTM or Marketing Partner · 11 July 2025Cookie vendor at Oak Bay deli counter. Proceeds from sales go directly to Cookies for a Cause + Tour de Rock for pediatric cancer research. Sells for $3.99 each at Oak Bay location.
• Yerba MadreminorGTM or Marketing Partner · 8 June 2025Yerba mate beverage brand. Featured with promotional pricing (2 for $7). Regular product offering across locations.
• 751 SmokehouseminorGTM or Marketing PartnerSmokie and smoked meat vendor. Available at Oak Bay location only. Assorted smokies sold for $5.99/500g during promotions.
• Farmer Ben'sminorGTM or Marketing PartnerEgg supplier providing products to all locations. Featured in weekly specials and promotions.
• Cycle of Life Tour / Victoria HospiceminorOthersCharitable initiative where a portion of produce flyer sales donated to support Dave's Cycle of Life Tour cycling event raising funds for Victoria Hospice pediatric cancer care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theoldfarmmarket
• Instagraminstagram.com/oldfarmmarket
• LinkedInlinkedin.com/company/the-old-farm-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Old Farm Market