The One Life

What The One Life does

The One Life Comercio LTDA is a Brazilian health and wellness company founded in 2023 by João Appolinário (Polishop founder, Shark Tank Brasil investor) and Gilberto Guitti (former Tahitian Noni International General Director for South America), headquartered in Jundiaí, São Paulo. It markets a portfolio of four core products — Zenkkô (a 100% fermented beverage with over 80 ingredients targeting gut microbiota and dysbiosis), iCOFFEE (a chocolate-flavored functional coffee), MultiCreatina (creatine powder with vitamins), and Beauty + Gummy Hair (a beauty gummy) — organized under nutrition, well-being, fitness, and beauty categories, with formulations positioned as Zero Lactose, Zero Gluten, Zero Sodium, and Zero Trans Fat. The company monetizes through two parallel channels: a direct-to-consumer Shopify-based e-commerce storefront at theonelife.com.br (Brazilian Reais, with up to 3x installment payments and quantity discounts) and an Executive multi-level marketing program in which independent representatives purchase at wholesale and resell to their personal networks, supported by a dedicated back-office portal. It operates solely in Brazil with an 11–50 employee base and no disclosed institutional funding, revenue, or international footprint.

Name

The One Life

Legal name

The One Life Comercio LTDA

Website

https://theonelife.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The One Life is a Brazilian DTC and multi-level marketing health and wellness company that sells fermented beverages, supplements, and beauty products to Brazilian consumers through its e-commerce site and Executive distributor network.

Ownership category

akta.pro rank

Product category

Health & Wellness Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Weight Management & Metabolic Supplements (CRADAGAG), Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

Keywords

• Dietary supplements
• Functional beverages
• Fermented health products
• Gut health wellness
• Beauty nutrition supplements

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of health, wellness, and beauty products through the company's e-commerce platform. Products include fermented beverages (Zenkkô), nutritional supplements (MultiCreatina), functional beverages (iCOFFEE), and beauty supplements (Beauty + Gummy Hair).
2. Executive/Distributor Network: Revenue generated through an independent distributor network ('Executive' program) where representatives sell products directly to consumers and build their own sales organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The One Life develops and sells a portfolio of branded health and wellness products — including the Zenkkô fermented beverage (100% fermented with 80+ ingredients targeting gut health and dysbiosis), iCOFFEE functional coffee, MultiCreatina powdered creatine supplement, and Beauty + Gummy Hair beauty supplements — through its own e-commerce platform (theonelife.com.br) and via an Executive multi-level distributor network in Brazil. Offerings are positioned around four categories: Nutrition and Zenkkô, Well-being, Fitness and Weight Loss, and Beauty and Rejuvenation.

Product overview

The One Life is a health and wellness company offering a portfolio of dietary supplements and functional beverages through its e-commerce platform. The product lineup consists of four main offerings: Zenkkô Juice Natural (a fermented beverage targeting gut health and dysbiosis), iCOFFEE Chocolate Belga (a chocolate-flavored coffee supplement), MultiCreatina em Pó with AZ Vitamins (a fitness supplement), and Beauty + Gummy Hair (a beauty supplement). Products are organized into four categories: Nutrition and Zenkkô, Well-being, Fitness and Weight Loss, and Beauty and Rejuvenation. The company operates on a multi-level marketing model where executives can join to promote products, combining health supplements with a business opportunity.

Differentiator

Problem solved

Functional benefit

Brands

• Zenkkô: A fermented beverage product line designed to improve gut health and address dysbiosis, featuring over 80 ingredients and marketed for digestive health, fatigue, immunity, mood, weight management, and inflammation.
• iCOFFEE
• MultiCreatina
• Beauty + Gummy Hair

Products and services

• Zenkkô Juice Natural 100% fermented beverage containing over 80 ingredients, designed to regulate intestinal microbiota and combat dysbiosis. Marketed to adult consumers experiencing poor digestion, fatigue, low immunity, mood changes, weight gain, and chronic inflammation. Clean-label formulation (Zero Lactose, Zero Gluten, Zero Sodium, Zero Trans Fat).
• iCOFFEE - Chocolate Belga, 200g Chocolate Belgian-flavored functional coffee product in 200g packaging, positioned as a health beverage within the Well-being category. Available in quantity tiers (1, 3, and 6 units) with progressive volume discounts.
• MultiCreatina em Pó com Vitaminas AZ - Pote 150g Powdered creatine supplement combined with AZ vitamins in a 150g container, targeting fitness- and strength-oriented consumers seeking muscle support and supplementation. Available in single-unit and bulk quantity tiers.
• Beauty + Gummy Hair Morango 30 unidades Strawberry-flavored beauty supplement gummy product in 30-unit packages, positioned for hair health and beauty-from-within support within the Beauty and Rejuvenation category. Available in single-unit and bulk quantity tiers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nestlé Health Science: Global CPG incumbent with a Brazil presence in nutritional supplements, functional beverages and clinical nutrition. Comparable on functional-beverage/supplement product format and Brazilian retail channel access.
• Jeunesse Global: US-headquartered MLM with a wellness/anti-aging supplement portfolio including functional beverages and beauty-from-within SKUs — overlapping with The One Life's anti-aging and beauty segments.
• Herbalife: Global nutrition MLM leader with an established Brazil operation offering meal-replacement shakes, supplements and weight-management products. Comparable on business model (MLM + functional nutrition) and customer segment.
• Amway: Global MLM incumbent with a nutrition/wellness (Nutrilite) and beauty portfolio operating in Brazil. Comparable on relationship-marketing distribution and multi-category health/wellness positioning.

Direct peers

• Polishop: Brazilian omnichannel health, wellness and household retailer founded by João Appolinário — the same founder leading The One Life. Operates a similar relationship-marketing/Executive-style distribution model with a broad wellness, nutrition and beauty product assortment.
• Organo: Brazilian-founded global MLM brand built around ganoderma-infused functional coffee — directly comparable to The One Life's iCOFFEE SKU in product format, MLM structure and target customer.
• Hinode: Large Brazilian MLM company with a portfolio spanning functional beverages, supplements, personal care and beauty — virtually identical category mix and Executive-style sales structure to The One Life.
• Tahitian Noni International: Global noni-juice functional beverage brand previously led in South America by The One Life co-founder Gilberto Guitti. Closely comparable product format (fermented botanical functional beverage), MLM/relationship-marketing distribution, and Brazilian market presence.

Regional players

• Natura &Co: Brazilian beauty and wellness major with Avon and The Body Shop under its umbrella. Comparable in Brazilian consumer reach and beauty/wellness cross-sell, though operates a representative model rather than classic MLM.
• O Boticário: Major Brazilian beauty and personal-care brand with adjacent wellness lines. Comparable in Brazilian consumer-brand strength and cross-category wellness/beauty positioning, though not primarily an MLM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theonelifeoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The One Life