The Orangery

What The Orangery does

The Orangery is a privately held British-style fine dining restaurant operating as a single unit under Twenty Seven Twelve LLC at Ground Floor, Fujairah Tower, in Fujairah, United Arab Emirates. Founded circa 2020, it serves individual diners, corporate clients, and private event hosts from breakfast through late dinner (10am-12am daily), offering an A La Carte menu, traditional Afternoon Tea, a Drinks menu, Sheesha service, rotating Specials, and Trending Dishes in a Victorian-inspired setting featuring chandeliers, arched doorways, and antiquities. The menu includes vegetarian options and emphasizes quality local produce alongside British culinary heritage.

Beyond the dine-in restaurant, The Orangery monetizes three additional revenue streams: full-service Catering for corporate events, private parties, weddings, and birthdays with custom menu creation; Private Dining in an exclusive room accommodating up to 10 guests for special occasions and business lunches; and Afternoon Tea plus rotating specials that drive daypart coverage. The proprietary technology layer is minimal — a basic restaurant management platform augmented by a WhatsApp booking integration that allows direct reservations without third-party intermediation.

The business model is direct-to-consumer transaction-based F&B sales with no disclosed pricing transparency (menu PDFs are downloadable but price points are not public), supported by earned-media marketing through TripAdvisor and organic social on Instagram, plus an email newsletter for top-of-funnel engagement. Ownership is independent and locally incorporated with no parent company, subsidiaries, venture or private equity backing, and no publicly disclosed revenue figures; the company operates from a single Fujairah location with no announced expansion plans.

Name

The Orangery

Legal name

Twenty Seven Twelve LLC

Website

https://theorangery.ae

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Orangery is a British-style fine dining restaurant in Fujairah, UAE, serving individual diners, corporate clients, and private event hosts through dine-in, catering, and private dining experiences in a Victorian-inspired setting.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• British fine dining
• Restaurant dining
• Catering services
• Private dining
• Afternoon tea

Headquarters

HQ city

Fujairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales during dine-in service from breakfast to dinner
2. Catering Services: Corporate event catering, private party catering, birthday celebrations, and special occasions with custom menu creation
3. Private Dining: Revenue from exclusive private dining room bookings for special occasions
4. Afternoon Tea and Specials: Specialty offerings including afternoon tea service and rotating specials

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Orangery is a British-style fine dining restaurant in Fujairah, UAE, offering authentic British cuisine with Victorian-inspired decor, including an A La Carte menu, afternoon tea, drinks, and sheesha. It operates a single dine-in restaurant and extends its offerings through off-site catering services for corporate and private events, an exclusive private dining room for up to 10 guests, and rotating specials and trending dishes.

Product overview

The Orangery is a fine dining restaurant offering authentic British cuisine with Victorian-inspired elegance. The core product portfolio includes an A La Carte Menu, Afternoon Tea Service, Drinks Menu, and Sheesha Menu. Additional services encompass Catering (for corporate events, private parties, and celebrations), Private Dining (a classic room accommodating 10 guests), and rotating Specials and Trending Dishes. Current Offers include business lunches, weekend brunches, and afternoon tea promotions. The restaurant operates daily from 10am to 12am.

Differentiator

Problem solved

Functional benefit

Products and services

• A La Carte Menu The main dining menu featuring authentic British cuisine with contemporary and delicious offerings, served to diners from breakfast through dinner.
• Afternoon Tea Traditional British afternoon tea service featuring assorted teas and light fare.
• Drinks Menu Beverage offerings including cocktails, wines, and other drinks to complement the dining experience.
• Sheesha Menu Traditional shisha/hookah offerings available at the restaurant.
• Catering Services Full-service off-site catering for corporate events, private parties, weddings, birthdays, and prestige events with professional culinary teams and custom menu creation.
• Private Dining Exclusive private dining room with chandelier, antiquities, and grand table accommodating 10 guests for special occasions, birthday celebrations, and business lunches.
• Specials Unique selection of seasonal and rotating special dishes curated to reignite dining curiosity and passion.
• Trending Dishes Featured dishes showcasing gastronomic mastery from authentic British cuisine.
• Offers Current promotions including business lunches, weekend brunches, and afternoon teas.
• Restaurant Dining Experience Fine dining experience from breakfast to dinner featuring British cuisine with quality local produce, vegetarian options, and elegant Victorian-inspired ambiance at Fujairah Tower.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• JB's Gastropub: British gastropub in Abu Dhabi with dine-in, private events and bar service. Comparable British-themed positioning and multi-segment (corporate, leisure, private) revenue model to The Orangery.
• Reform Social & Grill: British gastropub and grill in Dubai offering an English-themed casual-to-upscale dining experience. Directly comparable to The Orangery's British culinary positioning in the UAE, though operating at higher volume in a larger market.
• Copper Dog: British gastropub in Dubai offering a curated British pub and dining experience with cocktails and events. Shares the Anglophone, British-cuisine, dine-in-plus-events revenue model of The Orangery.
• Perry & Blackweld's: British gastropub in Dubai serving classic British dishes in an upscale pub setting. Closely comparable British-cuisine concept with dine-in and events revenue mix similar to The Orangery.
• The Eloquent Elephant: British gastropub located inside Taj Hotel Dubai, offering traditional British fare with pub-style service. Comparable in cuisine theme, premium positioning, and private-event capability to The Orangery.

Emerging players

• The Lime Tree Café: UAE-based café and casual dining chain operating across multiple emirates with daytime service, catering and events. Comparable as a UAE-based multi-stream food operator, though positioned at a more casual price point than The Orangery.

Regional players

• Cliff Fujairah: Upscale dining venue located in Fujairah operating in a similar trade area to The Orangery. Comparable as a same-geography upscale dining operator competing for the same corporate and tourist segments, though with a different cuisine theme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theorangery.ae
• LinkedInlinkedin.com/company/the-orangery-ae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Orangery