TheosGym

What TheosGym does

TheosGym is a German 24/7 fitness studio chain headquartered in Eberswalde, Brandenburg, operating 24 studios across eastern Germany (Brandenburg, Mecklenburg-Vorpommern, Sachsen-Anhalt) with one franchise in Schleswig-Holstein (Schönberg) and a 25th studio announced for Löcknitz in Autumn 2026. The company sells a single-membership product that grants access to any studio through QR-code authentication on its proprietary mobile app, activated via 500-meter geofencing and supplemented by real-time studio occupancy display. Subscription tiers are priced at €29.90-€39.90 per month depending on commitment length, with non-contract alternatives including €9.90 day passes, €45 monthly cards, and €85 ten-class blocks; a direct B2B corporate fitness product is offered at €330 net per employee per year.

The business operates a franchise structure: the corporate entity TheosGym GmbH is led by Managing Directors Christoph Schneider and Tobias Finé, while individual studios are operated under licensing agreements by separate legal entities — TheosGym Nord GmbH (Schönberg), HBTG Fitness GmbH (Delitzsch and Hennigsdorf), and TGTB Active GmbH i.G. (Ribnitz-Damgarten). Revenue is generated through three streams: individual subscriptions, one-time access products, and corporate fitness contracts. Distribution is domestic-only and combines a self-service online portal (memberarea.club), the TheosGym mobile app, on-site walk-ins, and channel partnerships with the Wellhub and Hansefit corporate wellness platforms.

The technology stack is lean: a proprietary iOS/Android app for access control, a memberarea.club web portal for account and payment management, Squarespace for web hosting, PayPal for payments, and Cituro for trial-training scheduling. The company maintains approximately 5 corporate employees with no disclosed external funding, making it founder/management-owned and financed primarily through franchise capital.

Name

TheosGym

Legal name

TheosGym GmbH

Website

https://theosgym.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• 24/7 fitness access
• Gym memberships
• Corporate wellness programs
• Fitness studio chain
• Mobile gym access

Headquarters

HQ city

Eberswalde

HQ country

Germany

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Recurring monthly and annual subscription revenue from individual gym memberships. Members pay between €29.90-€39.90/month depending on contract length (2-year, 1-year, or monthly cancelable). Subscriptions automatically renew monthly after initial term unless cancelled 15 days before end.
2. Day Passes and Block Cards: One-time purchase revenue from day passes (€9.90), monthly cards (€45.00, auto-ending), and 10-class passes (€85.00 for 10 training days without contract).
3. Corporate Fitness Programs: B2B revenue from corporate fitness partnerships. Direct corporate contracts at €330.00 net per employee per year, invoiced annually with VAT. Also generates revenue through Wellhub and Hansefit corporate fitness platform integrations where members check in via partner apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

TheosGym operates a 24/7 fitness studio chain in Germany with 24 operational locations (plus one opening in Autumn 2026), offering digital-first gym access via a proprietary mobile app using QR codes and geofencing. Members access all locations with a single membership through tiered subscription plans (2-year, 1-year, monthly) and non-contract options including day passes, monthly cards, and 10-class cards. The company also delivers corporate fitness programs directly and through Wellhub and Hansefit platform integrations.

Product overview

TheosGym is a 24/7 fitness studio chain operating across 26 locations in Germany. The company offers a unified gym access product with multiple subscription tiers: 2-Year (€29.90/month), 1-Year (€34.90/month), Monthly (€39.90/month), and non-contract options including 10-class cards, monthly passes, and day passes. Members access all locations with a single membership using QR-code-based mobile app authentication. The product portfolio includes the TheosGym App for access control and occupancy tracking, a Customer Portal for account management, trial training bookings via Cituro, and corporate fitness programs. The company operates a franchise model with varying ownership across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Subscription Recurring gym memberships available in 2-Year (€29.90/month), 1-Year (€34.90/month), and Monthly cancelable (€39.90/month) tiers. No startup or hidden fees. Grants 24/7 access to all TheosGym locations across Germany via mobile app QR code.
• Day Pass (Tageskarte) Single-day gym access priced at €9.90 with no contract required. Available to walk-in users and prospective members.
• Monthly Card (Monatskarte) One-month gym access without contract priced at €45.00, automatically ending after one month. Suitable for short-term fitness needs.
• 10-Class Card (10er Karte) Bulk access card providing 10 training days priced at €85.00. Valid for 6 months with no contract required.
• TheosGym Mobile App Proprietary mobile application available on iOS and Android that enables 24/7 gym access via QR code generation (within 500m of a studio via geofencing), membership management, payment handling, and real-time studio occupancy viewing.
• Trial Training (Probetraining) Free, non-binding trial workout session booked online via the Cituro scheduling system. Available during trainer hours and offers prospective members a no-cost way to experience the gym before signing up.
• Corporate Fitness Program (Firmenfitness) B2B corporate fitness offering priced at €330.00 net per employee per year, with full tax deductibility as a business expense and no payroll side costs. Includes direct corporate contracts and integration with Wellhub and Hansefit corporate wellness platforms for employee access across 21+ studio locations.
• Customer Portal (Kunden Login) Online self-service portal for managing membership contracts, updating payment information, and handling cancellations. Accessible via web browser and integrated with the TheosGym mobile app.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• WellhubcoreChannel Partner/ Reseller/ DistributorWellhub is a corporate wellness platform that enables employees of partner companies to access TheosGym studios as part of their employer-provided fitness benefits. Members check in via Wellhub app using QR code activation within 500m of studios. Wellhub integration is available at 21 of 24 operational TheosGym locations (all except Schönberg).
• HansefitcoreChannel Partner/ Reseller/ DistributorHansefit is a corporate fitness platform similar to Wellhub, allowing employees of partner companies to access TheosGym studios. Available at all 24 operational locations including Schönberg (where Wellhub is not available). Members activate QR code within 500m proximity and scan at entry turnstiles.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EasyFitness: German 24/7 budget gym chain with multiple studios and subscription-based access. Direct competitor to TheosGym in the affordable, self-service fitness category.
• FIT/ONE: German 24/7 budget fitness chain with multiple locations and subscription-based access. Competes in the same segment as TheosGym with a similar emphasis on affordable, flexible memberships.
• McFIT: Europe's largest budget gym chain (RSG Group subsidiary), operating 24/7 self-service studios across Germany. Direct competitor in the same low-cost, multi-location, subscription-based fitness category as TheosGym.
• Just Fit: German fitness chain offering 24/7 self-service gym access at low monthly price points. Direct competitor to TheosGym in the budget 24/7 category, particularly in regional German markets.
• clever fit: German budget gym franchise chain with 24/7 access and self-service model. Closest direct peer to TheosGym in pricing tier, access model (QR/app-based), and franchise-based geographic expansion strategy.

Regional players

• INJOY: German fitness chain with strong presence in select regional markets. Comparable subscription-based fitness center offering, though with different geographic focus than TheosGym's eastern Germany concentration.

Emerging players

• Mrs.Sporty: German women-focused fitness franchise with smaller, neighborhood studios. Comparable subscription model and franchise-led geographic expansion, though targeting a more specific demographic.
• Body Attack: While primarily a sports nutrition retailer, Body Attack operates fitness-related initiatives. Adjacent player in the broader German fitness value chain overlapping with TheosGym's consumer base.

Broad incumbents

• Kieser Training: Established German strength-training chain with a more premium positioning. Operates in the same fitness-center category but with a different methodology (machine-based strength) and price tier.
• Holmes Place: Premium fitness and wellness club chain with multi-location presence in Germany. Overlaps with TheosGym in operating fitness facilities but targets a higher-end customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theosgym

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheosGym