The Outlet Shoppes of the Bluegrass

What The Outlet Shoppes of the Bluegrass does

The Outlet Shoppes of the Bluegrass is a single-asset physical outlet mall located at 1155 Buck Creek Road in Simpsonville, Kentucky, operating daily from 10:00 AM to 9:00 PM. The property houses more than 100 retail tenants spanning athletic brands (Nike Factory Store, Under Armour, Adidas), premium apparel and accessories (Polo Ralph Lauren, Coach, Michael Kors, Tommy Hilfiger, The North Face, Vineyard Vines), footwear, cosmetics (The Cosmetics Company Store), home goods, and dining — positioning it as a regional discount shopping destination marketed as "Kentucky's Favorite Shopping Destination."

The mall is owned by Horizon Group Properties, an established outlet center operator, and its digital platform — including the website, store directory, deals engine, events calendar, and VIP membership system — is operated by Placewise LLC under the "Placewise Network" brand. Technology footprint is standard for a regional mall: a directory-and-deals website, an Instagram presence (@bluegrassoutlets), a Pinterest account, and a free VIP membership program for email-list building. No proprietary technology, API, or AI/ML capabilities are disclosed. The site is WCAG 2.0/2.1 Level AA conformant, and the property offers accessible amenities such as stroller rentals and curbside pickup.

The business model is property-and-tenant economics: primary revenue derives from leasing space to 100+ brand-name outlet operators, supplemented by advertising and promotional placement on the mall's digital channels, gift card program economics, and a VIP membership program that functions primarily as a data collection and email-marketing asset. Consumer-facing discount programs (military discounts at 35+ tenants, senior discounts at 6+ tenants, a VIP Mall Coupon Book) and event-driven promotions (Black Friday in July, back-to-school, teacher appreciation) drive foot traffic. Customer segments served include value-conscious general shoppers, athletic and outdoor enthusiasts, military personnel and veterans, seniors, regional tourists, and group-tour visitors. The mall reports only 5 employees, indicating a lean property-management entity that outsources most functions to its parent and operator partners.

Name

The Outlet Shoppes of the Bluegrass

Legal name

Outlet Shoppes of the Bluegrass

Website

https://theoutletshoppesofthebluegrass.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Outlet Shoppes of the Bluegrass is a single-asset regional outlet mall in Simpsonville, Kentucky, owned by Horizon Group Properties and digitally operated by Placewise LLC, housing 100+ brand-name retail and dining tenants serving value-conscious shoppers, tourists, military, and seniors in the greater Louisville market.

Ownership category

akta.pro rank

Product category

Outlet Shopping Mall / Retail Shopping Center

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro industry

PRIMARYCRAGAFAH

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store)

Consumer Products & Retail/General Merchandise & Department Stores/Regional Department Stores

Keywords

• Outlet shopping mall
• Retail tenant leasing
• Brand-name outlet stores
• Consumer discount retail
• Shopping center operations

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leasing: The mall generates primary revenue through leasing physical retail space to brand-name outlet stores. Tenants include fashion retailers, footwear brands, accessories, home goods, and dining establishments. The property offers various store sizes and locations to accommodate different retailer formats.
2. Advertising and Promotional Services: Revenue generated from advertising opportunities on the mall's digital platforms, promotional event sponsorships, and featured placement in the deals and promotions sections of the website and marketing materials.
3. VIP Membership Program: The free VIP membership program collects customer data and enables targeted marketing while providing members with exclusive offers and insider information, supporting tenant sales and overall mall traffic generation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Outlet Shoppes of the Bluegrass operates a 100+ store outlet shopping mall in Simpsonville, Kentucky, leasing physical retail space to brand-name outlet operators across apparel, footwear, accessories, home goods, and dining categories. The mall bundles consumer-facing services including a free VIP membership program, deals and promotions platform, military and senior discount programs, gift cards, an events calendar, and group tourism services to drive foot traffic and support tenant sales.

Product overview

The Outlet Shoppes of the Bluegrass is a shopping outlet mall in Simpsonville, Kentucky operated by Placewise LLC and owned by Horizon Group Properties. The mall offers a unified platform consisting of its public website featuring 100+ retail stores, a VIP membership program, deals and sales promotions, events programming, military and senior discount programs, and gift card services. The store directory and dining options provide consumers with information about available retailers, while group tours and tourism services support visitor access. The mall's core offering is its retail shopping center with various consumer-facing services and discount programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Outlet Shoppes of the Bluegrass Mall A physical outlet shopping mall featuring 100+ retail stores offering discounted brand-name merchandise across apparel, footwear, accessories, home goods, and personal care, complemented by on-site dining establishments. Operating hours are 10:00 AM to 9:00 PM daily. The mall targets individual consumers (value-conscious shoppers, athletic/outdoor enthusiasts, military personnel, seniors, tourists) and serves as Kentucky's anchor regional outlet destination.
• VIP Experience Program Free customer membership program providing insider information, exclusive offers, and invitations to special events to enrolled shoppers. Used to drive repeat visits and gather first-party customer data for targeted marketing that supports tenant sales and overall mall traffic.
• Deals and Sales Platform Promotional deals, sales, and special offers from participating tenant stores, surfaced through a dedicated digital deals section to drive purchase intent and in-person foot traffic.
• Events and Performances Calendar of scheduled events, live performances, and special happenings at the outlet mall, used to drive repeat visits and seasonal foot traffic (e.g., Black Friday in July, back-to-school promotions, teacher appreciation events).
• Military Discount Program Verified discount program offering savings at over 35 participating tenant stores to active duty military members, veterans, and their families. Functions as a marketing differentiator and community outreach initiative.
• Senior Discount Program Discount program for senior citizens offering savings at participating tenant stores (50 East Shoes, Columbia Sportswear, Jockey, Skechers, Tommy Hilfiger, Yankee Candle) plus a free VIP Mall Coupon Book distributed at The Mall Office.
• Gift Cards Gift cards available for purchase, redeemable at participating tenant stores throughout the mall.
• Group Tours Group tour registration service and area information for visitors and tourists, positioning the mall as a regional shopping destination and supporting tourism traffic.
• Store Directory Online directory listing all retail stores and dining options at the outlet mall, including an interactive map, serving as a discovery and trip-planning tool that drives in-person visits.

Quantifiable outcome

• 100+ stores providing diverse shopping options
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Horizon Group PropertiescoreOthersHorizon Group Properties is the owner of The Outlet Shoppes of the Bluegrass. The company specializes in outlet mall development and ownership, operating multiple outlet centers across the United States. Horizon Group Properties provides the capital investment, property ownership, and overall strategic direction for the outlet mall.
• Placewise LLCcoreTechnology or IntegrationPlacewise LLC operates the digital platform for The Outlet Shoppes of the Bluegrass, providing website technology, digital marketing infrastructure, and mall management systems. The company powers the mall's online presence including the store directory, deals platform, events calendar, and VIP membership program. Footer branding indicates 'Brought to you by the Placewise Network'.
• 100+ Retail TenantscoreChannel Partner/ Reseller/ DistributorThe mall houses over 100 retail tenants including Nike Factory Store, Under Armour, Adidas, Polo Ralph Lauren, Coach, Michael Kors, Tommy Hilfiger, The North Face, and many others. These tenants lease retail space and sell merchandise to mall visitors. Tenant mix includes apparel, footwear, accessories, home goods, beauty products, and specialty items.
• Military Discount Program PartnersminorGTM or Marketing PartnerOver 35 retail tenants participate in the mall's military discount program, offering discounts to active duty military members and veterans. Participating brands include Nike, Under Armour, Skechers, Adidas, and various fashion retailers. The program serves as a marketing differentiator and community outreach initiative.
• Senior Discount Program PartnersminorGTM or Marketing PartnerSeveral retail tenants participate in senior discount programs, offering pricing benefits to senior shoppers. Participating stores include 50 East Shoes, Columbia Sportswear, Jockey, Skechers, Tommy Hilfiger, and Yankee Candle. Additionally, senior visitors can obtain a free VIP Mall Coupon Book from The Mall Office.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Macerich Company: Macerich is a major U.S. shopping center REIT operating regional and outlet malls. It overlaps with the property in multi-tenant retail real estate and tenant-leasing economics but serves broader mall formats rather than outlet-only.
• Brixmor Property Group: Brixmor is a publicly traded shopping center REIT with a national portfolio of open-air centers, including outlet-adjacent properties. Comparable in tenant leasing revenue model and discount-oriented positioning, though more diversified by format.
• Kite Realty Group: Kite Realty operates a national portfolio of open-air shopping centers, including lifestyle and value-oriented centers with brand-name tenants. Comparable in revenue model (tenant leasing) and discount positioning, but broader in geography and not exclusively outlet-focused.
• CBL & Associates Properties: CBL operates a portfolio of enclosed malls and open-air outlet centers, several featuring the same anchor brands (Nike, Coach, etc.) as The Outlet Shoppes of the Bluegrass. Comparable in tenant-leasing economics but broader in geographic and format exposure.
• RPT Realty: RPT Realty operates an open-air shopping center portfolio anchored by grocery and value retail. Comparable in leasing-based revenue model and value-oriented positioning, but does not focus on the outlet mall format.
• Brookfield Properties Retail: Brookfield Properties operates one of the largest U.S. retail real estate portfolios including outlet centers. Comparable in tenant mix and leasing model, though it spans a wider mix of mall formats beyond outlet-only properties.

Direct peers

• Tanger Inc. Tanger is a publicly traded REIT that owns and operates a portfolio of outlet shopping centers across the U.S. It is the closest direct comparable to The Outlet Shoppes of the Bluegrass in tenant mix (premium brand outlets), revenue model (tenant leasing plus marketing), and customer base (value-conscious brand shoppers).
• Outlet Shoppes at Oklahoma City: A regional outlet mall operated by Horizon Group Properties (the same parent as The Outlet Shoppes of the Bluegrass) with a comparable tenant mix of brand-name outlets, dining, and tourism-oriented marketing programs — the most direct single-asset comp.
• Simon Premium Outlets: Simon Premium Outlets, operated by Simon Property Group, is the largest U.S. outlet mall portfolio and directly comparable in format (multi-tenant outlet centers with Nike, Coach, Polo, North Face, etc.), discount positioning, and tourism-oriented marketing approach.

Others

• Phillips Edison & Company: Phillips Edison operates a national portfolio of grocery-anchored shopping centers. While not an outlet operator, it is comparable as a multi-tenant retail real estate landlord using a similar leasing-based revenue model and small property management headcount approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-outlet-shoppes-of-the-bluegrass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outlet Shoppes of the Bluegrass