The Palace Luxury Resort

What The Palace Luxury Resort does

The Palace Luxury Resort is the largest integrated luxury resort in Bangladesh, operated by Green Planet Resort Ltd. (a concern of the Blue Planet Group conglomerate) on a 150-acre site amid tea gardens in Putijuri, Bahubal, Habiganj, Sylhet. Opened in December 2014, the property offers 107 Tower Building guestrooms (Executive King, Signature King, Signature Twin) and 22 hilltop villas (Presidential, Three Bedroom, Two Bedroom, One Bedroom, Honeymoon), with the two Presidential Villas anchoring the highest tier at 3,400 sq ft each with personal helipads, private pools, indoor Jacuzzi, and theater. The resort serves affluent domestic travelers, families, honeymooners, and corporate groups from Dhaka and Sylhet, with a corporate head office in Uttara, Dhaka.

The product portfolio spans six dining venues (Olive buffet, Revolution Cafe, Arabian Lounge, Nostalgia Cafe, Saigon Vietnamese fine-dining, and Barcode nightlife), recreation (Water Zone, trekking, boating, cineplex, game zones), an Aqua Spa with Kairali-trained Ayurvedic therapists, Bangladesh's only Turkish bath, fitness facilities, and versatile event venues including a banquet hall, four meeting rooms, amphitheater, and Fountain View Lawn. Technology is primarily customer-facing: an immersive 360-degree virtual tour platform, Mouseflow session analytics, and Google Places integration. On-site amenities include two helipads, helicopter transport, airport pickup, rent-a-car, an air-conditioned mosque, in-house doctor and ambulance, and complimentary parking for 90 cars.

The business model is sales-led and direct-to-consumer, with reservations handled via phone, email, and the website; pricing is published in Bangladeshi Taka (BDT 9,999-23,000 per room/night depending on package and tier). Revenue is diversified across accommodation, dining, events and conferences, recreation, wellness, and transportation services. The resort holds no outside equity funding, is privately held, and operates exclusively in Bangladesh, with a 2022 TripAdvisor Certificate of Excellence as the principal third-party validation of its domestic market position.

Name

The Palace Luxury Resort

Legal name

Green Planet Resort Ltd.

Website

https://thepalacelife.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

The Palace Luxury Resort is Bangladesh's largest integrated luxury resort, operating 107 guestrooms and 22 hilltop villas across 150 acres in Habiganj, Sylhet. It serves affluent domestic travelers, families, honeymooners, and corporate groups through accommodation, dining, recreation, wellness, and event services.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury resort hospitality
• Hotel accommodation services
• Wellness and spa services
• Event and conference venues
• Fine dining restaurants

Headquarters

HQ city

Habiganj

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Revenue from room rentals including Tower Building rooms (107 guestrooms) and villas (22 hilltop villas across Presidential, Three Bedroom, Two Bedroom, One Bedroom, and Honeymoon categories). Pricing varies by season, room type, and length of stay.
2. Dining: Revenue from multiple dining venues including Olive (buffet and a la carte, 145 capacity), Revolution Cafe (40 capacity), Arabian Lounge (sheesha lounge), Nostalgia Cafe (street food themed, 48 capacity), Saigon (Vietnamese cuisine, opening soon), and Barcode (bar and nightlife)
3. Events and Conferences: Revenue from hosting corporate events, weddings, conferences, seminars through banquet hall, meeting rooms (4 rooms, up to 40 people), amphitheater, and outdoor venues like Fountain View Lawn
4. Recreation Activities: Revenue from recreational activities including Water Zone, trekking, cycling, boating, fishing, basketball, badminton, maze, kids zone, cineplex (two 46-seater theaters), and indoor game zone
5. Wellness and Spa: Revenue from fitness facilities including infinity pool, Turkish bath (only one in Bangladesh), gym, sauna, and Aqua Spa with Ayurvedic treatments
6. Transportation Services: Revenue from airport pickup/drop-off services (Sylhet International Airport), rent-a-car services, and helicopter transportation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Palace Luxury Resort operates a 5-star luxury resort on 150 acres of tea-garden land in Bahubal, Habiganj, Sylhet, Bangladesh, offering 107 Tower Building guestrooms and 22 hilltop villas alongside multiple dining venues, recreation facilities, an Aqua Spa with Ayurvedic treatments, event venues, and on-site transportation services. It sells accommodation packages, dining, wellness, recreation, and event hosting directly to consumers and corporate groups.

Product overview

The Palace Luxury Resort is the largest resort in Bangladesh, offering a single unified luxury hospitality product. The portfolio includes 107 Tower Building guestrooms (Executive King, Signature King, Signature Twin) and 22 hilltop villas (Presidential, Three Bedroom, Two Bedroom, One Bedroom, Honeymoon). Dining options span six venues (Olive, Revolution, Arabian Lounge, Nostalgia, Saigon, Barcode). Recreation encompasses Water Zone, Trekking, Cycling, Boating, Fishing, Cineplex (two 46-seater theaters), and Indoor/Outdoor Game Zones. Wellness facilities include Infinity Pool, Turkish Bath, Gym, Sauna, and Aqua Spa. Event venues comprise Banquet Hall, Meeting Rooms, Amphitheater, and Fountain View Lawn. Facilities include Helipads, Buggy Service, Mosque, Medical services, Souvenir Shop, and Car Parking. The resort also offers Virtual Tours for remote exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Building Rooms 107 spacious guestrooms in the Tower Building with either fountain or garden views, including Executive King, Signature King, and Signature Twin categories ranging from 286 to 360 square feet, offering modern amenities and easy access to all resort facilities. Targeted at leisure travelers and corporate guests.
• Villa Accommodations 22 exquisite hilltop villas for family or group outings, including Presidential, Three Bedroom, Two Bedroom, One Bedroom, and Honeymoon Villa categories ranging from 1,200 to 3,400 square feet. Presidential Villas feature personal helipad, private swimming pool, theater, indoor Jacuzzi, indoor steam bath, Smart 3D televisions, and gaming consoles. Targeted at premium leisure travelers, families, and groups.
• Dining Venues Six distinct on-site dining venues including Olive (Mixed Indian, Continental and Oriental buffet and a la carte, 145 capacity), Revolution Cafe (40 capacity), Arabian Lounge (sheesha with rooftop), Nostalgia Cafe (street-food themed, 48 capacity), Saigon (Vietnamese fine dining, opening soon), and Barcode (bar and nightlife). Targeted at resort guests and walk-in diners.
• Recreation and Cineplex Recreation facilities including Water Zone, trekking, cycling, boating, fishing, badminton, basketball, maze, kids zone, two 46-seater cineplex theaters, and indoor/outdoor game zones. Targeted at families, groups, and leisure guests seeking on-property activities.
• Fitness and Aqua Spa Wellness facilities including an infinity pool with hilltop views, Bangladesh's only Turkish bath, a well-equipped gym, saunas, and Aqua Spa offering massages, facials, manicures, pedicures, and Ayurvedic treatments like Shirodhara from Kairali Ayurvedic Group-trained experts. Targeted at wellness-focused guests and corporate retreat organizers.
• Event Venues Multi-format event spaces including a grand Banquet Hall with 8 setup configurations, 4 Meeting Rooms accommodating up to 40 people each, an Amphitheater with hilltop views, and the Fountain View Lawn for outdoor events. Targeted at corporate event organizers, conference planners, and wedding hosts.
• Transportation and Guest Services Guest services including airport pickup and drop-off from Sylhet International Airport, rent-a-car for scenic tours of the Sylhet area, helicopter transportation for premium arrivals, complimentary car parking for up to 90 cars, buggy service, an air-conditioned mosque, in-house doctor and ambulance service, and a souvenir shop. Targeted at resort guests.

Quantifiable outcome

• 150 acres of resort property offering diverse experiences
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Kairali Ayurvedic GroupcoreStrategic or Co-development PartnerKairali Ayurvedic Group based in India provides training for spa experts at the Aqua Spa facility. The partnership brings authentic Ayurvedic treatments including Shirodhara to Bangladesh, with experts trained in traditional Ayurvedic techniques. This is the only such partnership in Bangladesh, providing unique wellness services not available elsewhere in the country.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Radisson Blu Dhaka Water Garden: International upscale hotel in Dhaka offering luxury rooms, multiple dining venues, spa, and large event facilities. Comparable to The Palace on luxury positioning and event vertical, though primarily urban rather than destination resort.
• InterContinental Dhaka: International luxury hotel in Dhaka with extensive F&B, wellness, and convention facilities. Targets the same corporate and premium leisure traveler as The Palace.
• The Westin Dhaka: International 5-star hotel in Dhaka targeting luxury business and leisure travelers. Comparable as a luxury hospitality property competing for the same affluent Bangladeshi guest segment.
• Hotel Sarina Dhaka: Established upscale business hotel in Dhaka with multiple restaurants, event spaces, and wellness amenities. Comparable as a domestic Bangladeshi luxury competitor for corporate and leisure demand.
• Pan Pacific Sonargaon Dhaka: Established luxury hotel in Dhaka serving business travelers and premium leisure guests. Comparable luxury full-service offering with broad F&B and event capabilities.
• Le Méridien Dhaka: International upscale hotel in Dhaka competing for luxury corporate and leisure demand. Comparable F&B and event footprint to The Palace's indoor venues.

Direct peers

• Six Seasons Hotel: Upscale hotel in Gulshan, Dhaka with rooms, dining, spa, and event facilities. Comparable luxury Bangladeshi property competing for similar high-end domestic travelers and events business.
• Hotel The Cox Today: Destination resort in Cox's Bazar, Bangladesh offering rooms, dining, and event facilities. Comparable as a Bangladeshi luxury destination resort competing for the same leisure traveler segment.
• Royal Tulip Sea Pearl Beach Resort & Spa: Luxury beachfront resort in Cox's Bazar, Bangladesh offering full-service accommodation, dining, spa, and event venues. Comparable as a destination resort serving the same affluent domestic leisure and corporate events market.
• Sayeman Beach Resort: Luxury beachfront resort in Cox's Bazar, Bangladesh offering rooms, dining, spa, and event facilities. Comparable destination resort positioning targeting affluent domestic travelers and corporate events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-palace-luxury-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palace Luxury Resort