The Palomar
The Palomar is a single-site Soho, London restaurant serving Southern Spanish, North African, and Levantine-influenced lunch and dinner daily to theatre-goers and walk-in diners, operating as part of the Studio Paskin group and holding a Michelin Bib Gourmand since 2014.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Palomar does
The Palomar is a single-location restaurant operating from 34 Rupert Street in the heart of London's Theatreland, serving lunch and dinner daily with a menu influenced by Southern Spain, North Africa, and the Levant. It is the trading name of ZLC London Ltd, a private limited company registered in England, and forms part of the Studio Paskin restaurant group alongside sister venues The Barbary, The Barbary Next Door, The Blue Posts (which houses The Mulwray wine bar and Evelyn's Table). The restaurant has held a Michelin Bib Gourmand continuously since 2014 and runs ~29 employees.
The commercial model is direct-to-consumer, pay-as-you-go dining priced across an à la carte menu, a £28 weekday prix fixe for lunch (12-2.30pm) and pre-theatre (5-6pm), a Sunday lunch menu at £30-£45 per person, and a feasting/sharing menu for groups of 7-14 guests. Reservations are accepted up to one month ahead for parties up to six and up to two months ahead for larger groups, with walk-ins always retained and overflow redirected to neighboring The Blue Posts Pub two doors away. Distribution is through the restaurant's own website (Seven Rooms booking integration), Instagram (@palomarsoho), and a Mailchimp-managed newsletter covering the broader Studio Paskin group.
The operating premise is a theatreland-adjacent open kitchen bar concept that merges indoor and outdoor seating, sourcing UK organic and free-range meat, Cornish day-boat seafood, and wines from small-scale artisanal producers. Technology usage is limited to standard hospitality tooling: Seven Rooms for bookings, Mailchimp for email, and a Sanity-based website CMS; there are no disclosed AI/ML, data platform, or proprietary technology assets beyond the physical venue design. Pricing is unit-based per cover with no subscription, loyalty program, or contracted enterprise accounts visible in the input.
The Palomar firmographics
Firmographics- Name
- The Palomar
- Legal name
- ZLC London Ltd
- Website
- https://thepalomar.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Palomar is a single-site Soho, London restaurant serving Southern Spanish, North African, and Levantine-influenced lunch and dinner daily to theatre-goers and walk-in diners, operating as part of the Studio Paskin group and holding a Michelin Bib Gourmand since 2014.
- Ownership category
- akta.pro rank
The Palomar industry classification
Industry- Product category
- Restaurant Dining
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industry
- Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where The Palomar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Palomar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue from food and beverage sales including à la carte menu, prix fixe options, feasting menus, and drinks (wine, cocktails, beers, spirits, and no/low-alcohol alternatives). Sunday lunch menu priced per person with minimum two guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Herb Buttered Spatchcocked Chicken (Sunday Lunch) |
| Unit Pricing | Pay-as-you-go | Ras El Hanout Lamb Shoulder (Sunday Lunch) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Palomar product offering
Product offeringCore offering
The Palomar is a single-location Soho restaurant serving lunch and dinner with a menu influenced by Southern Spain, North Africa, and the Levant. It offers A La Carte, Prix Fixe, Feasting, and Sunday Lunch menus plus a curated drinks list, alongside private events and group dining for 7-14 guests. The restaurant operates as part of Studio Paskin's hospitality group, with reservations managed via Seven Rooms and overflow seating at neighbouring The Blue Posts Pub and The Mulwray wine bar.
Product overview
The Palomar is a single-location restaurant offering dine-in services including lunch, dinner, and Sunday lunch menus. The restaurant provides multiple menu formats (A La Carte, Prix Fixe, Feasting, and Drinks) designed for individual and shared dining experiences. The Palomar operates as part of Studio Paskin's restaurant group, which also includes The Barbary, The Barbary Next Door, The Blue Posts pub, The Mulwray wine bar, and Evelyn's Table. Services include private events and group dining for 7-14 guests, walk-in seating, and advance reservations up to 2 months ahead.
Differentiator
Problem solved
Functional benefit
Products and services
- A La Carte Menu
Companies that use The Palomar
Customer profileSegments4 records
Ideal customer profiles4 records
The Palomar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Palomar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Blue Posts PubcoreNeighboring pub two doors down at 28 Rupert Street. The Palomar directs walk-in guests who cannot be immediately seated to The Blue Posts for drinks while waiting. Both venues are suitable for pre or post-dinner drinks.
- The Mulwray Wine BarcoreHidden wine bar located within The Blue Posts Pub at 28 Rupert Street, two doors down from The Palomar. Recommended as an option for pre or post-dinner drinks. Both establishments are part of the Studio Paskin hospitality group.
- Studio PaskincoreParent hospitality company operating The Palomar along with The Barbary, The Barbary Next Door, The Blue Posts (also home to The Mulwray and Evelyn's Table). Studio Paskin creates venues where exceptional talent and hospitality meet. Job openings shared across the group via unified careers portal.
- The BarbaryminorSister restaurant operated by ZLC 7dials Ltd. Part of the same family of restaurants. Occasionally mentioned together in marketing communications.
- The Barbary Next DoorminorSister restaurant operated by ZLNY Ltd. Part of the same family of restaurants. Occasionally mentioned together in marketing communications.
- Evelyn's TableminorRestaurant located within The Blue Posts, operated by ZL Chinatown Ltd. Part of the same family of restaurants. Occasionally mentioned together in marketing communications.
- Seven RoomscoreThird-party reservation management platform used to manage bookings and handle customer data for reservations. Part of their data processing practices.
- MailchimpcoreEmail marketing platform used to manage the newsletter mailing list and send newsletters about The Palomar and Studio Paskin group venues. Used for marketing communications.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Palomar competitors and assessment
Company assessmentDirect peers
- Padella: London hand-rolled pasta restaurant in Soho and Borough with similar Bib Gourmand-level pricing (£15-£25 mains), walk-in queues, fire/heat-driven cooking, and central-London theatreland-adjacent positioning. Strong operational and pricing comparable.
- Kiln: Soho Thai restaurant with Michelin Bib Gourmand recognition, fire-driven cooking, and a similar £25-£45 prix-fixe / a la carte pricing structure. Direct London Bib Gourmand peer in a comparable Soho setting.
- Dishoom: London-based restaurant group serving Bombay-inspired cuisine with a similar Bib Gourmand-level price-to-quality positioning, comparable £20-£40 ticket sizes, walk-in friendly reservations, and multiple central London sites. Most directly comparable London peer for concept, daypart, and price.
- Brat: London open-fire / whole-animal restaurant by chef Tomos Parry with Michelin recognition. Directly comparable on fire-cooking technique, ingredient-led menus, and Bib Gourmand / star-level London positioning.
- Ottolenghi: London restaurant and deli group built on Yotam Ottolenghi's modern Levantine / Middle Eastern cuisine. Comparable on cuisine genre, premium London positioning, and emphasis on fresh, colourful, shareable plates.
- The Barbary: Sister restaurant within the same Studio Paskin / ZLC group, sharing the North African / Levantine culinary lineage and Bib Gourmand-level positioning. Direct internal comparable for menu structure, supplier relationships, and group economics.
- Evelyn's Table: Counter-dining restaurant within the same Studio Paskin group, sharing the open-kitchen format, fire-cooking approach, and Bib Gourmand-level price positioning. Highly comparable on concept, format, and operational model.
Emerging players
- Honey & Smoke: London Middle Eastern / Levantine restaurant group (Honey & Co) with adjacent cuisine genre and similar London casual full-service positioning. Comparable on culinary category, with a smaller multi-site scale than The Palomar's group.
Broad incumbents
- The Ivy: Iconic London full-service restaurant with broader West End / Theatreland appeal and significantly larger scale. Comparable on central London theatreland positioning, all-day dining, and premium casual positioning, but operates at materially greater scale and brand reach.
- Sketch: Established London destination restaurant in Mayfair with multiple dining rooms, broader portfolio offerings, and a destination / special-occasion positioning. Comparable on London full-service, high-spend, occasion-driven dining.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Palomar social profiles
Digital presenceThe Palomar compliance and trust
Trust signalCompliance1 record
The Palomar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Palomar leadership team
Management profileNumber of profiles
The Palomar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Palomar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Palomar
What does The Palomar do?
The Palomar is a single-location Soho restaurant serving lunch and dinner with a menu influenced by Southern Spain, North Africa, and the Levant. It offers A La Carte, Prix Fixe, Feasting, and Sunday Lunch menus plus a curated drinks list, alongside private events and group dining for 7-14 guests. The restaurant operates as part of Studio Paskin's hospitality group, with reservations managed via Seven Rooms and overflow seating at neighbouring The Blue Posts Pub and The Mulwray wine bar.
Is The Palomar a public or private company?
The Palomar is a private company. It is classified as unknown and is currently operating.
When was The Palomar founded?
The Palomar was founded in -1. It employs 11 to 50 people.
Where is The Palomar based?
The Palomar is headquartered in London, United Kingdom, in the Europe region.
How does The Palomar make money?
One revenue line is on record: restaurant Dining.
Who are The Palomar's main competitors?
Direct peers on record are Padella, Kiln, Dishoom, Brat, Ottolenghi, The Barbary and Evelyn's Table. Honey & Smoke is listed as an emerging player. Broad incumbents are The Ivy and Sketch.
Does The Palomar have an API?
No public API is recorded for The Palomar.
What industry is The Palomar in?
The Palomar's product category is Restaurant Dining. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAIAC, Venue & Banquet Hall Catering. Its NAICS code is 722511 and its SIC code is 5810.