Penny Black Pub
Penny Black Pub is a family-owned British-themed pub and casual dining operator in Naples, Italy, founded in 2000. It serves local residents and visitors through dine-in, takeout, and delivery, with a mobile app and loyalty program driving repeat orders.
- Company typePrivate
- Founded2000
- HeadquartersNaples, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Penny Black Pub does
Penny Black Pub is a single-location British-themed pub and casual dining operator established on November 26, 2000 in Naples, Italy, and operated through the legal entity OCCHI NERI S.R.L. The business is family-owned, founded by Attilio and now run with his son Luca and a team of approximately 6 employees. The pub operates at Via Enrico Alvino 134b in Naples, featuring Victorian decor, subdued lighting, an iconic red telephone booth, and a thematic "corner of London in Naples" identity.
The core product is an in-store pub experience centered on 10 draft beers with seasonal rotations and a specialty burger menu (including Hurricane, Smash Burger, Scostumata, Spaccanapoli, Onion Burger, USA, and Fanculo Covid). Revenue is generated through direct-to-consumer dine-in service (walk-in only, no reservations), takeout pickup, and courier delivery with a €2.90 delivery fee. The company runs dedicated iOS and Android mobile apps built on a Shopify-backed e-commerce platform with Payplug/Viva Wallet payment processing, and operates a separate delivery/takeout counter at Via Torrione San Martino 2B.
Customer engagement is driven by a virtual loyalty program (Penny's Card, 1 point per €2 spent with annual reset cycles), push-notification promotions, and organic social media presence on Facebook, Instagram, and TikTok (@pennyblackpub). The customer base is geographically segmented to local residents and visitors in Naples within the Campania region, and the business has no disclosed institutional investors, parent company, subsidiaries, patents, or external partnerships.
Penny Black Pub firmographics
Firmographics- Name
- Penny Black Pub
- Legal name
- OCCHI NERI S.R.L.
- Website
- https://thepennyblackpub.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Penny Black Pub is a family-owned British-themed pub and casual dining operator in Naples, Italy, founded in 2000. It serves local residents and visitors through dine-in, takeout, and delivery, with a mobile app and loyalty program driving repeat orders.
- Ownership category
- akta.pro rank
Penny Black Pub industry classification
Industry- Product category
- Casual Dining Pub / Burger Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Penny Black Pub is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Penny Black Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-store food and beverage sales: Revenue generated from dine-in customers at the pub location in Naples, including draft beer sales (10 beers on tap with seasonal rotations), burgers, fried foods, and other menu items. Prices include VAT.
- Delivery and takeout service: Revenue from mobile app orders for delivery (€2.90 delivery fee) and customer pickup (free), with delivery times ranging from 30 minutes to 1.5 hours. Customers can order via iOS/Android apps or web ordering.
- Loyalty program and promotions: Penny's Card loyalty program accumulates points (1 point per €2 spent) redeemable for free products and exclusive prizes. Weekly discounts and coupon offers communicated via app push notifications and email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | In-store dining menu pricing |
| Unit Pricing | Pay-as-you-go | Delivery service |
| One time/ perpetual license | Pay-as-you-go | Takeout/Asporto pickup |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Penny Black Pub product offering
Product offeringCore offering
Penny Black Pub runs a British-themed pub and casual dining venue in Naples serving ten draft beers with seasonal rotation, a curated menu of signature burgers (Hurricane, Smash Burger, Scostumata, Spaccanapoli, Onion, USA, Fanculo Covid) and fried foods. It complements in-store walk-in dining with mobile-app-enabled takeout and home delivery, supported by the Penny's Card loyalty program that accumulates 1 point per €2 spent.
Product overview
Penny Black Pub is a restaurant/pub established in 2000 in Naples, Italy, styled as a corner of London with Victorian decor. The core offering is the pub experience with beer on tap and specialty burgers. The business operates a delivery and takeout service via its mobile app (available on iOS and Android), allowing customers to order food for home delivery. A loyalty program called Penny's Card rewards customers with points for purchases made through the app. The menu features various burger specialties including Hurricane, Smash Burger, Scostumata, Spaccanapoli, Onion Burger, USA, and Fanculo Covid.
Differentiator
Problem solved
Functional benefit
Products and services
- Penny Black Pub Mobile App Proprietary iOS and Android application that lets customers order food for takeout or home delivery, manage their loyalty account, and receive promotional push notifications.
- Penny's Card Loyalty Program Virtual loyalty program accessible through the mobile app, awarding 1 point per €2 spent, redeemable for free products and exclusive prizes on an annual cycle.
- Home Delivery Service Express courier delivery of pub food and beverages to customers' addresses in Naples within 30 minutes to 1.5 hours for a €2.90 delivery fee, ordered via the mobile app.
- Takeout / Asporto Pickup Free in-person pickup of orders placed through the mobile app, with a 30-minute to 1.5-hour turnaround from the dedicated takeout location.
- Penny Black Pub Dine-In Restaurant Walk-in British-themed pub restaurant in Naples serving draft beer, signature burgers, and fried foods in a Victorian-decor environment since November 26, 2000.
Companies that use Penny Black Pub
Customer profileSegments1 record
Ideal customer profiles1 record
Penny Black Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Penny Black Pub partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Penny Black Pub competitors and assessment
Company assessmentBroad incumbents
- Hard Rock Cafe: Global themed-casual-dining chain combining burgers, beer, and memorabilia-driven atmosphere. Comparable to Penny Black Pub on the themed-dining-plus-craft-beer formula, though at global chain scale rather than an independent site.
- TGI Fridays: International themed casual-dining chain offering burgers, cocktails, and beer in a branded bar-and-grill atmosphere. Comparable on the themed casual-dining, alcohol-led customer experience, and burger-centric menu that overlaps with Penny Black Pub.
- Five Guys: Large international burger chain with Italian locations, focused on customizable burgers and casual counter-service dining. Overlaps with Penny Black Pub on the burger-led casual-dining offer; differs as a multinational chain rather than an independent themed site.
- Burger King Italia: Mass-market international burger QSR with a strong Italian footprint. Overlaps with Penny Black Pub on the burger-led menu and Naples market, though operates at a fundamentally different price point and service model.
Direct peers
- Old Wild West: Italian casual-dining chain specializing in burgers, steaks, and beer in a Western-themed setting. Comparable in target market (Italian casual diners) and core offering (burgers + draft beer) to Penny Black Pub, though at chain scale rather than a single site.
- BrewDog: International craft-beer-focused pub operator with rotating draft selection and food menus, including locations in Italy. Comparable concept (craft beer + casual food) and target customer (craft-beer enthusiasts) to Penny Black Pub's 10-tap, seasonal-rotation model.
- Roadhouse Restaurant: Italian casual-dining concept (part of Cigierre Group) serving burgers, ribs, and beer in an American-roadhouse setting. Directly comparable to Penny Black Pub on cuisine mix (burgers, draft beer), target customer (Italian casual diners), and themed-decor positioning.
Regional players
- Wetherspoons (JD Wetherspoon): Large UK pub operator offering themed multi-room pubs with broad menus and craft beer on tap. Conceptually similar to Penny Black Pub on the themed British-pub experience; relevant as a category peer but operating in different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Penny Black Pub social profiles
Digital presencePenny Black Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penny Black Pub leadership team
Management profileNumber of profiles
Profiles2 records
Penny Black Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penny Black Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penny Black Pub
What does Penny Black Pub do?
Penny Black Pub runs a British-themed pub and casual dining venue in Naples serving ten draft beers with seasonal rotation, a curated menu of signature burgers (Hurricane, Smash Burger, Scostumata, Spaccanapoli, Onion, USA, Fanculo Covid) and fried foods. It complements in-store walk-in dining with mobile-app-enabled takeout and home delivery, supported by the Penny's Card loyalty program that accumulates 1 point per €2 spent.
Is Penny Black Pub a public or private company?
Penny Black Pub is a private company. It is classified as family owned and is currently operating.
When was Penny Black Pub founded?
Penny Black Pub was founded in 2000. It employs 1 to 10 people.
Where is Penny Black Pub based?
Penny Black Pub is headquartered in Naples, Italy, in the Europe region.
How does Penny Black Pub make money?
Three revenue lines are on record. In-store food and beverage sales are the primary driver. The others are delivery and takeout service and loyalty program and promotions.
Who are Penny Black Pub's main competitors?
Broad incumbents on record are Hard Rock Cafe, TGI Fridays, Five Guys and Burger King Italia. Direct peers are Old Wild West, BrewDog and Roadhouse Restaurant. Wetherspoons (JD Wetherspoon) is listed as a regional player.
Does Penny Black Pub have an API?
No public API is recorded for Penny Black Pub.
What industry is Penny Black Pub in?
Penny Black Pub's product category is Casual Dining Pub / Burger Restaurant. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.