The Perfect Wedding

What The Perfect Wedding does

The Perfect Wedding is a regional UK wedding media company operated by Waltons Publications Ltd, headquartered in Grimsby, Lincolnshire. Its core product is a biannual glossy A4 print magazine (Spring/Summer and Autumn/Winter editions) augmented by a digital e-magazine and a content website at theperfectweddingonline.co.uk. The publication serves two primary customer segments: engaged couples planning weddings (readers seeking inspiration, vendor recommendations, and trend guidance) and wedding suppliers (venues, photographers, menswear, jewellery, florists, and other service providers who advertise to reach those couples).

The business model is a hybrid of reader-funded magazine sales, advertising revenue from wedding suppliers, and event sponsorship/promotional income tied to regional wedding shows including the Lincolnshire Wedding Show at Grimsby Auditorium and Cupid's Wedding Shows at Spalding and Newark. Distribution combines print copies at events, the digital e-magazine, organic social channels (Facebook and Instagram), an email newsletter, and a curated supplier directory on the website. The technology stack is standard content publishing with no proprietary platform, no app, and no disclosed AI capabilities; human editorial (by Chris and Joanne, among others) drives the cadence of two magazine issues per year and ongoing news coverage.

The company is privately held, independently owned, and bootstrapped with 7 employees, no disclosed funding rounds, and no parent company or subsidiary structure. Operating status is active as of 2025–2026, with a 19-year regional content and event heritage concentrated primarily in Lincolnshire and adjacent East Midlands markets.

Name

The Perfect Wedding

Legal name

Waltons Publications Ltd

Website

https://theperfectweddingonline.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Perfect Wedding is a UK regional wedding media company that publishes a biannual print and digital e-magazine, operates a supplier directory, and partners with regional wedding shows, serving engaged couples and wedding suppliers primarily in Lincolnshire and the East Midlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Magazine Sales: The Perfect Wedding is a biannual magazine (Spring/Summer and Autumn/Winter editions) published in glossy A4 print format and as a digital e-magazine. Revenue is generated from magazine sales to readers and advertising sales to wedding suppliers.
2. Advertising Revenue: Wedding suppliers, venues, photographers, bridal boutiques, and other wedding service providers advertise in the magazine and on the website to reach engaged couples planning weddings. Featured supplier placements and directory listings generate advertising revenue.
3. Event Sponsorships: The magazine supports and promotes wedding shows including the Lincolnshire Wedding Show and Cupid's Wedding Shows, generating revenue through exhibitor fees and sponsorship arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Perfect Wedding is a biannual wedding magazine published in glossy A4 print format and as a digital e-magazine, with Spring/Summer and Autumn/Winter editions curated to inspire couples planning their weddings. It also operates an online editorial platform featuring news articles, a supplier directory, and event listings, and supports regional wedding shows including the Lincolnshire Wedding Show and Cupid's Wedding Shows. The publication is targeted at engaged couples seeking inspiration and at wedding suppliers seeking advertising placement in a trusted regional platform.

Product overview

The Perfect Wedding is a wedding media company offering a dual product strategy: a flagship biannual print and digital magazine (The Perfect Wedding Magazine) published in Spring/Summer and Autumn/Winter editions, alongside a comprehensive online platform (The Perfect Wedding Online) that provides editorial content, a supplier directory, and wedding event listings. The products work together to serve couples planning weddings with inspiration, vendor connections, and expert guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• The Perfect Wedding Magazine A biannual wedding magazine published in glossy A4 print and as a digital e-magazine, with Spring/Summer and Autumn/Winter issues curated to inspire couples planning their weddings and to provide editorial coverage for wedding suppliers.
• The Perfect Wedding Online Platform Online editorial platform featuring wedding news articles, supplier directories, venue listings, fashion and beauty content, and event information for engaged couples planning weddings in the UK.
• Featured Supplier Directory A curated directory of wedding suppliers including bridalwear, menswear, venues, photography, floristry, entertainment, and other wedding services, offered as featured placements to advertise and reach engaged couples.
• Wedding Events Listings Listings and editorial coverage of wedding shows and events across the UK, including the Lincolnshire Wedding Show at Grimsby Auditorium and Cupid's Wedding Shows at Springfield's Exhibition Centre and Newark Showground.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Grimsby AuditoriumcoreStrategic or Co-development PartnerGrimsby Auditorium hosts the Lincolnshire Wedding Show, which The Perfect Wedding Magazine supports. The event has run for 19 years and is described as Lincolnshire's largest free-to-visit wedding event with over 80 stands. The magazine provides editorial coverage and distributes free copies at the venue.
• Cupid's Wedding ShowscoreStrategic or Co-development PartnerCupid's Wedding Shows organizes regional wedding events at Springfield's Exhibition Centre (Spalding) and Newark Showground. The Perfect Wedding magazine supports these events, providing editorial coverage and promotional content for their wedding shows.
• Hancocks MenswearminorGTM or Marketing PartnerFeatured supplier sponsor of the Lincs Wedding Show 2025 Spring Edition. Hancocks Menswear is Lincolnshire's premier suit sales and rental shop serving the wedding market for over 20 years.
• Love & Sparkle EventsminorGTM or Marketing PartnerWinner of the Lincs Wedding Show 2025 Spring Edition Exhibitor Prize Draw, sponsored by The Perfect Wedding Magazine. Represents one of the featured wedding service suppliers at the regional show.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bridebook: UK wedding planning platform with venue finder, supplier directory, planning tools, and content reaching engaged couples at scale. Operates as both a content publisher and software platform — a benchmark for the direction wedding media is heading relative to The Perfect Wedding's editorial-led model.
• Hitched: Major UK wedding directory and planning platform with venue listings, supplier directory, planning tools, and content. Larger and broader than The Perfect Wedding, but competes for the same supplier advertising budgets that The Perfect Wedding depends on.
• Brides: Condé Nast's flagship wedding title with print and digital editions, large editorial team, and global supplier brand partnerships. Comparable as a print-and-digital wedding magazine with advertising-driven revenue, though significantly larger and more international than The Perfect Wedding.

Emerging players

• 5 Star Weddings: UK wedding directory and content site promoting regional suppliers via editorial features and a vetted listings platform, comparable to The Perfect Wedding's supplier-directory component though operating nationally without the print anchor.
• Whimsical Wonderland Weddings: UK wedding blog and supplier directory with editorial features, real weddings, and styled shoots aimed at design-led couples. Comparable as a UK-focused editorial wedding media brand competing for the same bridal-advertiser spend, though digital-only.

Direct peers

• You & Your Wedding: UK print and digital wedding magazine covering fashion, planning, venues, and real weddings, with content and an editorial-led model directly comparable to The Perfect Wedding. Closest functional analogue for a UK couples-facing wedding title.
• Wedding Magazine: Long-running UK wedding title with print editions, website, and wedding show coverage, targeting couples and wedding suppliers with editorial and advertising placements — same dual print + digital + advertising revenue model as The Perfect Wedding.
• Rock My Wedding: UK wedding blog and digital publication with style-led editorial, supplier directory, and social presence serving engaged couples. Comparable in editorial-led, advertising-supported model though digital-only versus The Perfect Wedding's print-plus-digital mix.
• Love My Dress: UK wedding blog and supplier directory featuring editorial content, real weddings, and vendor recommendations. Comparable as a UK-focused, advertising-supported wedding media brand serving couples in the same planning-research phase.

Regional players

• Lincolnshire Life / Lincolnshire Pride (regional lifestyle titles): Regional Lincolnshire lifestyle publications using a print + advertising + event-driven model in the same geography as The Perfect Wedding; useful proxy for regional publishing economics and advertiser overlap, though not wedding-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theperfectweddingmagazine
• Instagraminstagram.com/theperfectweddingmagazine
• LinkedInlinkedin.com/company/the-perfect-wedding

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect Wedding