The Pheasant Hotel Ltd

What The Pheasant Hotel Ltd does

The Pheasant Hotel Ltd is a privately-held boutique country hotel located in Harome, North Yorkshire, United Kingdom, founded approximately 40 years ago and operating as a single 16-bedroom property. The hotel occupies a converted ensemble of historic buildings — a blacksmith's, village shop, and barns — overlooking a duck pond near the North York Moors, and serves three customer groups: leisure travellers and couples seeking countryside getaways, wedding couples hosting intimate ceremonies of 12-80 guests, and private event hosts arranging celebrations and corporate events. Distribution is exclusively domestic UK, concentrated in North Yorkshire with marketing partnerships linking to Visit York, North York Moors, and Yorkshire Coast.

The business operates on a direct-to-consumer model with three integrated revenue streams: accommodation across 16 individually styled en-suite bedrooms, an AA 2 Rosette and Michelin-recommended restaurant, and weddings/private events. Pricing is tiered across six package structures from approximately £60 per person per night (bed-and-breakfast) to £485 per person per night (overnight stay with seven-course tasting menu plus wine pairing plus spa plus Champagne). Bookings flow through a GuestLine-powered website booking engine, telephone reservations, and gift vouchers via SKCHase; weddings and private events are managed by a dedicated Events Co-ordinator. The culinary programme is anchored by the proprietary Ravenswick Hall Farms partnership, which supplies hyper-local estate-reared livestock, heritage crops, and game directly to the kitchen.

The competitive position rests on heritage and brand rather than scale: AA 3 Red Stars for 8 consecutive years, 2 AA Rosettes, a Michelin Guide listing, and dual 2024 recognition as Visit York Small Hotel of the Year and Yorkshire Post Small Hotel of the Year. Inclusion in The Good Food Guide, Hardens Guide, and The Good Hotel Guide supports premium positioning, while a 12-person lean operating structure signals efficiency. In July 2025, the hotel appointed Adam Westgarth as Head Chef to refresh the culinary direction around seasonality and sustainability as the business entered its fifth decade.

Name

The Pheasant Hotel Ltd

Legal name

The Pheasant Hotel Ltd

Website

https://thepheasanthotel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pheasant Hotel Ltd is a privately-held 16-bedroom boutique country hotel in Harome, North Yorkshire, operating an AA 2 Rosette restaurant and intimate wedding/event services. It serves leisure travellers, couples, and small-event clients across the UK domestic market.

Ownership category

akta.pro rank

Product category

Boutique Country Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Boutique country hotel
• Hotel accommodation
• Fine dining restaurant
• Wedding venue
• Countryside hospitality

Headquarters

HQ city

Harome

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: The hotel generates revenue from room bookings across its 16 individually styled bedrooms, with pricing ranging from approximately £60-£485 per person per night depending on package and room type.
2. Restaurant Dining: Revenue from the hotel's AA 2 Rosette-awarded restaurant serving tasting menus and à la carte options, featuring hyper-local, seasonal ingredients from their Ravenswick Estate farm and North Yorkshire suppliers.
3. Weddings and Private Events: The hotel earns revenue from hosting intimate weddings (12-80 guests), civil ceremonies, and private dining events, with Nicola as dedicated events planner.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Pheasant Hotel is a 16-bedroom boutique country hotel in Harome, North Yorkshire, offering individually styled en-suite accommodation, an AA 2 Rosette restaurant featuring hyper-local seasonal menus, intimate wedding and civil ceremony hosting for 12-80 guests, private events and conferencing, and a heated indoor swimming pool. The hotel operates from a converted ensemble of a historic blacksmith's, village shop, and barns overlooking a duck pond, with culinary provenance drawn from its own Ravenswick Hall Farms estate and surrounding North Yorkshire suppliers.

Product overview

The Pheasant Hotel is a single-property boutique country hotel operating as one unified hospitality offering. The core product consists of 16 individually styled bedrooms and suites, an award-winning 2 AA Rosette restaurant, wedding and private event services, and meeting/conferencing facilities. Additional offerings include accommodation packages with dining options, a Rathfinny Terrace Menu featuring Sussex wines, and various special occasion packages. The hotel's offerings are integrated as part of one property experience rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pheasant Hotel Accommodation A 16-bedroom boutique country hotel in Harome, North Yorkshire, offering individually styled rooms and suites including Rudland, Loskey, Hodge, Harland, Blakey, Riccaldale, Kirkdale, Farndale, Bransdale, Bilsdale, Beckdale, Ashdale, Peartree, Mallards, Plum, and the Pheasant Suite, all en-suite and equipped with Chapter Organic toiletries.
• The Pheasant Restaurant Award-winning dining restaurant holding 2 AA Rosettes and Michelin Guide recognition, featuring seasonal and locally sourced ingredients from North Yorkshire, including produce from Ravenswick Hall Farms and the hotel's own kitchen gardens.
• Wedding Services Intimate wedding venue accommodating 12 to 80 guests, licensed for weddings and civil ceremonies, with exclusive-use options, indoor heated swimming pool, and terrace overlooking the duck pond for ceremonies and receptions, coordinated by Events Co-ordinator Nicola Hogg.
• Private Events and Conferencing Private events and dining services for special occasions beyond weddings, including celebrations, anniversaries, birthdays, and corporate gatherings, coordinated by Events Co-ordinator Nicola Hogg.
• Stay Packages and Offers Accommodation packages combining overnight stays with dining and extras, including Foodie Escape Two Night Break, Seven Course Sleepover with Head Chef Adam Westgarth, Hideaway Three Night offer, and bed and breakfast options, priced from £60 to £485 per person per night with full Yorkshire breakfast included.
• Rathfinny Terrace Menu Seasonal terrace dining menu featuring local and seasonal ingredients paired with wines from Rathfinny Wine Estate, available to hotel guests and diners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rathfinny Wine EstatecoreStrategic or Co-development Partner · 1 July 2024Rathfinny Wine Estate supplies wines for the hotel's Rathfinny Terrace Menu and provides complimentary bottles for package guests. The partnership offers carefully curated Rathfinny wines paired with dishes, enhancing the overall dining experience.
• Ravenswick Hall FarmscoreStrategic or Co-development PartnerRavenswick Hall Farms is home to The Pheasant's own working farm, providing the kitchen with regenerative crops, heritage-breed livestock, and wild estate game. Located minutes from the hotel, this partnership enables complete respect for provenance, welfare, and flavour, shaping dishes that are honest, expressive, and deeply connected to Yorkshire.
• Visit YorkminorGTM or Marketing PartnerTourism partnership for local area promotion. The hotel is promoted through Visit York's tourism channels and has won the Visit York Small Hotel of the Year award.
• North York MoorsminorGTM or Marketing PartnerLocal tourism partnership promoting access to the North York Moors National Park for guests interested in walking, outdoor activities, and Dark Skies experiences.
• Yorkshire CoastminorGTM or Marketing PartnerPartnership with Discovery Yorkshire Coast for promoting coastal attractions and activities to hotel guests.
• Saint Saviour's ChurchminorOthersSaint Saviour's Church, located directly opposite the hotel, offers an option for traditional church wedding ceremonies, complementing the hotel's licensed civil ceremony facilities.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Yorke Arms: Destination restaurant with rooms in Nidderdale, North Yorkshire, holding a Michelin star. Comparable on boutique scale, food-led positioning, and Yorkshire countryside location with similar price points for tasting menus and stays.
• The Angel at Hetton: Restaurant-with-rooms near Skipton in the Yorkshire Dales. Directly comparable as a small countryside property combining award-winning dining with overnight accommodation in a rural North England setting.
• The Black Swan at Oldstead: A Michelin-starred restaurant-with-rooms in Oldstead, North Yorkshire, run by the Banks family. Highly comparable to The Pheasant: rural North Yorkshire boutique property, hyper-local estate sourcing, intimate scale, and an award-winning dining-led proposition.
• The Devonshire Arms Country House Hotel & Spa: Boutique country house hotel in the Yorkshire Dales with award-winning dining and spa. Comparable on Yorkshire countryside boutique positioning, intimate property scale, and food-led guest proposition.

Broad incumbents

• Middlethorpe Hall & Spa: A Historic House Hotel near York, part of the National Trust collection, comparable on heritage-listed country house positioning, restaurant quality, and weddings/events offerings in the broader York/North Yorkshire market.
• Grantley Hall: A larger luxury 47-bedroom country house hotel near Ripon, North Yorkshire. Comparable on the regional luxury-countryside hotel segment with award-winning F&B, but operates at significantly larger scale than The Pheasant.
• Rudding Park Hotel: Established North Yorkshire hotel, spa and wedding venue near Harrogate. Comparable on Yorkshire countryside positioning, weddings offering, and F&B quality, but operates at much larger scale across multiple revenue streams.
• Feversham Arms Hotel & Verbena Spa: Boutique country house hotel with spa in Helmsley, North Yorkshire - the same market town as The Pheasant. Highly comparable on locale, intimate luxury positioning, and weddings/events offering.

Regional players

• Swinton Park: A castle hotel and country club in North Yorkshire with restaurant and estate experiences. Comparable on the Yorkshire country-estate hospitality concept including estate-reared produce and curated experiences.
• Rockliffe Hall: A 5-star resort hotel in County Durham, listed as a partner on The Pheasant's website. Comparable as a luxury North England countryside hotel with destination dining, spa, golf, and weddings, though at larger scale and different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/thepheasant_hotel
• Facebookfacebook.com/thepheasantharome
• Instagraminstagram.com/explore/locations/255427461/the-pheasant-hotel-harome/?hl=undefined
• LinkedInlinkedin.com/company/the-pheasant-hotel-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pheasant Hotel Ltd