The Pie Company
- Company typePrivate
- Founded-
- HeadquartersDronten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Pie Company does
The Pie Company is a family-owned B2B private-label manufacturer of artisan pies and flans, headquartered in Dronten, Flevoland, Netherlands. It produces pastry specialities — primarily a Taarten (pies) line of 20-plus apple-pie variants such as Roomboter appeltaart, Wener appeltaart, and crumble toppings, plus a Vlaaien line covering Vlaaibodem (flan bases) and filled flans — and creates a distinctive brand identity and packaging for each retail client under a private-label arrangement. The company operates with a small team led by father (Luc) and son (Dion), combining traditional artisanal recipes with modern production technology.
The production base relies on specialist pie-making machinery dedicated to pie output (supporting a cost-leader position) and a modern ERP system that handles ordering, invoicing, and logistics, integrated with logistics partners to enable daily just-in-time deliveries to retail clients. The company holds IFS food-safety certification, RSPO sustainable palm-oil membership, and FSC packaging certification, indicating compliance with the standards demanded by large European retailers.
Commercially, The Pie Company runs a sales-led B2B model, developing private-label products jointly with retail clients at the category level and offering short communication lines, flexible product-switching capability, and co-branded launches. Pricing is not publicly disclosed and operates on quote-based arrangements. The company serves the Netherlands and surrounding European markets, with a corporate website published in Dutch, German, and English to support cross-border retail outreach. No external funding, M&A activity, or public-market presence has been disclosed.
The Pie Company firmographics
Firmographics- Name
- The Pie Company
- Legal name
- The Pie Company
- Website
- https://thepiecompany.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Pie Company industry classification
Industry- Product category
- Commercial Bakery Manufacturing
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where The Pie Company is headquartered
LocationHeadquarters
- HQ city
- Dronten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Pie Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Label Manufacturing: The Pie Company manufactures pies and cakes for retail clients under private label arrangements. Each client receives their own distinctive brand and product identity. Revenue is generated through wholesale supply of pastry specialities including pie bases (vlaaibodems) and apple pies to retail sector clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Pie Company product offering
Product offeringCore offering
The Pie Company manufactures pies, cakes, and pastry specialities — including pie bases (vlaaibodems), apple pies, and specialty flans — on a private label B2B basis for retail clients. Each retail client receives its own distinctive brand identity and product range developed in collaboration with the bakery, with daily just-in-time delivery enabled by an integrated modern ERP system and logistics partners.
Product overview
The Pie Company is a family-owned Dutch bakery specializing in artisan pastry products, with two core product lines: Taarten (pies/cakes) and Vlaaien (flans). The Taarten line includes over 20 varieties of apple pies such as Roomboter appeltaart, Wener appeltaart, and various crumble variants, along with specialty pies like Taart normandie and Fruittaart. The Vlaaien line features Vlaaibodem (flan bases) and filled flans. Products are sustainably and traditionally manufactured using fresh ingredients from around the world, with a modern technology approach. The company creates distinctive private label brands for each client, allowing customization while maintaining artisanal quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Taarten (Apple Pies and Specialty Cakes) Wholesale private label production of a wide range of artisan apple pies and specialty cakes (taarten) — including butter apple pie, Viennese-style, crumb-topped, lattice-topped, Normandy-style, fruit tarts and other traditional varieties — supplied to retail clients with each client's own brand identity, using specialist pie production machinery and traditional recipes combined with modern technology.
- Private Label Vlaaien (Flans and Flan Bases) Wholesale private label supply of vlaaien (Dutch/Belgian filled flans) and vlaaibodem (flan bases) — the foundational pastry shells used for flan desserts — produced for retail clients as part of The Pie Company's pastry specialities range, with each client receiving its own brand identity.
Quantifiable outcome
- Short lead times for pastry specialities
- +1 more outcomes
Companies that use The Pie Company
Customer profileSegments2 records
Ideal customer profiles2 records
The Pie Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Pie Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Logistical PartnerscoreThe company works with integrated logistical partners who have adopted The Pie Company's ERP standards, enabling daily deliveries to clients at the right moment. These partnerships are essential to the company's service model of removing logistics concerns from clients.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
The Pie Company competitors and assessment
Company assessmentDirect peers
- Délifrance: French-origin bakery group supplying frozen and par-baked viennoiserie, pastries, and bread products to European retail and foodservice channels. Comparable to The Pie Company as a continental European B2B bakery serving private-label and branded retail SKUs.
- Vandemoortele: Belgian food group producing frozen bakery products (bread, pastry, viennoiserie) and plant-based solutions for retail and foodservice across Europe. Comparable as a Benelux-headquartered B2B/private-label bakery supplier with continental distribution.
- Finsbury Food Group: UK-based specialty bakery group focused on private-label cake, bread, and sweet bakery for major UK and European grocers. Comparable to The Pie Company as a private-label cake/pastry specialist selling into retail channels with multi-category capability.
- La Lorraine Bakery Group: Belgian family-owned industrial bakery producing a wide range of bread, pastry, and sweet baked goods for private-label and foodservice customers across Europe. Directly comparable to The Pie Company as a continental European private-label specialist with a focus on viennoiserie and pastry.
Broad incumbents
- Aryzta: Swiss-listed international bakery group supplying frozen and fresh baked goods to retail, foodservice, and convenience channels globally. Comparable as a much larger commercial bakery incumbent operating in the same private-label and foodservice bakery category.
- Bimbo Bakeries Europe: European arm of Grupo Bimbo, one of the world's largest bakery groups, operating across bread, pastry, and sweet baked goods in multiple European markets. Comparable as a multinational commercial bakery incumbent competing for the same private-label and branded retail shelf space as The Pie Company, albeit at vastly greater scale.
Regional players
- Meneba: Dutch flour and baking ingredients producer supplying millers and bakeries across Europe. Comparable to The Pie Company as a fellow Netherlands-headquartered participant in the bakery value chain, though operating upstream in ingredients rather than finished pastry.
- Koopmans Meel: Long-established Dutch flour, baking mixes, and branded baking products company sold to consumers and to bakery trade customers. Comparable as a Netherlands-based baking brand and B2B supplier, though focused on dry mixes rather than finished fresh pastry.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Pie Company social profiles
Digital presenceThe Pie Company compliance and trust
Trust signalCompliance2 records
The Pie Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pie Company leadership team
Management profileNumber of profiles
Profiles2 records
The Pie Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pie Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pie Company
What does The Pie Company do?
The Pie Company manufactures pies, cakes, and pastry specialities — including pie bases (vlaaibodems), apple pies, and specialty flans — on a private label B2B basis for retail clients. Each retail client receives its own distinctive brand identity and product range developed in collaboration with the bakery, with daily just-in-time delivery enabled by an integrated modern ERP system and logistics partners.
Is The Pie Company a public or private company?
The Pie Company is a private company. It is classified as family owned and is currently operating.
When was The Pie Company founded?
The Pie Company was founded in -1. It employs 1 to 10 people.
Where is The Pie Company based?
The Pie Company is headquartered in Dronten, Netherlands, in the Europe region.
How does The Pie Company make money?
One revenue line is on record: private Label Manufacturing.
Who are The Pie Company's main competitors?
Direct peers on record are Délifrance, Vandemoortele, Finsbury Food Group and La Lorraine Bakery Group. Broad incumbents are Aryzta and Bimbo Bakeries Europe. Regional players are Meneba and Koopmans Meel.
Does The Pie Company have an API?
No public API is recorded for The Pie Company.
What industry is The Pie Company in?
The Pie Company's product category is Commercial Bakery Manufacturing. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311812 and its SIC code is 2050.