The Pilates Barn & Wellness
The Pilates Barn & Wellness is a single-location classical Pilates studio in Ann Arbor, Michigan offering Reformer, Tower, private, and apprentice-led classes on authentic Gratz equipment to local fitness, rehabilitation, and wellness consumers.
- Company typePrivate
- Founded2011
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Pilates Barn & Wellness does
The Pilates Barn & Wellness is a single-location classical Pilates studio operating on the third floor of the historic Godfrey Building in Kerrytown, Ann Arbor, Michigan. Founded by Heather Dupuis in 2021, the studio delivers in-person Pilates instruction using authentic Gratz apparatus — the original manufacturer of Pilates equipment since 1928 — including Reformers, Towers, and wall units. All instructors are third-generation classical Pilates practitioners (trained three generations removed from Joseph Pilates himself) who have completed more than 600 hours of training through the United States Classical Pilates Certification program.
The studio's product offering is organized around three core service lines: group Reformer and Tower classes (sold in 8-class packages at $280-$392 or as $40-$59 drop-ins), private one-on-one instruction priced per session, and a reduced-rate apprentice-led class tier ($25-$49) staffed by instructors completing a 12-month, 400+ hour internal certification. The pricing model is pay-as-you-go with class packs; no subscription auto-billing is in place. The business sells directly to consumers in the Ann Arbor area via the website booking system, organic social channels (Instagram, Facebook, LinkedIn), and an educational blog ("Flex Appeal") covering Pilates technique, back pain relief, and wellness topics.
The company is privately held and founder-owned with no external funding, subsidiaries, or parent entity disclosed. Revenue is not publicly reported. Headcount is reported at 12, with 9+ classically trained instructors listed on the website. The customer base consists of individual fitness, rehabilitation, and wellness consumers in the Ann Arbor trade area, with cited use cases spanning general fitness, back pain relief, and athletic cross-training.
The Pilates Barn & Wellness firmographics
Firmographics- Name
- The Pilates Barn & Wellness
- Legal name
- The Pilates Barn & Wellness
- Website
- https://thepilatesbarn.studio
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pilates Barn & Wellness is a single-location classical Pilates studio in Ann Arbor, Michigan offering Reformer, Tower, private, and apprentice-led classes on authentic Gratz equipment to local fitness, rehabilitation, and wellness consumers.
- Ownership category
- akta.pro rank
The Pilates Barn & Wellness industry classification
Industry- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
Keywords
Where The Pilates Barn & Wellness is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pilates Barn & Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Group Classes: Group Pilates classes including Tower and Reformer sessions sold in packages of 8 or as drop-ins. Standard classes priced at $35-49 per class with packages offering discounted rates.
- Apprentice Classes: Reduced-rate classes led by instructors who completed a twelve-month certification program including over 400 practice hours but have not yet completed the advanced exam. Priced at $25-39 per class.
- Private Instruction: One-on-one personalized Pilates sessions with certified instructors tailored to individual goals and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Tower Class Package (8 sessions) |
| Subscription | Pay-as-you-go | Reformer Class Package (8 sessions) |
| Unit Pricing | Pay-as-you-go | Tower Drop-In Single Class |
| Unit Pricing | Pay-as-you-go | Reformer Drop-In Single Class |
| Subscription | Pay-as-you-go | Apprentice Tower Package (8 sessions) |
| Subscription | Pay-as-you-go | Apprentice Reformer Package (8 sessions) |
| Unit Pricing | Pay-as-you-go | Apprentice Tower Drop-In |
| Unit Pricing | Pay-as-you-go | Apprentice Reformer Drop-In |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Pilates Barn & Wellness product offering
Product offeringCore offering
The Pilates Barn & Wellness is a classical Pilates studio in Ann Arbor, Michigan offering in-person Reformer and Tower group classes, private one-on-one instruction, single-session drop-ins, and reduced-rate apprentice-led group classes. All sessions are conducted on authentic Gratz Pilates equipment and led by third-generation classically trained instructors certified through the United States Classical Pilates Certification program with over 600 hours of training.
Product overview
The Pilates Barn & Wellness is a classical Pilates studio offering a unified service model centered around in-person instruction. The core offerings include Reformer Pilates Classes (utilizing bed-like resistance machines with springs and pulleys), Tower Pilates Classes (using wall-mounted tower units for support and resistance), and Private Instruction (one-on-one personalized sessions). The studio also offers Drop-In Classes for single-session access and Apprentice-Led Classes at reduced rates. All instruction is delivered by classically trained instructors using Gratz Pilates equipment, focusing on core strength, flexibility, and overall wellness.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Small class sizes ensure ample individual attention
- +1 more outcomes
Companies that use The Pilates Barn & Wellness
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Pilates Barn & Wellness technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Pilates Barn & Wellness partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Pilates Barn & Wellness competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Pilates Barn & Wellness social profiles
Digital presenceThe Pilates Barn & Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pilates Barn & Wellness leadership team
Management profileNumber of profiles
The Pilates Barn & Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pilates Barn & Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pilates Barn & Wellness
What does The Pilates Barn & Wellness do?
The Pilates Barn & Wellness is a classical Pilates studio in Ann Arbor, Michigan offering in-person Reformer and Tower group classes, private one-on-one instruction, single-session drop-ins, and reduced-rate apprentice-led group classes. All sessions are conducted on authentic Gratz Pilates equipment and led by third-generation classically trained instructors certified through the United States Classical Pilates Certification program with over 600 hours of training.
Is The Pilates Barn & Wellness a public or private company?
The Pilates Barn & Wellness is a private company. It is currently operating.
When was The Pilates Barn & Wellness founded?
The Pilates Barn & Wellness was founded in 2011. It employs 11 to 50 people.
Where is The Pilates Barn & Wellness based?
The Pilates Barn & Wellness is headquartered in Ann Arbor, United States, in the North America region.
How does The Pilates Barn & Wellness make money?
Three revenue lines are on record. Group Classes are the primary driver. The others are apprentice Classes and private Instruction.
Does The Pilates Barn & Wellness have an API?
No public API is recorded for The Pilates Barn & Wellness.
What industry is The Pilates Barn & Wellness in?
Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.