The Plaza Hotel

What The Plaza Hotel does

The Plaza Hotel is an independently owned heritage hotel built in 1928 and located in downtown Kamloops, British Columbia, at 405 Victoria Street. The property operates 67 non-smoking guest rooms and suites across five floors, including standard rooms, family rooms, a bridal suite, and a honeymoon suite, alongside meeting/event facilities and an on-site liquor store. The hotel is affiliated with Wyndham Hotels & Resorts under the Trademark Collection, which provides booking distribution through WyndhamHotels.com and iHotelier while the property retains independent branding.

The business operates a multi-segment hospitality model with three principal revenue streams: guest room accommodation (rooms from $99 CAD/night, with themed packages spanning $175–$320 CAD), events and catering (weddings, conferences, corporate meetings from $45/person), and complementary retail through the on-site liquor store. A complimentary inclusions bundle — hot buffet breakfast, worldwide long-distance calls, WiFi, YMCA fitness access, The Yoga Loft drop-in classes, and Aina Organic Spa discounts — is attached to every stay. The on-site Fireside Steakhouse & Bar, after approximately 4.5 years of operation, has closed; the Tumbleweed Lounge is also no longer operational.

The customer base spans business travelers, corporate accounts (via a dedicated Sales Manager offering up to 30% off for 25-room annual commitments), leisure and romance travelers, pet-owning guests, wedding and event planners, meeting organizers, and cycling tourists. Marketing is executed through the hotel's own website, blog, Wyndham/OTA listings, Tourism Kamloops partnerships, and earned media including a Globe & Mail wine-tourism feature. Operations are led by Hotel Manager Sumit Gaur; no parent company, institutional investors, or external funding rounds are disclosed.

Name

The Plaza Hotel

Legal name

The Plaza Hotel

Website

https://theplazahotel.ca

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

The Plaza Hotel is an independently owned heritage hotel built in 1928 in downtown Kamloops, British Columbia, operating 67 rooms and suites under the Wyndham Trademark Collection. It serves business travelers, leisure couples, pet owners, wedding and meeting planners, and cycling tourists with bundled complimentary amenities.

Ownership category

akta.pro rank

Product category

Heritage Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Heritage hotel lodging
• Guest room accommodation
• Wedding and event venue
• Meeting and conference facilities
• Business travel programs

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Revenue: The primary revenue stream for The Plaza Hotel is accommodation revenue from its 67 non-smoking guest rooms including standard rooms and suites. Rooms are offered at various price points with complimentary breakfast and inclusions included.
2. Restaurant — Fireside Steakhouse & Bar (Now Closed): The on-site Fireside Steakhouse & Bar operated for approximately 4.5 years before closing. It served locally-raised Black Angus beef from Haughton Ranch and offered live music on weekends. The restaurant is now closed and plans for the space are being explored.
3. Liquor Store: An on-site liquor store offering international and regional wines, microbrew ales, domestic and imported beers, and spirits, operated as a complementary retail amenity for hotel guests and walk-in customers.
4. Events & Weddings: The hotel generates revenue from hosting weddings, receptions, meetings, and corporate events, with in-house catering provided by the kitchen team. Catering is managed through an Events and Catering Manager.
5. Corporate Preferred Rate Programs: Corporate accounts are offered preferred rates up to 30% off Best Available published rates with a minimum commitment of 25 rooms per year, including complimentary services such as long-distance calls, bottled water, and business centre access.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Plaza Hotel operates a 67-room heritage hotel property in downtown Kamloops, BC, offering renovated guest rooms and suites with complimentary inclusions (hot breakfast, WiFi, long-distance calls, YMCA/Yoga Loft access). In addition to accommodations, it provides wedding and event venues, meeting and conference facilities, an on-site liquor store, and bundled stay packages targeting business travelers, couples, and pet owners.

Product overview

The Plaza Hotel is a heritage hotel property offering a portfolio of accommodation and hospitality services. The core product consists of 67 non-smoking guest rooms and suites (including bridal, family, honeymoon, and executive suites) with modern amenities. Ancillary services include wedding and event facilities, meeting and conference spaces, an on-site liquor store, and various vacation packages (Romance Package, Aina Organic Spa Couple's Retreat, and Pet-Friendly Package). The hotel previously operated dining venues including Fireside Steakhouse & Bar and Tumbleweed Lounge, both now closed. The Plaza Hotel is affiliated with Wyndham Hotels (Trademark Collection) for booking distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Fireside Steakhouse & Bar: Restaurant and bar operated within the hotel, featuring locally-raised steak and wine selection. Now closed.
• Plaza Hotel Liquor Store
• Tumbleweed Lounge

Products and services

• Guest Rooms and Suites Heritage hotel accommodations with 67 non-smoking guest rooms including standard rooms (double, queen, king) and suites (bridal suite, family suites, honeymoon suite, executive suite). All rooms feature modern amenities such as Samsung HDTVs, free worldwide long-distance calls, complimentary WiFi via Shaw, and eco-friendly bathroom amenities.
• Plaza Hotel Liquor Store On-site retail liquor store offering international and regional wines, microbrew ales, domestic and imported beers, and spirits with knowledgeable staff assistance. Operates as a complementary retail amenity for hotel guests and walk-in customers.
• Wedding and Event Services Wedding ceremony and reception hosting with in-house catering, multiple venue options, event planning support, and event coordination through a dedicated Events and Catering Manager. Newly-renovated guest rooms available for wedding guests, including a Honeymoon Suite.
• Meeting and Conference Facilities Business meeting spaces with upgraded technology and design, offering flexible configurations for corporate events and conferences. All-inclusive meeting packages from $45 per person, including meeting room rental, A/V equipment, breakfast buffet, deli lunch, snacks and drinks, free WiFi and worldwide long-distance calls.
• Business Travel Corporate Rate Program Corporate travel program offering preferred rates up to 30% off Best Available published rates with a minimum commitment of only 25 rooms per year. Includes free worldwide long distance calls, complimentary bottled water, and 24-hour business centre access.
• Romance Package Couples getaway package including accommodation in a renovated room, hot buffet breakfast, sparkling wine, chocolate-covered strawberries, rose petals, complimentary WiFi, worldwide long-distance calling, YMCA access, and parking for first night. Starting from $195/night based on double occupancy.
• Aina Organic Spa Couple's Retreat Package Spa package featuring a couples retreat at Aina Organic Spa with two foot soaks, chocolate-drizzled strawberries, two 60-minute customized bodywork massages, yoga classes, complimentary parking for first night, and 10% discount on spa services. Starting from $320 CAD for the first night based on double occupancy.
• Pet-Friendly Package Pet-friendly accommodation package including a pet-friendly room, $50 dinner voucher at the on-site restaurant, pet welcome gift bag and treats, free WiFi, and parking for first night. From $175 per night based on double occupancy.
• Bike-Friendly Accommodation Service Bicycle-friendly accommodation service offering secure locked storage, bike racks with chains and locks, cleaning station with supplies, hose and spray nozzle, and a special promotional rate of $99/night including breakfast (promo code BIKER). Targets cyclists visiting Kamloops for mountain biking and road cycling.

Quantifiable outcome

• Up to 30% off Best Available published rates for corporate accounts with a minimum commitment of 25 rooms per year
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wyndham Hotels (Trademark Collection by Wyndham)coreChannel Partner/ Reseller/ DistributorThe Plaza Hotel is affiliated with Wyndham Hotels as a member of the Trademark Collection. This affiliation provides global distribution through WyndhamHotels.com and cross-promotion through Wyndham's loyalty program and booking infrastructure. The hotel appears on the Wyndham platform with its own brand identity maintained.
• The Yoga LoftcoreGTM or Marketing PartnerThe Plaza Hotel has a partnership with The Yoga Loft, a yoga studio located one block from the hotel. Plaza Hotel guests receive complimentary drop-in yoga classes at The Yoga Loft during their stay. This wellness partnership enhances the hotel's value proposition for health-conscious travelers.
• YMCA KamloopscoreGTM or Marketing PartnerThe Plaza Hotel provides complimentary access to YMCA Indoor Pool & Fitness Facilities for all guests. This partnership enhances the hotel's wellness amenities without requiring the hotel to maintain its own fitness centre.
• Aina Organic SpaminorGTM or Marketing PartnerThe Plaza Hotel offers guests discounts at Aina Organic Spa, a wellness spa offering customized massages and body/esthetic services. The hotel has a co-branded Aina Organic Spa Couple's Retreat package and offers iPad access at the spa for guest convenience.
• Tourism KamloopsminorGTM or Marketing PartnerTourism Kamloops features The Plaza Hotel and Kamloops attractions in its promotional materials. Photos of local attractions (Kamloops city, Riverside Park, lakeshore fishing) on the hotel website are courtesy of Tourism Kamloops, indicating a cross-promotional relationship.
• Haughton RanchminorOthersHaughton Ranch in Knutsford, BC supplies locally-raised Black Angus beef to the hotel's Fireside Steakhouse & Bar (now closed). This local sourcing partnership supported the restaurant's farm-to-table positioning.
• Gehringer Brothers' Estate WineryminorOthersGehringer Brothers' Estate Winery was featured at the hotel's 2013 Kamloops Wine Festival event, where Chef Mike Swann paired a six-course menu with the winery's award-winning wines for a one-night-only tasting event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DoubleTree by Hilton Hotel Kamloops: Full-service branded hotel operating in the same Kamloops downtown market, competing for the same business and leisure travelers with comparable room counts and meeting facilities. Directly comparable tier and location to The Plaza Hotel.
• Sandman Signature Kamloops Hotel: Full-service branded hotel in Kamloops offering rooms, suites, meeting space and on-site dining, competing head-to-head with The Plaza for both corporate and leisure demand in the same downtown-adjacent market.
• Thompson Hotel & Conference Centre: Independent heritage-style hotel and conference centre in Kamloops, the closest local analog in combining historic character with meeting/event facilities against The Plaza.
• Hampton Inn by Hilton Kamloops: Limited-service branded competitor in Kamloops targeting price-sensitive business and leisure travelers, often selected over The Plaza for purely transactional room stays.
• Delta Hotels by Marriott Kamloops: Marriott-branded full-service hotel in Kamloops offering rooms, dining and event space, directly overlapping with The Plaza's corporate, wedding and leisure segments in the same city.
• Coast Kamloops Hotel & Conference Centre: Direct competitor in Kamloops combining hotel rooms with a conference centre, targeting the same corporate meeting and event business that The Plaza pursues with its $45/person packages.
• Best Western Plus Kamloops Hotel: Mid-scale branded hotel serving the same Kamloops traveler base; comparable in tier and amenities (breakfast, WiFi, business services) to The Plaza.
• Hotel 540 Kamloops: Boutique-style independent hotel in downtown Kamloops with rooms and meeting/event space; competes with The Plaza for wedding, corporate and leisure bookings in the same downtown catchment.
• Holiday Inn & Suites Kamloops: Branded competitor in Kamloops with rooms, suites and meeting facilities, drawing from the same corporate accounts and leisure guests as The Plaza.
• Ramada by Wyndham Kamloops: Wyndham-affiliated mid-scale hotel in Kamloops that benefits from the same WyndhamHotels.com distribution platform that The Plaza uses via its Trademark Collection membership; a like-for-like distribution and brand-affiliation comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-plaza-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Plaza Hotel