The Prince Alfred

What The Prince Alfred does

The Prince Alfred is a Grade II listed Victorian public house and restaurant located at 5a Formosa Street in Maida Vale, North London, operated as a managed site within the Young & Co.'s Brewery, P.L.C. portfolio (a London-listed pub operator). The venue was built in 1856 and named in 1863, gaining listed status in 1970 and earning cultural recognition through its appearance in David Bowie's 1984 Grammy-winning short film. Following a comprehensive refurbishment completed in February 2025, the pub retains original architectural features including etched glass, mosaic tiles, traditional snob screens, and curved brick vaulted ceilings, complemented by a modernised kitchen led by Head Chef Reggie.

The core offering combines a full à la carte menu (starters £5-£15, mains £17-£36), weekly Sunday roasts, a seasonal Spritz cocktail programme, and monthly Supper Club tasting menu events. Three private hire spaces (The Victorian Bar, The Dining Room, and The Cellars) accommodate 6-30 guests for parties, meetings, and corporate events. The venue uses the parent group's On Tap mobile app for table-side ordering and gift voucher platform for gifting, but operates no proprietary technology stack of its own. Headcount is small at approximately 5 employees, with day-to-day operations run by General Manager Cormac alongside Head Chef Reggie.

Revenue is generated almost entirely from on-premises food and beverage sales, private event hire (with a £10 per person deposit), the recurring Supper Club programme, and gift voucher purchases. Customer mix is split between local Maida Vale residents, event hosts, and food enthusiasts drawn to the farm-to-fork provenance narrative supported by named supplier partnerships (Godfreys Butchers, Wykham Park Farm, Maldon Oysters, Isle of Wight Tomatoes, Dingley Dell Pork). Revenue figures are not publicly disclosed.

Name

The Prince Alfred

Legal name

Young & Co.'s Brewery, P.L.C.

Website

https://theprincealfred.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

1–10 employees

Short description

The Prince Alfred is a Grade II listed Victorian pub and restaurant in Maida Vale, North London, serving the local community and visitors with à la carte British dining, Sunday roasts, private hire across three heritage spaces, and monthly tasting-menu Supper Clubs, operating as a managed site of Young & Co.'s Brewery, P.L.C.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from selling food and drinks on-site, including à la carte dining, Sunday roasts, cocktails, cask ales, premium wines, and spritzes.
2. Private Event Hire: Revenue generated from hosting private events and parties in hireable spaces including The Victorian Bar, The Dining Room, and The Cellars. Bookings require a £10 per person deposit.
3. Supper Club Tasting Menus: Monthly Supper Club events featuring rotating tasting menus with complementary drinks pairings, hosted on the last Thursday of each month.
4. Gift Vouchers: Sale of gift vouchers through the Young's gift voucher platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Prince Alfred is a Victorian pub and restaurant located in Maida Vale, London, offering traditional British pub fare including a la carte menus, Sunday roasts, and ticketed supper club events. The venue operates across multiple distinct spaces — the Victorian Bar, The Cellars, and the main Dining Room — which are also available for private event hire.

Product overview

The Prince Alfred is a Victorian pub and restaurant offering a unified hospitality experience centered on its physical venue and food/beverage services. The core offering combines multiple dining experiences (A La Carte menu, Sunday Roasts, Supper Clubs) with distinct venue spaces for private hire (The Victorian Bar, The Cellars). Supporting services include the On Tap mobile ordering app and gift voucher system. The product portfolio is built around British seasonal produce from local suppliers, with regular rotating specials and monthly tasting menu events.

Differentiator

Problem solved

Functional benefit

Products and services

• A La Carte Dining
• Sunday Roasts
• Supper Club
• Private Event Hire
• Gift Vouchers

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Godfreys ButcherscoreOthersMulti award-winning butchers established in 1905, providing premium quality meat with full provenance from field to fork. All animals are slow-reared with consideration, entirely free of additives, and fed only on a natural diet. Passed through generations from Great Grandfather Frank.
• Wykham Park FarmcoreOthersFifth-generation family farm in Banbury, Oxfordshire, known for premium British asparagus (hand-picked, cut and washed daily during season April-June). Grown from one acre in 1991 to over eighty acres now.
• Maldon OysterscoreOthersFamily-run company based on the Blackwater Estuary in Essex, approximately 50 miles from London. Known for sustainable oyster farming with hand-nurturing processes. Oysters are among the most sustainable sources of protein on the planet.
• Isle of Wight TomatoesminorOthersOver 15 years of experience growing tasty tomatoes in the Arreton Valley using maritime air and sunshine. Daily picking and packing with over 40 varieties. Committed to climate positive practices including rainwater harvesting and natural predators.
• Dingley Dell PorkminorOthersThird-generation family business based in Woodbridge, Suffolk. Core pillars are animal welfare, biodiversity, and taste. Produces premium welfare-friendly pork from their unique Suffolk Red breed, raised outdoors with focus on land and wildlife care.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Harwood Arms, Fulham: Michelin-recognised West London gastropub with a chef-led British menu and premium price points, competing in the same premium neighbourhood dining segment.
• The Truscott Arms, Maida Vale: Independent Maida Vale gastropub operating in the same immediate neighbourhood, with comparable elevated British menu and local-customer base overlap.
• The Bull & Last, Highgate: North London neighbourhood pub with rooms offering elevated seasonal cooking and strong local following — comparable gastropub model targeting similar affluent London diners.
• The Green Man, Putney: Another Young's-managed historic London pub, directly comparable as a sister venue under the same parent group with similar heritage positioning, F&B focus, and event-hire capability.
• The Pelican, Notting Hill: All-day West London pub and dining room known for elevated British cooking and a strong neighbourhood following — directly comparable positioning and customer overlap with The Prince Alfred.
• The Cow, Notting Hill: Premium West London gastropub offering an elevated F&B menu with a strong drinks programme, serving a similar affluent neighbourhood demographic and competing for the same discretionary spend.
• The Marksman, Hackney: Award-winning East London gastropub with a chef-led, seasonal British menu and private dining — comparable as a premium pub competing on food provenance and experience.
• The Anchor, Bankside: Young's-managed Thames-side pub with comparable heritage status, full dining offer, and private-event hire, sharing the same parent infrastructure and operating model.

Broad incumbents

• Young & Co.'s Brewery, P.L.C. Parent company and broader operator of the same category of historic London managed pubs; the parent entity context in which The Prince Alfred operates and competes.
• Fuller's (Fuller, Smith & Turner plc): Major London and South East pub operator and brewer with a comparable heritage pub estate, providing similar managed-pub infrastructure and competing for the same premium neighbourhood dining demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theprincealfredpub
• LinkedInlinkedin.com/company/the-prince-alfred

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Prince Alfred