Private Sector Humanitarian Alliance (PSHA)

What Private Sector Humanitarian Alliance (PSHA) does

Private Sector Humanitarian Alliance (PSHA) is an initiative of CoAction Global, an independent nonprofit impact accelerator founded in 2025 and headquartered at 740 15th Street NW, Suite 800, Washington, DC. PSHA operates a multi-stakeholder platform designed to facilitate multinational corporate humanitarian engagement with communities affected by climate shocks and natural disasters worldwide. The platform aggregates corporate cash and in-kind contributions into a pooled investment mechanism that pre-positions resources for immediate disbursement when crises occur, working in close coordination with the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) and the International Federation of Red Cross and Red Crescent Societies (IFRC), through which it routes resources into existing early action protocols and anticipatory action frameworks.

The platform is structured around four integrated modules: a Multi-Stakeholder Community that connects corporations with humanitarian partners; Humanitarian Intelligence services that monitor and analyze current and historical disaster risks and anticipatory action opportunities; Investment Services that pool corporate cash and in-kind contributions to match humanitarian needs; and Impact Reporting that delivers corporate-grade analytics, transparency, and accountability on humanitarian investments. The first operational version of the platform is planned for launch in Fall 2026. The PSHA-dedicated team is small (3-5 people) and includes Operations & Partnerships Manager Paul Musser (former Mastercard/Visa), Senior Advisor Marcia K. Wong (former USAID Deputy Assistant Administrator for Humanitarian Assistance), and Project Assistant Resul Resulaj.

Revenue is generated through three streams: recurring corporate membership contributions from multinational corporations that budget humanitarian investments into the pooled mechanism; foundation and funder support, most prominently Google.org, which funds platform development; and the aggregation and matching of in-kind corporate contributions. Pricing, contribution levels, and membership terms are not publicly disclosed; interested companies are invited to contact [email protected]. The entity is governed as part of CoAction Global, with a board including Sheba Crocker, Ramsey Day, Jessye Lapenn (Chair), Chris Timura, and Sheila Warren, and additional support from The Rockefeller Foundation (via RF Catalytic Capital) and Energy Corps.

Name

Private Sector Humanitarian Alliance (PSHA)

Legal name

CoAction Global

Website

https://thepsha.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

PSHA is a nonprofit platform under CoAction Global that pools multinational corporate humanitarian cash and in-kind contributions and pre-positions them for rapid disbursement to communities affected by climate shocks, working through OCHA and IFRC partners.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Coordination and Private Sector Engagement Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Humanitarian aid coordination
• Corporate humanitarian engagement
• Anticipatory action funding
• Pooled investment mechanism
• Humanitarian impact reporting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Membership Contributions: PSHA receives budgeted resources from private sector members to support communities impacted by climate shocks, natural disasters and other humanitarian crises. All private sector members invest budgeted resources into the pooled mechanism.
2. Foundation and Funder Support: PSHA is supported by Google.org through funding that helps align multinational corporate members with local humanitarian priorities and build the platform infrastructure.
3. In-Kind Corporate Contributions: PSHA aggregates and distributes in-kind investments from corporate partners, matching these contributions with humanitarian needs through the platform's investment services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PSHA facilitates global private sector financial giving and in-kind partnerships to communities impacted by climate shocks and natural disasters. It operates a pooled investment mechanism that aggregates corporate cash and in-kind contributions in advance so resources are pre-positioned for immediate disbursement through humanitarian partners OCHA and IFRC at the time of need. Members receive corporate-grade impact reporting, humanitarian intelligence on disasters and anticipatory action opportunities, and access to a multi-stakeholder community aligning corporate giving with local humanitarian priorities.

Product overview

CoAction Global operates as an independent nonprofit impact accelerator with three main initiative areas: Mission 300 Fellowship, Private Sector Humanitarian Alliance (PSHA), and Protracted Displacement Solutions. PSHA is the primary product offering focused on facilitating global private sector humanitarian engagement. PSHA consists of four integrated modules: Multi-Stakeholder Community for connecting corporations with humanitarian organizations, Humanitarian Intelligence for monitoring disaster risks, Investment Services for pooling corporate contributions, and Impact Reporting for transparent, corporate-grade analytics. The platform works with OCHA and IFRC as humanitarian partners and is supported by Google.org.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Sector Humanitarian Alliance (PSHA) Platform PSHA is a multi-stakeholder platform that aligns multinational corporate members with local humanitarian priorities and aggregates their financial and in-kind contributions into a pre-positioned pooled investment mechanism, disbursing resources through humanitarian partners OCHA and IFRC to communities impacted by climate shocks and natural disasters and providing corporate-grade impact reporting.

Quantifiable outcome

• Reduced barriers and friction for corporate humanitarian engagement through pre-positioned investment mechanisms
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• OCHA (United Nations Office for the Coordination of Humanitarian Affairs)coreStrategic or Co-development PartnerPSHA works closely with OCHA, initially investing in their existing early action protocols and anticipatory action frameworks. OCHA provides humanitarian intelligence and coordination that guides PSHA's targeted engagement with local organizations.
• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerPSHA partners with IFRC, investing in their early action protocols and anticipatory action frameworks. IFRC provides humanitarian response infrastructure and local organizational reach for PSHA-facilitated corporate contributions.
• CoAction GlobalcoreStrategic or Co-development PartnerPSHA is an initiative operated by CoAction Global, an independent nonprofit impact accelerator. CoAction Global provides operational infrastructure, team management, and strategic direction for PSHA operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercy Corps Ventures: The venture/innovation arm of Mercy Corps, channeling philanthropic and corporate capital into humanitarian and resilience innovations. Comparable as an established incumbent operating corporate-funded humanitarian programming at scale.
• UN Global Compact: Largest voluntary corporate sustainability initiative, hosting the CBi platform and convening thousands of corporates on responsible business conduct. A key incumbent against which PSHA must differentiate its narrow humanitarian mandate.

Emerging players

• GiveDirectly: Operates large-scale cash transfers directly to disaster-affected households. Comparable in operating model logic (cash-to-recipients at speed) and in attracting corporate funding for cash-based humanitarian response, though GiveDirectly bypasses intermediating agencies.
• Global Resilience Partnership: Multi-stakeholder partnership focused on building resilience to shocks, including climate-driven disasters. Overlaps with PSHA's resilience framing and convening role among corporates, multilaterals, and humanitarian actors.
• Humanitarian Outcomes: Independent research and advisory organization producing intelligence and analysis on humanitarian action effectiveness. Comparable to PSHA's 'humanitarian intelligence' module and relevant as an intelligence partner or competitor in the humanitarian insight layer.

Direct peers

• Center for Disaster Philanthropy: CDP mobilizes philanthropic capital for disaster preparedness, response, and recovery and produces influential research and guidance for funders. Directly comparable in translating corporate/foundation giving into better humanitarian outcomes through curated intelligence and convening.
• Connecting Business initiative (CBi): Jointly convened by UNDP and UN Global Compact, CBi is a multi-stakeholder platform that mobilizes private-sector actors for disaster preparedness and response. It is the closest direct competitor in the corporate-humanitarian coordination space, with overlapping partnership architecture and member base.
• Start Network: A network of humanitarian NGOs that operates anticipatory and pooled financing mechanisms for early/rapid disaster response. Overlaps directly with PSHA's pre-positioned pooled funding model and anticipatory-action framing.
• Business Humanitarian Forum (BHF): A forum convening businesses, humanitarian organizations, and governments to strengthen corporate engagement in humanitarian action. Operates in the same corporate-humanitarian convening category as PSHA, though historically more regionally focused.

Others

• Salesforce.org / Salesforce Foundation: Corporate philanthropy and employee engagement platform used by many multinationals for humanitarian giving programs. Relevant as a complementary/enabling technology and a potential corporate member, but not a direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/private-sector-humanitarian-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Sector Humanitarian Alliance (PSHA)