the publishers wife

What the publishers wife does

thepublisherswife B.V. is a Dutch editorial brand agency ("redactionele merken"-bureau) founded in 2012 and headquartered at Kennemerplein 6, Haarlem, Netherlands. The company builds and operates long-term editorial brands — combining owned digital platforms, social media channels, newsletters, and periodic print magazines (including a Kamagurka-illustrated Jij&Wij publication) — on behalf of organizations whose communication challenges require explanation and continuity rather than campaign-style visibility. Its named portfolio spans five editorial brands: Vrienden van Voetbal for the Royal Netherlands Football Association (KNVB), Jij&Wij for Pensioenfonds Detailhandel, Own it for Shell Pensioenfondsen, De Makers van Morgen and Je kunt zoveel meer in de techniek for Techniek Nederland, collectively reaching tens of millions of readers and generating measured outcomes such as a +0.6-point reputation lift and a 68% newsletter open rate for Shell Pensioen.

The firm operates as a deliberately small five-person team with no proprietary technology stack, AI capability, or software product; its core "technology" is an editorial methodology that treats film, text, web, and print as delivery vehicles for a coherent editorial worldview. Revenue is generated through sales-led, retainer-style long-term client engagements rather than project-based or short-term campaign work, and the firm publicly refuses one-off campaigns, social-first strategies, and productions without editorial accountability. Customer concentration is high in absolute terms — only four anchor enterprise clients are disclosed — but each relationship is multi-year and award-validated, including Shell Pensioen's European Pension Fund of the Year 2025.

Operating geographies are limited to the Netherlands and there is no evidence of external investment, acquisitions, or a parent company; ownership appears founder/management-controlled and the firm is privately held as a B.V. (Dutch private limited company).

Name

the publishers wife

Legal name

thepublisherswife B.V.

Website

https://thepublisherswife.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

thepublisherswife B.V. is a five-person Haarlem-based Dutch editorial brand agency that builds and operates long-term "redactionele merken" — combining digital platforms, newsletters, social channels, and periodic print magazines — primarily for Dutch pension funds, trade associations, and sports organizations with complex communication responsibilities.

Ownership category

akta.pro rank

Product category

Editorial Brand Services

NAICS

Other Publishers (51319), Periodical Publishers (51312)

SIC

Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Editorial brand development
• Content strategy services
• Corporate editorial publishing
• Brand storytelling agency
• Long-form content services

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Editorial Brand Development Services: Long-term collaborative engagements building and managing editorial brands for organizations. They work on ongoing basis with clients rather than one-off projects, suggesting retainer or long-term contract arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The publishers wife builds and manages long-term editorial brands (redactionele merken) for Dutch organizations with complex communication responsibilities, such as pension funds, sports federations and trade associations. Rather than running campaigns or one-off productions, the firm develops ongoing editorial worlds combining online platforms, print magazines, newsletters, social channels and multimedia storytelling. Services are delivered through long-term collaborative engagements that provide editorial continuity and content responsibility rather than project-based deliverables.

Product overview

The publishers wife is a Dutch editorial brand agency that builds redactionele merken (editorial brands) for organizations with complex responsibilities. The company operates a portfolio of five distinct editorial brand products: Vrienden van Voetbal (a football community platform for KNVB), Jij&Wij (a pension understanding platform for Pensioenfonds Detailhandel), Own it (a money-life-pension platform for Shell Pensioen), De Makers van Morgen (a technical careers platform for Techniek Nederland), and Je kunt zoveel meer in de techniek (a technical sector careers platform). These platforms use editorial approaches—combining online content, print magazines, and multimedia storytelling—to explain complex topics to target audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Vrienden van Voetbal Editorial brand for KNVB centered on community, volunteering and the connective power of football, told through stories about clubs, volunteers and communities.
• Jij&Wij Editorial brand for Pensioenfonds Detailhandel making pensions understandable without oversimplifying, delivered as an online platform plus a periodic print magazine featuring Kamagurka illustrations.
• Own it Editorial brand for Shell Pensioenfondsen covering money, life and pension through stories and conversations aligned with how people actually think and feel; contributed to Shell Pensioen winning European Pension Fund of the Year 2025.
• De Makers van Morgen Editorial brand for Techniek Nederland showcasing technical professions through the eyes of skilled workers, connecting stories, formats and initiatives into a continuous editorial world.
• Je kunt zoveel meer in de techniek Multi-year editorial platform for Techniek Nederland focused on work, craftsmanship and future prospects in the technical sector, serving as labor market communication and recruitment branding.

Quantifiable outcome

• Shell Pensioen won European Pension Fund of the Year 2025, partly thanks to Own it editorial brand
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• DEPT: Large Amsterdam-headquartered digital creative agency with content marketing and brand storytelling capabilities. Overlaps with TPW in building editorial platforms for enterprise clients in the Netherlands, but operates at vastly greater scale and breadth.
• MediaMonks (Monks / S4 Capital): Dutch-rooted global digital production and content agency. Comparable in producing editorial-grade content for enterprise brands, but part of a much larger holding with broader media and production capabilities.
• Dentsu Creative Netherlands: Global network's Dutch creative arm providing content marketing and brand publishing services for enterprise clients. Competes with TPW for editorial brand budgets but as one offering in a much wider services portfolio.
• Havas Creative Netherlands: Network creative agency in the Netherlands offering content and brand storytelling as part of a wider portfolio. Comparable at the editorial content layer but not specialized in editorial brand stewardship.

Direct peers

• Fitzroy: Amsterdam-based independent brand and storytelling agency. Closely comparable to TPW in building narrative-driven brands for Dutch organizations, with a similar boutique editorial approach.
• Kwartier: Dutch storytelling and brand agency producing editorial content and campaign work for institutional clients. Overlaps with TPW in long-form editorial brand development.
• Submarine: Amsterdam-based content and editorial agency producing magazines, branded content, and editorial platforms for Dutch institutional clients. Direct competitor in editorial brand development.
• Etcetera (corporate communications): Dutch corporate communications and content agency specializing in complex stakeholder communication for pension funds, government, and healthcare. Highly comparable to TPW's pension and institutional work.
• These Days: Amsterdam content-led creative agency that builds editorial platforms and brand stories for major Dutch and European clients. Comparable in editorial-first positioning, though broader in scope.

Emerging players

• The Things We Make: Dutch independent editorial and content studio. Smaller and newer than TPW, with overlapping editorial brand capabilities for institutional clients in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thepublisherswife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the publishers wife