The PuXuan Hotel and Spa

What The PuXuan Hotel and Spa does

The PuXuan Hotel and Spa is a single-asset luxury boutique hotel located at 1 Wangfujing Street in Beijing's Dongcheng District, positioned directly adjacent to the Forbidden City, the National Art Museum of China, and the Guardian Art Center (which together form Asia's first all-in-one art exchange hub). The property is managed by Urban Resort Concepts (URC) Hotels and offers nine suite-and-room categories ranging from 50 to 150 sqm, with the flagship PuXuan Suite and Two-Bedroom PuXuan Suite providing panoramic Forbidden City views. The hotel is a member of Leading Hotels of the World and Virtuoso, and operates a SynXis-powered reservation platform (chain 24447, hotel 6954) integrated across direct website, OTA, and luxury consortia distribution. The property is uniquely connected to the National Art Museum metro station (Subway Line 8).

The hotel generates revenue across five streams: (1) room accommodations at premium ADRs (e.g., CNY 11,880-19,880+ per night for top suites, plus 16.6% taxes and service); (2) five F&B outlets including the Michelin one-star Fu Chun Ju Cantonese restaurant (Executive Chef Yeung Wai Kit) and Michelin Guide Selected Rive Gauche French restaurant, plus the Lobby Lounge, Tea Room, and Rive Gauche Bar; (3) the Guerlain Spa — mainland China's first flagship of the brand — spanning Levels 5 and 7 with luxury treatments and retail; (4) meetings and events across five venues totaling approximately 385 sqm; and (5) the bespoke "Beijing Immersion" cultural programme offering UNESCO Central Axis walks, tea ceremonies, art journeys, Great Wall helicopter tours (CNY 6,200/flight), and TCM consultations.

Target customer segments include high-net-worth leisure travelers, corporate/MICE clients, wellness and spa enthusiasts, and fine-dining connoisseurs. Go-to-market combines direct-to-consumer booking (official website, dedicated Butler team, telephone at +86 10 5393 6688, and WeChat Official Account "ThePuXuanHotelandSpa"), channel partnerships via LHW and Virtuoso, OTAs integrated through SynXis, and curated PR/earned media. The property has accumulated a dense stack of third-party endorsements — Michelin Key (2025), Michelin One Star and Selected designations (2026), Black Pearl One Diamond (2025), Forbes Travel Guide Recommended (2025), and Condé Nast Traveler Golden List (2023) — supporting premium positioning.

Name

The PuXuan Hotel and Spa

Legal name

Urban Resort Concepts Ltd.

Website

https://thepuxuan.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The PuXuan Hotel and Spa is a luxury boutique hotel in central Beijing adjacent to the Forbidden City, offering premium suite accommodations, Michelin-recognized dining, mainland China's first Guerlain Spa flagship, and bespoke cultural immersion programmes for high-net-worth travelers.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), City/Urban Convention Hotels (THAGALAA)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa wellness services
• Cultural experience programs
• Meetings and events venues

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Accommodations: The hotel generates primary revenue from room accommodations across nine room and suite categories, ranging from the 50 sqm Grand Room to the 150 sqm PuXuan Suite and Two-Bedroom PuXuan Suite. Pricing is quote-based with published starting rates. Revenue is driven by direct bookings, LHW, Virtuoso, and OTA channels.
2. Food & Beverage — Fu Chun Ju (Michelin One Star): Michelin one-star Cantonese restaurant on Level 3, featuring Executive Chef Yeung Wai Kit. Open for lunch (11:30–14:30) and dinner (17:30–21:30). Five private dining rooms named after modern Chinese artists, plus indoor and terrace seating. Revenue from à la carte dining and bespoke menus.
3. Food & Beverage — Rive Gauche (Michelin Guide Selected): French restaurant on Level 2 open for breakfast, lunch, and dinner (breakfast 06:30–10:30, dinner 18:00–22:00). Includes the adjacent Rive Gauche Bar (Level 2) open Mon–Thu 17:30–00:00, Fri–Sun 17:30–01:00. Weekend brunch and tasting menus available.
4. Food & Beverage — Lobby Lounge & Tea Room: The Lobby Lounge (Level 4) open 09:00–20:00 serves all-day refreshments, light lunches, afternoon tea, and pre/post-dinner drinks. Art-inspired afternoon tea priced at CNY 988/set for two (plus 15% service). The Tea Room (Level 4) open 12:00–20:00 offers curated tea ceremonies and retail of teas and accessories.
5. Guerlain Spa: Guerlain's first mainland China flagship spa, located on Levels 5 and 7. Offers exclusive facial and body treatments, luxury retail (skincare and fragrances), and personalised engraving/packaging services. Spa reservations via email or direct line, requiring one-day advance booking.
6. Meetings & Events: Multiple versatile event venues including Montparnasse (125 sqm), Montmartre (40 sqm), St. Germain (60 sqm), Bai Shi (80 sqm), and The PuXuan Club (80 sqm). Modern technology-equipped spaces for corporate meetings, social events, and bespoke private functions managed by a dedicated catering team.
7. Bespoke Cultural Experiences: Curated 'Beijing Immersion' bespoke programmes including Central Axis walks (CNY 1,680/couple), Chinese Tea Ceremony (CNY 1,980/couple), Art Journey, Curated Shopping (CNY 1,280/couple), Great Wall helicopter tours (CNY 6,200/flight for up to 3 passengers), Beijing by Night (CNY 2,250/3 persons), and Traditional Chinese Medicine consultations (CNY 2,550/person).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The PuXuan Hotel and Spa operates a luxury boutique hotel at 1 Wangfujing Street in Beijing's Dongcheng District, adjacent to the Forbidden City. It sells suite-based accommodations across nine room categories (50–150 sqm), five food and beverage venues (including the Michelin one-star Fu Chun Ju Cantonese restaurant and the Michelin Guide Selected Rive Gauche French restaurant), the Guerlain Spa flagship (first in mainland China), bespoke Beijing Immersion cultural programmes, and five meetings and events venues.

Product overview

The PuXuan Hotel and Spa is a luxury boutique hotel in Beijing featuring suite-based accommodations (9 room categories from 50-150 m²), five distinct dining venues (Rive Gauche French restaurant, Rive Gauche Bar, Fu Chun Ju Michelin-starred Cantonese restaurant, The Lobby Lounge, and Tea Room), Guerlain Spa (first flagship in mainland China), and bespoke Beijing Immersion cultural experience programs. The hotel operates a SynXis-powered booking system. Accommodations range from Grand Rooms to signature PuXuan Suites, with premium suites offering Forbidden City views. Dining includes Michelin-recognized venues, while the spa offers luxury skincare treatments. Event spaces accommodate various corporate and social gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• Guerlain Spa at The PuXuan: The first flagship Guerlain Spa in mainland China, offering exclusive treatments, luxury retail, and personalized services
• Fu Chun Ju (富春居)
• Rive Gauche (左岸)
• Tea Room
• The Lobby Lounge
• Rive Gauche Bar (左岸·酒吧)

Products and services

• Grand Room A 50 sqm guest room with contemporary Beijing aesthetic, handcrafted furniture, views of Beijing's historic neighborhoods, and designated living, dining, work and lounge areas. Targeted at luxury travelers seeking premium accommodation.
• Grand Deluxe Room A 50 sqm room offering Forbidden City or Jingshan Park views, luxurious contemporary aesthetic, seamlessly integrated bathroom design, and full-sized walk-in wardrobe. Targeted at luxury travelers.
• Studio A 60 sqm corner room with panoramic views, extra living space, walk-in wardrobe, and state-of-the-art technology. Ideal for personal use and entertaining guests.
• Grand Studio An up to 72 sqm suite with double-bay views of the Forbidden City, additional bay with lounge and daybed convertible to extra bed. Suitable for families and independent travelers.
• Deluxe Suite A 75 sqm one-bedroom suite with enclosed bedroom, expansive living/work/lounge/entertainment area, walk-in wardrobes, latest AV and lighting technology. Targeted at luxury travelers.
• Grand Suite A 100 sqm penthouse-style suite with panoramic Forbidden City views, separate living/dining rooms, scholar room, lounge with daybed convertible to extra bed. Targeted at affluent luxury travelers.
• PuXuan Suite A 150 sqm signature suite with south-west corner location offering prominent Forbidden City views, large living/dining rooms, study room, tea preparation area, and luxurious master bathroom. Includes breakfast, F&B credit, and spa treatment.
• Two-Bedroom Grand Suite A dual-aspect suite with Forbidden City and Beijing street views, two bedrooms each with living area/sofa bed/bathroom, walk-in wardrobe, workspace. Starting from CNY 11,880 per night.
• Two-Bedroom PuXuan Suite A premium two-bedroom suite with master bedroom featuring Forbidden City views, second bedroom inspired by Grand Studio, two full bathrooms, and multi-purpose living areas. Starting from CNY 19,880 per night.
• Rive Gauche - Le Table Michelin Guide Selected modern French restaurant on Level 2, open for breakfast (06:30-10:30) and dinner (18:00-22:00) Tuesday to Sunday, featuring dining, bar, art zone and outdoor spaces. Targeted at hotel guests and external diners.
• Rive Gauche Bar A French-style bar on Level 2 featuring East-West cultural fusion cocktails, themed drink selection complementing restaurant menus and art exhibitions, with an outdoor terrace offering Jingshan Mountain and National Art Museum views.
• Fu Chun Ju One Michelin Star contemporary Chinese restaurant on Level 3, rooted in Cantonese cuisine traditions with seasonal menu, led by Executive Chef Yeung Wai Kit, with five private dining rooms named after modern Chinese artists. Open for lunch and dinner.
• The Lobby Lounge A central lounge on Level 4 adjacent to reception, open all day (09:00-20:00) for refreshments, light lunches, afternoon tea (CNY 988/set for two), and pre/post-dinner drinks. Features curated spaces and concierge services.
• Tea Room A Level 4 tea venue celebrating Asian tea culture with rare curated teas, tea ceremony exploration, private degustation spaces, tea lab and retail area. Open 12:00-20:00. Targeted at cultural enthusiasts and luxury guests.
• Guerlain Spa The first Guerlain flagship spa in mainland China, located on Levels 5 and 7, offering exclusive facial and body treatments, Orchidée Impériale and Abeille Royale skincare collections, personalization services including cords, seals, and engraving. Targeted at affluent wellness guests.
• Meetings & Events Event venues including Montparnasse (125 sqm), Montmartre (40 sqm), St. Germain (60 sqm), Bai Shi (80 sqm), and The PuXuan Club (80 sqm), equipped with state-of-the-art AV technology and bespoke catering services. Targeted at corporate and social event clients.
• Beijing Immersion Bespoke cultural programs including Central Axis City Walk (CNY 1,680/couple), Chinese Tea Ceremony (CNY 1,980/couple), Art Journey, Curated Shopping Journey (CNY 1,280/couple), Great Wall from the Sky helicopter tours (CNY 6,200/flight up to 3 passengers), Beijing by Night (CNY 2,250/3 persons), and Healing Traditions TCM (CNY 2,550/person). Customisation handled by Butler team. Targeted at luxury cultural travelers.
• Art-inspired Afternoon Tea A curated dining experience at The Lobby Lounge priced at CNY 988 per set for two, includes coffee, tea, or soft drinks, available 14:30-17:30 daily with advance reservation of at least one day required. 15% service charge and taxes additional.

Quantifiable outcome

• Condé Nast Traveler Golden List 2023 — 'China Top 10 Hotels'
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• The Leading Hotels of the World (LHW)coreChannel Partner/ Reseller/ DistributorThe PuXuan Hotel and Spa is a member of The Leading Hotels of the World (LHW), a global consortium of over 400 independent luxury hotels. Through LHW membership, the hotel is featured on LHW's booking platform and gains access to LHW's Leaders Club loyalty programme and network of luxury travel advisors worldwide. The hotel actively promotes its LHW membership on its website, with direct links to the LHW Leaders Club hub.
• VirtuosocoreChannel Partner/ Reseller/ DistributorThe PuXuan Hotel and Spa is listed on Virtuoso's luxury travel network (virtuoso.com/hotels/15848102/the-puxuan-hotel-and-spa). Virtuoso connects the hotel with its global network of travel advisors who book luxury travel experiences for affluent clients. The hotel's Virtuoso affiliation is featured on its website footer.
• Urban Resort Concepts (URC) HotelscoreStrategic or Co-development PartnerThe PuXuan Hotel and Spa is managed and operated by Urban Resort Concepts (URC) Hotels, a specialist luxury hotel management company. URC manages a portfolio of independent luxury hotels including The PuLi Hotel and Spa (Shanghai), Pearl Gallery Hotel (Guiyang), and Hylla Vintage Hotel (Lijiang). The PuXuan participates in URC's cross-property initiatives, including joint e-newsletter subscriptions and the LHW Journey cross-promotion programme.
• GuerlaincoreStrategic or Co-development PartnerGuerlain opened its first flagship spa in mainland China at The PuXuan Hotel and Spa. This is a significant brand milestone for Guerlain. The spa occupies Levels 5 and 7 of the hotel, offering exclusive signature treatments, bespoke rituals created specifically for the Beijing property, and retail of Guerlain's skincare collections (Orchidée Impériale, Abeille Royale) and perfumes. The partnership is managed as a branded spa concept with personalised services including engraving, cords, and seals.
• Guardian Art CentermajorStrategic or Co-development PartnerThe PuXuan Hotel and Spa is co-located with the Guardian Art Center at the intersection of Wangfujing Street and Wusi Street. Together, they form Asia's first all-in-one art exchange hub where culture meets everyday life. This co-location creates a unique ecosystem combining luxury accommodation with an art center, mutual cross-promotion opportunities, and a shared identity around art and culture. The hotel's 'Beijing Immersion' programme includes visits to the Guardian Art Center as part of its curated experiences.
• TripadvisorsupportingChannel Partner/ Reseller/ DistributorThe hotel maintains an active presence on TripAdvisor, where multiple positive guest reviews are displayed. Selected TripAdvisor reviews are featured on the hotel's own website. The hotel's TripAdvisor page enables travellers to read reviews, view ratings, and access booking links. Tripadvisor recognition includes multiple Travellers' Choice awards placing the hotel in the top 10% of most highly reviewed hotels globally (2020, 2021, 2022).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Peninsula Beijing: Iconic Beijing luxury hotel in the Wangfujing area with heritage positioning, Michelin-level dining, and a strong spa. Directly comparable on location tier, luxury positioning, and F&B quality.
• The PuLi Hotel and Spa (Shanghai): Sister property under the same URC management group and co-marketed through the LHW Journey programme. Both are urban luxury design hotels with a strong wellness component and leading-consortia membership, making it the closest direct operating peer.
• The Opposite House (Beijing): Swire-owned design-led boutique luxury hotel in Sanlitun, comparable on design-forward positioning, member of a curated global design hotel collection, and serving a similar HNW traveler base in Beijing.
• Rosewood Beijing: Design-forward luxury hotel in the CBD/Chaoyang area with strong residential-style suites, multiple F&B venues, and a high-end spa. Comparable on luxury positioning, design-forward F&B, and bespoke cultural programming.
• Mandarin Oriental Wangfujing, Beijing: Direct competitor in the Wangfujing luxury hotel cluster. Both target affluent travelers seeking Forbidden City proximity and high-end dining, and both compete for the same LHW-adjacent luxury demand in Beijing.
• Bulgari Hotel Beijing: Bulgari-branded urban luxury hotel in the Embassy District with branded spa, Italian dining, and design-led interiors. Directly comparable on branded spa flagship concept and ultra-luxury positioning.

Broad incumbents

• Regent Beijing: IHG-affiliated luxury property in the Beijing financial district with comparable F&B and luxury positioning, but as part of a larger brand portfolio rather than an independent operation.
• The St. Regis Beijing: Marriott's flagship luxury property in Beijing, comparable on luxury positioning, F&B, and MICE, but operating within Marriott Bonvoy's global loyalty ecosystem rather than as an independent.
• Four Seasons Hotel Beijing: Global luxury flagship in the CBD with strong MICE, dining, and spa operations. Comparable on luxury tier and Beijing F&B competition but operates as part of Four Seasons' global portfolio with deeper loyalty.
• Waldorf Astoria Beijing: Hilton-operated luxury hotel in the Wangfujing area with strong MICE and F&B offerings. Competes for the same luxury corporate and leisure demand but operates as part of a much larger global brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-puxuan-hotel-and-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PuXuan Hotel and Spa