The Queens' Jewels

What The Queens' Jewels does

The Queens' Jewels is a privately held, Chesterfield, Missouri-based e-commerce business that designs, handcrafts, and sells rhinestone-embellished glassware. Its core production technique involves artisans hand-applying individual rhinestones to glassware using a proprietary high-grade adhesive, with each piece inspected before shipping. The catalog spans 361+ SKUs across 19+ themed collections — including holiday (Christmas, Valentine's Day, Mother's Day, Halloween), Americana, coastal, animal, fleur-de-lis, pearl, sports, and western motifs — across stemmed wine glasses, stemless glasses, champagne flutes, double old-fashioned glasses, 40 oz tumblers, candle holder vases, swing top bottles, cocktail picks, and gift cards. The company holds registered patents and patents pending on its designs and embellishment techniques and brands its products as handcrafted in the USA.

The business operates a three-channel go-to-market. Direct-to-consumer sales are fulfilled through thequeensjewels.net at unit price points of $29.95–$39.95, supported by an email-capture funnel (10% off first order), live chat, and a wishlist/account system. A wholesale program serves boutique and retail store resellers via dedicated registration, ordering, catalog, and B2B dashboard portals, plus permanent showrooms. A custom corporate channel produces bespoke logo and design glassware with a 100-piece minimum, a $50 mold fee, $60 physical samples, and a $100 deposit requirement, and has onboarded marquee accounts including Disney, the US Naval Academy, Caesar's Palace, the Biltmore, Re/Max, Buc-ee's, Arbonne, Sarris Candies, and Harris Ranch. Pricing across channels is per-unit with no disclosed subscription or recurring component, and revenue mechanics are one-time transactional sales.

The company is a small, founder/owner-operated private firm with 9 employees, no disclosed parent company, no institutional investors, no funding rounds, and no M&A activity. Operating geographies are listed as the United States, though the e-commerce channel carries a "Global" geographic scope. Customer feedback is strong, with a 4.96/5 store rating and 4.98/5 product rating across 3,773 reviews.

Name

The Queens' Jewels

Legal name

The Queens' Jewels

Website

https://thequeensjewels.net

Company type

Private

Operating status

Operating

Short description

The Queens' Jewels is a Chesterfield, Missouri-based e-commerce business that handcrafts and sells rhinestone-embellished glassware (wine glasses, champagne flutes, tumblers, candle holders) directly to gift buyers, wholesale boutiques, and corporate clients.

Ownership category

akta.pro rank

Product category

Decorative Glassware

NAICS

Glass and Glass Product Manufacturing (32721)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)

Keywords

• Handcrafted glassware
• Rhinestone embellished drinkware
• Custom corporate gifts
• Wholesale boutique products
• Decorative barware

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their e-commerce website selling handcrafted jeweled glassware at price points ranging from $29.95 to $39.95 per item.
2. Wholesale/B2B Sales: Wholesale channel for boutique and retail store resellers with minimum order quantities and bulk pricing.
3. Custom Corporate Orders: Custom logo/design orders for corporate clients including minimum 100-piece orders with additional mold fees and per-piece pricing based on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Queens' Jewels manufactures and sells handcrafted, rhinestone-embellished glassware including wine glasses, tumblers, champagne flutes, and candle holders. The company operates an e-commerce storefront for individual consumers and gift buyers, a wholesale program for retail boutiques, and a custom design service that applies logos and bespoke designs to glassware for corporate and hospitality clients.

Product overview

The Queens' Jewels is a handcrafted jeweled glassware company offering a diverse portfolio of rhinestone-embellished drinkware and home decor products. The core product line centers on jeweled wine glasses available in stemmed, stemless, champagne flute, and double old-fashioned formats, along with 40 oz tumblers, 4x4 candle holder vases, and cocktail picks. Products span multiple themed collections including holiday (Christmas, Halloween, Valentine's Day, Easter), seasonal events, coastal/beach, sports, animal, floral, and American-themed designs. The company also offers custom corporate branding services with a 100-piece minimum order quantity. All products are hand-crafted in the USA with hand-applied rhinestones, hand-wash only care requirements, and arrive gift-boxed. Gift cards in $25, $50, and $100 denominations are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeweled Wine Glasses (Stemmed and Stemless)
• Jeweled Double Old Fashioned Glasses
• Jeweled Champagne Flutes
• 40 oz Jeweled Tumblers (Pink and White)
• 4x4 Jeweled Candle Holder Vases
• Jeweled Cocktail Picks
• Gift Cards ($25, $50, $100)
• Custom Corporate Design Orders
• Wholesale Boutique Program

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DisneyminorOthersNotable corporate customer for custom logo/branded glassware. Referenced as the largest American diversified multinational mass media and entertainment conglomerate headquartered in California.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• SWIG: Lifestyle decorated insulated drinkware brand selling decorated tumblers, glasses, and barware through DTC and wholesale. Most directly comparable on decorated drinkware form factors and gifting occasion.
• Glitterville: Whimsical, brightly decorated home decor and giftware including embellished glassware. Closest peer on aesthetic, gifting occasion, and handmade decorative glassware positioning.
• Crystal Imagery: Custom corporate logo crystal and glassware for enterprise branding, promotions, and events. Direct competitor in the custom logo corporate glassware channel.

Broad incumbents

• Corkcicle: Premium lifestyle drinkware brand with decorated tumblers, barware, and gifting products at higher price points. Comparable on gifting-channel DTC motion and decorative barware category.
• Lilly Pulitzer: Premium lifestyle brand with a glassware and barware collection featuring colorful printed/patterned designs. Comparable on premium gifting positioning and lifestyle-brand glassware assortment.
• Juliska: Premium glassware and tabletop brand with decorative, embellished drinkware sold through DTC and wholesale. Comparable on premium gifting glassware category and B2B/wholesale distribution.
• Simon Pearce: Artisan glassware maker with handcrafted drinkware, decorative vessels, and gifting products. Comparable on US-made, handcrafted glassware positioning and premium gifting price points.
• Lenox: Established premium tableware and gifting brand with glassware, barware, and decorative drinkware. Comparable on premium gifting glassware category and national wholesale distribution.

Emerging players

• EtchedWineGlass.com: Custom-etched and personalized wine glass specialist serving corporate gifting, weddings, and events. Direct competitor in the personalized wine glass category, particularly for B2B custom orders.
• BruMate: Insulated lifestyle drinkware brand with decorative tumblers and barware sold DTC. Comparable on lifestyle decorated drinkware form factor and gifting-occasion positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queens' Jewels