The Richard Johnston Inn

What The Richard Johnston Inn does

The Richard Johnston Inn is a privately-held historic bed and breakfast operation in downtown Fredericksburg, Virginia, comprising two adjacent properties: the main inn at 711 Caroline Street, built in 1770 by Declaration of Independence signer John Taylor and later home to Mayor Richard Johnston, and the 1890 Caroline House at 528 Caroline Street, a Victorian property restored in 2006. The portfolio totals 12 accommodations — 9 rooms and suites at the main inn plus 3 luxury suites at Caroline House — including one ADA-accessible suite and two family/pet-friendly rooms. Both properties hold Select Registry certification and the operation is owned by L&L Hospitality Group (acquired May 2001), which operates six distinct hospitality properties across Virginia, Florida, and the Shenandoah Valley.

The business monetizes through three primary streams: nightly accommodation revenue from the 12-room inventory (one-night deposit required at booking, double-occupancy pricing), premium add-on packages ($25-$135 for items ranging from chocolate-covered fruit to wine and cheese trays, romance packages, and picnic baskets), and event hosting fees for weddings, elopements, corporate retreats, and celebrations across a 40-guest courtyard and 20-guest indoor spaces. Distribution combines a direct booking engine (ThinkReservations) with OTA listings on KAYAK, Booking.com, and Travelmyth, plus phone reservations staffed 9am-5pm daily. Marketing relies on a content-rich website, email newsletter via Constant Contact, organic social media (incentivized by a complimentary wine for social check-ins), and Select Registry's loyalty program.

The technology stack is standard for the boutique hospitality segment — cloud-based ThinkReservations PMS, email marketing via Constant Contact, and credit card processing — with no proprietary or AI-driven technology components. The core product is the physical and historic asset itself, complemented by inclusive homemade breakfast, complimentary off-street parking, modern amenities (Wi-Fi, cable/Roku, jetted tubs), corporate and military discounts, and event space. Regional brand recognition from The Washingtonian, Washington Post, WUSA TV, plus multiple OTA and Select Registry accolades differentiate the property in the Fredericksburg market.

Name

The Richard Johnston Inn

Legal name

L&L Hospitality, LLC

Website

https://therichardjohnstoninn.com

Company type

Private

Founded year

1770

Operating status

Operating

Headcount range

1–10 employees

Short description

The Richard Johnston Inn is a privately-held historic bed and breakfast in Fredericksburg, Virginia, operating two adjacent properties (a 1770 main inn and an 1890 Caroline House) totaling 12 rooms and suites. Owned by L&L Hospitality Group, it serves romantic getaway travelers, history enthusiasts, business travelers, and small-event hosts via direct and OTA channels.

Ownership category

akta.pro rank

Product category

Historic Bed and Breakfast Lodging

NAICS

Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic Inns & Heritage B&Bs (THAGAHAC)

akta.pro secondary industries

Romantic / Couples B&Bs & Inns (THAGAHAI), Boutique Inns (THAGAHAB)

Keywords

• Bed and breakfast lodging
• Historic inn accommodation
• Wedding venue rental
• Romantic getaway lodging
• Boutique hotel services

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Overnight Accommodation: Nightly room rental revenue from 12 guest rooms and suites across two historic properties. Rates are based on double occupancy. One-night deposit required at time of reservation.
2. Packages and Indulgences Add-Ons: Premium add-on packages including wine and cheese trays ($60–$135), romance packages ($100), sparkling wine ($49), charcuterie, celebration cakes, and picnic baskets. These are upsell items purchased at time of booking or upon arrival.
3. Events and Wedding Venue Rental: Fees charged for private event space rental (courtyard up to 40 guests, indoor spaces up to 20). Elopement packages bundle a 2-night suite stay with amenities. Room blocks for events are also available with cleaning fees and gratuities for blocks of 4+ rooms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Richard Johnston Inn operates two historic bed and breakfast properties in downtown Fredericksburg, Virginia — The Richard Johnston Inn (built 1770, 9 rooms/suites) and 1890 Caroline House (built 1891, 3 luxury suites) — offering overnight accommodations with complimentary homemade breakfast, small wedding and corporate event venue hosting, and premium add-on packages including wine and cheese trays, romance bundles, sparkling wine, and elopement packages.

Product overview

The Richard Johnston Inn operates two historic bed and breakfast properties in Fredericksburg, Virginia: The Richard Johnston Inn (built 1770) offering 9 rooms and suites, and the 1890 Caroline House offering 3 luxury suites. The portfolio includes one ADA-accessible suite (William Riley Suite), two family-friendly rooms (Isabella's Suite and The Kitchen House that allow children and pets), and multiple standard rooms with period details and modern amenities. Additional services include wedding and event hosting with elopement packages, plus premium add-ons such as wine and cheese trays, romantic packages, and picnic baskets.

Differentiator

Problem solved

Functional benefit

Products and services

• The Richard Johnston Inn Historic bed and breakfast property at 711 Caroline Street, Fredericksburg, VA, offering 9 accommodations (7 rooms and 2 suites) with period details, complimentary homemade breakfast, private off-street parking, and access to courtyard and common areas. Select Registry certified.
• 1890 Caroline House Victorian-era bed and breakfast property at 528 Caroline Street, one block from the main inn, offering 3 elegant luxury suites with soaking tubs and modern amenities; Select Registry certified; uses the main inn's parking lot.
• Weddings and Events Venue Hosting Private event venue hosting service including small weddings, elopements, business meetings, tea parties, baby showers, and birthday celebrations. Outdoor courtyard accommodates up to 40 guests; indoor parlors accommodate up to 20. Room blocks available for events of 4+ rooms.
• Elopement Packages Two bundled elopement packages: Elopement Package at The Richard Johnston Inn (2-night stay in The Loft) and Victorian Elopement Package at 1890 Caroline House (2-night stay in William Riley Suite), each including breakfast, champagne, flowers, cake, and photography.
• Delights and Indulgences Add-On Packages Premium add-on packages purchased at booking or arrival, including six tiers of wine and cheese trays ($60–$135), chocolate covered fruit ($25), celebration cake ($40), cheese and fruit ($40), picnic basket for two ($55), standalone sparkling wine ($49), and romance package ($100, chocolate strawberries plus flowers plus sparkling wine).
• Gift Certificates Gift certificate products purchasable online (via secure.thinkreservations.com/therichardjohnstoninn/gift-certificates) to be redeemed for stays, packages, and add-ons at The Richard Johnston Inn and 1890 Caroline House.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Select RegistrycoreGTM or Marketing PartnerSelect Registry is a membership organization for independent, upscale B&Bs and inns. Both The Richard Johnston Inn and 1890 Caroline House are certified Select Registry properties, meeting elevated guest experience standards. The inn participates in the Select Rewards loyalty program for members. Select Registry provides marketing exposure and a quality certification badge for member properties.
• KAYAK (Travel Awards)minorGTM or Marketing PartnerKAYAK is an online travel aggregator and booking platform. The Richard Johnston Inn is listed as a KAYAK Travel Awards winner, recognizing it as a top-ranked property in Fredericksburg based on KAYAK's aggregated review data. The award serves as a third-party endorsement and discovery mechanism.
• Booking.com (2025 Traveler Review Award)minorGTM or Marketing PartnerBooking.com is a global online travel agency. The property holds the Booking.com 2025 Traveler Review Award, indicating high guest satisfaction scores on the platform. Booking.com provides listing, distribution, and commission-based booking services.
• Travelmyth (Featured Luxury Accommodation)minorGTM or Marketing PartnerTravelmyth is a hotel discovery platform that highlights premium and luxury accommodations. The Richard Johnston Inn is featured as a Luxury Accommodation in Fredericksburg on the platform, providing additional online discovery and booking referrals.
• L&L Hospitality GroupcoreOthersL&L Hospitality Group is the parent company and operator of The Richard Johnston Inn and 1890 Caroline House (acquired May 2001). The group operates six distinctive hospitality properties across Virginia, Florida, and the Shenandoah Valley, including The Ashby Inn & Restaurant, The Inn at Evergreen, Steeles Tavern Manor, and Windemere Inn by the Sea. The group provides central ownership, operational standards, and brand stewardship for all properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Inn at Willow Grove: An upscale Select Registry boutique inn in Virginia's wine country offering luxury rooms, fine dining, and intimate wedding/event packages. Comparable as a small Virginia historic-luxury B&B targeting romantic getaways, anniversaries, and small weddings with a similar premium ADR strategy.
• Steeles Tavern Manor (L&L Hospitality): A sister property under the L&L Hospitality Group operating as a Select Registry historic B&B in Virginia's Shenandoah Valley. Highly comparable as a portfolio-equivalent historic boutique inn with the same parent ownership, Select Registry affiliation, and romantic-getaway/event hosting model.
• The Goodstone Inn & Restaurant: A Select Registry countryside estate inn in Middleburg, VA with luxury rooms, on-site dining, and event space for weddings and corporate retreats. Comparable as a Virginia-based historic-luxury boutique property serving romantic and event-driven demand at premium rates.
• Kenmore Inn: A historic bed and breakfast located steps from The Richard Johnston Inn in downtown Fredericksburg, VA. Operates from an 18th-century property with similar heritage positioning, comparable room count, and shared customer base of historic-tourism and romantic getaway travelers in the same walkable downtown market.
• L'Auberge Provencale: A Select Registry French-country style boutique inn in White Post, VA with on-site fine dining and intimate event hosting. Comparable as a small Virginia historic-luxury inn serving romantic getaways, weddings, and culinary-driven leisure travelers with similar premium positioning.

Broad incumbents

• Salamander Resort & Spa: A luxury resort in Middleburg, VA offering 168 rooms, spa, equestrian center, and event venues. Comparable in Virginia luxury hospitality, romantic getaway positioning, and wedding/event hosting, but operates at substantially larger scale with broader amenities.
• The Inn at Little Washington: A world-renowned luxury country inn and Michelin-starred restaurant in Washington, VA. Operates as the upper-tier benchmark for destination inns in Virginia; comparable in heritage positioning, romantic-leisure customer base, and event hosting, but at a substantially larger scale and price point.

Regional players

• The Martha Washington Hotel & Spa: A boutique historic hotel in Fredericksburg, VA offering rooms and spa services. Direct competitor in the same walkable downtown Fredericksburg market targeting similar leisure and romantic-stay customers, though with a broader hotel-style offering rather than a B&B model.

Peers

• The Ashby Inn & Restaurant (L&L Hospitality):

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-richard-johnston-inn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Richard Johnston Inn