The Rock Church, Elk Grove CA

What The Rock Church, Elk Grove CA does

The Rock Church is an independent Apostolic Pentecostal church founded in 1981 and headquartered at 8520 Bradshaw Rd., Elk Grove, California. It serves a congregation of community members, families with children, and ministry leaders in the Sacramento Valley, with secondary reach through livestream and international mission works in Honduras, Mexico, Italy, Costa Rica, Zambia, and Fiji. The church is led by Founding Bishop Nathaniel J. Wilson, who also founded the Reach Satellite Network, PenteCom international publishing, and Wilson University (the first regionally accredited fully online apostolic university). Day-to-day pastoral leadership rests with Head Pastor Dr. C. Myles Young.

The church's core products are weekly in-person and online worship services (Sunday 10AM and 6:30PM, Tuesday 7:30PM) broadcast via YouTube and Facebook in English, with dedicated American Sign Language and Spanish-language options for select services. Additional products include an e-commerce media store of 568 sermon and conference recordings on CD, DVD, and MP3 (priced $3-$45), online giving through the Church Center platform, a prayer request system, and signature annual events: the No Limits ministry conference (March 4-6, 2026) and the Momentum youth conference. Community programs include Agape, Manna Fest, Rockreation, U-Night, Urban Reach, the W.O.R.D. women's conference, and the Promise Kids nursery.

Revenue is generated primarily through voluntary tithes and offerings, supplemented by media store sales and conference registration. The media store operates on WordPress/WooCommerce infrastructure. The church is a private nonprofit organization with no external investors, parent company, or public ticker. Reported headcount is approximately 10 employees, which appears low relative to the operational scope described and likely reflects the use of unpaid ministry staff and volunteers typical of congregational organizations.

Name

The Rock Church, Elk Grove CA

Legal name

The Rock Church

Website

https://therockchurch.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rock Church is an independent Apostolic Pentecostal church in Elk Grove, California, founded in 1981 by Bishop Nathaniel J. Wilson. It serves the Sacramento Valley congregation with weekly worship, online livestream, a 568-product media store, and annual conferences including No Limits.

Ownership category

akta.pro rank

Product category

Religious Worship Services

NAICS

Religious Organizations (8131), Religious Organizations (81311)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Religious worship services
• Apostolic pentecostal church
• Christian ministry programs
• Online sermon livestream
• Church media store

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tithes and Offerings: Voluntary donations from congregation members during weekly services and special offerings
2. Media Store Sales: Sale of sermon recordings (CDs, DVDs, MP3s) and conference materials ranging from $3 to $45 per item. The store contains 568 products including weekly sermons, conference recordings, and special event materials.
3. Conference Registration: Annual No Limits conference and Momentum conference generate revenue through attendance and associated materials

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Rock Church is a Pentecostal Apostolic church that provides weekly in-person and online worship services (Sunday 10AM & 6:30PM, Tuesday 7:30PM), signature annual conferences (No Limits, Momentum), community outreach initiatives (Agape, Manna Fest, Rockreation, U-Night, Urban Reach), and an online media store selling sermon and conference recordings (568 products in CD, DVD, and MP3 formats) priced $3 to $45.

Product overview

The Rock Church operates as a Pentecostal Apostolic church offering a unified portfolio of spiritual services and products. The core offerings include weekly in-person and online worship services (livestreamed via YouTube and Facebook with ASL and Spanish options), an e-commerce store selling 568+ sermon recordings and conference materials on CD/DVD/MP3, online giving through Church Center, prayer request submission, and signature annual conferences (No Limits and Momentum). The church's digital presence is built on WordPress/WooCommerce infrastructure supporting their store and livestream operations.

Differentiator

Problem solved

Functional benefit

Brands

• No Limits: Annual 3-day conference featuring international speakers, anointed music, and supernatural empowerment ministry. Next event March 4-6, 2026.
• Momentum
• Promise Kids & Nursery

Products and services

• The Rock Church Media Store E-commerce store selling sermon recordings (CD, DVD, MP3 formats) and conference recordings from No Limits and Momentum events. Contains 568 products priced $3 to $45 per item, available as digital downloads or physical media.
• Online Livestream Worship Services Weekly worship services streamed live via YouTube and Facebook in English, with ASL interpretation and Spanish broadcast options available for select services. Includes archived sermons.
• Online Giving Platform Digital tithing and donation platform allowing members and visitors to give via computer or smartphone. Integrated with Church Center for account creation and recurring gifts.
• No Limits Conference Annual three-day ministry conference featuring international guest speakers, anointed music, and spiritual empowerment sessions. Includes Promise Kids & Nursery childcare program. Next event: March 4-6, 2026.
• Momentum Youth Conference Youth-focused annual conference held March 5-7, featuring speakers and sessions designed for younger members of the congregation.
• Prayer Request System Online form submission system for church members to request prayers for personal needs. Submitted requests are received by the church for prayer support.
• Church Ministries Programs Various outreach and fellowship programs including community outreach (Agape, Urban Reach), food ministry (Manna Fest), recreation (Rockreation), and youth events (U-Night).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hillsong Church: Global Pentecostal/charismatic church network with associated Hillsong Music label and conference circuit. Significantly larger and more internationally distributed, but operates a comparable model of branded worship content, conferences, and digital media monetization.

Direct peers

• McLean Bible Church: Washington DC metro-area non-denominational church with multiple campuses, online services, online giving, and active global missions program. Comparable in operational structure: multisite services, online giving platform, international outreach, and digital content distribution.
• Christ Fellowship Church: Palm Beach Gardens, FL-based Pentecostal-affiliated multisite church with online services, conferences, an online giving platform, and a children's ministry comparable to Promise Kids. Similar in GTM motion combining weekly broadcast, conferences, and small-group ministry ecosystem.
• North Point Ministries: Atlanta, GA-based multisite church network with an active online content strategy, media production arm, and leadership development conferences. Comparable in its emphasis on digital distribution of teaching content and ministry leadership training.
• Lakewood Church: Houston, TX-based non-denominational Pentecostal-affiliated megachurch led by Joel Osteen with broadcast services, online media, conferences, and an active store selling books, music, and teaching resources. Directly comparable in its combination of weekly broadcast, paid events, and digital content monetization.
• Gateway Church: Southlake, TX-based Pentecostal-leaning multisite church with online services, conferences, an active teaching content library, and a media store. Comparable in theological tradition, conference-driven engagement, and digital content distribution approach.
• Church of the Highlands: Birmingham, AL-based non-denominational megachurch with multiple campuses, broadcast services, online giving, and community outreach programs. Comparable in ministry portfolio breadth, online giving infrastructure, and multi-program community engagement model.
• Bethel Church: Redding, CA-based Pentecostal/charismatic church with comparable global media operations, livestreamed services, music label (Bethel Music), and an online education platform (Bethel School of Supernatural Ministry). Operates at a significantly larger scale but shares the same Apostolic/Pentecostal tradition and media-store/content monetization model.
• Harvestime International: Founded and directed by Bishop Nathaniel J. Wilson from 1971-1981 prior to founding The Rock Church. Operates as an international radio ministry and is directly tied to the Rock Church ecosystem; comparable in Pentecostal doctrine, media/broadcast focus, and international missions orientation.
• Elevation Church: Charlotte, NC-based non-denominational megachurch with a strong emphasis on YouTube-distributed services, music (Elevation Worship), and digital content. Closely comparable in its digital-first GTM motion, weekly livestream cadence, and online giving integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheRockChurchofElkGrove
• Facebookfacebook.com/TheRockElkGrove
• LinkedInlinkedin.com/company/the-rock-church-elk-grove-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Rock Church, Elk Grove CA