The Rodin Group Ltd - The Water Experts - 01795 423400

What The Rodin Group Ltd - The Water Experts - 01795 423400 does

The Rodin Group Limited is a UK-based specialist distributor and water treatment solutions provider headquartered in Sittingbourne, Kent, operating under the trading style 'The Water Experts.' Founded in 1992, the company supplies commercial and industrial customers with water treatment, water conservation, and thermal expansion products organised into two divisions: Building Services (water treatment) and Water Conservation. The Building Services portfolio includes the ION ScaleBuster physical water conditioner (a no-power, no-chemical 'fit and forget' scale and corrosion protection device with WRAS approval and a 10-year warranty), Rodin Ultraviolet (UV) disinfection systems validated to BS EN14897, commercial water softeners using ion exchange, Resideo Braukmann backwash filtration systems, the Rodin Titanium AOP for Legionella control, the EnviroTower cooling tower system, and BOA Group expansion joints. The Water Conservation portfolio covers Falcon Waterless urinals with Velocity and HPKV replacement cartridges, TMV3 water-saving shower systems, water-saving taps and aerators, and leak protection devices.

The company operates a sales-led go-to-market combining direct sales (via a dedicated sales office reachable at +44 1795 423400) with a dedicated e-commerce storefront at rodinwaterexperts.co.uk for transactional purchases. Revenue is generated entirely through one-time product sales on a quote-based pricing model; no recurring service, subscription, or licensing streams are disclosed. The firm distributes products sourced from a curated set of manufacturer partners including ION ScaleBuster Limited, Falcon Waterfree, Resideo, and BOA Group, rather than manufacturing core products itself, except for the Rodin-branded additions (Titanium AOP, EnviroTower, and the UV line). End customers span commercial property, healthcare, education, facilities management, and industrial sectors, with named accounts including KCTMO, FHP, Colchester General Hospital, Sutton School, Montpellier Primary School, and several London commercial estates.

The Rodin Group relies on multiple regulatory and third-party certifications for competitive positioning, including WRAS, DVGW, SVGW, Kiwa ATA, ACS, KTW, DM174 conformity, and validation to EN 14897 and EN 1717 standards. With approximately 5 employees and no disclosed revenue, funding, parent company, or M&A activity, the business is a privately held UK SME operating exclusively in the domestic market. Ownership is independent with no known institutional investors, and the management team is not publicly disclosed in the available data.

Name

The Rodin Group Ltd - The Water Experts - 01795 423400

Legal name

The Rodin Group Limited

Website

https://therodingroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rodin Group Limited is a UK specialist distributor of water treatment, water conservation, and thermal expansion products, serving commercial and industrial customers from Sittingbourne, Kent with approximately 5 employees across property, healthcare, education, and facilities management sectors.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

Keywords

• Water treatment equipment
• Water conservation products
• Physical water conditioning
• Ultraviolet disinfection systems
• Waterless urinal systems

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Treatment Product Sales: Sale of water treatment equipment including ION ScaleBuster, UV systems, water softeners, and backwash filters to commercial and industrial customers.
2. Water Conservation Product Sales: Sale of water conservation products including waterless urinals, replacement cartridges, shower systems, and leak protection devices.
3. Thermal Expansion Solutions: Distribution of BOA Group expansion joints and flexible piping solutions for commercial and industrial applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Rodin Group Ltd sells and distributes water treatment and water conservation hardware for commercial and industrial customers in the UK. Its portfolio includes physical water conditioners (ION ScaleBuster), UV disinfection systems, commercial water softeners, backwash filtration, waterless urinals and replacement cartridges, water-saving TMV3 shower systems, leak protection devices, and BOA Group thermal expansion joints. Products are offered via direct sales and an own-brand e-commerce platform.

Product overview

The Rodin Group Ltd is a water treatment and conservation solutions provider operating in the commercial and industrial markets. The product portfolio is organized into two main divisions: Building Services (water treatment) and Water Conservation. The Building Services division includes the ION ScaleBuster® physical water conditioner (a 'fit and forget' scale and corrosion protection solution in sizes from 15mm to 150mm), Rodin Ultraviolet (UV) disinfection systems validated to BS EN14897, commercial water softeners using ion exchange technology, Resideo Braukmann backwash filtration systems (threaded F76S and flanged F78TS models), Rodin Titanium AOP for Legionella control, BOA Group expansion joints and thermal expansion solutions, and tenant valves. The Water Conservation division includes Falcon Waterless Urinals with Velocity and High Performance Key-Valve (HPKV) replacement cartridges (saving up to 150,000 litres per urinal per year), TMV3 approved water-saving shower systems, and leak protection products. The company distributes products designed and manufactured in the UK and Europe, with both ION ScaleBuster and UV systems holding WRAS approval. Products are available for purchase through the company's online catalogue.

Differentiator

Problem solved

Functional benefit

Products and services

• ION ScaleBuster Physical Water Conditioner

Quantifiable outcome

• Waterless urinals can save up to 100,000-150,000 litres of water per year per urinal
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• BOA GroupcoreChannel Partner/ Reseller/ DistributorBOA Group products are distributed in the UK through The Rodin Group. This partnership makes BOA expansion joints and flexible piping solutions available in the UK market. Products include metal, rubber and PTFE expansion joints, flexible metal hoses and engineered thermal expansion solutions for HVAC, district heating, manufacturing, energy and water treatment systems.
• Falcon WaterfreecoreTechnology or IntegrationThe Rodin Group is a distributor for Falcon Waterfree waterless urinals, Velocity replacement cartridges and High Performance Key-Valve (HPKV) cartridges. Falcon products are designed and manufactured in the UK and Europe to the highest standards.
• Resideo (formerly Honeywell Braukmann)coreTechnology or IntegrationThe Rodin Group supplies the Resideo Braukmann range of backwash filters including F76S and F78TS models. These filters use patented reverse rinsing technology and are DVGW and WRAS approved.
• ION ScaleBuster LimitedcoreTechnology or IntegrationION ScaleBuster Limited is the manufacturer of the ScaleBuster physical water conditioner. The Rodin Group distributes these products with a 10-year warranty when used in potable water.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fernox: UK-anchored water treatment chemical and filter brand serving commercial heating, cooling and potable systems. Adjacent competitor in scale/corrosion prevention and water treatment for commercial buildings and industrial processes.
• Watts Water Technologies: Global manufacturer of plumbing, flow control and water treatment products, including commercial water softeners and filtration. Comparable as a broad incumbent covering the same commercial/industrial water treatment categories as Rodin.
• BWT (Best Water Technology) UK: European leader in water technology offering water softening, filtration, reverse osmosis and Legionella control across commercial and industrial markets. Broadly competes with Rodin's ScaleBuster, water softener and UV disinfection portfolio but at much greater scale and with proprietary IP.
• Veolia Water Technologies UK: UK arm of global water treatment major offering Legionella control, UV disinfection, filtration and process water solutions for industrial clients. Competes with Rodin's Rodin UV, Titanium AOP and backwash filtration products in the same commercial and industrial water treatment tenders.
• Caleffi UK: Italian manufacturer of heating and plumbing components, including balancing valves, dirt separators and expansion joints for hydronic systems. Directly comparable to Rodin's BOA expansion joints and Resideo Braukmann distribution portfolio serving commercial HVAC and heating.

Regional players

• Harlequin Water Solutions: UK independent supplier of water treatment equipment, softeners and filtration for commercial and industrial customers. Regional peer operating with similar scale and business model to Rodin within the UK water treatment distribution market.

Direct peers

• Reliance Valves: UK manufacturer and supplier of plumbing valves, thermostatic mixing valves and water management products for building services. Comparable because Rodin already distributes Reliance Tenant Valves alongside its own product range and serves overlapping commercial customers.
• Cistermiser Limited: UK-based specialist in water-saving products including waterless urinals, sensor taps and push-button flush valves, serving commercial washrooms and gyms. Directly comparable to Rodin's Falcon waterless urinal line and TMV3 shower systems in the water conservation niche.
• Scalemaster: UK manufacturer of commercial and domestic water softeners, descalers and scale-prevention devices for commercial buildings. Directly comparable to Rodin's commercial water softeners and ScaleBuster offering in the same vertical and geography.
• Calmag Limited: UK specialist manufacturer of commercial and industrial water softeners and water treatment equipment. Direct competitor in the commercial water softener and scale-prevention segment where Rodin sells its ion-exchange softeners and ScaleBuster line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RodinGroup
• YouTubeyoutube.com/channel/UCZo9RDpF0wZ7h6I1WSkcUrQ
• Facebookfacebook.com/The-Rodin-Group-Limited-643405399041423
• LinkedInlinkedin.com/company/the-rodin-group

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rodin Group Ltd - The Water Experts - 01795 423400