The Rose Hotel

What The Rose Hotel does

The Rose Hotel is a privately-held, family-run 4-star hotel located on Dan Spring Road in Tralee, Co. Kerry, Ireland, operating under legal entity Dott Treasa Holdings Ltd. Established in 2007, the property offers 161 guest rooms across Classic, Executive, Deluxe, Junior Suite, Master Suite, and Family Room categories, complemented by a multi-outlet food and beverage operation (Park Restaurant, Dott's Bar, Rós Buí Terrace, Rose Room private dining, Afternoon Tea), the award-winning Serenity Spa featuring ELEMIS products, and conference and wedding facilities accommodating up to 320 delegates (Lee Suite, Pembroke Suite, and three additional meeting rooms). The hotel is positioned along the Wild Atlantic Way with views of the Slieve Mish Mountains and Tralee Bay, located within a 10-minute walk of Tralee town centre.

The underlying technology stack is standard for full-service hospitality and includes the Opera Property Management System, a Net Affinity-powered direct booking engine, and full Global Distribution System connectivity across Amadeus, Sabre, Apollo/Galileo, and Worldspan for worldwide travel agent access. The hotel also operates a digital Social Story accessibility tool for autism-friendly guests, an allergen information system via QR codes, and an Environmental Management System under the Fifty Shades Greener methodology that monitors utilities and CO2 emissions monthly, achieving a 32% carbon footprint reduction since programme inception.

The revenue model is multi-stream and transactional, generated primarily through accommodation, food and beverage, Serenity Spa services, conference and event hire, wedding packages, and themed break packages (Spa Breaks from €450/stay, Golden Years Midweek from €215 pps, Greenway Breaks from €427/stay, Summer Family Breaks from €508/family, Aqua Dome family packages, Rose of Tralee festival packages, Christmas breaks, and Stay Longer Save More promotions). Distribution combines direct channels (website booking engine, phone/email reservations, walk-in), GDS-enabled travel agent bookings, event sales managed by a dedicated Sales Manager (Aisling Foley), a dedicated Wedding Manager (Jennifer Dee), and a Sales Coordinator (Joanne) for group dining. Customer segments are diversified across families, couples, corporate and business events, wedding parties, seniors (Golden Years), tourists and festival attendees, and day spa guests.

Name

The Rose Hotel

Legal name

Dott Treasa Holdings Ltd

Website

https://therosehotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Rose Hotel is a privately-held, family-run 4-star hotel in Tralee, Co. Kerry, Ireland, offering 161 rooms, multiple dining outlets, the Serenity Spa, conference facilities for up to 320 delegates, and full wedding services, serving leisure travelers, families, couples, corporate clients, and wedding parties along the Wild Atlantic Way.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Caterers (722320)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC), Family-Oriented Full-Service Hotels (THAGAAAF)

Keywords

• Hotel accommodation services
• Spa and wellness services
• Wedding venue hospitality
• Conference meeting facilities
• Restaurant and bar dining

Headquarters

HQ city

Tralee

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room rentals across 161 guest rooms including Classic, Executive, Deluxe categories and suites (Junior Suite, Master Suite, Family Rooms). Primary revenue driver with multiple package options including bed & breakfast, half-board, and full-package stays.
2. Food & Beverage: Multiple dining outlets including Park Restaurant, Dott's Bar (Manhattan-inspired), Rose Room private dining, Rós Buí Terrace, and Afternoon Tea service. Provides catering for weddings, conferences, and events.
3. Serenity Spa Services: Day spa packages and treatments using ELEMIS products. Packages include Afternoon Delight (€130), Pamper & Prosecco, and full-day experiences. Spa breaks package from €450 per stay.
4. Conference & Events: Meeting rooms and conference facilities for corporate events up to 320 delegates. Venues include Lee Suite (300+ capacity), Pembroke Suite, and multiple meeting rooms. Revenue from room hire and associated catering services.
5. Wedding Packages: Complete wedding venue services including ceremony and reception spaces, catering, and dedicated wedding manager. Lee Suite accommodates over 300 guests with private bar, bathrooms, and patio area.
6. Special Packages: Seasonal and themed packages including Summer Family Breaks, Aqua Dome packages, Greenway breaks, Christmas breaks, Rose of Tralee festival packages, Golden Years midweek breaks, and corporate rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Rose Hotel is a 4-star family-run hotel providing 161 guest rooms across multiple categories (Classic, Executive, Deluxe, Junior Suite, Master Suite, and Family Rooms), complemented by an award-winning Serenity Spa, four distinct dining outlets, conference and meeting facilities for up to 320 delegates, and full wedding services. The hotel also sells themed break packages (Spa, Family, Greenway, Golden Years, Christmas, Rose of Tralee) that bundle accommodation with meals and activities for leisure, family, couple, and senior segments.

Product overview

The Rose Hotel is a 4-star family-run hotel in Tralee, Co. Kerry, Ireland, offering 161 beautifully appointed rooms across multiple categories (Classic, Executive, Deluxe, Junior Suite, Master Suite, and Family Rooms). The hotel operates as a unified hospitality service combining accommodation with award-winning Serenity Spa, diverse dining outlets (Dott's Bar, Park Restaurant, Rose Room, Rós Buí Terrace with Graze & Share menu), comprehensive conference and meeting facilities (up to 320 delegates), and full wedding services. The product portfolio includes core accommodation and F&B services complemented by themed break packages (Spa Breaks, Family Breaks, Greenway Breaks, Golden Years Breaks, Christmas Breaks). The hotel also provides an allergen information system via QR codes for dietary requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity Spa: Award-winning spa facility located within The Rose Hotel offering treatments, day packages, and spa breaks.
• Dott's Bar
• Park Restaurant
• Rós Buí Terrace
• Rose Room
• Spirit Gym

Products and services

• Accommodation Rooms

Quantifiable outcome

• 32% carbon footprint reduction achieved through Fifty Shades Greener sustainability programme
• +5 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• What a Woman PodcastminorGTM or Marketing Partner · 1 January 2023Podcast hosted by Caroline Lyons and Sarah Benner dedicated to sharing inspiration through powerful stories of women. Serenity Spa became first-ever sponsors in October 2023. Podcast available on Spotify.
• AsIAm (Ireland's National Autism Charity)coreStrategic or Co-development Partner · 1 January 2023Ireland's National Autism Charity leading Autism Friendly Business initiative. Presented award to The Rose Hotel recognizing outstanding contribution on journey to becoming Autism Friendly Hotel. CEO Adam Harris participated in award presentation.
• Autism Friendly TraleecoreStrategic or Co-development Partner · 1 January 2023Local autism-friendly initiative in Tralee. Lisa Curran from Autism Friendly Tralee participated in award presentation to The Rose Hotel. Partnership supporting hotel's journey to become first Autism Friendly Hotel in Tralee.
• ELEMIScoreTechnology or Integration · 1 January 2023Premium skincare brand used exclusively in Serenity Spa treatments. ELEMIS Biotec Facials offered as signature treatment. Spa marketed with ELEMIS brand recognition. What a Woman Podcast sponsorship featured ELEMIS product focus.
• Tralee Bike RentalminorGTM or Marketing Partner · 1 January 2022Local bike rental provider for Greenway packages. Tralee Bike Rental provides bicycle hire for guests cycling the 13.5km Tralee to Fenit Greenway route. Included in Greenway Getaway break packages.
• Wild Water AdventuresminorGTM or Marketing Partner · 1 January 2022Water adventure activity provider in Fenit offering kayaking, boat cruises around Tralee Bay, and sea safari experiences. Partner for romantic getaway packages and romantic activities section of blog content.
• Tralee Bay ExperiencesminorGTM or Marketing Partner · 1 January 2022Boat cruise operator around Tralee Bay and eastern coastline. Recommended as activity option for guests exploring Fenit area and sea-based experiences.
• Fenit SafariminorGTM or Marketing Partner · 1 January 2022Sea safari operator offering tours of Tralee Bay area. Recommended activity for visitors to Fenit Beach and coastal exploration experiences.
• Aqua DomecoreGTM or Marketing Partner · 1 January 2022One of Ireland's largest indoor water parks located in Tralee. Family Pass to Aqua Dome included with all family break packages. Located within walking distance of the hotel. Featured prominently in family activity recommendations and blog content.
• Crag CaveminorGTM or Marketing Partner · 1 January 2022Ireland's largest show caves near Castleisland. Discount pass for Crag Caves included in Summer Family Breaks. Cave featured as day trip attraction in blog content.
• Auntie Katie's Babysitting ServiceminorGTM or Marketing Partner · 1 January 2022Munster-based babysitting service for wedding parties and hotel guests. Provides childcare and entertainment for weddings with packages from 6 hours up to 24 hours including overnight care. Recommended to wedding guests and hotel guests with advanced booking.
• Fifty Shades Greener (FSG)coreStrategic or Co-development Partner · 1 January 2021Environmental educational company providing sustainability programmes. FSG and CTH created first Level 4/6 certificate in environmental sustainability management in hospitality. The Rose Hotel achieved world-first Emerald Status Award through this programme. Odran Lucey completed first level 6 Green Manager qualification through FSG. Hotel committed to FSG Alumni Programme for continued carbon reduction initiatives.
• Kerry GAAcoreStrategic or Co-development Partner · 1 January 2016Associate sponsor of Kerry GAA since 2016. The Rose Hotel is delighted to continue their associate sponsorship agreement, supporting Austin Stack Park development. Proprietors Franz & Amber Henggeler and sons Conrad & Rowan participate in sponsorship launches. Mark Sullivan, General Manager, emphasized commitment to Tralee town through this sponsorship.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sheen Falls Lodge: 5-star luxury resort in Kenmare, Co. Kerry, with spa and event facilities. Competes for high-end leisure and wedding business within the broader Kerry/SWA destination set.
• The Killarney Park Hotel: 5-star luxury hotel in Killarney town centre. A larger, established Kerry property competing for premium leisure, wedding, and conference demand overlapping with The Rose Hotel's segments.
• The Europe Hotel & Resort: 5-star resort in Killarney with extensive conference facilities and spa. Operates at a higher tier than The Rose but competes for the same Kerry-region corporate, wedding, and leisure guests.

Direct peers

• The Brehon Hotel & Spa: 4-star hotel in Killarney, Co. Kerry, with extensive conference, wedding, and spa facilities. Comparable in scale, segment mix, and Kerry-region competitive set to The Rose Hotel.
• Ballygarry Estate House & Gardens: 4-star family-run hotel and wedding venue located in Tralee, Co. Kerry. Directly competes with The Rose Hotel for leisure, wedding, and corporate conference business in the same local market.
• Meadowlands Hotel: 4-star family-run hotel in Tralee. Direct local competitor for accommodation, F&B, and event business with overlapping Wild Atlantic Way tourism demand.
• Dromhall Hotel: 4-star hotel in Killarney offering accommodation, leisure, conference, and wedding services. Directly comparable in positioning and service mix to The Rose Hotel within the Kerry region.

Regional players

• The Connacht Hotel: 4-star regional hotel in Galway with leisure, conference, and spa amenities. Comparable in scale and service mix, with overlapping Irish regional corporate and leisure demand.
• The Galmont Hotel & Spa: 4-star hotel and spa in Galway city. Comparable full-service offering (accommodation, F&B, spa, conferences) operating in a different Irish regional market but similar segment mix.

Emerging players

• Brook Lane Hotel: Boutique 4-star hotel in Kenmare, Co. Kerry. Comparable in star rating and independent ownership profile, though smaller in scale and concentrated in leisure over conference/wedding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/therosehotel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Hotel