The Round
- Company typePrivate
- Founded2023
- HeadquartersNunawading, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Round firmographics
Firmographics- Name
- The Round
- Legal name
- Whitehorse City Council
- Website
- https://theround.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Round industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where The Round is headquartered
LocationHeadquarters
- HQ city
- Nunawading
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Round business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: The Round generates primary revenue through ticket sales for theatrical performances, concerts, comedy shows, family entertainment, and dance events. Tickets are sold online, by phone, and in-person at the Box Office with transaction fees applied to phone and online bookings.
- Venue and Function Hire: The venue offers various spaces for hire including the main theatre, studio, creative spaces, soundshell, and function centre. These are rented for corporate events, private functions, weddings, conferences, and community events.
- Food and Beverage: The Round Bar operates as a pre-show and interval bar serving cocktails, wines, craft beers, non-alcoholic options, and exclusive cocktails. On weekdays, transforms into a café serving barista-made coffee, toasties, and pastries.
- Gift Vouchers: Gift vouchers are sold for amounts exceeding $20 minimum, valid for 36 months, redeemable for tickets to events and performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Family/Children's Shows - Full Price |
| Transaction based/ take rate | Pay-as-you-go | Theatre/Musical Productions |
| Transaction based/ take rate | Pay-as-you-go | Premium Events - VIP Ticketing |
| Subscription | Annual | Season Subscriptions |
| Transaction based/ take rate | Pay-as-you-go | Midweek Matinee Season |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Round product offering
Product offeringCore offering
The Round is a council-owned performing arts centre that operates a 626-seat proscenium theatre, a 200+ seat flexible studio, an outdoor soundshell, a function centre, and creative spaces. It sells tickets to live theatre, concerts, comedy, dance, circus and family entertainment, and rents its spaces for corporate events, weddings, conferences, and community functions. Supporting revenues come from on-site food and beverage service and gift voucher sales.
Product overview
The Round is a performing arts venue owned and operated by Whitehorse City Council, featuring a platform-plus-multiple-spaces architecture. The core venue comprises a 626-seat main Theatre, a 200+ seat flexible Studio, a Function Centre for events, the outdoor Soundshell for festivals, and Creative Spaces for dance and workshops. Programming is delivered through branded seasonal packages including Season 2026 (A Colourful Life), Family Season 2026, Midweek Matinee Season 2026, and Underground Cabaret. Supporting services include The Round Bar for hospitality, Gift Vouchers, and Venue Tours. The venue is located in Nunawading, Melbourne's East.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Theatre Hire A 626-seat proscenium theatre with mechanised orchestra pit and hybrid fly system, hired for world-class performances, concerts, and large-scale productions.
- Studio Hire A 200+ seat flexible studio theatre with retractable seating and black-out capability for small-scale productions, dance rehearsals, screenings, and events, opening to the outdoor Soundshell.
- Function Centre Hire Multipurpose event space overlooking parkland with full commercial kitchen and audio-visual equipment, suitable for corporate meetings, conferences, wedding receptions, cocktail parties, and private events.
- Soundshell Hire Outdoor amphitheatre stage for festivals and outdoor events, designed to open from the Studio and link to modern back-of-house facilities with improved sightlines and acoustics.
- Creative Spaces Hire Two studios with wooden sprung floors, natural daylight, change facilities, and all-gender toilets, suitable for dance classes, rehearsals, workshops, and creative activities.
- The Round Bar Pre-show and interval bar service featuring wines, craft beers, cocktails, and barista-made coffee, with weekday café service offering toasties and pastries.
- Gift Vouchers Gift vouchers valid for 36 months, redeemable for tickets to any The Round event or performance.
- Venue Tours Guided tours of The Round facility for groups of up to 25 people, showcasing backstage areas and front-of-house spaces.
- Season 2026: A Colourful Life Annual subscription season featuring 16 world-class shows across theatre, opera, circus, music, and family entertainment, with subscription packages for preferred seating.
Quantifiable outcome
- Over 100,000 annual attendees served by predecessor venue, with The Round positioned to exceed this figure
- +2 more outcomes
Companies that use The Round
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Round technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Round partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerSo Place by KeytonminorVerSo Place by Keyton is a proud sponsor of The Round's Midweek Matinee Season. Keyton is a retirement village operator providing sponsorship support for performing arts programming targeting seniors and retirees.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
The Round competitors and assessment
Company assessmentDirect peers
- Princess Theatre Melbourne: Melbourne heritage theatre presenting major musicals, plays, and live entertainment. Comparable as a tier-one ticketed performing arts venue competing for the same metropolitan touring production market as The Round, though with a single-stage CBD format.
- Sydney Lyric Theatre: Sydney-based commercial theatre presenting musicals and major touring productions. Comparable in operating a large-scale (2,000+ seat) venue with a ticketing-led revenue model focused on premium live entertainment, though at greater commercial scale than The Round.
- Comedy Theatre Melbourne: Melbourne CBD theatre presenting comedy, musicals, and live entertainment. Comparable as a ticketed performing arts venue competing for the same touring productions and metropolitan audiences as The Round, albeit with a smaller single-stage format.
- Melbourne Recital Centre: Melbourne-based performing arts venue focused on music, chamber performance, and live events. Comparable in operating a purpose-built venue with ticketed programming, venue hire, and a contemporary patron experience, though primarily music-led versus The Round's broader theatre/dance/comedy mix.
- Arts Centre Melbourne: Australia's largest performing arts centre, operating multiple venues including Hamer Hall, Playhouse, and Fairfax Studio. Directly comparable in operating a multi-venue performing arts complex presenting theatre, music, dance, and comedy, though at substantially larger scale and with greater international touring draw.
- The Athenaeum Theatre: Melbourne heritage performing arts venue presenting theatre, comedy, cabaret, and music. Comparable in ticketed live programming model with a similar mix of touring productions and comedy/cabaret, though in a single CBD venue versus The Round's multi-space regional complex.
Regional players
- Frankston Arts Centre: Regional Victorian performing arts centre operated by Frankston City Council. Comparable as a council-owned multi-space venue presenting touring productions, concerts, and community programming, serving Melbourne's south-east growth corridor.
- Canberra Theatre Centre: ACT's primary performing arts venue, operated by the ACT Government, presenting theatre, music, dance, and family entertainment across multiple spaces. Comparable as a government-owned multi-space regional performing arts complex with ticketed programming and venue hire.
- Geelong Arts Centre: Regional Victorian performing arts centre and the region's largest. Comparable as a multi-venue council-affiliated complex presenting theatre, musicals, comedy, and family entertainment to a regional Victorian audience.
Broad incumbents
- Queensland Performing Arts Centre (QPAC): Brisbane's largest performing arts complex with multiple venues including Lyric Theatre, Concert Hall, and Playhouse. Comparable as a multi-venue publicly-supported arts centre presenting theatre, music, ballet, and family entertainment at significantly larger scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Round social profiles
Digital presenceThe Round financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Round leadership team
Management profileNumber of profiles
Profiles1 record
The Round funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Round M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Round
What does The Round do?
The Round is a council-owned performing arts centre that operates a 626-seat proscenium theatre, a 200+ seat flexible studio, an outdoor soundshell, a function centre, and creative spaces. It sells tickets to live theatre, concerts, comedy, dance, circus and family entertainment, and rents its spaces for corporate events, weddings, conferences, and community functions. Supporting revenues come from on-site food and beverage service and gift voucher sales.
Is The Round a public or private company?
The Round is a private company. It is classified as state government owned and is currently operating.
When was The Round founded?
The Round was founded in 2023. It employs 11 to 50 people.
Where is The Round based?
The Round is headquartered in Nunawading, Australia, in the Oceania region.
How does The Round make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue and Function Hire, food and Beverage and gift Vouchers.
Who are The Round's main competitors?
Direct peers on record are Princess Theatre Melbourne, Sydney Lyric Theatre, Comedy Theatre Melbourne, Melbourne Recital Centre, Arts Centre Melbourne and The Athenaeum Theatre. Regional players are Frankston Arts Centre, Canberra Theatre Centre and Geelong Arts Centre. Queensland Performing Arts Centre (QPAC) is listed as a broad incumbent.
Does The Round have an API?
No public API is recorded for The Round.
What industry is The Round in?
The Round's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 71131 and its SIC code is 7990.