The Salmon
The Salmon AS operates a combined salmon-themed knowledge center and restaurant on Oslo's Tjuvholmen waterfront, serving tourists, Oslo residents, school classes (grades 8-VGS3), and corporate event clients, with educational content quality-assured by NMBU.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Salmon does
The Salmon AS is a Norwegian private limited company operating a single-site combined knowledge center and restaurant at Strandpromenaden 11 on the Tjuvholmen waterfront in Oslo. With 14 employees, the business is purpose-built around educating visitors about Norway's salmon aquaculture industry while generating commercial revenue through on-site dining and event hosting. The venue operates daily from 11:30 AM to 11:00 PM, with free admission to the interactive knowledge center and a restaurant serving traditional and modern-inspired salmon dishes.
The Salmon firmographics
Firmographics- Name
- The Salmon
- Legal name
- The Salmon AS
- Website
- https://thesalmon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Salmon AS operates a combined salmon-themed knowledge center and restaurant on Oslo's Tjuvholmen waterfront, serving tourists, Oslo residents, school classes (grades 8-VGS3), and corporate event clients, with educational content quality-assured by NMBU.
- Ownership category
- akta.pro rank
The Salmon industry classification
Industry- Product category
- Aquaculture Education & Dining
- NAICS
- Fish and Seafood Retailers (44525)
- SIC
- Retail-Eating Places (5812), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industry
- Aquaculture & Fisheries Operations (EDAOAOAK)
Keywords
Where The Salmon is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
The Salmon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Sales: The restaurant serves salmon dishes inspired by both traditional recipes and modern cuisine. Revenue is generated through food and beverage sales to dine-in customers.
- Event Hosting: The venue is rented out for corporate events, product launches, seminars, and dinners. Revenue is generated through venue rental fees and associated catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Knowledge Center - Free Admission |
| Other | Other | School Visits - Free Educational Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Salmon product offering
Product offeringCore offering
The Salmon operates a combined knowledge center and restaurant in Oslo's Tjuvholmen district focused exclusively on Norwegian salmon aquaculture. Visitors learn about salmon farming from sea to plate through interactive learning stations and tablet-based educational programs, while the restaurant serves salmon dishes inspired by traditional recipes and modern cuisine. The venue also hosts free structured school programs for grades 8 through VGS3 and rents out its facilities for corporate events, seminars, launches, and dinners.
Product overview
The Salmon is a combined knowledge center and restaurant attraction located in Oslo, Norway. The core offering consists of the Knowledge Center (Kunnskapssenter), which provides educational experiences about Norway's salmon aquaculture industry, and the Restaurant, which serves salmon and seafood dishes. Additional modules include School Visits (Skolebesøk) offering structured educational programs for school classes, and Events (Arrangementer) providing venue rental for corporate events, seminars, and private gatherings. The Knowledge Center and Restaurant share the same premises and together create an integrated experience showcasing Norway's most important industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Kunnskapssenter (Knowledge Center) An educational center at The Salmon's Oslo waterfront location that teaches visitors about Norway's salmon aquaculture industry from sea to plate, featuring interactive learning stations and tablet-based programs. Free admission for all visitors.
- Restaurant A restaurant at The Salmon's Tjuvholmen location serving salmon dishes and Norwegian seafood, combining traditional recipes with modern-inspired cuisine. Reservations are made through the GastroPlanner booking system, and the venue operates daily from 11:30 AM to 11:00 PM.
- Skolebesøk (School Visits) Free structured educational programs for school classes from 9th grade through 3rd year of high school (VGS3), featuring interactive stations, tablet-based learning, competition elements, and taste samples. Sessions are 90 minutes long, accommodate up to 30 students per group, and align with the Norwegian national curriculum across natural science, social studies, food and health, work life, and education/career guidance subjects.
- Arrangementer (Events) Event hosting services for corporate and private events including product launches, seminars, dinners, and breakfast meetings. The venue offers conference rooms, 100-inch screens, customizable catering with Norwegian salmon dishes, and can be reserved outside regular hours for exclusive use.
Quantifiable outcome
- Free school visits for all grade levels (8-VGS3)
- +1 more outcomes
Companies that use The Salmon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Salmon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Salmon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NMBU (Norges miljø- og biovitenskapelige universitetet / Norwegian University of Life Sciences)coreAcademic partnership for quality assurance of educational content. The pedagogical and professional content is quality-assured in collaboration with middle school teachers and NMBU. The academic responsible at the center has a background in marine biology and aquaculture, with experience from research and environmental protection. The partnership ensures curriculum alignment and scientific accuracy for school programs.
- Out of the Classroom Network (Ut av klasserommet)minorThe Salmon is one of six learning centers in Oslo that are members of the 'Out of the Classroom' network, which offers socially relevant and engaging learning games for school classes. The network provides a framework for educational outreach and cross-promotion among Oslo learning centers.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Salmon competitors and assessment
Company assessmentBroad incumbents
- Mowi: The world's largest Atlantic salmon producer has corporate communications and visitor-facing initiatives around Norwegian salmon. As a potential sponsor, partner, or acquirer, Mowi sits in The Salmon's ecosystem as the dominant industry incumbent.
- SalMar: One of Norway's largest salmon farmers and a likely ecosystem counterpart to The Salmon, both in terms of industry positioning and as a potential sponsor or partner for educational programming about Norwegian aquaculture.
- Norwegian Seafood Council (Sjømatrådet): The industry body promoting Norwegian seafood globally operates educational and consumer-facing campaigns that overlap with The Salmon's public-education mandate. Comparable as the broader industry player addressing similar audiences about Norwegian seafood.
Direct peers
- Guinness Storehouse: Dublin's flagship brand experience center combines self-guided education, a rooftop bar/restaurant, and event hire. It is the archetypal 'knowledge center + restaurant + events' concept The Salmon replicates for the Norwegian salmon industry.
- Akvariet i Bergen (Bergen Aquarium): Bergen's public aquarium combines marine/aquatic education with on-site dining and events. It mirrors The Salmon's model of using a marine knowledge attraction to anchor a hospitality and event venue in Norway, targeting both school groups and tourist visitors.
- Heineken Experience: Amsterdam's brand experience combines brewery heritage education with a tasting room and event hosting. Structurally identical to The Salmon: a free/paid educational tour funneling into on-site F&B and B2B events.
- Mathallen Oslo: Oslo's flagship food hall at Vulkan is a curated food destination combining specialty retail, restaurants, and event programming — directly comparable to The Salmon as a destination venue where culinary identity and a distinctive concept drive foot traffic.
- SALT Art & Music: SALT is a cultural and experiential venue on Oslo's waterfront combining art, music, food, and events — a structural peer to The Salmon's concept of monetizing a distinctive themed venue through dining, events, and visitor experiences.
Others
- Visit Oslo: Oslo's destination marketing organization promotes visitor attractions across the city. As a marketing and distribution partner, Visit Oslo is an adjacent ecosystem player that channels tourist demand toward venues like The Salmon.
- Hurtigruten (Norwegian Coastal Express): Norway's coastal cruise line offers seafood-centric travel experiences that connect tourists with Norwegian maritime industries. As an adjacent player in Norwegian seafood tourism, it is comparable to The Salmon's tourism-facing seafood experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Salmon social profiles
Digital presenceThe Salmon financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Salmon leadership team
Management profileNumber of profiles
The Salmon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Salmon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Salmon
What does The Salmon do?
The Salmon operates a combined knowledge center and restaurant in Oslo's Tjuvholmen district focused exclusively on Norwegian salmon aquaculture. Visitors learn about salmon farming from sea to plate through interactive learning stations and tablet-based educational programs, while the restaurant serves salmon dishes inspired by traditional recipes and modern cuisine. The venue also hosts free structured school programs for grades 8 through VGS3 and rents out its facilities for corporate events, seminars, launches, and dinners.
Is The Salmon a public or private company?
The Salmon is a private company. It is classified as unknown and is currently operating.
When was The Salmon founded?
The Salmon was founded in -1. It employs 11 to 50 people.
Where is The Salmon based?
The Salmon is headquartered in Oslo, Norway, in the Europe region.
How does The Salmon make money?
Two revenue lines are on record. Restaurant Sales are the primary driver. The others are event Hosting.
Who are The Salmon's main competitors?
Broad incumbents on record are Mowi, SalMar and Norwegian Seafood Council (Sjømatrådet). Direct peers are Guinness Storehouse, Akvariet i Bergen (Bergen Aquarium), Heineken Experience, Mathallen Oslo and SALT Art & Music. Others are Visit Oslo and Hurtigruten (Norwegian Coastal Express).
Does The Salmon have an API?
No public API is recorded for The Salmon.
What industry is The Salmon in?
The Salmon's product category is Aquaculture Education & Dining. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of EDAOAOAK, Aquaculture & Fisheries Operations. Its NAICS code is 44525 and its SIC code is 5812.